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We surface rapidly growing trends in health before they take off.

Snooze

110,000 vol/mo
-4%
(5y)
-9%
(1y)
3%
(3mo)

Snooze as a feature enables delaying actions, reminders, or notifications to a later time, becoming popular across email, task management...

Exfoliating Gloves

22,200 vol/mo
-5%
(5y)
5%
(1y)
16%
(3mo)

Exfoliating gloves are DIY skincare tools used to slough away dead skin through mechanical exfoliation, gaining popularity as an affordab...

Foam Roller

49,500 vol/mo
-5%
(5y)
13%
(1y)
15%
(3mo)

Foam roller is a well established self myofascial release tool used for muscle recovery, mobility, and soreness relief, with ongoing adop...

-7%
(5y)
-2%
(1y)
25%
(3mo)

Vegan Protein Powder is a and established market category focused on plant based protein powders used for nutrition, fitness, and dietary...

Elderberry

201,000 vol/mo
-8%
(5y)
-6%
(1y)
2%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Cross Trainer

3,600 vol/mo
-8%
(5y)
7%
(1y)
0%
(3mo)

A cross trainer, commonly known as an elliptical trainer, is a stationary cardio machine that combines stepping, cycling, and arm movemen...

Terpenes

49,500 vol/mo
-8%
(5y)
10%
(1y)
12%
(3mo)

Terpenes are natural organic compounds responsible for the aroma and flavor profiles of many plants and are increasingly leveraged across...

Atkins

27,100 vol/mo
-9%
(5y)
-5%
(1y)
9%
(3mo)

Atkins refers to the Atkins Diet, a low carbohydrate dietary program first popularized by Dr. Robert C. Atkins in the 1970s. It remains a...

-9%
(5y)
12%
(1y)
16%
(3mo)

Wrist blood pressure monitors are compact, wearable devices that measure blood pressure at the wrist and transmit data to apps for tracki...

Activity Tracker

3,600 vol/mo
-9%
(5y)
30%
(1y)
62%
(3mo)

Activity Tracker refers to devices and apps that monitor physical activity and related health metrics, enabling users to track steps, wor...

Piercing Needles

12,100 vol/mo
-10%
(5y)
9%
(1y)
26%
(3mo)

Piercing needles refer to the specialized, sterile needles used for body piercing, including traditional hollow needles and single use su...

Evening Primrose

33,100 vol/mo
-10%
(5y)
-3%
(1y)
18%
(3mo)

Evening Primrose is a plant with widespread use in dietary supplements and cosmetics, particularly evening primrose oil (EPO) derived fro...

-10%
(5y)
2%
(1y)
19%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

Gummy Vitamins

6,600 vol/mo
-11%
(5y)
10%
(1y)
22%
(3mo)

Gummy vitamins are a popular form of dietary supplements aimed at providing vitamins and minerals in a chewable, palatable format, widely...

Headspace

60,500 vol/mo
-12%
(5y)
8%
(1y)
17%
(3mo)

Headspace is a well known mindfulness and meditation platform that offers guided meditations, sleep aids, and related wellness content to...

Alpha Lion

22,200 vol/mo
-12%
(5y)
46%
(1y)
30%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Deshedding

1,600 vol/mo
-12%
(5y)
6%
(1y)
36%
(3mo)

Deshedding refers to products and services designed to reduce pet fur shedding, including specialized brushes, deshedding shampoos, shedd...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
0%
(1y)
-13%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Estroven

33,100 vol/mo
-12%
(5y)
0%
(1y)
4%
(3mo)

Estroven is a brand of dietary supplements focused on managing menopausal symptoms, including products containing black cohosh and other ...

Melatonin Gummies

60,500 vol/mo
-12%
(5y)
8%
(1y)
26%
(3mo)

Melatonin Gummies are a popular form of dietary supplement designed to aid sleep via the hormone melatonin. They come in various flavors ...

Bulking

8,100 vol/mo
-12%
(5y)
-14%
(1y)
18%
(3mo)

Bulking is a recognized fitness trend focused on intentional calorie surplus and resistance training to increase lean mass, often pursued...

Apana

1,900 vol/mo
-13%
(5y)
-5%
(1y)
6%
(3mo)

Apana is a set of diverse topics including a Sanskrit term (one of the five vital pranas), and multiple contemporary brands and companies...

Nutribullet

90,500 vol/mo
-14%
(5y)
-3%
(1y)
0%
(3mo)

Nutribullet is a popular line of compact blenders known for quick smoothies and health focused blending, continuing to influence at home ...

