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We surface rapidly growing trends in health before they take off.

0%
(5y)
26%
(1y)
16%
(3mo)

Psilocybin therapy refers to the clinical use of psilocybin, a psychedelic compound, in guided therapeutic sessions to treat mental healt...

L-Glutamine

60,500 vol/mo
-1%
(5y)
37%
(1y)
91%
(3mo)

L Glutamine is a widely used amino acid supplement associated with gut health, muscle recovery, and immune support, with growing interest...

Butt Plug

201,000 vol/mo
-2%
(5y)
-5%
(1y)
-5%
(3mo)

The Butt Plug topic refers to the ongoing mainstreaming and diversification of anal wellness and sex toy products, expanding in design, m...

Eleanor Health

3,600 vol/mo
-3%
(5y)
55%
(1y)
52%
(3mo)

Eleanor Health is a mental health care provider focusing on accessible, value based psychiatric and therapy services, including in networ...

Shower Chair

90,500 vol/mo
-4%
(5y)
6%
(1y)
21%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

Snooze

110,000 vol/mo
-4%
(5y)
-9%
(1y)
3%
(3mo)

Snooze as a feature enables delaying actions, reminders, or notifications to a later time, becoming popular across email, task management...

Amab

8,100 vol/mo
-5%
(5y)
-11%
(1y)
1%
(3mo)

AMAB (Assigned Male At Birth) is a widely used term within gender identity discourse to describe a person who was designated male at birt...

Exfoliating Gloves

22,200 vol/mo
-5%
(5y)
5%
(1y)
16%
(3mo)

Exfoliating gloves are DIY skincare tools used to slough away dead skin through mechanical exfoliation, gaining popularity as an affordab...

Foam Roller

49,500 vol/mo
-5%
(5y)
13%
(1y)
15%
(3mo)

Foam roller is a well established self myofascial release tool used for muscle recovery, mobility, and soreness relief, with ongoing adop...

Alpha Lion

22,200 vol/mo
-6%
(5y)
82%
(1y)
78%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Jayflex

1,900 vol/mo
-7%
(5y)
75%
(1y)
-35%
(3mo)

Jayflex is a term with multiple contemporaneous references, including a fitness brand Jayflex Fitness and historical/industrial uses of t...

Elderberry

201,000 vol/mo
-8%
(5y)
-6%
(1y)
2%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Cross Trainer

3,600 vol/mo
-8%
(5y)
7%
(1y)
0%
(3mo)

A cross trainer, commonly known as an elliptical trainer, is a stationary cardio machine that combines stepping, cycling, and arm movemen...

Terpenes

49,500 vol/mo
-8%
(5y)
10%
(1y)
12%
(3mo)

Terpenes are natural organic compounds responsible for the aroma and flavor profiles of many plants and are increasingly leveraged across...

Atkins

27,100 vol/mo
-9%
(5y)
-5%
(1y)
9%
(3mo)

Atkins refers to the Atkins Diet, a low carbohydrate dietary program first popularized by Dr. Robert C. Atkins in the 1970s. It remains a...

-9%
(5y)
12%
(1y)
16%
(3mo)

Wrist blood pressure monitors are compact, wearable devices that measure blood pressure at the wrist and transmit data to apps for tracki...

Activity Tracker

3,600 vol/mo
-9%
(5y)
30%
(1y)
62%
(3mo)

Activity Tracker refers to devices and apps that monitor physical activity and related health metrics, enabling users to track steps, wor...

Carewell

22,200 vol/mo
-10%
(5y)
-8%
(1y)
13%
(3mo)

Carewell is a recognized brand and topic in the health care and elder care space, referring to caregiving services, products, and platfor...

Piercing Needles

12,100 vol/mo
-10%
(5y)
9%
(1y)
26%
(3mo)

Piercing needles refer to the specialized, sterile needles used for body piercing, including traditional hollow needles and single use su...

Evening Primrose

33,100 vol/mo
-10%
(5y)
-3%
(1y)
18%
(3mo)

Evening Primrose is a plant with widespread use in dietary supplements and cosmetics, particularly evening primrose oil (EPO) derived fro...

-10%
(5y)
2%
(1y)
19%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

Gummy Vitamins

6,600 vol/mo
-11%
(5y)
10%
(1y)
22%
(3mo)

Gummy vitamins are a popular form of dietary supplements aimed at providing vitamins and minerals in a chewable, palatable format, widely...

