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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Garlic Supplement

14,800 vol/mo
34%
(5y)
98%
(1y)
54%
(3mo)

Garlic Supplement is a well established dietary supplement category focusing on aged garlic extract and standard garlic powder products u...

33%
(5y)
150%
(1y)
77%
(3mo)

DHA Prenatal Vitamin is a recognized category of prenatal supplements enriched with docosahexaenoic acid (DHA) aimed at supporting fetal ...

Pyridoxine

49,500 vol/mo
33%
(5y)
29%
(1y)
18%
(3mo)

Pyridoxine is the scientific name for vitamin B6, a essential nutrient used in supplements and fortified foods. While not inherently a tr...

DHEA

74,000 vol/mo
32%
(5y)
0%
(1y)
21%
(3mo)

DHEA (dehydroepiandrosterone) is a hormone supplement trend focused on aging, vitality, and hormonal balance, with increased consumer int...

Citrulline

33,100 vol/mo
30%
(5y)
50%
(1y)
51%
(3mo)

Citrulline is a amino acid commonly used as a dietary supplement, notably in sports nutrition for potential benefits in blood flow, nitri...

Joint Supplements

14,800 vol/mo
29%
(5y)
39%
(1y)
24%
(3mo)

Joint supplements are a, established category of dietary supplements aimed at supporting joint health, typically featuring ingredients li...

HMB

22,200 vol/mo
28%
(5y)
16%
(1y)
54%
(3mo)
27%
(5y)
43%
(1y)
38%
(3mo)

Fenugreek supplement is a recognized herbal product used for digestion, blood sugar management, and lactation support, with growing inter...

Riboflavin

74,000 vol/mo
27%
(5y)
15%
(1y)
31%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

Liquid Vitamins

9,900 vol/mo
27%
(5y)
19%
(1y)
50%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...

Feeli

33,100 vol/mo
27%
(5y)
11%
(1y)
8%
(3mo)

Phosphatidylserine

40,500 vol/mo
26%
(5y)
58%
(1y)
44%
(3mo)
26%
(5y)
69%
(1y)
64%
(3mo)

Quercetin supplements are real dietary supplements derived from the quercetin flavonoid and used for its antioxidant and anti inflammator...

Garden of Life

27,100 vol/mo
25%
(5y)
51%
(1y)
128%
(3mo)

Garden of Life is a brand of dietary supplements known for organic and probiotic products, positioning itself in the clean label and well...

Daily Vitamins

2,900 vol/mo
25%
(5y)
21%
(1y)
22%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...

Fish Oil

74,000 vol/mo
24%
(5y)
37%
(1y)
65%
(3mo)

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
7%
(1y)
6%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

23%
(5y)
21%
(1y)
73%
(3mo)

Ancestral Supplements is a brand that markets desiccated organ meat supplements and related wellness products, drawing on traditional anc...

Primal Harvest

9,900 vol/mo
23%
(5y)
-2%
(1y)
44%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

23%
(5y)
48%
(1y)
38%
(3mo)

GOAT Fuel

3,600 vol/mo
22%
(5y)
29%
(1y)
95%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...