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We surface rapidly growing trends in health before they take off.

Human Microbiome

1,900 vol/mo
57%
(5y)
78%
(1y)
44%
(3mo)

The human microbiome is a, extensively studied field focusing on the trillions of microbes living in and on the human body, with current ...

Loading Dose

1,300 vol/mo
57%
(5y)
58%
(1y)
32%
(3mo)

Loading dose is a pharmacological concept describing an initial higher dose of a drug to rapidly achieve therapeutic blood concentrations...

57%
(5y)
148%
(1y)
14%
(3mo)

The topic 'Aesthetic Doctor' refers to the growing prominence of medical professionals specializing in cosmetic procedures, driven by ris...

Infrared Sauna

135,000 vol/mo
57%
(5y)
33%
(1y)
18%
(3mo)

Infrared sauna is a wellness trend centered on using infrared heat to induce sweating, purported health benefits, and a growing consumer ...

StretchLab

135,000 vol/mo
57%
(5y)
2%
(1y)
-9%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

Superfoods Powder

5,400 vol/mo
57%
(5y)
408%
(1y)
1253%
(3mo)

Marine Collagen

12,100 vol/mo
57%
(5y)
107%
(1y)
138%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

57%
(5y)
45%
(1y)
85%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Yosuda

1,300 vol/mo
57%
(5y)
32%
(1y)
106%
(3mo)

Yosuda is a brand known for affordable folding treadmills and other home fitness equipment, popular among consumers seeking compact, budg...

57%
(5y)
1%
(1y)
26%
(3mo)

Healthcare disparities refer to systematic, avoidable differences in health outcomes and access to care among different population groups...

Gut Health

480 vol/mo
56%
(5y)
26%
(1y)
20%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Hibiclens

135,000 vol/mo
56%
(5y)
-7%
(1y)
27%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

Push Up Board

14,800 vol/mo
56%
(5y)
41%
(1y)
41%
(3mo)

Push Up Board is a fitness accessory designed to diversify push up workouts by providing multiple hand positions through a board with col...

Protein

301,000 vol/mo
56%
(5y)
31%
(1y)
46%
(3mo)
56%
(5y)
45%
(1y)
113%
(3mo)

Perfect Supplements is a brand offering whole food based vitamins and minerals with an emphasis on clean, easily digestible ingredients a...

Supplement

22,200 vol/mo
56%
(5y)
58%
(1y)
44%
(3mo)
56%
(5y)
92%
(1y)
182%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

56%
(5y)
71%
(1y)
61%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

Inulin

40,500 vol/mo
55%
(5y)
45%
(1y)
46%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

TUDCA

27,100 vol/mo
55%
(5y)
41%
(1y)
29%
(3mo)

TUDCA (tauroursodeoxycholic acid) is a bile acid supplement gaining attention for liver support, hepatoprotection, and potential neuropro...

Breathwork

12,100 vol/mo
55%
(5y)
38%
(1y)
-2%
(3mo)

Breathwork is a, longstanding wellness practice focused on conscious breathing techniques to influence physical and mental states. It has...

Visbiome

18,100 vol/mo
55%
(5y)
39%
(1y)
28%
(3mo)

Visbiome is a clinically studied probiotic product line positioned for gastrointestinal health, with emphasis on multi strain probiotics ...

Naturelo

2,400 vol/mo
55%
(5y)
101%
(1y)
221%
(3mo)

Fullscript

135,000 vol/mo
55%
(5y)
4%
(1y)
6%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

Medical Treatment

4,400 vol/mo
55%
(5y)
61%
(1y)
30%
(3mo)

Medical Treatment is a long standing, real concept encompassing the methods, protocols, and technologies used to diagnose, manage, and cu...

Calcium Supplement

74,000 vol/mo
55%
(5y)
63%
(1y)
49%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Fisetin

6,600 vol/mo
55%
(5y)
63%
(1y)
47%
(3mo)
54%
(5y)
162%
(1y)
197%
(3mo)

SubQ

49,500 vol/mo
54%
(5y)
40%
(1y)
32%
(3mo)

SubQ refers to subcutaneous drug delivery and related technologies, which enable injections or implants beneath the skin. The topic encom...

Egg Freezing

12,100 vol/mo
54%
(5y)
29%
(1y)
8%
(3mo)

Egg freezing is a reproductive technology widely used to preserve fertility, allowing individuals to delay childbearing by freezing oocyt...

