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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

56%
(5y)
45%
(1y)
113%
(3mo)

Perfect Supplements is a brand offering whole food based vitamins and minerals with an emphasis on clean, easily digestible ingredients a...

56%
(5y)
71%
(1y)
61%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

Visbiome

18,100 vol/mo
55%
(5y)
39%
(1y)
28%
(3mo)

Visbiome is a clinically studied probiotic product line positioned for gastrointestinal health, with emphasis on multi strain probiotics ...

Naturelo

2,400 vol/mo
55%
(5y)
101%
(1y)
221%
(3mo)

Zinc Supplement

90,500 vol/mo
54%
(5y)
84%
(1y)
27%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

54%
(5y)
48%
(1y)
49%
(3mo)

Resveratrol supplements have persisted as a popular antioxidant supplement, marketed for potential anti aging, cardiovascular, and metabo...

Ginger Supplement

12,100 vol/mo
52%
(5y)
61%
(1y)
88%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Lifeblood

3,600 vol/mo
50%
(5y)
67%
(1y)
-23%
(3mo)

Lifeblood is a concept and term used across biology, business, culture, and nonprofit sectors to denote the essential life sustaining ele...

B12 Gummies

4,400 vol/mo
49%
(5y)
53%
(1y)
165%
(3mo)

B12 Gummies are a popular form of vitamin B12 supplements, marketed for easy ingestion and appealing flavors. They are widely available f...

Dhea Supplement

40,500 vol/mo
47%
(5y)
11%
(1y)
13%
(3mo)

DHEA (dehydroepiandrosterone) supplement usage is a recurring wellness trend centered on aging, hormonal balance, and vitality, with cons...

Rhodiola

49,500 vol/mo
44%
(5y)
40%
(1y)
138%
(3mo)

Rhodiola is an adaptogenic herb (Rhodiola rosea) that has long been used in traditional medicine and has gained renewed popularity in mod...

43%
(5y)
29%
(1y)
43%
(3mo)

Vitamin D Toxicity is a health topic concerning elevated vitamin D levels from excessive intake or certain medical conditions, leading to...

43%
(5y)
21%
(1y)
11%
(3mo)

Bacillus coagulans is a probiotic bacterium widely used in dietary supplements and functional foods, with ongoing interest driven by its ...

Carnitine

49,500 vol/mo
42%
(5y)
24%
(1y)
27%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

Turmeric Supplement

60,500 vol/mo
39%
(5y)
39%
(1y)
71%
(3mo)

Turmeric supplements have seen sustained popularity due to interest in natural anti inflammatory products, gut health, and overall wellne...

Kids Vitamins

9,900 vol/mo
39%
(5y)
13%
(1y)
12%
(3mo)

Kids Vitamins is a consumer health trend focusing on dietary supplements formulated for children to support growth, immune health, and ov...

Magnesium Citrate

368,000 vol/mo
38%
(5y)
21%
(1y)
30%
(3mo)

Magnesium Citrate is a widely used dietary supplement and laxative form of magnesium, recognized as a, existing product in the health and...

Biotin Gummies

4,400 vol/mo
37%
(5y)
95%
(1y)
263%
(3mo)

Immunity Gummies

1,600 vol/mo
36%
(5y)
124%
(1y)
83%
(3mo)

Immunity Gummies are dietary supplement gummies formulated to support immune health using vitamins C and D, zinc, and other bioactive ing...

Vitamin Bounty

260 vol/mo
36%
(5y)
114%
(1y)
290%
(3mo)

Vitamin D3

135,000 vol/mo
36%
(5y)
31%
(1y)
46%
(3mo)

Vitamin D3 is a widely recognized supplement trend focusing on optimizing vitamin D levels for health benefits, including bone health, im...