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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

87%
(5y)
-2%
(1y)
105%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

Cat Supplements

2,400 vol/mo
85%
(5y)
109%
(1y)
32%
(3mo)

Cat Supplements are consumer focused products designed to support feline health, including joint support, digestion, skin and coat, and o...

Nicotinamide

33,100 vol/mo
84%
(5y)
29%
(1y)
34%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Focus Supplement

4,400 vol/mo
82%
(5y)
91%
(1y)
52%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

81%
(5y)
28%
(1y)
39%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

76%
(5y)
37%
(1y)
28%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

74%
(5y)
67%
(1y)
41%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

L Lysine

74,000 vol/mo
72%
(5y)
-9%
(1y)
3%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

Electrolyte Drops

1,600 vol/mo
72%
(5y)
31%
(1y)
49%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

L-methylfolate

33,100 vol/mo
69%
(5y)
21%
(1y)
-3%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

Mood Supplement

1,300 vol/mo
69%
(5y)
68%
(1y)
42%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...

Maca Supplement

5,400 vol/mo
67%
(5y)
23%
(1y)
38%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

Natural Factors

2,900 vol/mo
67%
(5y)
24%
(1y)
23%
(3mo)
66%
(5y)
10%
(1y)
41%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

64%
(5y)
92%
(1y)
23%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

UTI Supplement

6,600 vol/mo
63%
(5y)
43%
(1y)
14%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

60%
(5y)
-25%
(1y)
-11%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

60%
(5y)
41%
(1y)
26%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

Psyllium Husk

201,000 vol/mo
59%
(5y)
41%
(1y)
40%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Rapid Release

880 vol/mo
59%
(5y)
76%
(1y)
37%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

Cat Fish Oil

5,400 vol/mo
58%
(5y)
33%
(1y)
57%
(3mo)