Nuun

14,800 vol/mo
-14%
(5y)
-3%
(1y)
32%
(3mo)

Nuun is a health and wellness brand known for electrolyte drink tablets and hydration products, widely recognized in the sports and activ...

Aloe Vera

135,000 vol/mo
-14%
(5y)
17%
(1y)
39%
(3mo)

Aloe Vera is a longstanding botanical with widespread use in cosmetics, skincare, health supplements, and traditional medicine.

Neem Powder

2,900 vol/mo
-15%
(5y)
10%
(1y)
32%
(3mo)

Neem powder is a, established herbal product derived from the Azadirachta indica tree. It is used in traditional Ayurvedic and folk medic...

AdvancedMD

60,500 vol/mo
-15%
(5y)
6%
(1y)
-3%
(3mo)

AdvancedMD is a cloud based practice management, EHR, scheduling, and billing solution used by medical practices to streamline operations...

-15%
(5y)
5%
(1y)
31%
(3mo)

The elliptical trainer trend centers on the continued popularity of low impact cardio equipment in home gyms and fitness facilities, driv...

Mynd

8,100 vol/mo
-15%
(5y)
-17%
(1y)
16%
(3mo)

Mynd is a world brand used across multiple sectors, most prominently as a technology enabled real estate management platform (Mynd.co) an...

Emu Oil

18,100 vol/mo
-16%
(5y)
-5%
(1y)
14%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

-16%
(5y)
-29%
(1y)
39%
(3mo)

Kos Protein Powder is a plant based protein supplement from the KOS brand, marketed in the health and fitness nutrition space as a clean ...

Pedialyte

246,000 vol/mo
-16%
(5y)
-4%
(1y)
24%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

DXR-8

320 vol/mo
-16%
(5y)
0%
(1y)
5%
(3mo)

DXR 8 is a 8 inch two way powered loudspeaker in Yamaha's DXR series, widely used in live sound and installed sound applications.

Bariatric Fusion

4,400 vol/mo
-20%
(5y)
1%
(1y)
35%
(3mo)

Bariatric Fusion is a nutraceutical company specializing in bariatric vitamins and supplements for post bariatric surgery patients, and i...

Alto Pharmacy

33,100 vol/mo
-20%
(5y)
2%
(1y)
17%
(3mo)

Alto Pharmacy is a online pharmacy that leverages digital first prescribing, home delivery, and automated fulfillment to simplify prescri...

Vital Proteins

40,500 vol/mo
-21%
(5y)
2%
(1y)
31%
(3mo)

Vital Proteins is a well known collagen supplement brand that has helped popularize dietary collagen as part of wellness and beauty routi...

-21%
(5y)
10%
(1y)
0%
(3mo)

Erectile Dysfunction Pills are a long established class of pharmaceutical treatments for erectile dysfunction, including brand name medic...

Ensure Powder

8,100 vol/mo
-22%
(5y)
5%
(1y)
-2%
(3mo)

Ensure Powder is a nutritionally complete meal replacement and medical nutrition supplement powder produced by Abbott, widely used for me...

Joint Juice

5,400 vol/mo
-22%
(5y)
48%
(1y)
72%
(3mo)

Joint Juice refers to a category of functional beverages and supplements aimed at supporting joint health, often featuring ingredients li...

Medela

22,200 vol/mo
-22%
(5y)
-7%
(1y)
12%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-22%
(5y)
12%
(1y)
28%
(3mo)

Apple Cider Vinegar Tablets are a dietary supplement format that offers the purported benefits of apple cider vinegar in a pill form, mar...

Elderberry Gummies

14,800 vol/mo
-22%
(5y)
-3%
(1y)
16%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

-22%
(5y)
4%
(1y)
30%
(3mo)

Children's Vitamins is a, ongoing trend centered on parents seeking preventive health support for kids, driven by demand for easier forma...

-23%
(5y)
4%
(1y)
28%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Cityblock Health

4,400 vol/mo
-23%
(5y)
-6%
(1y)
-1%
(3mo)

Cityblock Health is a, established provider of value based primary care for underserved urban communities, combining on site clinics, in ...

Australian Dream

1,000 vol/mo
-23%
(5y)
76%
(1y)
96%
(3mo)

The Australian Dream is a longstanding social ideal in Australia that owning a home equates to success and security; in recent years its ...

Breeze Pads

880 vol/mo
-25%
(5y)
8%
(1y)
2%
(3mo)

Breeze Pads is a, established category centered on absorbent litter or animal care pads used in Breeze litter systems (notably Purina Tid...

