Trends is free while in Beta

Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

126%
(5y)
121%
(1y)
140%
(3mo)
123%
(5y)
55%
(1y)
36%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Women's Probiotics

27,100 vol/mo
122%
(5y)
225%
(1y)
713%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

122%
(5y)
130%
(1y)
28%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

CoQ10 Supplement

74,000 vol/mo
118%
(5y)
84%
(1y)
9%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

117%
(5y)
93%
(1y)
90%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Magnesium Powder

12,100 vol/mo
116%
(5y)
79%
(1y)
161%
(3mo)

L-Theanine

301,000 vol/mo
113%
(5y)
87%
(1y)
73%
(3mo)

ADHD Supplement

3,600 vol/mo
110%
(5y)
73%
(1y)
18%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

Electrolyte Drops

1,600 vol/mo
109%
(5y)
89%
(1y)
211%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

109%
(5y)
177%
(1y)
114%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

Prenatal Supplement

12,100 vol/mo
106%
(5y)
128%
(1y)
110%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

106%
(5y)
73%
(1y)
68%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
82%
(1y)
20%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

Folate Supplement

165,000 vol/mo
102%
(5y)
52%
(1y)
22%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

Theanine

33,100 vol/mo
98%
(5y)
22%
(1y)
22%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

97%
(5y)
34%
(1y)
100%
(3mo)

Mood Supplement

1,300 vol/mo
95%
(5y)
120%
(1y)
109%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...

93%
(5y)
38%
(1y)
77%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

MaryRuth Organics

22,200 vol/mo
88%
(5y)
56%
(1y)
240%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

First Day Vitamins

22,200 vol/mo
87%
(5y)
18%
(1y)
-18%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...