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We surface rapidly growing trends in health before they take off.

9999%+
(5y)
67%
(1y)
26%
(3mo)

Beef Organ Supplement refers to dietary supplements incorporating organ meats (typically liver, heart, kidney) from cattle, marketed to p...

Miracle Moo

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Miracle Moo is a bovine colostrum supplement brand marketed for gut health and immunity. It gained notable attention online, including so...

True Sea Moss

33,100 vol/mo
9999%+
(5y)
138%
(1y)
-8%
(3mo)

True Sea Moss refers to a branded sea moss gel/product line that has gained attention in wellness circles, with active consumer reviews a...

Serene Herbs

14,800 vol/mo
9999%+
(5y)
117%
(1y)
120%
(3mo)

Serene Herbs is a wellness brand specializing in herbal, plant based supplements with a growing online presence and media coverage, inclu...

Ultrahuman

27,100 vol/mo
9999%+
(5y)
21%
(1y)
-23%
(3mo)

Ultrahuman is a health tech company known for its wearable products and digital health platform focused on metabolic measurement and fitn...

9999%+
(5y)
568%
(1y)
23%
(3mo)

Health Tracking Ring is a category of wearable rings (notably Oura Ring and Ringconn) designed to monitor biometrics (sleep, heart rate, ...

Dog Dental Powder

5,400 vol/mo
9999%+
(5y)
221%
(1y)
44%
(3mo)

Dog Dental Powder is a pet care product category designed to support oral hygiene in dogs by reducing plaque and freshening breath throug...

Peptide Stack

880 vol/mo
7856%
(5y)
1362%
(1y)
125%
(3mo)

Peptide Stack refers to the practice of combining multiple bioactive peptides to enhance recovery, performance, or healing outcomes. It s...

Wolverine Peptide

9,900 vol/mo
7014%
(5y)
1442%
(1y)
127%
(3mo)

Wolverine peptide refers to a regenerative peptide stack commonly combining BPC 157 and TB 500 (Thymosin Beta 4 fragment) used in researc...

30-30-30

2,900 vol/mo
6957%
(5y)
9999%+
(1y)
9999%+
(3mo)

The 30 30 30 trend refers to a wellness routine popularized on social media that prescribes 30 grams of protein within 30 minutes of waki...

Depuffing Wand

1,300 vol/mo
6853%
(5y)
179%
(1y)
-31%
(3mo)

Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...

Retatrutide

301,000 vol/mo
6448%
(5y)
934%
(1y)
91%
(3mo)

Retatrutide is a therapeutic candidate, a once weekly triple agonist targeting GLP 1, GIP, and glucagon receptors, being developed by Eli...

Based Bodyworks

90,500 vol/mo
5861%
(5y)
118%
(1y)
6%
(3mo)

Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...

5462%
(5y)
1357%
(1y)
45%
(3mo)

Social Media Therapy is the practice of addressing the mental health impacts of social media use, including anxiety, envy, addiction, dig...

Dopamine Menu

6,600 vol/mo
4767%
(5y)
30%
(1y)
35%
(3mo)

Dopamine Menu is a, discussable trend where individuals create a personal list of activities to trigger dopamine release and improve moti...

Truemed

22,200 vol/mo
4056%
(5y)
102%
(1y)
28%
(3mo)

Truemed is a wellness/health platform focused on HSA/FSA eligible products and lifestyle interventions, led by notable proponents and att...

AI Therapy

18,100 vol/mo
3452%
(5y)
883%
(1y)
28%
(3mo)

AI Therapy refers to the use of artificial intelligence driven tools, chatbots, and data driven platforms to provide mental health suppor...

Joyspring

8,100 vol/mo
3356%
(5y)
350%
(1y)
8%
(3mo)

JoySpring is a U.S. based consumer wellness brand specializing in natural liquid vitamins and supplements for children and families, focu...

3345%
(5y)
627%
(1y)
106%
(3mo)

Social prescribing is a healthcare approach that connects patients with non clinical community services to improve health and well being,...

3335%
(5y)
29%
(1y)
70%
(3mo)

Paleo Electrolytes refers to electrolyte products tailored to paleo or paleo adjacent diets, emphasizing natural ingredients, minimal pro...

THCA Concentrate

3,600 vol/mo
2871%
(5y)
15%
(1y)
18%
(3mo)

THCA Concentrate refers to cannabis concentrates rich in tetrahydrocannabinolic acid (THCA), including forms like THCA diamonds, sauce, a...

