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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

93%
(5y)
38%
(1y)
77%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

MaryRuth Organics

22,200 vol/mo
88%
(5y)
56%
(1y)
240%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

First Day Vitamins

22,200 vol/mo
87%
(5y)
18%
(1y)
-18%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

Maca Supplement

5,400 vol/mo
86%
(5y)
66%
(1y)
96%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

Tyrosine Supplement

14,800 vol/mo
81%
(5y)
45%
(1y)
62%
(3mo)

Fiber Gummies

27,100 vol/mo
80%
(5y)
69%
(1y)
133%
(3mo)

Fiber Gummies are a consumer health trend where dietary fiber is delivered via gummy supplements, offering a tastier, convenient alternat...

Natural Factors

2,900 vol/mo
78%
(5y)
47%
(1y)
80%
(3mo)

L-methylfolate

33,100 vol/mo
78%
(5y)
32%
(1y)
63%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

Iron Supplement

135,000 vol/mo
75%
(5y)
77%
(1y)
71%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

Hair Gummies

2,400 vol/mo
73%
(5y)
140%
(1y)
197%
(3mo)

Hair Gummies refer to dietary supplement gummies marketed to support hair health, thickness, and growth, often containing biotin, collage...

L Lysine

74,000 vol/mo
72%
(5y)
-11%
(1y)
2%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

Ashwagandha Gummies

60,500 vol/mo
72%
(5y)
1%
(1y)
112%
(3mo)

Ashwagandha Gummies are a popular form of dietary supplement that delivers the adaptogenic herb ashwagandha in a convenient gummy format,...

UTI Supplement

6,600 vol/mo
71%
(5y)
55%
(1y)
21%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

68%
(5y)
141%
(1y)
289%
(3mo)

Chocolate Collagen is a consumer trend where collagen peptide supplements are formulated or consumed in chocolate flavored products and b...

68%
(5y)
125%
(1y)
66%
(3mo)

Vitamin therapy refers to interventions involving vitamin supplementation through oral or intravenous routes to address deficiencies, boo...

Glutathione

201,000 vol/mo
67%
(5y)
75%
(1y)
25%
(3mo)

Choline

60,500 vol/mo
65%
(5y)
40%
(1y)
51%
(3mo)

Choline is a recognized essential nutrient implicated in liver function, methylation processes, and brain development. The trend centers ...

Infant Vitamins

3,600 vol/mo
64%
(5y)
72%
(1y)
83%
(3mo)

Infant Vitamins is a, established category focusing on vitamins and vitamin D supplementation for infants, driven by guidance on early nu...

Black Maca

8,100 vol/mo
63%
(5y)
69%
(1y)
158%
(3mo)

Black Maca is a form of maca root supplement revered for its purported vitality and hormonal balancing benefits, marketed primarily in he...

Nature Made

22,200 vol/mo
61%
(5y)
85%
(1y)
187%
(3mo)

Nature Made is a longstanding consumer vitamin brand under Pharmavite, emblematic of mainstream dietary supplements and ongoing wellness ...

NAC Supplements

90,500 vol/mo
61%
(5y)
77%
(1y)
23%
(3mo)

NAC Supplements refer to N acetylcysteine products marketed mainly as antioxidants and glutathione precursors, used for respiratory healt...

Collagen Gummies

8,100 vol/mo
59%
(5y)
87%
(1y)
253%
(3mo)

Collagen Gummies are popular dietary supplements designed to support skin, hair, nails, and joint health in a convenient gummy form. They...

Joint Supplement

14,800 vol/mo
58%
(5y)
74%
(1y)
133%
(3mo)

Thiamine Supplement

60,500 vol/mo
58%
(5y)
59%
(1y)
49%
(3mo)
56%
(5y)
45%
(1y)
113%
(3mo)

Perfect Supplements is a brand offering whole food based vitamins and minerals with an emphasis on clean, easily digestible ingredients a...

56%
(5y)
71%
(1y)
61%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

Visbiome

18,100 vol/mo
55%
(5y)
39%
(1y)
28%
(3mo)

Visbiome is a clinically studied probiotic product line positioned for gastrointestinal health, with emphasis on multi strain probiotics ...

Naturelo

2,400 vol/mo
55%
(5y)
101%
(1y)
221%
(3mo)

Zinc Supplement

90,500 vol/mo
54%
(5y)
84%
(1y)
27%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

54%
(5y)
48%
(1y)
49%
(3mo)

Resveratrol supplements have persisted as a popular antioxidant supplement, marketed for potential anti aging, cardiovascular, and metabo...