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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Ginger Supplement

12,100 vol/mo
31%
(5y)
30%
(1y)
30%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Magnesium Oxide

135,000 vol/mo
28%
(5y)
13%
(1y)
12%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Lactoferrin

22,200 vol/mo
28%
(5y)
60%
(1y)
41%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Vitamin D3

135,000 vol/mo
28%
(5y)
15%
(1y)
16%
(3mo)

Vitamin D3 is a widely recognized supplement trend focusing on optimizing vitamin D levels for health benefits, including bone health, im...

Riboflavin

74,000 vol/mo
27%
(5y)
11%
(1y)
11%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

26%
(5y)
125%
(1y)
99%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

Alpha GPC

33,100 vol/mo
25%
(5y)
25%
(1y)
22%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
0%
(1y)
7%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

Primal Harvest

9,900 vol/mo
22%
(5y)
-6%
(1y)
30%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

Daily Vitamins

2,900 vol/mo
22%
(5y)
14%
(1y)
19%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...

Liquid Vitamins

9,900 vol/mo
21%
(5y)
9%
(1y)
13%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...

18%
(5y)
17%
(1y)
19%
(3mo)

Testosterone supplements are dietary products marketed to support testosterone levels, energy, and muscle performance. They include herba...

Tyrosine

33,100 vol/mo
17%
(5y)
16%
(1y)
30%
(3mo)

Tyrosine emerged as a topic of interest in nutrition and neuroscience discussions, often tied to its role as a precursor to catecholamine...

Chromium

90,500 vol/mo
17%
(5y)
14%
(1y)
23%
(3mo)

Chromium is an open source browser project that underpins Google Chrome and many other browsers. It is trending due to broad adoption as ...

D-Mannose

90,500 vol/mo
16%
(5y)
18%
(1y)
7%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

16%
(5y)
128%
(1y)
73%
(3mo)

DHA Prenatal Vitamin is a recognized category of prenatal supplements enriched with docosahexaenoic acid (DHA) aimed at supporting fetal ...

15%
(5y)
34%
(1y)
6%
(3mo)

Fenugreek supplement is a recognized herbal product used for digestion, blood sugar management, and lactation support, with growing inter...

Thiamine

90,500 vol/mo
15%
(5y)
15%
(1y)
41%
(3mo)

Thiamine (vitamin B1) is a, long standing nutrient essential for carbohydrate metabolism and nervous system function; recent discussions ...

14%
(5y)
36%
(1y)
36%
(3mo)

Chocolate Collagen is a consumer trend where collagen peptide supplements are formulated or consumed in chocolate flavored products and b...

12%
(5y)
42%
(1y)
23%
(3mo)

Quercetin supplements are real dietary supplements derived from the quercetin flavonoid and used for its antioxidant and anti inflammator...

Cobalamin

12,100 vol/mo
12%
(5y)
5%
(1y)
26%
(3mo)

Cobalamin (vitamin B12) is experiencing renewed attention due to its essential role in energy metabolism, neurological function, and pote...

Zinc

201,000 vol/mo
12%
(5y)
23%
(1y)
27%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

Cysteine

22,200 vol/mo
11%
(5y)
47%
(1y)
42%
(3mo)

Cysteine is an amino acid with wide commercial relevance across food, pharmaceutical, cosmetics, and biotech sectors, with ongoing emphas...

Vitamin

201,000 vol/mo
11%
(5y)
11%
(1y)
22%
(3mo)

Vitamin has long been a foundational category in nutrition, health, and wellness. The topic remains central as consumers seek evidence ba...

Vitamin C

165,000 vol/mo
10%
(5y)
17%
(1y)
27%
(3mo)

Vitamin C is a long standing nutrient topic with renewed attention around immune health, antioxidant benefits, and fortified wellness reg...

Milk Thistle

165,000 vol/mo
8%
(5y)
9%
(1y)
20%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

Alpha-Lipoic Acid

110,000 vol/mo
5%
(5y)
16%
(1y)
15%
(3mo)

Alpha Lipoic Acid (ALA) is a naturally occurring antioxidant used as a dietary supplement and in some medical contexts. It is known for p...

Vitamins

201,000 vol/mo
3%
(5y)
6%
(1y)
18%
(3mo)

Vitamins are a long standing, globally recognized category in dietary supplements, encompassing multivitamins, minerals, and specialty vi...

Vitamin E

90,500 vol/mo
1%
(5y)
7%
(1y)
15%
(3mo)

Vitamin E is a fat soluble antioxidant essential for protecting cell membranes from oxidative damage and supporting immune function. In c...

Chromium Picolinate

40,500 vol/mo
1%
(5y)
0%
(1y)
32%
(3mo)

Chromium picolinate is a widely marketed dietary supplement used to influence blood sugar regulation, metabolism, and weight management. ...

Chondroitin

18,100 vol/mo
1%
(5y)
10%
(1y)
15%
(3mo)

Chondroitin is a widely used dietary supplement component often marketed for joint health, typically in combination with glucosamine; it ...

