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We surface rapidly growing trends in health before they take off.

Seed Probiotics

90,500 vol/mo
43%
(5y)
6%
(1y)
20%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Bee Pollen

40,500 vol/mo
43%
(5y)
-26%
(1y)
40%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

Neuro

368,000 vol/mo
43%
(5y)
20%
(1y)
16%
(3mo)

Neuro refers to topics and entities centered on neuroscience, neurotechnology, and brain related consumer products and startups spanning ...

Nutrafol

450,000 vol/mo
43%
(5y)
-2%
(1y)
-2%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

Anti-inflammatory

49,500 vol/mo
43%
(5y)
99%
(1y)
45%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Menstrual Disc

33,100 vol/mo
43%
(5y)
-15%
(1y)
48%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Host Defense

4,400 vol/mo
43%
(5y)
52%
(1y)
82%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

43%
(5y)
74%
(1y)
25%
(3mo)

Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...

43%
(5y)
21%
(1y)
11%
(3mo)

Bacillus coagulans is a probiotic bacterium widely used in dietary supplements and functional foods, with ongoing interest driven by its ...

Carnitine

49,500 vol/mo
42%
(5y)
24%
(1y)
27%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

42%
(5y)
66%
(1y)
-18%
(3mo)

Eikon Therapeutics is a biotechnology company that focuses on live cell imaging and programmable cellular assays to accelerate drug disco...

Intrusive Thought

2,400 vol/mo
42%
(5y)
26%
(1y)
14%
(3mo)

Intrusive thought is a recognized mental health phenomenon characterized by unwanted, involuntary thoughts that can be distressing and re...

LGBTQ Therapy

2,400 vol/mo
42%
(5y)
80%
(1y)
47%
(3mo)

LGBTQ Therapy is a, established field focusing on mental health care affirming to LGBTQ individuals, addressing unique stressors such as ...

Metal Detox

5,400 vol/mo
41%
(5y)
-8%
(1y)
50%
(3mo)

Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...

Waking Up App

2,900 vol/mo
41%
(5y)
91%
(1y)
17%
(3mo)

Waking Up App is a widely used mindfulness and meditation app created by Sam Harris. It combines guided meditations, philosophy talks, an...

Optum

368,000 vol/mo
41%
(5y)
4%
(1y)
0%
(3mo)

Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...

Toothpaste

110,000 vol/mo
41%
(5y)
24%
(1y)
52%
(3mo)
41%
(5y)
66%
(1y)
54%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Embody

14,800 vol/mo
41%
(5y)
36%
(1y)
74%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Pink Noise

40,500 vol/mo
41%
(5y)
94%
(1y)
195%
(3mo)

Pink noise is a sound spectrum with equal energy per octave, used in audio engineering, sleep research, and wellness; it has gained atten...

41%
(5y)
14%
(1y)
24%
(3mo)

Thyroid Antibodies Test is a medical testing trend focusing on detecting autoimmune activity against thyroid tissues, notably antibodies ...

Shatavari

14,800 vol/mo
40%
(5y)
23%
(1y)
34%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

PCOS

673,000 vol/mo
40%
(5y)
9%
(1y)
21%
(3mo)

Cypress Oil

3,600 vol/mo
40%
(5y)
102%
(1y)
116%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Medical Tape

22,200 vol/mo
40%
(5y)
44%
(1y)
42%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Period Pants

33,100 vol/mo
40%
(5y)
67%
(1y)
30%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Period Poverty

1,900 vol/mo
40%
(5y)
29%
(1y)
38%
(3mo)

Surgical Drain

2,400 vol/mo
40%
(5y)
29%
(1y)
52%
(3mo)

Surgical drain devices are medical tools used post operatively to remove fluids and air from surgical sites, reduce infection risk, and p...

40%
(5y)
42%
(1y)
144%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Inpatient Care

1,600 vol/mo
39%
(5y)
26%
(1y)
20%
(3mo)

Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...

Mullein Oil

1,600 vol/mo
39%
(5y)
-11%
(1y)
6%
(3mo)

Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...

Calming Bites

480 vol/mo
39%
(5y)
42%
(1y)
96%
(3mo)

Collagen Peptides

135,000 vol/mo
39%
(5y)
56%
(1y)
103%
(3mo)

Collagen peptides are hydrolyzed collagen used in dietary supplements and foods, touted for benefits to skin, joints, and bone health, dr...

Maven Clinic

12,100 vol/mo
39%
(5y)
68%
(1y)
57%
(3mo)

Maven Clinic is a telehealth platform focused on women’s health, offering virtual care for pregnancy, fertility, and postpartum needs t...