Midi Health

60,500 vol/mo
2708%
(5y)
185%
(1y)
41%
(3mo)

Midi Health is a telehealth company focused on midlife women’s health, particularly perimenopause and menopause, offering insurance cov...

AI Diagnosis

4,400 vol/mo
2688%
(5y)
753%
(1y)
57%
(3mo)

AI Diagnosis is the growing use of artificial intelligence systems to assist or autonomously perform medical diagnosis across imaging, pa...

2630%
(5y)
71%
(1y)
-13%
(3mo)

Weighted Vests for walking are fitness products designed to add load to the torso during walking, increasing energy expenditure, muscle e...

Grounding Blanket

4,400 vol/mo
2401%
(5y)
-33%
(1y)
-1%
(3mo)

Grounding Blanket is a consumer wellness product category that enables users to connect with the Earth's energy via conductive materials ...

Suri Toothbrush

12,100 vol/mo
2305%
(5y)
39%
(1y)
-11%
(3mo)

SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...

THCA Gummies

2,900 vol/mo
2097%
(5y)
11%
(1y)
-11%
(3mo)

THCA Gummies are edible products infused with tetrahydrocannabinolic acid, a non psychoactive cannabinoid precursor found in cannabis, ma...

Red Light Panels

14,800 vol/mo
1939%
(5y)
143%
(1y)
39%
(3mo)

Red Light Panels are devices that emit low level red and near infrared light used for wellness and therapeutic applications, including sk...

1936%
(5y)
173%
(1y)
60%
(3mo)

Creatine Chews are a flavored, chewable form of creatine supplements designed for convenient, tastier dosing compared to traditional powd...

Organ Supplement

1,300 vol/mo
1894%
(5y)
61%
(1y)
28%
(3mo)

Organ supplements refer to desiccated beef organ capsules (liver, heart, kidney, pancreas, spleen, etc.) marketed as a convenient alterna...

AI in Medicine

3,600 vol/mo
1821%
(5y)
663%
(1y)
49%
(3mo)

AI in Medicine is the application of artificial intelligence technologies to clinical decision support, diagnostics, imaging, drug discov...

1789%
(5y)
9999%+
(1y)
148%
(3mo)

Himalayan Shilajit Resin is a traditional mineral rich substance derived from the Himalayan rocks, marketed widely as a dietary supplemen...

1773%
(5y)
-25%
(1y)
-2%
(3mo)

Hydrogen Water Bottle is a consumer device designed to infuse water with molecular hydrogen (H2) to purportedly provide antioxidant and e...

Creatine Gummies

74,000 vol/mo
1676%
(5y)
110%
(1y)
44%
(3mo)

Creatine Gummies are a consumer product category where creatine monohydrate or other creatine forms are packaged as gummy supplements. Th...

Menopause Kit

210 vol/mo
1589%
(5y)
276%
(1y)
62%
(3mo)

Menopause Kit is a consumer health trend focusing on comprehensive kits that provide products and guidance to manage menopausal symptoms,...

1538%
(5y)
26%
(1y)
30%
(3mo)

Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...

1464%
(5y)
25%
(1y)
49%
(3mo)

Under Desk Elliptical Machine refers to compact pedal based exercise devices designed to be used while seated at a desk, enabling low imp...

Allermi

6,600 vol/mo
1416%
(5y)
-29%
(1y)
85%
(3mo)

Allermi is a San Francisco based health tech company delivering customized prescription allergy medications directly to consumers, levera...

Rucking Vest

6,600 vol/mo
1406%
(5y)
35%
(1y)
-5%
(3mo)

Rucking vest is a, established fitness equipment category consisting of weighted vests designed for rucking workouts and strength trainin...

1346%
(5y)
98%
(1y)
14%
(3mo)

Red light therapy using low level lasers or LEDs is being adopted as a non invasive approach to stimulate hair growth, with products and ...

1326%
(5y)
179%
(1y)
44%
(3mo)

Red Light Therapy Belt is a wearable device that delivers low level red and near infrared light to targeted body areas to support recover...

Grounding Sheets

18,100 vol/mo
1308%
(5y)
-24%
(1y)
17%
(3mo)

Grounding Sheets are conductive bed sheets designed to connect sleepers to the earth via a grounding cord plugged into a grounded outlet ...

