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We surface rapidly growing trends in health before they take off.

LifePro

14,800 vol/mo
197%
(5y)
137%
(1y)
80%
(3mo)

ARFID

246,000 vol/mo
197%
(5y)
20%
(1y)
2%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Sleep Earbuds

14,800 vol/mo
196%
(5y)
205%
(1y)
188%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Sleep Tape

4,400 vol/mo
195%
(5y)
-1%
(1y)
52%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Light Therapy

18,100 vol/mo
194%
(5y)
81%
(1y)
15%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

Postbiotics

8,100 vol/mo
194%
(5y)
121%
(1y)
64%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Compact treadmill

22,200 vol/mo
193%
(5y)
517%
(1y)
857%
(3mo)

L-Threonate

8,100 vol/mo
193%
(5y)
64%
(1y)
64%
(3mo)

Body Dryer

1,300 vol/mo
193%
(5y)
395%
(1y)
455%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

191%
(5y)
171%
(1y)
27%
(3mo)

Reciprocity Health is a healthcare technology company that uses behavioral economics and financial incentives (TheraPay) to improve patie...

Smart Scale

22,200 vol/mo
189%
(5y)
243%
(1y)
129%
(3mo)

Smart scale refers to internet connected body composition scales that measure weight and metrics such as body fat, muscle mass, water, an...

Health Boxes

260 vol/mo
189%
(5y)
225%
(1y)
50%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Horbaach

3,600 vol/mo
188%
(5y)
178%
(1y)
436%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

Boka Toothpaste

49,500 vol/mo
188%
(5y)
92%
(1y)
104%
(3mo)

Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...

Briotech

3,600 vol/mo
187%
(5y)
73%
(1y)
111%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

Sea Moss Gummies

18,100 vol/mo
187%
(5y)
55%
(1y)
106%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

186%
(5y)
252%
(1y)
18%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

Modern Health

8,100 vol/mo
186%
(5y)
268%
(1y)
88%
(3mo)

Modern Health is a mental health and wellbeing platform offering employer sponsored mental health benefits, including therapy, coaching, ...

185%
(5y)
38%
(1y)
15%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

Magnesium Gummies

14,800 vol/mo
185%
(5y)
110%
(1y)
179%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

Xiaomi Band

880 vol/mo
184%
(5y)
364%
(1y)
41%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...