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We surface rapidly growing trends in health before they take off.

Maropitant

9,900 vol/mo
147%
(5y)
38%
(1y)
11%
(3mo)

Maropitant is a veterinary antiemetic drug (NK 1 receptor antagonist) used to prevent vomiting in dogs and cats. It is marketed under bra...

Sea Plasma

210 vol/mo
145%
(5y)
271%
(1y)
102%
(3mo)

Ampoule

14,800 vol/mo
144%
(5y)
70%
(1y)
24%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

143%
(5y)
9%
(1y)
24%
(3mo)

Pilates Reformer Machine is a longstanding fitness equipment category that remains popular in studios and home gyms, with ongoing innovat...

Recovery Shoes

18,100 vol/mo
143%
(5y)
71%
(1y)
12%
(3mo)

Recovery Shoes are footwear designed to alleviate post exercise fatigue, reduce muscle soreness, and accelerate recovery by providing sup...

Clear Aligners

590 vol/mo
142%
(5y)
173%
(1y)
19%
(3mo)

Clear aligners are a widely adopted orthodontic treatment that uses transparent, removable trays to straighten teeth, driven by consumer ...

Organoids

8,100 vol/mo
141%
(5y)
101%
(1y)
54%
(3mo)

Organoids are three dimensional, miniaturized, and simplified versions of organs grown in vitro from stem cells. They model human develop...

Healthy Horizons

2,400 vol/mo
141%
(5y)
18%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

Mounjaro

823,000 vol/mo
140%
(5y)
12%
(1y)
15%
(3mo)

Mounjaro is the brand name for tirzepatide, a dual GIP/GLP 1 receptor agonist developed by Eli Lilly. It gained significant attention for...

Manta Sleep

8,100 vol/mo
139%
(5y)
35%
(1y)
-6%
(3mo)

Manta Sleep is a consumer sleep wellness brand known for its sleep optimization products, including breathable sleep masks, blackout acce...

138%
(5y)
8%
(1y)
98%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

138%
(5y)
31%
(1y)
81%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Caffeine Gum

18,100 vol/mo
138%
(5y)
39%
(1y)
10%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Magnesium Gummies

14,800 vol/mo
138%
(5y)
53%
(1y)
46%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

137%
(5y)
44%
(1y)
34%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

Muscimol

6,600 vol/mo
136%
(5y)
-36%
(1y)
3%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

Headache Cap

4,400 vol/mo
136%
(5y)
72%
(1y)
21%
(3mo)

Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...

Health Boxes

260 vol/mo
135%
(5y)
153%
(1y)
52%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Chair Yoga

49,500 vol/mo
135%
(5y)
11%
(1y)
12%
(3mo)

Chair Yoga is a recognized wellness trend that adapts traditional yoga practices to be performed while seated, typically using a chair fo...

ADHD Timer

1,000 vol/mo
134%
(5y)
68%
(1y)
13%
(3mo)

ADHD Timer refers to a broad set of timer based tools and visual countdowns designed to aid attention management and time externalization...