Speediance

14,800 vol/mo
1239%
(5y)
96%
(1y)
6%
(3mo)

Speediance is a AI powered connected fitness company from Shenzhen that markets smart gym equipment and wearable/trackers, gaining attent...

GLP-1

823,000 vol/mo
1223%
(5y)
173%
(1y)
37%
(3mo)

GLP 1 refers to glucagon like peptide 1 hormones and the associated class of incretin based therapies. The trend centers on their use for...

Red Light Mask

74,000 vol/mo
1146%
(5y)
123%
(1y)
9%
(3mo)

Red Light Mask refers to consumer grade LED masks that emit red light wavelengths (typically around 620–700 nm) used for skincare benef...

Radioligand

590 vol/mo
1098%
(5y)
260%
(1y)
52%
(3mo)

Radioligand refers to radiolabeled molecules used in nuclear medicine for both diagnostic imaging and targeted radiotherapy, forming a co...

THCP Gummies

2,400 vol/mo
1089%
(5y)
20%
(1y)
-3%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

1073%
(5y)
586%
(1y)
55%
(3mo)

Longevity supplements are dietary products marketed to extend healthspan and possibly lifespan by targeting aging processes through vitam...

Height Gummies

880 vol/mo
1047%
(5y)
54%
(1y)
29%
(3mo)

Height Gummies are consumer supplements marketed to support height growth, typically targeting teens and young adults with claims around ...

Multi-Omics

2,900 vol/mo
1011%
(5y)
409%
(1y)
81%
(3mo)

Multi Omics is the integrated analysis of multiple biological data layers (genomics, transcriptomics, proteomics, metabolomics, and beyon...

976%
(5y)
272%
(1y)
16%
(3mo)

Waver Vibration Plate is a consumer fitness device marketed as a compact, home use whole body vibration platform designed for muscle acti...

Tesamorelin

74,000 vol/mo
910%
(5y)
381%
(1y)
87%
(3mo)

Tesamorelin is a synthetic growth hormone releasing factor used to treat HIV associated lipodystrophy; its relevance as a trending topic ...

892%
(5y)
21%
(1y)
21%
(3mo)

Shilajit Supplements refer to capsule, powder, or resin products derived from a mineral rich Ayurvedic resin traditionally used in South ...

Atolea

246,000 vol/mo
877%
(5y)
33%
(1y)
-14%
(3mo)

Atolea is a jewelry brand known for waterproof, ocean inspired pieces marketed with a lifetime color warranty and broad online presence.

864%
(5y)
257%
(1y)
36%
(3mo)

Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...

IV Packet

880 vol/mo
853%
(5y)
103%
(1y)
57%
(3mo)
840%
(5y)
388%
(1y)
74%
(3mo)

Clarity Products is a brand primarily associated with assistive communication devices, notably amplified phones and related accessibility...

827%
(5y)
280%
(1y)
25%
(3mo)

Value based health care (VBHC) is a broad healthcare delivery approach that ties payments to patient outcomes and value rather than volum...

813%
(5y)
52%
(1y)
38%
(3mo)

Lymphatic Drainage Tool refers to devices and implements designed to support lymphatic system drainage, potentially used in wellness, bea...

Piccalio

3,600 vol/mo
811%
(5y)
26%
(1y)
2%
(3mo)

Piccalio is a U.S. based company evolving from a wooden toy maker into a kids’ furniture and playroom product brand, focusing on wooden...

791%
(5y)
115%
(1y)
33%
(3mo)

Red Light Eye Therapy is the use of red and near infrared light to modulate cellular activity in ocular tissues with the aim of supportin...

ADHD Products

210 vol/mo
791%
(5y)
739%
(1y)
79%
(3mo)

ADHD products encompass consumer goods and digital tools designed to support attention, focus, working memory, and executive function for...

Virtual IOP

880 vol/mo
773%
(5y)
143%
(1y)
-17%
(3mo)

Virtual Intensive Outpatient Program (V IOP) is the online delivery of structured, evidence based intensive outpatient treatment for ment...

Fodzyme

14,800 vol/mo
770%
(5y)
38%
(1y)
-3%
(3mo)

FODZYME is a digestive enzyme supplement designed to break down FODMAPs (fructans, galacto oligosaccharides, and lactose) to reduce GI sy...

Athlytic

1,900 vol/mo
770%
(5y)
47%
(1y)
29%
(3mo)

Athlytic is a brand with multiple implementations, most prominently a platform connecting student athletes with brand partnerships and an...

