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We surface rapidly growing trends in health before they take off.

47%
(5y)
117%
(1y)
53%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

47%
(5y)
39%
(1y)
25%
(3mo)

Pelvic floor therapy is a recognized medical and therapeutic discipline focused on diagnosing and treating dysfunction of the pelvic floo...

Warm Compress

22,200 vol/mo
47%
(5y)
33%
(1y)
28%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

Quest Protein Shake

12,100 vol/mo
47%
(5y)
78%
(1y)
23%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

47%
(5y)
189%
(1y)
64%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

Deodorant Bar

720 vol/mo
47%
(5y)
38%
(1y)
31%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

Gene Therapy

22,200 vol/mo
47%
(5y)
84%
(1y)
49%
(3mo)

Gene therapy is a medical field focused on delivering genetic material into patients to treat or prevent disease, leveraging viral and no...

Calming Care

880 vol/mo
46%
(5y)
64%
(1y)
83%
(3mo)

Calming Care is a skincare trend focused on products engineered to reduce skin irritation and stress, emphasizing barrier support, soothi...

Dhea Supplement

40,500 vol/mo
46%
(5y)
11%
(1y)
10%
(3mo)

DHEA (dehydroepiandrosterone) supplement usage is a recurring wellness trend centered on aging, hormonal balance, and vitality, with cons...

Magnesium Taurate

27,100 vol/mo
46%
(5y)
31%
(1y)
48%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

MaryRuth Organics

22,200 vol/mo
46%
(5y)
-3%
(1y)
25%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

46%
(5y)
31%
(1y)
27%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

Fish Collagen

2,400 vol/mo
46%
(5y)
62%
(1y)
45%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Bee Pollen

40,500 vol/mo
45%
(5y)
-31%
(1y)
26%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

45%
(5y)
28%
(1y)
24%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

45%
(5y)
36%
(1y)
41%
(3mo)

Multivitamin Gummies are a popular form of dietary supplements designed for convenient, tasty daily vitamin intake.

Lepro

368,000 vol/mo
45%
(5y)
103%
(1y)
-29%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Metal Detox

5,400 vol/mo
45%
(5y)
-8%
(1y)
18%
(3mo)

Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...

Calming Bites

480 vol/mo
45%
(5y)
22%
(1y)
75%
(3mo)

Calming Bites are a commercial category of pet treats (primarily for dogs and sometimes cats) formulated to promote calmer behavior using...

Seed Probiotics

90,500 vol/mo
45%
(5y)
4%
(1y)
32%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Calcium Supplement

74,000 vol/mo
44%
(5y)
46%
(1y)
19%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

44%
(5y)
20%
(1y)
47%
(3mo)

Cognitive distortion refers to biased or irrational thought patterns that can perpetuate negative emotions and maladaptive behaviors. In ...

44%
(5y)
-9%
(1y)
43%
(3mo)

Adult Autism Diagnosis refers to the recognition, evaluation, and formal diagnosis of autism spectrum disorder in adults, a topic that ha...

Electrolytes Test

1,000 vol/mo
44%
(5y)
37%
(1y)
40%
(3mo)

Electrolytes Test is a and established medical lab test that measures the levels of key minerals in the blood (such as sodium, potassium,...

Optum

368,000 vol/mo
44%
(5y)
4%
(1y)
1%
(3mo)

Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...

Blink Eye Drops

18,100 vol/mo
44%
(5y)
24%
(1y)
18%
(3mo)

Blink Eye Drops is a consumer product category focused on lubricating and soothing dry eye symptoms, widely sold as over the counter eye ...

Beef Heart

6,600 vol/mo
44%
(5y)
47%
(1y)
70%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Testosterone Test

27,100 vol/mo
44%
(5y)
25%
(1y)
21%
(3mo)

Testosterone testing is gaining traction as consumers seek hormone health insights, driven by aging populations, athletic performance con...

Infant Vitamins

3,600 vol/mo
44%
(5y)
72%
(1y)
60%
(3mo)

Infant Vitamins is a, established category focusing on vitamins and vitamin D supplementation for infants, driven by guidance on early nu...

44%
(5y)
36%
(1y)
26%
(3mo)

At Home Sleep Study refers to doctors prescribing and patients completing sleep diagnostics outside traditional in lab polysomnography, u...

Period Shorts

2,400 vol/mo
44%
(5y)
100%
(1y)
71%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

Intrusive Thought

2,400 vol/mo
43%
(5y)
19%
(1y)
19%
(3mo)

Intrusive thought is a recognized mental health phenomenon characterized by unwanted, involuntary thoughts that can be distressing and re...