Bed Bug Powder

2,400 vol/mo
-25%
(5y)
-2%
(1y)
-5%
(3mo)

Bed bug powder refers to powdered pest control products used to manage bed bug infestations, often including diatomaceous earth or silica...

-25%
(5y)
26%
(1y)
18%
(3mo)

Body Fortress Whey Protein is a commercially available whey protein supplement line targeting fitness enthusiasts and general protein sup...

Vuse

90,500 vol/mo
-26%
(5y)
8%
(1y)
-1%
(3mo)

Vuse is a leading brand of electronic cigarettes and vaping products owned by RJ Reynolds Vapor Company, a subsidiary of Reynolds America...

HHC

90,500 vol/mo
-27%
(5y)
-19%
(1y)
13%
(3mo)

HHC (hexahydrocannabinol) is a cannabinoid marketed as a legal hemp derived alternative to THC with growing consumer interest and product...

Nixit

1,600 vol/mo
-28%
(5y)
-12%
(1y)
11%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

Sea Moss Capsules

2,900 vol/mo
-28%
(5y)
-32%
(1y)
89%
(3mo)

Sea Moss Capsules represent a rising consumer interest in taking sea moss in capsule form as a convenient source of minerals, vitamins, a...

Mary Ruth Organics

27,100 vol/mo
-29%
(5y)
-30%
(1y)
-24%
(3mo)

Mary Ruth Organics is a consumer health brand specializing in organic vitamins and supplements, with a growing presence in online retail ...

-30%
(5y)
7%
(1y)
27%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Vascepa

49,500 vol/mo
-30%
(5y)
-8%
(1y)
-3%
(3mo)

Vascepa is a prescription omega 3 fatty acid ethyl ester (icosapent ethyl) developed by Amarin Corporation plc to reduce triglycerides an...

Invitae

22,200 vol/mo
-31%
(5y)
-11%
(1y)
3%
(3mo)

Invitae is a leading genetic testing company expanding beyond diagnostic panels into comprehensive genetic screening, pharmacogenomics, a...

Colic Calm

5,400 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Medela Bottles

2,400 vol/mo
-33%
(5y)
-19%
(1y)
16%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Entourage Effect

3,600 vol/mo
-34%
(5y)
17%
(1y)
43%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Nutrisense

5,400 vol/mo
-34%
(5y)
-32%
(1y)
-13%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

Found Weight Loss

2,900 vol/mo
-35%
(5y)
38%
(1y)
29%
(3mo)

Found Weight Loss is a, established program offering personalized metabolic care and telehealth obesity management that combines clinicia...

Hydroxycut

27,100 vol/mo
-36%
(5y)
-14%
(1y)
30%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

HHC Gummies

1,900 vol/mo
-40%
(5y)
-44%
(1y)
-6%
(3mo)

HHC Gummies are edible products containing hexahydrocannabinol, a semi synthetic cannabinoid marketed as a legal or near legal alternativ...

-41%
(5y)
-16%
(1y)
9%
(3mo)

Apple Cider Vinegar Pills are a dietary supplement marketed to support weight management, digestion, and metabolic health by delivering c...

Hula Hoop

60,500 vol/mo
-42%
(5y)
-3%
(1y)
8%
(3mo)

Hula Hoop is a long standing fitness and play activity that has resurfaced as a scalable wellness trend, emphasizing core strength, coord...

Oximeter

33,100 vol/mo
-42%
(5y)
-3%
(1y)
18%
(3mo)

Pulse oximeters have gained prominence as portable devices for measuring blood oxygen saturation, driven by heightened health monitoring,...

Atkins Diet

33,100 vol/mo
-42%
(5y)
-23%
(1y)
39%
(3mo)

The Atkins Diet is a longstanding low carbohydrate eating plan that emphasizes restricting carbs in favor of higher protein and fat intak...

-44%
(5y)
-17%
(1y)
-17%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

SBD Belt

9,900 vol/mo
-46%
(5y)
-20%
(1y)
7%
(3mo)

SBD Belt refers to the powerlifting belt produced by SBD Apparel, a specialized fitness brand known for competition grade lifting gear su...

-52%
(5y)
-4%
(1y)
9%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Cowin

8,100 vol/mo
-55%
(5y)
-14%
(1y)
-3%
(3mo)

CoWIN is India's centralized vaccination platform managed by the Government of India for registering, scheduling, and issuing vaccination...

