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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Bacopa Monnieri

22,200 vol/mo
58%
(5y)
87%
(1y)
18%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

Collagen Supplement

135,000 vol/mo
57%
(5y)
72%
(1y)
40%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Iron Supplement

135,000 vol/mo
57%
(5y)
49%
(1y)
22%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

Magnesium

550,000 vol/mo
56%
(5y)
21%
(1y)
19%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Choline

60,500 vol/mo
54%
(5y)
24%
(1y)
28%
(3mo)

Choline is a recognized essential nutrient implicated in liver function, methylation processes, and brain development. The trend centers ...

Ashwagandha Tea

12,100 vol/mo
51%
(5y)
10%
(1y)
21%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Psyllium

60,500 vol/mo
51%
(5y)
39%
(1y)
39%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

51%
(5y)
12%
(1y)
8%
(3mo)

Perfect Supplements is a brand offering whole food based vitamins and minerals with an emphasis on clean, easily digestible ingredients a...

NAC Supplements

90,500 vol/mo
50%
(5y)
58%
(1y)
44%
(3mo)

NAC Supplements refer to N acetylcysteine products marketed mainly as antioxidants and glutathione precursors, used for respiratory healt...

Sleep Gummies

27,100 vol/mo
49%
(5y)
18%
(1y)
36%
(3mo)

SmartyPants

22,200 vol/mo
47%
(5y)
21%
(1y)
51%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Dhea Supplement

40,500 vol/mo
47%
(5y)
12%
(1y)
5%
(3mo)

DHEA (dehydroepiandrosterone) supplement usage is a recurring wellness trend centered on aging, hormonal balance, and vitality, with cons...

Magnesium Taurate

27,100 vol/mo
46%
(5y)
22%
(1y)
27%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

L-Citrulline

60,500 vol/mo
46%
(5y)
84%
(1y)
51%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

Shatavari

12,100 vol/mo
43%
(5y)
10%
(1y)
11%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Zinc Supplement

90,500 vol/mo
40%
(5y)
66%
(1y)
17%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

Kids Vitamins

9,900 vol/mo
40%
(5y)
7%
(1y)
25%
(3mo)

Kids Vitamins is a consumer health trend focusing on dietary supplements formulated for children to support growth, immune health, and ov...

Mushroom Powder

8,100 vol/mo
40%
(5y)
4%
(1y)
20%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

Carnitine

49,500 vol/mo
38%
(5y)
30%
(1y)
27%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

Infant Vitamins

3,600 vol/mo
37%
(5y)
41%
(1y)
49%
(3mo)

Infant Vitamins is a, established category focusing on vitamins and vitamin D supplementation for infants, driven by guidance on early nu...

Rhodiola

40,500 vol/mo
36%
(5y)
11%
(1y)
58%
(3mo)

Rhodiola is an adaptogenic herb (Rhodiola rosea) that has long been used in traditional medicine and has gained renewed popularity in mod...