Turmeric Supplement

60,500 vol/mo
39%
(5y)
39%
(1y)
71%
(3mo)

Turmeric supplements have seen sustained popularity due to interest in natural anti inflammatory products, gut health, and overall wellne...

Viome

18,100 vol/mo
39%
(5y)
-9%
(1y)
-12%
(3mo)

Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...

Kids Vitamins

9,900 vol/mo
39%
(5y)
13%
(1y)
12%
(3mo)

Kids Vitamins is a consumer health trend focusing on dietary supplements formulated for children to support growth, immune health, and ov...

Slippery Elm Bark

8,100 vol/mo
39%
(5y)
3%
(1y)
55%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...

Internal Condom

6,600 vol/mo
38%
(5y)
122%
(1y)
84%
(3mo)

Internal condom refers to a vaginal condom designed for safer sex and contraception, offering an alternative to male condoms and enabling...

Stimming

60,500 vol/mo
38%
(5y)
-10%
(1y)
0%
(3mo)

Stimming refers to self stimulatory behaviors commonly observed in autistic individuals, such as repetitive rocking, hand flapping, or re...

Vitals

18,100 vol/mo
38%
(5y)
34%
(1y)
24%
(3mo)

Vitals refers to a health tech cluster around monitoring essential physiological metrics and leveraging digital tools to track, analyze, ...

Lyra Health

22,200 vol/mo
38%
(5y)
25%
(1y)
44%
(3mo)

Subcutaneous

60,500 vol/mo
38%
(5y)
32%
(1y)
23%
(3mo)

Ab Roller Wheel

12,100 vol/mo
38%
(5y)
91%
(1y)
205%
(3mo)

Ab Roller Wheel is a compact fitness device used for core and abdominal exercises, widely recognized as a consumer fitness tool with vari...

Magnesium Citrate

368,000 vol/mo
38%
(5y)
21%
(1y)
30%
(3mo)

Magnesium Citrate is a widely used dietary supplement and laxative form of magnesium, recognized as a, existing product in the health and...

Carrot Fertility

14,800 vol/mo
38%
(5y)
-31%
(1y)
1%
(3mo)

Quinclorac

12,100 vol/mo
37%
(5y)
44%
(1y)
1760%
(3mo)

THCV

22,200 vol/mo
37%
(5y)
6%
(1y)
11%
(3mo)

THCV (tetrahydrocannabivarin) is a cannabinoid attracting attention for its potential appetite suppressing properties, distinct psychoact...

Somatics

60,500 vol/mo
37%
(5y)
7%
(1y)
-1%
(3mo)

Somatics is a holistic approach to body centered therapies and education that emphasizes the body's internal felt sense (interoception) a...

Mifepristone

74,000 vol/mo
37%
(5y)
7%
(1y)
52%
(3mo)

Mifepristone is a pharmaceutical used in abortion procedures and early pregnancy management. The topic remains high profile due to regula...

Biotin Gummies

4,400 vol/mo
37%
(5y)
95%
(1y)
263%
(3mo)

EMDR

165,000 vol/mo
37%
(5y)
31%
(1y)
38%
(3mo)

EMDR (Eye Movement Desensitization and Reprocessing) is a recognized psychotherapy approach used to treat trauma and stress related disor...

Saalt

8,100 vol/mo
37%
(5y)
-7%
(1y)
32%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

Immunity Gummies

1,600 vol/mo
36%
(5y)
124%
(1y)
83%
(3mo)

Immunity Gummies are dietary supplement gummies formulated to support immune health using vitamins C and D, zinc, and other bioactive ing...

Self-Concept

14,800 vol/mo
36%
(5y)
14%
(1y)
35%
(3mo)

Self concept refers to an individual's perception of themselves, encompassing identity, self esteem, and personal meaning. As a trending ...

Lifting Straps

33,100 vol/mo
36%
(5y)
22%
(1y)
21%
(3mo)

Lifting straps are a well established gym accessory used to improve grip during heavy lifts, enabling heavier sets and reduced grip failu...

My Invisalign

1,300 vol/mo
36%
(5y)
27%
(1y)
6%
(3mo)

My Invisalign refers to the Invisalign product ecosystem and related patient experience around using Invisalign clear aligners, including...

Vitamin Bounty

260 vol/mo
36%
(5y)
114%
(1y)
290%
(3mo)

Vitamin D3

135,000 vol/mo
36%
(5y)
31%
(1y)
46%
(3mo)

Vitamin D3 is a widely recognized supplement trend focusing on optimizing vitamin D levels for health benefits, including bone health, im...