Numbing Spray

8,100 vol/mo
-11%
(5y)
4%
(1y)
1%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Headspace

60,500 vol/mo
-12%
(5y)
8%
(1y)
17%
(3mo)

Headspace is a well known mindfulness and meditation platform that offers guided meditations, sleep aids, and related wellness content to...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
0%
(1y)
-13%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Estroven

33,100 vol/mo
-12%
(5y)
0%
(1y)
4%
(3mo)

Estroven is a brand of dietary supplements focused on managing menopausal symptoms, including products containing black cohosh and other ...

Melatonin Gummies

60,500 vol/mo
-12%
(5y)
8%
(1y)
26%
(3mo)

Melatonin Gummies are a popular form of dietary supplement designed to aid sleep via the hormone melatonin. They come in various flavors ...

NURX

74,000 vol/mo
-12%
(5y)
-11%
(1y)
-2%
(3mo)

Nurx represents a and established digital health service focused on online contraception, PrEP, and related telemedicine prescriptions, r...

Betterhelp

301,000 vol/mo
-13%
(5y)
-9%
(1y)
26%
(3mo)

BetterHelp is a leading online therapy platform, part of the broader shift toward digital mental health services delivered via subscripti...

Abs Workout

165,000 vol/mo
-13%
(5y)
10%
(1y)
16%
(3mo)

Abs Workout is a, long standing fitness topic focusing on exercises and programs to strengthen the core muscles (rectus abdominis, obliqu...

Apana

1,900 vol/mo
-13%
(5y)
-5%
(1y)
6%
(3mo)

Apana is a set of diverse topics including a Sanskrit term (one of the five vital pranas), and multiple contemporary brands and companies...

Nutribullet

90,500 vol/mo
-14%
(5y)
-3%
(1y)
0%
(3mo)

Nutribullet is a popular line of compact blenders known for quick smoothies and health focused blending, continuing to influence at home ...

-14%
(5y)
-2%
(1y)
17%
(3mo)

Beaumont Health is a major Michigan based nonprofit health system that merged with Spectrum Health to form BHSH Health, creating one of t...

Kaiser Permanente

1,220,000 vol/mo
-14%
(5y)
3%
(1y)
1%
(3mo)

Kaiser Permanente is a integrated healthcare provider and payer network. The trend centers on integrated care delivery, digital health, d...

Neem Powder

2,900 vol/mo
-15%
(5y)
10%
(1y)
32%
(3mo)

Neem powder is a, established herbal product derived from the Azadirachta indica tree. It is used in traditional Ayurvedic and folk medic...

-15%
(5y)
17%
(1y)
29%
(3mo)

Urinary Tract Infection (UTI) is a, longstanding medical condition characterized by infection of any part of the urinary system, commonly...

Bulking

8,100 vol/mo
-15%
(5y)
-13%
(1y)
5%
(3mo)

Bulking is a recognized fitness trend focused on intentional calorie surplus and resistance training to increase lean mass, often pursued...

AdvancedMD

60,500 vol/mo
-15%
(5y)
6%
(1y)
-3%
(3mo)

AdvancedMD is a cloud based practice management, EHR, scheduling, and billing solution used by medical practices to streamline operations...

Mynd

8,100 vol/mo
-15%
(5y)
-17%
(1y)
16%
(3mo)

Mynd is a world brand used across multiple sectors, most prominently as a technology enabled real estate management platform (Mynd.co) an...

Emu Oil

18,100 vol/mo
-16%
(5y)
-5%
(1y)
14%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Pedialyte

246,000 vol/mo
-16%
(5y)
-4%
(1y)
24%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

DXR-8

320 vol/mo
-16%
(5y)
0%
(1y)
5%
(3mo)

DXR 8 is a 8 inch two way powered loudspeaker in Yamaha's DXR series, widely used in live sound and installed sound applications.

VillageMD

5,400 vol/mo
-17%
(5y)
-20%
(1y)
33%
(3mo)

VillageMD is a physician practice management company focused on growing and operating primary care clinics, often in partnership with hea...

AbleTo

6,600 vol/mo
-18%
(5y)
-19%
(1y)
2%
(3mo)

AbleTo is a behavioral health care company that provides teletherapy and digital mental health programs, and its presence reflects ongoin...