Zinc Supplement

90,500 vol/mo
54%
(5y)
84%
(1y)
27%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

Nootropic

74,000 vol/mo
54%
(5y)
82%
(1y)
103%
(3mo)
54%
(5y)
60%
(1y)
176%
(3mo)

Joint supplements for dogs represent a well established segment in pet health, driven by owner concern for mobility and aging pets, suppo...

54%
(5y)
48%
(1y)
49%
(3mo)

Resveratrol supplements have persisted as a popular antioxidant supplement, marketed for potential anti aging, cardiovascular, and metabo...

Reusable Floss

2,900 vol/mo
54%
(5y)
67%
(1y)
54%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

53%
(5y)
36%
(1y)
34%
(3mo)

Athletes Mental Health is a, established domain focusing on psychological wellbeing in sports, addressing stress, burnout, performance pr...

Renpho

12,100 vol/mo
53%
(5y)
48%
(1y)
35%
(3mo)

Renpho is a consumer electronics brand known for affordable smart scales, massage devices, and wellness gadgets; the topic centers on at�...

52%
(5y)
55%
(1y)
47%
(3mo)

Gastrointestinal Cancer is a and established field encompassing cancers of the digestive system, including cancers of the esophagus, stom...

Virbac

5,400 vol/mo
52%
(5y)
66%
(1y)
103%
(3mo)

Virbac is a, established player in the veterinary pharmaceutical industry, known for developing and distributing medicines, vaccines, and...

Activity Tracker

3,600 vol/mo
52%
(5y)
212%
(1y)
452%
(3mo)

Activity Tracker refers to devices and apps that monitor physical activity and related health metrics, enabling users to track steps, wor...

Ginger Supplement

12,100 vol/mo
52%
(5y)
61%
(1y)
88%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Comfier

4,400 vol/mo
51%
(5y)
50%
(1y)
33%
(3mo)

Comfier is a brand of at home massage and heat therapy devices designed to relieve muscle tension, pain, and stress, typically used for b...

51%
(5y)
87%
(1y)
203%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Strive Health

4,400 vol/mo
51%
(5y)
30%
(1y)
31%
(3mo)

Mosquito Patches

2,900 vol/mo
51%
(5y)
26%
(1y)
2825%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

Exercise Step

8,100 vol/mo
51%
(5y)
60%
(1y)
58%
(3mo)

Exercise Step refers to step based aerobics and the use of aerobic step platforms as a cardio training modality, a longstanding fitness c...

Neurodiversity

33,100 vol/mo
50%
(5y)
9%
(1y)
29%
(3mo)

Neurodiversity is a and established concept describing the natural variation in human brain function and cognitive processing, including ...

Adaptogen

49,500 vol/mo
50%
(5y)
31%
(1y)
79%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

Lifeblood

3,600 vol/mo
50%
(5y)
67%
(1y)
-23%
(3mo)

Lifeblood is a concept and term used across biology, business, culture, and nonprofit sectors to denote the essential life sustaining ele...

Oil Pulling

40,500 vol/mo
50%
(5y)
-21%
(1y)
12%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Forward Health

18,100 vol/mo
50%
(5y)
95%
(1y)
25%
(3mo)

Forward Health is a healthcare company known for blended tech enabled primary care services and health data platforms designed to streaml...

Aging in Place

6,600 vol/mo
49%
(5y)
67%
(1y)
37%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

B12 Gummies

4,400 vol/mo
49%
(5y)
53%
(1y)
165%
(3mo)

B12 Gummies are a popular form of vitamin B12 supplements, marketed for easy ingestion and appealing flavors. They are widely available f...

49%
(5y)
23%
(1y)
12%
(3mo)

Internalized Homophobia refers to the internalization of society's anti LGBTQ+ attitudes by LGBTQ+ individuals, often resulting in self s...

Toenail Clippers

22,200 vol/mo
49%
(5y)
167%
(1y)
2%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

CBN Gummies

9,900 vol/mo
49%
(5y)
8%
(1y)
29%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Fitness Tracker

49,500 vol/mo
49%
(5y)
165%
(1y)
362%
(3mo)

MY Appointment

1,000 vol/mo
49%
(5y)
57%
(1y)
20%
(3mo)

Calming Care

880 vol/mo
49%
(5y)
65%
(1y)
98%
(3mo)

Calisthenics

246,000 vol/mo
49%
(5y)
42%
(1y)
6%
(3mo)