Amberen

6,600 vol/mo
-56%
(5y)
-20%
(1y)
-7%
(3mo)

Amberen is a dietary supplement brand marketed to relieve menopausal symptoms, positioning itself in the women’s health and hormone sup...

Pimple Popper

22,200 vol/mo
-59%
(5y)
8%
(1y)
0%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

Bloom Nutrition

18,100 vol/mo
-60%
(5y)
18%
(1y)
81%
(3mo)

Bloom Nutrition is a consumer health brand focused on plant based nutrition products, including protein powders and related supplements. ...

Fitbit Charge 3

2,900 vol/mo
-65%
(5y)
-5%
(1y)
6%
(3mo)

Fitbit Charge 3 is a wearable fitness tracker released by Fitbit in 2018, known for its improved heart rate monitoring, GPS (on some mode...

Brillia

1,900 vol/mo
-66%
(5y)
-53%
(1y)
25%
(3mo)

Brillia is a brand name used in multiple contexts, including BrilliA Inc (a publicly traded company involved in apparel services) and Bri...

Noocube

1,000 vol/mo
-72%
(5y)
9999%+
(1y)
-23%
(3mo)

Noocube is a nootropic dietary supplement marketed to enhance cognitive performance, focus, memory, and productivity, with sustained onli...

CBD Oil

60,500 vol/mo
-76%
(5y)
-8%
(1y)
17%
(3mo)

CBD Oil is a wellness product derived from hemp or cannabis containing cannabidiol (CBD) that is used for a range of perceived benefits i...

9999%+
(5y)
5200%
(1y)
84%
(3mo)
9999%+
(5y)
4743%
(1y)
209%
(3mo)

Ring Therapeutics is a biotechnology company focused on developing circular RNA (circRNA) therapies to enable durable and precise gene mo...

9999%+
(5y)
4708%
(1y)
56%
(3mo)

Clinical Trial Software refers to digital platforms and integrated systems used to manage, collect, monitor, and analyze data throughout ...

9999%+
(5y)
3047%
(1y)
77%
(3mo)

A perimenopause app is a mobile or web application designed to help individuals track symptoms, manage hormone related changes, and acces...

9999%+
(5y)
2688%
(1y)
92%
(3mo)

The Epigenetic Clock refers to biological age measurement tools based on DNA methylation patterns that predict biological aging more accu...

9999%+
(5y)
2600%
(1y)
121%
(3mo)

AI Fitness Coach refers to digital coaching systems that use artificial intelligence to personalize workout plans, track performance, pro...

9999%+
(5y)
2475%
(1y)
272%
(3mo)

Fitness Gummies are edible supplement gummies marketed to support athletic performance, recovery, protein intake, and general fitness goa...

9999%+
(5y)
2298%
(1y)
20%
(3mo)

Robotics in Healthcare is a, established field where robots assist in surgery, rehabilitation, hospital automation, and elder/disabled ca...

9999%+
(5y)
1866%
(1y)
36%
(3mo)

Remote personal training is a and established trend where fitness coaching and workout programs are delivered virtually through apps, vid...

Flow Neuroscience

1,000 vol/mo
9999%+
(5y)
1825%
(1y)
26%
(3mo)

Flow Neuroscience is a company that developed Flow, a consumer focused transcranial direct current stimulation (tDCS) headset and app aim...

Exosome Skincare

4,400 vol/mo
9999%+
(5y)
1803%
(1y)
119%
(3mo)

Exosome skincare refers to cosmetic products that claim to utilize exosomal content or exosome like vesicles to deliver active ingredient...

AI Exoskeleton

140 vol/mo
9999%+
(5y)
1756%
(1y)
59%
(3mo)

AI Exoskeleton refers to wearable robotic exoskeletons augmented with artificial intelligence to assist or augment human movement, common...

9999%+
(5y)
1702%
(1y)
79%
(3mo)

Webber Naturals is a Canadian brand specializing in vitamins, minerals, and dietary supplements. The company has a long standing presence...

9999%+
(5y)
1604%
(1y)
167%
(3mo)

AI Personal Trainer is a, evolving concept where software powered systems use machine learning to tailor workouts, provide real time feed...

9999%+
(5y)
1250%
(1y)
66%
(3mo)

Caffeine skincare is a consumer trend centered on topical caffeine ingredients used to reduce puffiness, dark circles, and provide energi...

9999%+
(5y)
1027%
(1y)
34%
(3mo)

Effervescent tablets are a dosage form where soluble tablets dissolve in water to release carbon dioxide, delivering active ingredients i...