Flewd

3,600 vol/mo
765%
(5y)
-19%
(1y)
6%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

737%
(5y)
133%
(1y)
108%
(3mo)

Clear Protein Powder is a category of protein supplements marketed as beverages that are clear, light tasting, and typically use hydrolyz...

734%
(5y)
29%
(1y)
88%
(3mo)

Colostrum Collector refers to devices and systems used to collect and manage colostrum, the first milk produced after birth, for dairy fa...

Ritfit

18,100 vol/mo
713%
(5y)
112%
(1y)
17%
(3mo)

RitFit is a home fitness brand focused on affordable, multifunctional strength and conditioning equipment for home gyms, expanding into o...

Peptide Supplement

12,100 vol/mo
685%
(5y)
240%
(1y)
75%
(3mo)

Peptide supplements refer to dietary products containing bioactive peptides intended to support joints, skin, muscle, or overall wellness...

Soursop Bitters

60,500 vol/mo
681%
(5y)
75%
(1y)
139%
(3mo)

Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...

638%
(5y)
79%
(1y)
18%
(3mo)

BioGaia Probiotics is a well established probiotic product line and brand focused on gut health with scientifically studied strains, wide...

629%
(5y)
390%
(1y)
-20%
(3mo)

Colossal Biosciences is a biotechnology company focused on de extinction and gene editing to potentially restore extinct species or enhan...

Evereden

22,200 vol/mo
610%
(5y)
39%
(1y)
-25%
(3mo)

Evereden is a recognized brand in the clean, non toxic skincare space for families, particularly babies and kids, riding the broader rise...

Journey Clinical

2,900 vol/mo
601%
(5y)
248%
(1y)
56%
(3mo)

Colostrum Powder

9,900 vol/mo
594%
(5y)
-10%
(1y)
51%
(3mo)

Colostrum powder is a dietary supplement derived from the first milk produced after calving. It is marketed for immune support, gut healt...

Inito

14,800 vol/mo
590%
(5y)
51%
(1y)
15%
(3mo)

Inito is a company that offers at home fertility testing and hormone monitoring solutions, leveraging urine based assays and digital insi...

589%
(5y)
90%
(1y)
49%
(3mo)

Magnesium Glycinate Gummies are a dietary supplement trend where magnesium glycinate is offered in gummy form, billed for easy ingestion,...

MacroFactor

14,800 vol/mo
581%
(5y)
89%
(1y)
76%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

560%
(5y)
131%
(1y)
22%
(3mo)

Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...

CurrentBody

14,800 vol/mo
557%
(5y)
165%
(1y)
1%
(3mo)

CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...

Use Nourish

1,000 vol/mo
552%
(5y)
68%
(1y)
19%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

547%
(5y)
23%
(1y)
82%
(3mo)

Food Nutrition Scale refers to kitchen scales and related devices that not only weigh food but also estimate or log its nutritional conte...

Quadrobics

9,900 vol/mo
542%
(5y)
-23%
(1y)
56%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

536%
(5y)
95%
(1y)
22%
(3mo)

Loneliness Epidemic refers to the growing prevalence of chronic loneliness and social isolation in modern societies, with widespread reco...

Neuroimmune

3,600 vol/mo
535%
(5y)
254%
(1y)
86%
(3mo)

Neuroimmune refers to the interdisciplinary study of interactions between the nervous system and the immune system, including how immune ...

533%
(5y)
153%
(1y)
33%
(3mo)

Liposomal Supplements refer to dietary supplements that use liposome encapsulation to deliver vitamins and other nutrients more bioactive...

531%
(5y)
73%
(1y)
28%
(3mo)

Perimenopause supplements are products marketed to support women transitioning into menopause, aiming to alleviate symptoms such as hot f...

529%
(5y)
204%
(1y)
48%
(3mo)

Recovery Sleeves refer to compression and/or cooling/heating sleeves and boots designed to accelerate post exercise or post injury recove...

African Net Sponge

74,000 vol/mo
526%
(5y)
74%
(1y)
9%
(3mo)

African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...

Perelel

22,200 vol/mo
523%
(5y)
70%
(1y)
21%
(3mo)

Perelel is a modern prenatal vitamin brand gaining attention in the pregnancy wellness space for its targeted formulations and emphasis o...

Aidoc

3,600 vol/mo
517%
(5y)
227%
(1y)
31%
(3mo)

Aidoc is a, established AI radiology solution provider that analyzes medical imaging to assist in triage and workflow optimization within...

