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We surface rapidly growing trends in health before they take off.

Gut Brain Axis

9,900 vol/mo
130%
(5y)
108%
(1y)
58%
(3mo)

The gut brain axis is the bidirectional communication network between the gut and the brain, influencing mood, cognition, stress response...

Electrolyte Mix

2,900 vol/mo
130%
(5y)
89%
(1y)
84%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Somatic Healing

5,400 vol/mo
130%
(5y)
17%
(1y)
17%
(3mo)

Somatic healing is a approach that emphasizes body based interventions to release trauma, regulate the nervous system, and foster integra...

Included Health

27,100 vol/mo
130%
(5y)
74%
(1y)
40%
(3mo)

Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and ...

Flo Health

5,400 vol/mo
129%
(5y)
84%
(1y)
51%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

DPDR

22,200 vol/mo
129%
(5y)
-3%
(1y)
10%
(3mo)

DPDR refers to depersonalization derealization disorder, a dissociative condition characterized by persistent or recurrent experiences of...

129%
(5y)
34%
(1y)
19%
(3mo)

Myofunctional Therapy is a clinical practice focused on orofacial myology, training the tongue, lips, and facial muscles to improve breat...

ADHD Chair

9,900 vol/mo
129%
(5y)
21%
(1y)
13%
(3mo)

ADHD Chair refers to a category of seating designed to support movement, proprioception, and frequent micro adjustments to help focus and...

Protein Gummies

6,600 vol/mo
129%
(5y)
86%
(1y)
77%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

Modern Health

8,100 vol/mo
129%
(5y)
174%
(1y)
71%
(3mo)

Modern Health is a mental health and wellbeing platform offering employer sponsored mental health benefits, including therapy, coaching, ...

129%
(5y)
58%
(1y)
42%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

HRV Watch

210 vol/mo
128%
(5y)
100%
(1y)
41%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Ozempic

823,000 vol/mo
128%
(5y)
-25%
(1y)
0%
(3mo)

Ozempic is a brand name semaglutide diabetes medication that has become a widely discussed topic due to its associations with weight loss...

Taste Salud

8,100 vol/mo
127%
(5y)
41%
(1y)
28%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

Berberine

368,000 vol/mo
124%
(5y)
27%
(1y)
47%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

SGLT2 Inhibitor

40,500 vol/mo
124%
(5y)
124%
(1y)
89%
(3mo)

SGLT2 inhibitors are a class of prescription medications originally developed for type 2 diabetes that have gained attention for broader ...

124%
(5y)
-2%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

122%
(5y)
151%
(1y)
66%
(3mo)

Psychological Safety is a, established concept referring to an environment where individuals feel safe to take interpersonal risks, speak...

Copper Supplement

18,100 vol/mo
122%
(5y)
87%
(1y)
33%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Real Vitamins

90 vol/mo
122%
(5y)
235%
(1y)
54%
(3mo)

Nattokinase

74,000 vol/mo
121%
(5y)
61%
(1y)
67%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Xiaomi Band

880 vol/mo
121%
(5y)
275%
(1y)
21%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Recomp

4,400 vol/mo
120%
(5y)
48%
(1y)
64%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

120%
(5y)
25%
(1y)
-9%
(3mo)

Alignment Health Plan is a Medicare Advantage focused health plan provider in the United States, offering private plan options and relate...

120%
(5y)
29%
(1y)
43%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Alma Therapy

12,100 vol/mo
118%
(5y)
7%
(1y)
30%
(3mo)

Alma Therapy is a branding/operating name associated with several online therapy platforms and therapy practices focused on connecting cl...

118%
(5y)
22%
(1y)
39%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Electrolyte Powder

60,500 vol/mo
118%
(5y)
40%
(1y)
37%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...