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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

16%
(5y)
128%
(1y)
73%
(3mo)

DHA Prenatal Vitamin is a recognized category of prenatal supplements enriched with docosahexaenoic acid (DHA) aimed at supporting fetal ...

15%
(5y)
34%
(1y)
6%
(3mo)

Fenugreek supplement is a recognized herbal product used for digestion, blood sugar management, and lactation support, with growing inter...

Thiamine

90,500 vol/mo
15%
(5y)
15%
(1y)
41%
(3mo)

Thiamine (vitamin B1) is a, long standing nutrient essential for carbohydrate metabolism and nervous system function; recent discussions ...

14%
(5y)
36%
(1y)
36%
(3mo)

Chocolate Collagen is a consumer trend where collagen peptide supplements are formulated or consumed in chocolate flavored products and b...

12%
(5y)
42%
(1y)
23%
(3mo)

Quercetin supplements are real dietary supplements derived from the quercetin flavonoid and used for its antioxidant and anti inflammator...

Cobalamin

12,100 vol/mo
12%
(5y)
5%
(1y)
26%
(3mo)

Cobalamin (vitamin B12) is experiencing renewed attention due to its essential role in energy metabolism, neurological function, and pote...

Zinc

201,000 vol/mo
12%
(5y)
23%
(1y)
27%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

Cysteine

22,200 vol/mo
11%
(5y)
47%
(1y)
42%
(3mo)

Cysteine is an amino acid with wide commercial relevance across food, pharmaceutical, cosmetics, and biotech sectors, with ongoing emphas...

Vitamin

201,000 vol/mo
11%
(5y)
11%
(1y)
22%
(3mo)

Vitamin has long been a foundational category in nutrition, health, and wellness. The topic remains central as consumers seek evidence ba...

Vitamin C

165,000 vol/mo
10%
(5y)
17%
(1y)
27%
(3mo)

Vitamin C is a long standing nutrient topic with renewed attention around immune health, antioxidant benefits, and fortified wellness reg...

Milk Thistle

165,000 vol/mo
8%
(5y)
9%
(1y)
20%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

Alpha-Lipoic Acid

110,000 vol/mo
5%
(5y)
16%
(1y)
15%
(3mo)

Alpha Lipoic Acid (ALA) is a naturally occurring antioxidant used as a dietary supplement and in some medical contexts. It is known for p...

Vitamins

201,000 vol/mo
3%
(5y)
6%
(1y)
18%
(3mo)

Vitamins are a long standing, globally recognized category in dietary supplements, encompassing multivitamins, minerals, and specialty vi...

Vitamin E

90,500 vol/mo
1%
(5y)
7%
(1y)
15%
(3mo)

Vitamin E is a fat soluble antioxidant essential for protecting cell membranes from oxidative damage and supporting immune function. In c...

Chromium Picolinate

40,500 vol/mo
1%
(5y)
0%
(1y)
32%
(3mo)

Chromium picolinate is a widely marketed dietary supplement used to influence blood sugar regulation, metabolism, and weight management. ...

Chondroitin

18,100 vol/mo
1%
(5y)
10%
(1y)
15%
(3mo)

Chondroitin is a widely used dietary supplement component often marketed for joint health, typically in combination with glucosamine; it ...

Evening Primrose

33,100 vol/mo
-10%
(5y)
-3%
(1y)
18%
(3mo)

Evening Primrose is a plant with widespread use in dietary supplements and cosmetics, particularly evening primrose oil (EPO) derived fro...

Gummy Vitamins

6,600 vol/mo
-11%
(5y)
10%
(1y)
22%
(3mo)

Gummy vitamins are a popular form of dietary supplements aimed at providing vitamins and minerals in a chewable, palatable format, widely...

Melatonin Gummies

60,500 vol/mo
-12%
(5y)
8%
(1y)
26%
(3mo)

Melatonin Gummies are a popular form of dietary supplement designed to aid sleep via the hormone melatonin. They come in various flavors ...

Neem Powder

2,900 vol/mo
-15%
(5y)
10%
(1y)
32%
(3mo)

Neem powder is a, established herbal product derived from the Azadirachta indica tree. It is used in traditional Ayurvedic and folk medic...

-22%
(5y)
12%
(1y)
28%
(3mo)

Apple Cider Vinegar Tablets are a dietary supplement format that offers the purported benefits of apple cider vinegar in a pill form, mar...