42%
(5y)
26%
(1y)
38%
(3mo)

Vitamin D Toxicity is a health topic concerning elevated vitamin D levels from excessive intake or certain medical conditions, leading to...

Mullein Oil

1,600 vol/mo
42%
(5y)
-9%
(1y)
4%
(3mo)

Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...

LGBTQ Therapy

2,400 vol/mo
42%
(5y)
81%
(1y)
50%
(3mo)

LGBTQ Therapy is a, established field focusing on mental health care affirming to LGBTQ individuals, addressing unique stressors such as ...

Maven Clinic

12,100 vol/mo
42%
(5y)
43%
(1y)
50%
(3mo)

Maven Clinic is a telehealth platform focused on women’s health, offering virtual care for pregnancy, fertility, and postpartum needs t...

Carnitine

49,500 vol/mo
42%
(5y)
27%
(1y)
28%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

Biceps Curl

110,000 vol/mo
42%
(5y)
54%
(1y)
33%
(3mo)

Biceps Curl is a long standing strength exercise targeting the biceps, widely recognized in fitness routines and equipment marketing as a...

Flowly

590 vol/mo
42%
(5y)
24%
(1y)
36%
(3mo)

Flowly is a healthtech trend centered on VR assisted biofeedback for pain and anxiety management, originated by a YC backed startup, with...

Host Defense

4,400 vol/mo
42%
(5y)
42%
(1y)
84%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

Self-Concept

14,800 vol/mo
41%
(5y)
6%
(1y)
17%
(3mo)

Self concept refers to an individual's perception of themselves, encompassing identity, self esteem, and personal meaning. As a trending ...

Shatavari

14,800 vol/mo
41%
(5y)
17%
(1y)
27%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Menstrual Disc

33,100 vol/mo
41%
(5y)
-15%
(1y)
39%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Kindbody

22,200 vol/mo
41%
(5y)
-5%
(1y)
-8%
(3mo)

Kindbody is a company that operates as a fertility, women’s health, and wellness provider combining IVF and fertility services with a d...

Protein Powder

246,000 vol/mo
41%
(5y)
34%
(1y)
75%
(3mo)

Protein powder is a well established and evolving category in sports nutrition, dairy free and plant based formulations gaining mainstrea...

Lifelong

6,600 vol/mo
41%
(5y)
33%
(1y)
21%
(3mo)

Lifelong is trending as a broad umbrella around continuous learning, longevity wellness, and durable, purpose driven brands that emphasiz...

Aging in Place

6,600 vol/mo
41%
(5y)
53%
(1y)
36%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Kids Vitamins

9,900 vol/mo
41%
(5y)
12%
(1y)
11%
(3mo)

Kids Vitamins is a consumer health trend focusing on dietary supplements formulated for children to support growth, immune health, and ov...

40%
(5y)
20%
(1y)
19%
(3mo)

Bacillus coagulans is a probiotic bacterium widely used in dietary supplements and functional foods, with ongoing interest driven by its ...

Inpatient Care

1,600 vol/mo
40%
(5y)
26%
(1y)
24%
(3mo)

Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...

Waking Up App

2,900 vol/mo
40%
(5y)
70%
(1y)
18%
(3mo)

Waking Up App is a widely used mindfulness and meditation app created by Sam Harris. It combines guided meditations, philosophy talks, an...

NMN Supplement

90,500 vol/mo
40%
(5y)
49%
(1y)
133%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

40%
(5y)
73%
(1y)
43%
(3mo)

Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...

Lyra Health

22,200 vol/mo
40%
(5y)
15%
(1y)
18%
(3mo)
40%
(5y)
30%
(1y)
687%
(3mo)

Eikon Therapeutics is a biotechnology company that focuses on live cell imaging and programmable cellular assays to accelerate drug disco...

Fiber

110,000 vol/mo
40%
(5y)
30%
(1y)
31%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

THCV

22,200 vol/mo
39%
(5y)
6%
(1y)
8%
(3mo)

THCV (tetrahydrocannabivarin) is a cannabinoid attracting attention for its potential appetite suppressing properties, distinct psychoact...

PCOS

673,000 vol/mo
39%
(5y)
7%
(1y)
12%
(3mo)

PCOS (polycystic ovary syndrome) is a, widely discussed condition affecting women's endocrine health, with increasing attention on diagno...

39%
(5y)
49%
(1y)
81%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Period Poverty

1,900 vol/mo
39%
(5y)
26%
(1y)
44%
(3mo)

Period poverty refers to the lack of access to affordable and hygienic menstrual products, sanitation, and education, driving social and ...