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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

B12 Gummies

4,400 vol/mo
35%
(5y)
24%
(1y)
29%
(3mo)

B12 Gummies are a popular form of vitamin B12 supplements, marketed for easy ingestion and appealing flavors. They are widely available f...

34%
(5y)
19%
(1y)
18%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

34%
(5y)
26%
(1y)
43%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Nature Made

22,200 vol/mo
33%
(5y)
27%
(1y)
23%
(3mo)

Nature Made is a longstanding consumer vitamin brand under Pharmavite, emblematic of mainstream dietary supplements and ongoing wellness ...

DHEA

74,000 vol/mo
32%
(5y)
0%
(1y)
2%
(3mo)

DHEA (dehydroepiandrosterone) is a hormone supplement trend focused on aging, vitality, and hormonal balance, with increased consumer int...

Pyridoxine

49,500 vol/mo
31%
(5y)
27%
(1y)
19%
(3mo)

Pyridoxine is the scientific name for vitamin B6, a essential nutrient used in supplements and fortified foods. While not inherently a tr...

Ginger Supplement

12,100 vol/mo
31%
(5y)
30%
(1y)
30%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Magnesium Oxide

135,000 vol/mo
28%
(5y)
13%
(1y)
12%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Lactoferrin

22,200 vol/mo
28%
(5y)
60%
(1y)
41%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Vitamin D3

135,000 vol/mo
28%
(5y)
15%
(1y)
16%
(3mo)

Vitamin D3 is a widely recognized supplement trend focusing on optimizing vitamin D levels for health benefits, including bone health, im...

Riboflavin

74,000 vol/mo
27%
(5y)
11%
(1y)
11%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

26%
(5y)
125%
(1y)
99%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

Alpha GPC

33,100 vol/mo
25%
(5y)
25%
(1y)
22%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
0%
(1y)
7%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

Primal Harvest

9,900 vol/mo
22%
(5y)
-6%
(1y)
30%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

Daily Vitamins

2,900 vol/mo
22%
(5y)
14%
(1y)
19%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...

Liquid Vitamins

9,900 vol/mo
21%
(5y)
9%
(1y)
13%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...

18%
(5y)
17%
(1y)
19%
(3mo)

Testosterone supplements are dietary products marketed to support testosterone levels, energy, and muscle performance. They include herba...

Tyrosine

33,100 vol/mo
17%
(5y)
16%
(1y)
30%
(3mo)

Tyrosine emerged as a topic of interest in nutrition and neuroscience discussions, often tied to its role as a precursor to catecholamine...

Chromium

90,500 vol/mo
17%
(5y)
14%
(1y)
23%
(3mo)

Chromium is an open source browser project that underpins Google Chrome and many other browsers. It is trending due to broad adoption as ...

D-Mannose

90,500 vol/mo
16%
(5y)
18%
(1y)
7%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...