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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Cymbiotika

60,500 vol/mo
167%
(5y)
43%
(1y)
41%
(3mo)

Cymbiotika is a wellness supplement brand driving interest in liposomal vitamins, high quality nutraceuticals, and gut friendly formulati...

Real Vitamins

70 vol/mo
165%
(5y)
307%
(1y)
18%
(3mo)
161%
(5y)
145%
(1y)
386%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

154%
(5y)
208%
(1y)
289%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

149%
(5y)
80%
(1y)
124%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

AG1

201,000 vol/mo
138%
(5y)
-10%
(1y)
5%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Cat Fish Oil

5,400 vol/mo
135%
(5y)
155%
(1y)
281%
(3mo)
132%
(5y)
194%
(1y)
500%
(3mo)

Multivitamin Gummies are a popular form of dietary supplements designed for convenient, tasty daily vitamin intake.

132%
(5y)
125%
(1y)
96%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Focus Supplement

4,400 vol/mo
131%
(5y)
185%
(1y)
152%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

SmartyPants

22,200 vol/mo
130%
(5y)
139%
(1y)
440%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Now Foods

14,800 vol/mo
126%
(5y)
198%
(1y)
226%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

126%
(5y)
121%
(1y)
140%
(3mo)
123%
(5y)
55%
(1y)
36%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Women's Probiotics

27,100 vol/mo
122%
(5y)
225%
(1y)
713%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

122%
(5y)
130%
(1y)
28%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

CoQ10 Supplement

74,000 vol/mo
118%
(5y)
84%
(1y)
9%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

117%
(5y)
93%
(1y)
90%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Magnesium Powder

12,100 vol/mo
116%
(5y)
79%
(1y)
161%
(3mo)

L-Theanine

301,000 vol/mo
113%
(5y)
87%
(1y)
73%
(3mo)

ADHD Supplement

3,600 vol/mo
110%
(5y)
73%
(1y)
18%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

Electrolyte Drops

1,600 vol/mo
109%
(5y)
89%
(1y)
211%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

109%
(5y)
177%
(1y)
114%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

Prenatal Supplement

12,100 vol/mo
106%
(5y)
128%
(1y)
110%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

106%
(5y)
73%
(1y)
68%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
82%
(1y)
20%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

Folate Supplement

165,000 vol/mo
102%
(5y)
52%
(1y)
22%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

Theanine

33,100 vol/mo
98%
(5y)
22%
(1y)
22%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

97%
(5y)
34%
(1y)
100%
(3mo)

Mood Supplement

1,300 vol/mo
95%
(5y)
120%
(1y)
109%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...