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We surface rapidly growing trends in health before they take off.

142%
(5y)
174%
(1y)
32%
(3mo)

Reciprocity Health is a healthcare technology company that uses behavioral economics and financial incentives (TheraPay) to improve patie...

Clear Aligners

590 vol/mo
142%
(5y)
173%
(1y)
19%
(3mo)

Clear aligners are a widely adopted orthodontic treatment that uses transparent, removable trays to straighten teeth, driven by consumer ...

142%
(5y)
85%
(1y)
82%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Organoids

8,100 vol/mo
141%
(5y)
101%
(1y)
54%
(3mo)

Organoids are three dimensional, miniaturized, and simplified versions of organs grown in vitro from stem cells. They model human develop...

Healthy Horizons

2,400 vol/mo
141%
(5y)
18%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

ImmunityBio

12,100 vol/mo
141%
(5y)
130%
(1y)
250%
(3mo)

ImmunityBio is a biotechnology company focused on cancer immunotherapy and infectious disease vaccines, developing IL 15 based therapies ...

Supliful

8,100 vol/mo
140%
(5y)
32%
(1y)
-17%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Stress Monitor

390 vol/mo
140%
(5y)
150%
(1y)
121%
(3mo)

Stress Monitor is a and established category spanning wearable devices, apps, and platforms that measure physiological signals such as he...

Plant-Based Protein

49,500 vol/mo
139%
(5y)
207%
(1y)
156%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

138%
(5y)
8%
(1y)
98%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

138%
(5y)
31%
(1y)
81%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Magnesium Gummies

14,800 vol/mo
138%
(5y)
53%
(1y)
46%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

137%
(5y)
125%
(1y)
301%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

137%
(5y)
44%
(1y)
34%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Abdominal X-Ray

5,400 vol/mo
137%
(5y)
79%
(1y)
72%
(3mo)

Abdominal X Ray is a radiographic imaging modality used to visualize the abdomen, primarily to assess bowel gas patterns, perforation, ob...

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

137%
(5y)
176%
(1y)
241%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

Real Vitamins

90 vol/mo
135%
(5y)
245%
(1y)
17%
(3mo)

Recomp

4,400 vol/mo
134%
(5y)
56%
(1y)
36%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

ADHD Timer

1,000 vol/mo
134%
(5y)
68%
(1y)
13%
(3mo)

ADHD Timer refers to a broad set of timer based tools and visual countdowns designed to aid attention management and time externalization...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

133%
(5y)
56%
(1y)
48%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

Rhodiola Rosea

49,500 vol/mo
133%
(5y)
108%
(1y)
153%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
2%
(1y)
27%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

132%
(5y)
98%
(1y)
95%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

132%
(5y)
36%
(1y)
21%
(3mo)

Myofunctional Therapy is a clinical practice focused on orofacial myology, training the tongue, lips, and facial muscles to improve breat...

Silexan

3,600 vol/mo
132%
(5y)
162%
(1y)
10%
(3mo)

Silexan is a standardized lavender oil extract used primarily as an herbal anxiolytic, supported by clinical studies and available as a p...

Beet Supplement

33,100 vol/mo
132%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Gut Brain Axis

9,900 vol/mo
130%
(5y)
108%
(1y)
58%
(3mo)

The gut brain axis is the bidirectional communication network between the gut and the brain, influencing mood, cognition, stress response...

Included Health

27,100 vol/mo
130%
(5y)
74%
(1y)
40%
(3mo)

Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and ...