9999%+
(5y)
1000%
(1y)
91%
(3mo)

Experimental Sciences refers to the broad ecosystem of hands on scientific inquiry across biology, chemistry, physics, and interdisciplin...

Alert Fatigue

590 vol/mo
9999%+
(5y)
866%
(1y)
52%
(3mo)

Alert Fatigue is a phenomenon where users become desensitized to excessive alerts, leading to ignored or missed important notifications. ...

9999%+
(5y)
853%
(1y)
111%
(3mo)

Occupational burnout is a, well documented phenomenon characterized by chronic workplace stress leading to exhaustion, cynicism, and redu...

Trip CBD

260 vol/mo
9999%+
(5y)
704%
(1y)
70%
(3mo)

TRIP is a CBD focused wellness brand originally known for its CBD beverages and expanded into gummies and other mood/calming products, po...

9999%+
(5y)
695%
(1y)
98%
(3mo)

Smart Body Composition Scales are connected devices that measure body metrics such as weight, body fat percentage, muscle mass, visceral ...

9999%+
(5y)
695%
(1y)
38%
(3mo)

Microbiome Supplements are products designed to support or modulate the gut microbiome, including probiotics, prebiotics, postbiotics, an...

Insilico Medicine

2,900 vol/mo
9999%+
(5y)
654%
(1y)
188%
(3mo)

Insilico Medicine is a leading AI driven biotechnology company specializing in small molecule drug discovery, aging research, and multi o...

9999%+
(5y)
645%
(1y)
119%
(3mo)

Single Cell RNA Sequencing is a mature molecular biology technique that analyzes gene expression at the level of individual cells, enabli...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
641%
(1y)
-24%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

9999%+
(5y)
628%
(1y)
-61%
(3mo)
9999%+
(5y)
612%
(1y)
-64%
(3mo)

Amitriptyline Hydrochloride is a long established tricyclic antidepressant (TCA) used for treating depression and various off label condi...

Smart Weights

110 vol/mo
9999%+
(5y)
594%
(1y)
81%
(3mo)

Smart Weights refer to digitally connected, AI assisted weight training systems and adjustable resistance devices that personalize and op...

Eye Compressor

2,400 vol/mo
9999%+
(5y)
573%
(1y)
40%
(3mo)
9999%+
(5y)
565%
(1y)
75%
(3mo)

Beef organ supplements for women are a niche wellness trend centered on desiccated beef organs (liver, kidney, heart, and sometimes uteru...

9999%+
(5y)
526%
(1y)
7%
(3mo)

Health monitor devices are wearable and non wearable devices that track vital signs and health metrics, enabling remote monitoring, proac...

Migraine Pillow

1,300 vol/mo
9999%+
(5y)
519%
(1y)
94%
(3mo)

Migraine Pillow is a product category comprising pillows designed to reduce migraine symptoms by improving neck and head alignment, allev...

Viz AI

1,600 vol/mo
9999%+
(5y)
487%
(1y)
46%
(3mo)

Viz AI refers to Viz.ai, a healthcare AI platform that uses deep learning to analyze medical imaging (notably CT angiograms) to detect ac...

9999%+
(5y)
482%
(1y)
200%
(3mo)

Twister Arm Trainer is a at home upper body resistance device ecosystem featuring compact, spring or hydraulic based arm exercisers sold...

Vet Telehealth

1,000 vol/mo
9999%+
(5y)
460%
(1y)
39%
(3mo)

Vet telehealth refers to veterinary telemedicine services enabling remote consultations, triage, and follow ups for pets, increasingly ad...

Scribble Vet

3,600 vol/mo
9999%+
(5y)
460%
(1y)
3%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

Ezra MRI

1,600 vol/mo
9999%+
(5y)
423%
(1y)
24%
(3mo)

Ezra MRI is a AI assisted full body MRI screening company focused on cancer and multi condition detection, with ongoing expansion and FDA...

9999%+
(5y)
419%
(1y)
9%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

Exosomes for Hair

1,900 vol/mo
9999%+
(5y)
411%
(1y)
14%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

Mindfulness Coach

1,900 vol/mo
9999%+
(5y)
400%
(1y)
286%
(3mo)

Mindfulness Coach refers to a professional or digital service that guides individuals through mindfulness practices, meditation technique...

9999%+
(5y)
364%
(1y)
46%
(3mo)

Red Light Therapy Cap refers to wearable scalp devices that deliver low level red or near infrared light to the scalp to potentially stim...