Trends is free while in Beta

Discover TrendsHealth

We surface rapidly growing trends in health before they take off.

ADHD Planner

8,100 vol/mo
63%
(5y)
64%
(1y)
34%
(3mo)

ADHD Planner refers to planners and organizational tools designed specifically for people with ADHD to improve time management, task init...

Mullein

165,000 vol/mo
63%
(5y)
3%
(1y)
-9%
(3mo)

Mullein is a flowering plant (Verbascum spp.) with a long history in herbal medicine that has gained renewed attention in natural health ...

63%
(5y)
42%
(1y)
36%
(3mo)

Reproductive health is a, long standing field addressing fertility, contraception, pregnancy, menstruation, and related health rights and...

Psyllium

60,500 vol/mo
63%
(5y)
57%
(1y)
75%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

UTI Supplement

6,600 vol/mo
63%
(5y)
43%
(1y)
14%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

Beet Root Powder

49,500 vol/mo
63%
(5y)
52%
(1y)
118%
(3mo)

Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...

EMS Massager

720 vol/mo
62%
(5y)
3%
(1y)
70%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Sauna Blanket

14,800 vol/mo
62%
(5y)
20%
(1y)
32%
(3mo)

Infrared sauna blankets are trending as a convenient at home wellness device that promises detoxification, relaxation, and potential pain...

Heated Blanket

165,000 vol/mo
62%
(5y)
32%
(1y)
-55%
(3mo)

Heated blankets are a popular consumer product gaining traction for improving comfort, sleep quality, and energy efficiency by enabling p...

Choline

60,500 vol/mo
62%
(5y)
36%
(1y)
42%
(3mo)

Choline is a recognized essential nutrient implicated in liver function, methylation processes, and brain development. The trend centers ...

Fullscript

135,000 vol/mo
61%
(5y)
5%
(1y)
0%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

61%
(5y)
15%
(1y)
33%
(3mo)

iRhythm Technologies is a company known for its Zio wearable ECG patch and cloud based arrhythmia monitoring platform, driving adoption o...

61%
(5y)
102%
(1y)
49%
(3mo)

Remote Patient Monitoring (RPM) is a and established health tech trend that uses connected devices and software to monitor patients outsi...

PMDD

246,000 vol/mo
61%
(5y)
2%
(1y)
51%
(3mo)

PMDD (premenstrual dysphoric disorder) is a medical condition characterized by severe emotional, physical, and behavioral symptoms occurr...

60%
(5y)
148%
(1y)
260%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

Roll On Oil

590 vol/mo
60%
(5y)
50%
(1y)
22%
(3mo)

Black Maca

8,100 vol/mo
60%
(5y)
67%
(1y)
136%
(3mo)

Black Maca is a form of maca root supplement revered for its purported vitality and hormonal balancing benefits, marketed primarily in he...

Tranexamic Acid

110,000 vol/mo
60%
(5y)
45%
(1y)
33%
(3mo)

Tranexamic Acid is an antifibrinolytic medication widely used to reduce bleeding in surgical, dental, and gynecological procedures, with ...

Hydration

49,500 vol/mo
60%
(5y)
68%
(1y)
98%
(3mo)

Hydration is a recognized focus area in health and wellness, encompassing sports hydration, electrolyte optimization, hydration technolog...

Whitening Strips

60,500 vol/mo
60%
(5y)
48%
(1y)
33%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

Thiamine Supplement

60,500 vol/mo
60%
(5y)
64%
(1y)
68%
(3mo)

Thiamine supplement refers to dietary supplements providing vitamin B1 to support energy metabolism, nervous system function, and overall...

PEMF Therapy

27,100 vol/mo
60%
(5y)
72%
(1y)
23%
(3mo)

PEMF Therapy, or Pulsed Electromagnetic Field Therapy, is a treatment modality that uses time varying magnetic fields to purportedly impr...

60%
(5y)
67%
(1y)
30%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

60%
(5y)
70%
(1y)
87%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

60%
(5y)
66%
(1y)
13%
(3mo)

Heart Rate Variability (HRV) is a physiological metric reflecting the variation in time intervals between heartbeats. It is used in healt...

Immunogenicity

2,400 vol/mo
59%
(5y)
143%
(1y)
63%
(3mo)

Immunogenicity is the study of how the immune system responds to foreign substances. As a trend, it reflects intensified focus on predict...

Wrist Weights

12,100 vol/mo
59%
(5y)
22%
(1y)
32%
(3mo)

Wrist weights are wearable wrist mounted weights used to add resistance during workouts, enhancing cardio, strength, and rehab routines b...

TDEE

74,000 vol/mo
59%
(5y)
8%
(1y)
38%
(3mo)

TDEE, or Total Daily Energy Expenditure, is the total calories burned in a day and is used to set maintenance calorie targets; it has bec...

Internal Condom

6,600 vol/mo
59%
(5y)
101%
(1y)
142%
(3mo)

Internal condom refers to a vaginal condom designed for safer sex and contraception, offering an alternative to male condoms and enabling...

