Trends is free while in Beta

Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Psyllium Husk

201,000 vol/mo
59%
(5y)
41%
(1y)
40%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Rapid Release

880 vol/mo
59%
(5y)
76%
(1y)
37%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

Cat Fish Oil

5,400 vol/mo
58%
(5y)
33%
(1y)
57%
(3mo)

Bacopa Monnieri

22,200 vol/mo
58%
(5y)
87%
(1y)
18%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

Collagen Supplement

135,000 vol/mo
57%
(5y)
72%
(1y)
40%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Iron Supplement

135,000 vol/mo
57%
(5y)
49%
(1y)
22%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

Magnesium

550,000 vol/mo
56%
(5y)
21%
(1y)
19%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Choline

60,500 vol/mo
54%
(5y)
24%
(1y)
28%
(3mo)

Choline is a recognized essential nutrient implicated in liver function, methylation processes, and brain development. The trend centers ...

Ashwagandha Tea

12,100 vol/mo
51%
(5y)
10%
(1y)
21%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Psyllium

60,500 vol/mo
51%
(5y)
39%
(1y)
39%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

51%
(5y)
12%
(1y)
8%
(3mo)

Perfect Supplements is a brand offering whole food based vitamins and minerals with an emphasis on clean, easily digestible ingredients a...

NAC Supplements

90,500 vol/mo
50%
(5y)
58%
(1y)
44%
(3mo)

NAC Supplements refer to N acetylcysteine products marketed mainly as antioxidants and glutathione precursors, used for respiratory healt...

Sleep Gummies

27,100 vol/mo
49%
(5y)
18%
(1y)
36%
(3mo)

SmartyPants

22,200 vol/mo
47%
(5y)
21%
(1y)
51%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Dhea Supplement

40,500 vol/mo
47%
(5y)
12%
(1y)
5%
(3mo)

DHEA (dehydroepiandrosterone) supplement usage is a recurring wellness trend centered on aging, hormonal balance, and vitality, with cons...

Magnesium Taurate

27,100 vol/mo
46%
(5y)
22%
(1y)
27%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

L-Citrulline

60,500 vol/mo
46%
(5y)
84%
(1y)
51%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

Shatavari

12,100 vol/mo
43%
(5y)
10%
(1y)
11%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Zinc Supplement

90,500 vol/mo
40%
(5y)
66%
(1y)
17%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

Kids Vitamins

9,900 vol/mo
40%
(5y)
7%
(1y)
25%
(3mo)

Kids Vitamins is a consumer health trend focusing on dietary supplements formulated for children to support growth, immune health, and ov...

Mushroom Powder

8,100 vol/mo
40%
(5y)
4%
(1y)
20%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

Carnitine

49,500 vol/mo
38%
(5y)
30%
(1y)
27%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

Infant Vitamins

3,600 vol/mo
37%
(5y)
41%
(1y)
49%
(3mo)

Infant Vitamins is a, established category focusing on vitamins and vitamin D supplementation for infants, driven by guidance on early nu...

Rhodiola

40,500 vol/mo
36%
(5y)
11%
(1y)
58%
(3mo)

Rhodiola is an adaptogenic herb (Rhodiola rosea) that has long been used in traditional medicine and has gained renewed popularity in mod...

B12 Gummies

4,400 vol/mo
35%
(5y)
24%
(1y)
29%
(3mo)

B12 Gummies are a popular form of vitamin B12 supplements, marketed for easy ingestion and appealing flavors. They are widely available f...

34%
(5y)
19%
(1y)
18%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

34%
(5y)
26%
(1y)
43%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Nature Made

22,200 vol/mo
33%
(5y)
27%
(1y)
23%
(3mo)

Nature Made is a longstanding consumer vitamin brand under Pharmavite, emblematic of mainstream dietary supplements and ongoing wellness ...

DHEA

74,000 vol/mo
32%
(5y)
0%
(1y)
2%
(3mo)

DHEA (dehydroepiandrosterone) is a hormone supplement trend focused on aging, vitality, and hormonal balance, with increased consumer int...

Pyridoxine

49,500 vol/mo
31%
(5y)
27%
(1y)
19%
(3mo)

Pyridoxine is the scientific name for vitamin B6, a essential nutrient used in supplements and fortified foods. While not inherently a tr...

Ginger Supplement

12,100 vol/mo
31%
(5y)
30%
(1y)
30%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Magnesium Oxide

135,000 vol/mo
28%
(5y)
13%
(1y)
12%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Lactoferrin

22,200 vol/mo
28%
(5y)
60%
(1y)
41%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Vitamin D3

135,000 vol/mo
28%
(5y)
15%
(1y)
16%
(3mo)

Vitamin D3 is a widely recognized supplement trend focusing on optimizing vitamin D levels for health benefits, including bone health, im...