Plasma Pen

6,600 vol/mo
-20%
(5y)
14%
(1y)
57%
(3mo)

Plasma Pen refers to a non surgical cosmetic device that uses atmospheric plasma to create controlled micro injuries on the skin, promoti...

Vital Proteins

40,500 vol/mo
-21%
(5y)
2%
(1y)
31%
(3mo)

Vital Proteins is a well known collagen supplement brand that has helped popularize dietary collagen as part of wellness and beauty routi...

Cityblock Health

4,400 vol/mo
-21%
(5y)
2%
(1y)
189%
(3mo)

Cityblock Health is a, established provider of value based primary care for underserved urban communities, combining on site clinics, in ...

-21%
(5y)
10%
(1y)
0%
(3mo)

Erectile Dysfunction Pills are a long established class of pharmaceutical treatments for erectile dysfunction, including brand name medic...

Alto Pharmacy

33,100 vol/mo
-22%
(5y)
5%
(1y)
10%
(3mo)

Alto Pharmacy is a online pharmacy that leverages digital first prescribing, home delivery, and automated fulfillment to simplify prescri...

Ensure Powder

8,100 vol/mo
-22%
(5y)
5%
(1y)
-2%
(3mo)

Ensure Powder is a nutritionally complete meal replacement and medical nutrition supplement powder produced by Abbott, widely used for me...

Medela

22,200 vol/mo
-22%
(5y)
-7%
(1y)
12%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-22%
(5y)
12%
(1y)
28%
(3mo)

Apple Cider Vinegar Tablets are a dietary supplement format that offers the purported benefits of apple cider vinegar in a pill form, mar...

Elderberry Gummies

14,800 vol/mo
-22%
(5y)
-3%
(1y)
16%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

-22%
(5y)
4%
(1y)
30%
(3mo)

Children's Vitamins is a, ongoing trend centered on parents seeking preventive health support for kids, driven by demand for easier forma...

-23%
(5y)
4%
(1y)
28%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Australian Dream

1,000 vol/mo
-23%
(5y)
76%
(1y)
96%
(3mo)

The Australian Dream is a longstanding social ideal in Australia that owning a home equates to success and security; in recent years its ...

Phreesia

74,000 vol/mo
-24%
(5y)
-8%
(1y)
15%
(3mo)

Phreesia is a healthcare technology company that provides patient intake, registration, and engagement software, reflecting the broader t...

-24%
(5y)
9999%+
(1y)
657%
(3mo)

Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...

Breeze Pads

880 vol/mo
-25%
(5y)
8%
(1y)
2%
(3mo)

Breeze Pads is a, established category centered on absorbent litter or animal care pads used in Breeze litter systems (notably Purina Tid...

Bed Bug Powder

2,400 vol/mo
-25%
(5y)
-2%
(1y)
-5%
(3mo)

Bed bug powder refers to powdered pest control products used to manage bed bug infestations, often including diatomaceous earth or silica...

-25%
(5y)
26%
(1y)
18%
(3mo)

Body Fortress Whey Protein is a commercially available whey protein supplement line targeting fitness enthusiasts and general protein sup...

Vuse

90,500 vol/mo
-28%
(5y)
13%
(1y)
7%
(3mo)

Vuse is a leading brand of electronic cigarettes and vaping products owned by RJ Reynolds Vapor Company, a subsidiary of Reynolds America...

Nixit

1,600 vol/mo
-28%
(5y)
-12%
(1y)
11%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

Funeral Home

10 vol/mo
-29%
(5y)
-11%
(1y)
-3%
(3mo)

The trending topic 'Funeral Home' centers on the funeral services industry, including burial and cremation services, memorial planning, a...

HHC

90,500 vol/mo
-29%
(5y)
-18%
(1y)
4%
(3mo)

HHC (hexahydrocannabinol) is a cannabinoid marketed as a legal hemp derived alternative to THC with growing consumer interest and product...

Vascepa

49,500 vol/mo
-30%
(5y)
-6%
(1y)
10%
(3mo)

Vascepa is a prescription omega 3 fatty acid ethyl ester (icosapent ethyl) developed by Amarin Corporation plc to reduce triglycerides an...

