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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Fish Oil

74,000 vol/mo
24%
(5y)
37%
(1y)
65%
(3mo)

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
7%
(1y)
6%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

23%
(5y)
21%
(1y)
73%
(3mo)

Ancestral Supplements is a brand that markets desiccated organ meat supplements and related wellness products, drawing on traditional anc...

Primal Harvest

9,900 vol/mo
23%
(5y)
-2%
(1y)
44%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

23%
(5y)
48%
(1y)
38%
(3mo)

GOAT Fuel

3,600 vol/mo
22%
(5y)
29%
(1y)
95%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...

Tyrosine

33,100 vol/mo
22%
(5y)
27%
(1y)
34%
(3mo)

Tyrosine emerged as a topic of interest in nutrition and neuroscience discussions, often tied to its role as a precursor to catecholamine...

Vitamin Patches

2,900 vol/mo
20%
(5y)
53%
(1y)
83%
(3mo)

Vitamin patches are transdermal delivery systems marketed to supply vitamins directly through the skin, promising convenient, sometimes t...

19%
(5y)
23%
(1y)
16%
(3mo)

Testosterone supplements are dietary products marketed to support testosterone levels, energy, and muscle performance. They include herba...

Chromium

90,500 vol/mo
18%
(5y)
25%
(1y)
29%
(3mo)

Chromium is an open source browser project that underpins Google Chrome and many other browsers. It is trending due to broad adoption as ...

Thiamine

90,500 vol/mo
16%
(5y)
20%
(1y)
39%
(3mo)

Thiamine (vitamin B1) is a, long standing nutrient essential for carbohydrate metabolism and nervous system function; recent discussions ...

OLLY

4,400 vol/mo
16%
(5y)
20%
(1y)
70%
(3mo)

OLLY is a mainstream consumer brand vitamin and supplement line known for its gummy vitamins and wellness products, widely recognized in ...

Vitamin C

165,000 vol/mo
15%
(5y)
32%
(1y)
31%
(3mo)

Vitamin C is a long standing nutrient topic with renewed attention around immune health, antioxidant benefits, and fortified wellness reg...

Vitamin

201,000 vol/mo
14%
(5y)
20%
(1y)
29%
(3mo)

Vitamin has long been a foundational category in nutrition, health, and wellness. The topic remains central as consumers seek evidence ba...

Cobalamin

12,100 vol/mo
13%
(5y)
17%
(1y)
38%
(3mo)

Cobalamin (vitamin B12) is experiencing renewed attention due to its essential role in energy metabolism, neurological function, and pote...

Liquid Collagen

27,100 vol/mo
12%
(5y)
72%
(1y)
172%
(3mo)

Stonehenge Health

9,900 vol/mo
12%
(5y)
3%
(1y)
-3%
(3mo)

Heart Chews

110 vol/mo
11%
(5y)
112%
(1y)
257%
(3mo)

Alpha-Lipoic Acid

110,000 vol/mo
11%
(5y)
32%
(1y)
57%
(3mo)

Alpha Lipoic Acid (ALA) is a naturally occurring antioxidant used as a dietary supplement and in some medical contexts. It is known for p...

Chondroitin

14,800 vol/mo
10%
(5y)
32%
(1y)
80%
(3mo)

Chondroitin is a widely used dietary supplement component often marketed for joint health, typically in combination with glucosamine; it ...

Inno Supps

27,100 vol/mo
9%
(5y)
-9%
(1y)
42%
(3mo)

Inno Supps is a dietary supplement brand known for its fitness and nootropic products, contributing to trends in performance enhancing su...

Vitamin E

90,500 vol/mo
7%
(5y)
18%
(1y)
41%
(3mo)

Vitamin E is a fat soluble antioxidant essential for protecting cell membranes from oxidative damage and supporting immune function. In c...

Chromium Picolinate

40,500 vol/mo
7%
(5y)
11%
(1y)
58%
(3mo)

Chromium picolinate is a widely marketed dietary supplement used to influence blood sugar regulation, metabolism, and weight management. ...

Maca Root

90,500 vol/mo
7%
(5y)
16%
(1y)
50%
(3mo)

Turmeric Gummies

3,600 vol/mo
7%
(5y)
52%
(1y)
228%
(3mo)

Vitamins

201,000 vol/mo
4%
(5y)
8%
(1y)
9%
(3mo)

Vitamins are a long standing, globally recognized category in dietary supplements, encompassing multivitamins, minerals, and specialty vi...

Cod Liver Oil

40,500 vol/mo
4%
(5y)
3%
(1y)
19%
(3mo)

Cod Liver Oil is a traditional dietary supplement rich in omega 3 fatty acids and vitamins A and D, commonly used to support joint health...

Citracal

14,800 vol/mo
4%
(5y)
23%
(1y)
69%
(3mo)

Culturelle

27,100 vol/mo
3%
(5y)
24%
(1y)
66%
(3mo)
3%
(5y)
37%
(1y)
16%
(3mo)

Fenugreek Supplements are dietary products derived from the methi plant used for digestive health, blood sugar management, and lactation ...