Evening Primrose

33,100 vol/mo
-10%
(5y)
-3%
(1y)
18%
(3mo)

Evening Primrose is a plant with widespread use in dietary supplements and cosmetics, particularly evening primrose oil (EPO) derived fro...

Gummy Vitamins

6,600 vol/mo
-11%
(5y)
10%
(1y)
22%
(3mo)

Gummy vitamins are a popular form of dietary supplements aimed at providing vitamins and minerals in a chewable, palatable format, widely...

Melatonin Gummies

60,500 vol/mo
-12%
(5y)
8%
(1y)
26%
(3mo)

Melatonin Gummies are a popular form of dietary supplement designed to aid sleep via the hormone melatonin. They come in various flavors ...

Neem Powder

2,900 vol/mo
-15%
(5y)
10%
(1y)
32%
(3mo)

Neem powder is a, established herbal product derived from the Azadirachta indica tree. It is used in traditional Ayurvedic and folk medic...

-22%
(5y)
12%
(1y)
28%
(3mo)

Apple Cider Vinegar Tablets are a dietary supplement format that offers the purported benefits of apple cider vinegar in a pill form, mar...

-22%
(5y)
4%
(1y)
30%
(3mo)

Children's Vitamins is a, ongoing trend centered on parents seeking preventive health support for kids, driven by demand for easier forma...

9999%+
(5y)
628%
(1y)
-61%
(3mo)

Toniiq

1,000 vol/mo
9999%+
(5y)
277%
(1y)
23%
(3mo)

Toniiq is a consumer health brand known for high purity nutritional supplements and a focus on standardized ingredients.

9999%+
(5y)
275%
(1y)
67%
(3mo)

Cayenne pepper supplement is experiencing renewed interest as a dietary aid marketed for metabolism support, appetite control, and potent...

NAD Powder

590 vol/mo
9999%+
(5y)
214%
(1y)
111%
(3mo)

NAD Powder refers to supplements containing nicotinamide adenine dinucleotide (NAD+) or its precursors offered in powdered form. It is di...

9999%+
(5y)
209%
(1y)
64%
(3mo)

Rosemary supplement is a health and wellness product category featuring rosemary extract or powder marketed for cognitive support, antiox...

9999%+
(5y)
159%
(1y)
10%
(3mo)

Riboflavin supplements (vitamin B2) are being discussed as part of dietary supplement regimens for energy metabolism, antioxidant support...

Revive Collagen

2,400 vol/mo
9999%+
(5y)
130%
(1y)
75%
(3mo)

Revive Collagen is a consumer brand offering ready to drink marine collagen products and vegan collagen options, gaining visibility throu...

Shilajit Gummies

27,100 vol/mo
9999%+
(5y)
9%
(1y)
36%
(3mo)

Shilajit Gummies are a nutraceutical product that blends Ayurvedic Shilajit resin with a gummy form to create a convenient, tasty supplem...

Shilajit Powder

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
664%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

Shilajit Capsule

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Shilajit Capsule is a supplement trend centered on encapsulated shilajit, a mineral rich resin used in traditional Ayurvedic medicine. In...

9999%+
(5y)
9999%+
(1y)
43%
(3mo)

Fermented vitamins are dietary supplements formulated using fermentation derived processes to produce or bioengineer vitamins and vitamin...

Dgl Supplement

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
295%
(3mo)

DGL Supplement refers to deglycyrrhizinated licorice products used as a natural aid for digestive health, with increasing consumer intere...

Careof

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Care/of is a personalized vitamin subscription service that delivers bespoke daily nutrient packets tailored to individual health goals a...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Mushroom extract powder refers to concentrated powders derived from medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used for pot...

L Methyl Folate

33,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

L methylfolate (5 MTHF) is a bioactive form of folate increasingly used in dietary supplements and medical nutrition due to better bioava...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nitric Oxide Gummies are dietary supplements marketed to support cardiovascular health, blood flow, and athletic performance by providing...

9999%+
(5y)
9999%+
(1y)
98%
(3mo)

Fulvic acid supplement is a dietary supplement derived from humic substances believed to support mineral transport, gut health, and overa...

Zeolite Drops

390 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Zeolite Drops are liquid supplements containing clinoptilolite zeolite marketed for detox, gut balance, immune support, and toxin binding...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Chamomile Gummies are a consumer health product combining chamomile extract with gummy form to support relaxation and sleep, aligning wit...

Mullein Gummies

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Mullein Gummies are herbal supplement gummies containing mullein leaf extract marketed for respiratory support and general wellness. The ...

Shatavari Powder

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
25%
(3mo)

Shatavari Powder refers to the powdered form of the Shatavari herb (Asparagus racemosus), widely used in Ayurveda as a women's health ada...

9999%+
(5y)
9999%+
(1y)
40%
(3mo)

Plant Based Vitamins are dietary supplements formulated entirely from plant derived sources, targeting vegan and health conscious consume...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Pine bark supplement refers to dietary supplements made from pine bark extract, notably Pycnogenol, marketed for antioxidant support, vas...