Hand Gripper

18,100 vol/mo
59%
(5y)
30%
(1y)
25%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...

Zelis

33,100 vol/mo
59%
(5y)
-2%
(1y)
4%
(3mo)

Zelis is a, established healthcare payments and financial risk management company that provides technology enabled solutions for healthca...

Psyllium Husk

201,000 vol/mo
59%
(5y)
41%
(1y)
40%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Breathwork

12,100 vol/mo
59%
(5y)
35%
(1y)
0%
(3mo)

Breathwork is a, longstanding wellness practice focused on conscious breathing techniques to influence physical and mental states. It has...

Cat Fish Oil

5,400 vol/mo
58%
(5y)
33%
(1y)
57%
(3mo)

Body Odor

10 vol/mo
58%
(5y)
15%
(1y)
68%
(3mo)

Body odor is a and long standing personal care topic centered on managing natural human odor through hygiene products, chemicals, and lif...

Oil Pulling

40,500 vol/mo
58%
(5y)
-22%
(1y)
9%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Reusable Floss

2,900 vol/mo
58%
(5y)
35%
(1y)
183%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

58%
(5y)
124%
(1y)
242%
(3mo)

Chocolate Collagen is a consumer trend where collagen peptide supplements are formulated or consumed in chocolate flavored products and b...

Magnesium

550,000 vol/mo
58%
(5y)
27%
(1y)
32%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

58%
(5y)
107%
(1y)
90%
(3mo)

The topic 'Aesthetic Doctor' refers to the growing prominence of medical professionals specializing in cosmetic procedures, driven by ris...

Collagen Supplement

135,000 vol/mo
57%
(5y)
72%
(1y)
40%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

57%
(5y)
49%
(1y)
2%
(3mo)

Ovulation test strip usage is a, established consumer health trend where individuals use urinary hormone tests to identify fertile window...

Iron Supplement

135,000 vol/mo
57%
(5y)
49%
(1y)
22%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

Push Up Board

14,800 vol/mo
57%
(5y)
39%
(1y)
39%
(3mo)

Push Up Board is a fitness accessory designed to diversify push up workouts by providing multiple hand positions through a board with col...

Body Dryer

1,300 vol/mo
57%
(5y)
81%
(1y)
21%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

Visbiome

18,100 vol/mo
57%
(5y)
39%
(1y)
24%
(3mo)

Visbiome is a clinically studied probiotic product line positioned for gastrointestinal health, with emphasis on multi strain probiotics ...

Gut Health

480 vol/mo
57%
(5y)
25%
(1y)
31%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Eye Massager

10 vol/mo
57%
(5y)
2%
(1y)
-19%
(3mo)

Eye massagers are consumer devices designed to relax and soothe the eyes using heat, vibration, percussive massage, and in some models ai...

Enmeshment

49,500 vol/mo
57%
(5y)
21%
(1y)
-17%
(3mo)

Enmeshment is a psychological concept describing unhealthy, over involved family dynamics where personal boundaries are blurred and indiv...

57%
(5y)
0%
(1y)
27%
(3mo)

Healthcare disparities refer to systematic, avoidable differences in health outcomes and access to care among different population groups...

Egg Freezing

12,100 vol/mo
57%
(5y)
31%
(1y)
9%
(3mo)

Egg freezing is a reproductive technology widely used to preserve fertility, allowing individuals to delay childbearing by freezing oocyt...

Nature Made

22,200 vol/mo
57%
(5y)
73%
(1y)
163%
(3mo)

Nature Made is a longstanding consumer vitamin brand under Pharmavite, emblematic of mainstream dietary supplements and ongoing wellness ...

Loading Dose

1,300 vol/mo
56%
(5y)
54%
(1y)
41%
(3mo)

Loading dose is a pharmacological concept describing an initial higher dose of a drug to rapidly achieve therapeutic blood concentrations...

Infrared Sauna

135,000 vol/mo
56%
(5y)
30%
(1y)
14%
(3mo)

Infrared sauna is a wellness trend centered on using infrared heat to induce sweating, purported health benefits, and a growing consumer ...

56%
(5y)
19%
(1y)
8%
(3mo)

Athletes Mental Health is a, established domain focusing on psychological wellbeing in sports, addressing stress, burnout, performance pr...

Support Group

8,100 vol/mo
56%
(5y)
53%
(1y)
26%
(3mo)

Support Group is a trend toward organized peer support communities facilitated online and offline across health, mental health, addiction...

56%
(5y)
35%
(1y)
36%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Fish Oil Supplement

74,000 vol/mo
56%
(5y)
48%
(1y)
22%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

55%
(5y)
71%
(1y)
35%
(3mo)

Testosterone therapy is a medical treatment involving the administration of exogenous testosterone to restore levels in individuals with ...

55%
(5y)
34%
(1y)
21%
(3mo)

An adjustable kettlebell is a multi weight kettlebell that allows users to change the weight for different exercises, appealing to home g...