Turkesterone

60,500 vol/mo
-30%
(5y)
46%
(1y)
4%
(3mo)

Turkesterone is a plant derived ecdysteroid marketed as a natural fitness and bodybuilding supplement, claimed to support lean mass, perf...

-30%
(5y)
7%
(1y)
27%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Mary Ruth Organics

22,200 vol/mo
-30%
(5y)
-31%
(1y)
-4%
(3mo)

Mary Ruth Organics is a consumer health brand specializing in organic vitamins and supplements, with a growing presence in online retail ...

Quercetin

110,000 vol/mo
-31%
(5y)
33%
(1y)
58%
(3mo)

Quercetin is a natural flavonoid found in many fruits and vegetables, recognized for antioxidant and anti inflammatory properties; it has...

Colic Calm

5,400 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Invitae

22,200 vol/mo
-32%
(5y)
-6%
(1y)
12%
(3mo)

Invitae is a leading genetic testing company expanding beyond diagnostic panels into comprehensive genetic screening, pharmacogenomics, a...

Medela Bottles

2,400 vol/mo
-33%
(5y)
-19%
(1y)
16%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Entourage Effect

3,600 vol/mo
-34%
(5y)
17%
(1y)
43%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Found Weight Loss

2,900 vol/mo
-35%
(5y)
38%
(1y)
29%
(3mo)

Found Weight Loss is a, established program offering personalized metabolic care and telehealth obesity management that combines clinicia...

Hydroxycut

27,100 vol/mo
-36%
(5y)
-14%
(1y)
30%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

DDLG

40,500 vol/mo
-37%
(5y)
-16%
(1y)
-5%
(3mo)

DDLG refers to a kink community and roleplay dynamic focused on a Daddy Dom/Little Girl dynamic. It exists as an adult oriented subcultur...

PMS Gummies

880 vol/mo
-38%
(5y)
9999%+
(1y)
154%
(3mo)

PMS Gummies are edible supplement products marketed to relieve premenstrual syndrome symptoms, packaged as fruit flavored gummies and pos...

Nutrisense

5,400 vol/mo
-39%
(5y)
-36%
(1y)
-11%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

-40%
(5y)
-15%
(1y)
1%
(3mo)

Apple Cider Vinegar Pills are a dietary supplement marketed to support weight management, digestion, and metabolic health by delivering c...

Hula Hoop

60,500 vol/mo
-42%
(5y)
-3%
(1y)
8%
(3mo)

Hula Hoop is a long standing fitness and play activity that has resurfaced as a scalable wellness trend, emphasizing core strength, coord...

Oximeter

33,100 vol/mo
-42%
(5y)
-3%
(1y)
18%
(3mo)

Pulse oximeters have gained prominence as portable devices for measuring blood oxygen saturation, driven by heightened health monitoring,...

Atkins Diet

33,100 vol/mo
-42%
(5y)
-23%
(1y)
39%
(3mo)

The Atkins Diet is a longstanding low carbohydrate eating plan that emphasizes restricting carbs in favor of higher protein and fat intak...

-44%
(5y)
-17%
(1y)
-17%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

SBD Belt

9,900 vol/mo
-46%
(5y)
-20%
(1y)
7%
(3mo)

SBD Belt refers to the powerlifting belt produced by SBD Apparel, a specialized fitness brand known for competition grade lifting gear su...

HHC Gummies

1,600 vol/mo
-46%
(5y)
-56%
(1y)
-9%
(3mo)

HHC Gummies are edible products containing hexahydrocannabinol, a semi synthetic cannabinoid marketed as a legal or near legal alternativ...

Enfagrow

2,900 vol/mo
-49%
(5y)
0%
(1y)
55%
(3mo)

Enfagrow is a brand of toddler nutrition beverages and foods marketed by Reckitt (originating from Mead Johnson). The topic relates to in...

Neuropro

2,900 vol/mo
-49%
(5y)
10%
(1y)
44%
(3mo)

NeuroPro is a set of topics and brands centered on neurological research, therapeutics, and medical devices, including NeuroPro Therapeut...

-52%
(5y)
-4%
(1y)
9%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Fitbit Charge 3

2,900 vol/mo
-54%
(5y)
61%
(1y)
256%
(3mo)

Fitbit Charge 3 is a wearable fitness tracker released by Fitbit in 2018, known for its improved heart rate monitoring, GPS (on some mode...