Microneedles

201,000 vol/mo
505%
(5y)
215%
(1y)
37%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

501%
(5y)
344%
(1y)
59%
(3mo)

Height supplements are products marketed to help individuals increase height, mainly targeting adolescents and young adults. The market e...

Armra Colostrum

74,000 vol/mo
500%
(5y)
-39%
(1y)
7%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Hiya Health

4,400 vol/mo
500%
(5y)
15%
(1y)
26%
(3mo)

Hiya Health is a consumer brand known for its pediatric vitamins and dietary supplements, focusing on sugar free and kid friendly formula...

Everyday Dose

90,500 vol/mo
499%
(5y)
45%
(1y)
-2%
(3mo)

Everyday Dose is a functional beverage brand centered on mushroom enhanced coffee blends, gaining traction in mainstream retail (e.g., Ta...

Nasal Stick

6,600 vol/mo
497%
(5y)
30%
(1y)
3%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

NAD Supplement

135,000 vol/mo
493%
(5y)
1%
(1y)
-2%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Japanese Head Spa

27,100 vol/mo
480%
(5y)
16%
(1y)
6%
(3mo)

Japanese Head Spa is a specialized wellness service focused on scalp care, hair stimulation, and relaxation, rooted in Japanese spa cultu...

Walking Pad

246,000 vol/mo
478%
(5y)
26%
(1y)
35%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...

Pilates Bag

1,300 vol/mo
467%
(5y)
52%
(1y)
35%
(3mo)

Pilates Bag is a product category consisting of bags designed for carrying Pilates gear, mats, or daily workout items; it encompasses bra...

BPC-157

301,000 vol/mo
462%
(5y)
246%
(1y)
70%
(3mo)

BPC 157 is a synthetic pentadecapeptide that has circulated in wellness and clinical upgrade communities for tissue repair and anti infla...

Creatine Collagen

1,000 vol/mo
461%
(5y)
147%
(1y)
69%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

THCA

90,500 vol/mo
454%
(5y)
9%
(1y)
-3%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

446%
(5y)
127%
(1y)
22%
(3mo)

Red light therapy devices use low level wavelengths of red or near infrared light to promote cellular activity and purported skin, muscle...

Coospo

1,000 vol/mo
442%
(5y)
110%
(1y)
8%
(3mo)

Coospo is a brand known for affordable cycling and fitness sensors and accessories, gaining attention as a budget friendly alternative in...

Animal Creatine

1,300 vol/mo
441%
(5y)
120%
(1y)
83%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

Screen Fatigue

320 vol/mo
438%
(5y)
513%
(1y)
76%
(3mo)

Screen Fatigue refers to the weariness, eye strain, and cognitive load resulting from prolonged screen use, often driven by remote work, ...

Pure Option

14,800 vol/mo
435%
(5y)
192%
(1y)
12%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

Uwill

6,600 vol/mo
426%
(5y)
-3%
(1y)
-16%
(3mo)

Uwill is a mental health and wellness platform that provides on demand teletherapy services for college students and educational institut...

NatureBell

1,300 vol/mo
417%
(5y)
26%
(1y)
16%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Methylene Blue

450,000 vol/mo
415%
(5y)
113%
(1y)
0%
(3mo)

Methylene Blue is a long established chemical dye that has recently drawn renewed attention for potential medical and cognitive applicati...

Grow Therapy

135,000 vol/mo
407%
(5y)
49%
(1y)
12%
(3mo)

Grow Therapy is an online mental health platform that connects clients with licensed therapists, emphasizing accessible, affordable telet...

Lift Patches

70 vol/mo
407%
(5y)
391%
(1y)
23%
(3mo)

Lift patches are skin adhering patches designed to instantly lift, contour, and tighten facial features or specific areas (eyes, jawline,...

Urolithin A

27,100 vol/mo
406%
(5y)
85%
(1y)
32%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

405%
(5y)
116%
(1y)
30%
(3mo)

Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...

400%
(5y)
144%
(1y)
24%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

396%
(5y)
152%
(1y)
37%
(3mo)

L theanine supplement is a and established product category used for anxiety reduction, sleep support, and cognitive calm, often marketed...

Smart Home Gym

9,900 vol/mo
393%
(5y)
217%
(1y)
70%
(3mo)

Smart Home Gym is the growing trend of interconnected, AI assisted fitness equipment and software that enables guided workouts, real time...