Discover TrendsHealth
We surface rapidly growing trends in health before they take off.
Seed Probiotics
Bee Pollen
Neuro
Neuro refers to topics and entities centered on neuroscience, neurotechnology, and brain related consumer products and startups spanning ...
Anti-inflammatory
Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...
Menstrual Disc
The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...
Host Defense
Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...
Transcranial Magnetic Stimulation
Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...
Bacillus Coagulans
Eikon Therapeutics
Intrusive Thought
Intrusive thought is a recognized mental health phenomenon characterized by unwanted, involuntary thoughts that can be distressing and re...
LGBTQ Therapy
LGBTQ Therapy is a, established field focusing on mental health care affirming to LGBTQ individuals, addressing unique stressors such as ...
Metal Detox
Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...
Waking Up App
Waking Up App is a widely used mindfulness and meditation app created by Sam Harris. It combines guided meditations, philosophy talks, an...
Optum
Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...
Toothpaste
Breastfeeding Cover
Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...
Embody
Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...
Pink Noise
Thyroid Antibodies Test
Thyroid Antibodies Test is a medical testing trend focusing on detecting autoimmune activity against thyroid tissues, notably antibodies ...
PCOS
Cypress Oil
Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...
Medical Tape
Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...
Period Pants
Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...
Period Poverty
Surgical Drain
Surgical drain devices are medical tools used post operatively to remove fluids and air from surgical sites, reduce infection risk, and p...
Athlete's Foot Cream
Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...
Inpatient Care
Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...
Mullein Oil
Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...
Calming Bites
Collagen Peptides
Maven Clinic
Maven Clinic is a telehealth platform focused on women’s health, offering virtual care for pregnancy, fertility, and postpartum needs t...
Turmeric Supplement
Viome
Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...
Kids Vitamins
Slippery Elm Bark
Internal Condom
Internal condom refers to a vaginal condom designed for safer sex and contraception, offering an alternative to male condoms and enabling...
Stimming
Stimming refers to self stimulatory behaviors commonly observed in autistic individuals, such as repetitive rocking, hand flapping, or re...
Vitals
Vitals refers to a health tech cluster around monitoring essential physiological metrics and leveraging digital tools to track, analyze, ...
Lyra Health
Subcutaneous
Ab Roller Wheel
Magnesium Citrate
Carrot Fertility
Quinclorac
Somatics
Somatics is a holistic approach to body centered therapies and education that emphasizes the body's internal felt sense (interoception) a...
Mifepristone
Biotin Gummies
EMDR
EMDR (Eye Movement Desensitization and Reprocessing) is a recognized psychotherapy approach used to treat trauma and stress related disor...
Saalt
Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...
Immunity Gummies
Self-Concept
Self concept refers to an individual's perception of themselves, encompassing identity, self esteem, and personal meaning. As a trending ...
Lifting Straps
My Invisalign
My Invisalign refers to the Invisalign product ecosystem and related patient experience around using Invisalign clear aligners, including...
Vitamin Bounty
Vitamin D3
Intimate Rose
Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...
Lactoferrin
Evernow
Evernow is a digital health platform focused on menopause care, providing telemedicine consultations and prescription management for horm...
Water Chiller
Garlic Supplements
Chronic Kidney Disease
Chronic Kidney Disease (CKD) is a widespread condition characterized by gradual loss of kidney function, driving demand for dialysis serv...
Omnipod
Omnipod is a, established insulin pump system developed by Insulet Corporation, known for its tubeless, wearable insulin delivery and exp...
Ashwagandha Powder
Bodily
Vaseline
Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...
Aleve Pain Reliever
Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...
Pill Organizer
Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...
Carbon Monoxide Detector
Carbon Monoxide Detectors are widely used life safety devices designed to detect dangerous CO levels in homes and buildings, with trends ...
Garlic Supplement
Medical Oncology
Medical Oncology is the branch of oncology focused on the treatment of cancer using systemic therapies such as chemotherapy, immunotherap...
Lark Health
Lark Health is a digital health company that provides AI powered coaching and preventive care programs delivered via mobile apps and mess...
Nicotine Gum
Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...
Menopause
Menopause is a and growing focus in health and wellness, driven by increasing awareness, aging populations, and a shift toward women mana...
Starkey
Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...
Broccoli Powder
Autism
DHA Prenatal Vitamin
Toothbrush Water Flosser
The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...
Descaling
Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...
Hirt
Hirt is a surname linked cluster of businesses and historical references (notably Hirt's Gardens, Hirt & Ellco, and R. Hirt Jr. Co.), ind...
Pyridoxine
Ice Barrel
Ice Barrel is a product a compact, barrel shaped cold plunge tub used for cold immersion therapy and wellness routines. It gained attenti...
AED
AEDs (Automated External Defibrillators) are widely deployed devices and programs that enable laypersons to deliver life saving defibrill...