Intimate Rose

8,100 vol/mo
36%
(5y)
41%
(1y)
101%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Lactoferrin

22,200 vol/mo
36%
(5y)
68%
(1y)
24%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Thesis

165,000 vol/mo
36%
(5y)
63%
(1y)
-1%
(3mo)

Evernow

3,600 vol/mo
36%
(5y)
323%
(1y)
69%
(3mo)

Evernow is a digital health platform focused on menopause care, providing telemedicine consultations and prescription management for horm...

Water Chiller

5,400 vol/mo
35%
(5y)
22%
(1y)
91%
(3mo)

Water chiller equipment is experiencing renewed attention due to growing demand for energy efficient, scalable cooling solutions in data ...

Garlic Supplements

14,800 vol/mo
35%
(5y)
71%
(1y)
40%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

35%
(5y)
72%
(1y)
36%
(3mo)

Chronic Kidney Disease (CKD) is a widespread condition characterized by gradual loss of kidney function, driving demand for dialysis serv...

Omnipod

60,500 vol/mo
35%
(5y)
13%
(1y)
19%
(3mo)

Omnipod is a, established insulin pump system developed by Insulet Corporation, known for its tubeless, wearable insulin delivery and exp...

Ashwagandha Powder

14,800 vol/mo
35%
(5y)
17%
(1y)
124%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Bodily

8,100 vol/mo
35%
(5y)
17%
(1y)
19%
(3mo)

Vaseline

135,000 vol/mo
35%
(5y)
19%
(1y)
-8%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

35%
(5y)
105%
(1y)
184%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Pill Organizer

4,400 vol/mo
35%
(5y)
41%
(1y)
53%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

35%
(5y)
25%
(1y)
15%
(3mo)

Carbon Monoxide Detectors are widely used life safety devices designed to detect dangerous CO levels in homes and buildings, with trends ...

Garlic Supplement

14,800 vol/mo
34%
(5y)
98%
(1y)
54%
(3mo)

Garlic Supplement is a well established dietary supplement category focusing on aged garlic extract and standard garlic powder products u...

Medical Oncology

5,400 vol/mo
34%
(5y)
32%
(1y)
13%
(3mo)

Medical Oncology is the branch of oncology focused on the treatment of cancer using systemic therapies such as chemotherapy, immunotherap...

Lark Health

1,300 vol/mo
34%
(5y)
269%
(1y)
85%
(3mo)

Lark Health is a digital health company that provides AI powered coaching and preventive care programs delivered via mobile apps and mess...

Nicotine Gum

49,500 vol/mo
34%
(5y)
22%
(1y)
25%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Menopause

201,000 vol/mo
34%
(5y)
16%
(1y)
21%
(3mo)

Menopause is a and growing focus in health and wellness, driven by increasing awareness, aging populations, and a shift toward women mana...

Starkey

12,100 vol/mo
34%
(5y)
-36%
(1y)
0%
(3mo)

Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...

33%
(5y)
57%
(1y)
62%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Autism

450,000 vol/mo
33%
(5y)
12%
(1y)
19%
(3mo)
33%
(5y)
150%
(1y)
77%
(3mo)

DHA Prenatal Vitamin is a recognized category of prenatal supplements enriched with docosahexaenoic acid (DHA) aimed at supporting fetal ...

Allergen

22,200 vol/mo
33%
(5y)
28%
(1y)
41%
(3mo)

Allergen refers to any substance capable of triggering an allergic reaction. The topic encompasses allergen biology, diagnosis, immunothe...

33%
(5y)
24%
(1y)
40%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

Descaling

3,600 vol/mo
33%
(5y)
21%
(1y)
0%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Hirt

2,900 vol/mo
33%
(5y)
7%
(1y)
3%
(3mo)

Hirt is a surname linked cluster of businesses and historical references (notably Hirt's Gardens, Hirt & Ellco, and R. Hirt Jr. Co.), ind...

Pyridoxine

49,500 vol/mo
33%
(5y)
29%
(1y)
18%
(3mo)

Pyridoxine is the scientific name for vitamin B6, a essential nutrient used in supplements and fortified foods. While not inherently a tr...

Ice Barrel

4,400 vol/mo
33%
(5y)
72%
(1y)
118%
(3mo)

Ice Barrel is a product a compact, barrel shaped cold plunge tub used for cold immersion therapy and wellness routines. It gained attenti...

AED

90,500 vol/mo
33%
(5y)
27%
(1y)
-10%
(3mo)

AEDs (Automated External Defibrillators) are widely deployed devices and programs that enable laypersons to deliver life saving defibrill...

Calisthenics Park

14,800 vol/mo
33%
(5y)
51%
(1y)
33%
(3mo)

Calisthenics Park refers to outdoor fitness areas equipped with bodyweight exercise stations (pull up bars, parallel bars, dip bars, ring...