Riboflavin

74,000 vol/mo
27%
(5y)
11%
(1y)
11%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

26%
(5y)
125%
(1y)
99%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

Alpha GPC

33,100 vol/mo
25%
(5y)
25%
(1y)
22%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
0%
(1y)
7%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

Primal Harvest

9,900 vol/mo
22%
(5y)
-6%
(1y)
30%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

Daily Vitamins

2,900 vol/mo
22%
(5y)
14%
(1y)
19%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...

Liquid Vitamins

9,900 vol/mo
21%
(5y)
9%
(1y)
13%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...

18%
(5y)
17%
(1y)
19%
(3mo)

Testosterone supplements are dietary products marketed to support testosterone levels, energy, and muscle performance. They include herba...

Tyrosine

33,100 vol/mo
17%
(5y)
16%
(1y)
30%
(3mo)

Tyrosine emerged as a topic of interest in nutrition and neuroscience discussions, often tied to its role as a precursor to catecholamine...

Chromium

90,500 vol/mo
17%
(5y)
14%
(1y)
23%
(3mo)

Chromium is an open source browser project that underpins Google Chrome and many other browsers. It is trending due to broad adoption as ...

D-Mannose

90,500 vol/mo
16%
(5y)
18%
(1y)
7%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

16%
(5y)
128%
(1y)
73%
(3mo)

DHA Prenatal Vitamin is a recognized category of prenatal supplements enriched with docosahexaenoic acid (DHA) aimed at supporting fetal ...

15%
(5y)
34%
(1y)
6%
(3mo)

Fenugreek supplement is a recognized herbal product used for digestion, blood sugar management, and lactation support, with growing inter...

Thiamine

90,500 vol/mo
15%
(5y)
15%
(1y)
41%
(3mo)

Thiamine (vitamin B1) is a, long standing nutrient essential for carbohydrate metabolism and nervous system function; recent discussions ...

14%
(5y)
36%
(1y)
36%
(3mo)

Chocolate Collagen is a consumer trend where collagen peptide supplements are formulated or consumed in chocolate flavored products and b...

12%
(5y)
42%
(1y)
23%
(3mo)

Quercetin supplements are real dietary supplements derived from the quercetin flavonoid and used for its antioxidant and anti inflammator...

Cobalamin

12,100 vol/mo
12%
(5y)
5%
(1y)
26%
(3mo)

Cobalamin (vitamin B12) is experiencing renewed attention due to its essential role in energy metabolism, neurological function, and pote...

Zinc

201,000 vol/mo
12%
(5y)
23%
(1y)
27%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

Cysteine

22,200 vol/mo
11%
(5y)
47%
(1y)
42%
(3mo)

Cysteine is an amino acid with wide commercial relevance across food, pharmaceutical, cosmetics, and biotech sectors, with ongoing emphas...

Vitamin

201,000 vol/mo
11%
(5y)
11%
(1y)
22%
(3mo)

Vitamin has long been a foundational category in nutrition, health, and wellness. The topic remains central as consumers seek evidence ba...

Vitamin C

165,000 vol/mo
10%
(5y)
17%
(1y)
27%
(3mo)

Vitamin C is a long standing nutrient topic with renewed attention around immune health, antioxidant benefits, and fortified wellness reg...

Milk Thistle

165,000 vol/mo
8%
(5y)
9%
(1y)
20%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

Alpha-Lipoic Acid

110,000 vol/mo
5%
(5y)
16%
(1y)
15%
(3mo)

Alpha Lipoic Acid (ALA) is a naturally occurring antioxidant used as a dietary supplement and in some medical contexts. It is known for p...

Vitamins

201,000 vol/mo
3%
(5y)
6%
(1y)
18%
(3mo)

Vitamins are a long standing, globally recognized category in dietary supplements, encompassing multivitamins, minerals, and specialty vi...

Vitamin E

90,500 vol/mo
1%
(5y)
7%
(1y)
15%
(3mo)

Vitamin E is a fat soluble antioxidant essential for protecting cell membranes from oxidative damage and supporting immune function. In c...

Chromium Picolinate

40,500 vol/mo
1%
(5y)
0%
(1y)
32%
(3mo)

Chromium picolinate is a widely marketed dietary supplement used to influence blood sugar regulation, metabolism, and weight management. ...