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We surface rapidly growing trends in health before they take off.

Alpha-Lipoic Acid

110,000 vol/mo
11%
(5y)
32%
(1y)
57%
(3mo)

Alpha Lipoic Acid (ALA) is a naturally occurring antioxidant used as a dietary supplement and in some medical contexts. It is known for p...

Amla Powder

12,100 vol/mo
11%
(5y)
38%
(1y)
45%
(3mo)

Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...

Vetsource

40,500 vol/mo
11%
(5y)
0%
(1y)
13%
(3mo)

Vetsource is a veterinary pharmacy and online ordering platform that enables veterinary clinics to prescribe and dispense medications, su...

Cetirizine

450,000 vol/mo
11%
(5y)
11%
(1y)
31%
(3mo)

Cetirizine is a widely used over the counter antihistamine for allergy relief, with ongoing interest due to sales, generic availability, ...

Eating

9,900 vol/mo
10%
(5y)
8%
(1y)
11%
(3mo)

Eating is a perennial human activity that continues to evolve with trends in nutrition, convenience, sustainability, and personalization,...

UTI

368,000 vol/mo
10%
(5y)
4%
(1y)
-3%
(3mo)

Maca Root Powder

18,100 vol/mo
10%
(5y)
26%
(1y)
109%
(3mo)
10%
(5y)
28%
(1y)
48%
(3mo)

Blood pressure monitors are widely used devices for at home health tracking, enabling consumers to monitor systolic/diastolic pressure an...

Chondroitin

14,800 vol/mo
10%
(5y)
32%
(1y)
80%
(3mo)

Chondroitin is a widely used dietary supplement component often marketed for joint health, typically in combination with glucosamine; it ...

Online Counseling

9,900 vol/mo
10%
(5y)
52%
(1y)
35%
(3mo)

Online counseling refers to mental health therapy delivered via digital platforms, including video, chat, and text, enabling remote acces...

Shower Chair

90,500 vol/mo
10%
(5y)
43%
(1y)
152%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

10%
(5y)
64%
(1y)
236%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

9%
(5y)
19%
(1y)
32%
(3mo)

Dialectical Behavior Therapy (DBT) is a validated psychotherapy developed by Marsha M. Linehan that combines cognitive behavioral techniq...

Turmeric

301,000 vol/mo
9%
(5y)
7%
(1y)
28%
(3mo)

Turmeric is a globally used spice and dietary supplement, primarily for its active compound curcumin, with rising interest in health and ...

Foam Roller

49,500 vol/mo
9%
(5y)
49%
(1y)
140%
(3mo)

Foam roller is a well established self myofascial release tool used for muscle recovery, mobility, and soreness relief, with ongoing adop...

Fitter

4,400 vol/mo
9%
(5y)
24%
(1y)
25%
(3mo)

Fitter is a but loosely defined umbrella term in fitness and related industries, referring to multiple brands/products (e.g., FiTTER fitn...

C-section Recovery

22,200 vol/mo
9%
(5y)
97%
(1y)
136%
(3mo)

Inno Supps

27,100 vol/mo
9%
(5y)
-9%
(1y)
42%
(3mo)

Inno Supps is a dietary supplement brand known for its fitness and nootropic products, contributing to trends in performance enhancing su...

Psilocybin

135,000 vol/mo
9%
(5y)
31%
(1y)
38%
(3mo)
8%
(5y)
123%
(1y)
486%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Vaginal Dilator

8,100 vol/mo
8%
(5y)
8%
(1y)
28%
(3mo)

Patient Portal

201,000 vol/mo
8%
(5y)
5%
(1y)
9%
(3mo)

HMB Supplement

22,200 vol/mo
8%
(5y)
11%
(1y)
47%
(3mo)

HMB (beta hydroxy beta methylbutyrate) supplement is a dietary supplement widely marketed for muscle growth, strength, and recovery, ofte...

Simple Habit

1,600 vol/mo
8%
(5y)
80%
(1y)
22%
(3mo)

Simple Habit is a meditation and mindfulness app offering short, guided audio sessions designed for busy people to reduce stress, improve...

Medtronic

135,000 vol/mo
8%
(5y)
17%
(1y)
15%
(3mo)

Medtronic is a leading medical technology company focused on devices and therapies across cardiovascular, diabetes, neuroscience, and sur...

Triphala

14,800 vol/mo
7%
(5y)
13%
(1y)
22%
(3mo)

Triphala is a traditional Ayurvedic herbal formulation consisting of three fruits (amalaki, bibhitaki, and haritaki) widely used for dige...

Vitamin E

90,500 vol/mo
7%
(5y)
18%
(1y)
41%
(3mo)

Vitamin E is a fat soluble antioxidant essential for protecting cell membranes from oxidative damage and supporting immune function. In c...

Chromium Picolinate

40,500 vol/mo
7%
(5y)
11%
(1y)
58%
(3mo)

Chromium picolinate is a widely marketed dietary supplement used to influence blood sugar regulation, metabolism, and weight management. ...

Cerebelly

8,100 vol/mo
7%
(5y)
0%
(1y)
91%
(3mo)

Ginger

246,000 vol/mo
7%
(5y)
8%
(1y)
-7%
(3mo)
7%
(5y)
169%
(1y)
387%
(3mo)

Maca Root

90,500 vol/mo
7%
(5y)
16%
(1y)
50%
(3mo)

Turmeric Gummies

3,600 vol/mo
7%
(5y)
52%
(1y)
228%
(3mo)

Jawline Gum

3,600 vol/mo
6%
(5y)
2%
(1y)
21%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Appetite Stimulant

18,100 vol/mo
6%
(5y)
14%
(1y)
30%
(3mo)

Appetite stimulant drugs are used to treat reduced appetite and cachexia in patients with chronic illnesses, with ongoing interest in bot...

Empathetic

90,500 vol/mo
6%
(5y)
7%
(1y)
7%
(3mo)

Glucose Meter

27,100 vol/mo
6%
(5y)
23%
(1y)
4%
(3mo)

Glucose Meter is a medical device used to measure blood glucose levels, essential for diabetes management. It encompasses traditional han...

Medix

18,100 vol/mo
6%
(5y)
16%
(1y)
23%
(3mo)

Medix is a umbrella term currently associated with multiple healthcare and health tech entities, including in home medical concierge serv...

Jock Itch Spray

4,400 vol/mo
6%
(5y)
27%
(1y)
125%
(3mo)

Quinoa

368,000 vol/mo
6%
(5y)
13%
(1y)
20%
(3mo)

Quinoa is a, well established food trend centered on a protein rich, gluten free grain alternative used in health conscious and plant bas...

AED Defibrillator

18,100 vol/mo
6%
(5y)
31%
(1y)
71%
(3mo)

AED defibrillators are increasingly deployed in public and private spaces, with emphasis on accessibility, training, and automated guidan...

Weight Scales

40,500 vol/mo
6%
(5y)
27%
(1y)
18%
(3mo)

Fiit

1,000 vol/mo
5%
(5y)
13%
(1y)
3%
(3mo)

Fiit is a digital fitness platform offering on demand and live workout classes, primarily focused on high intensity interval training and...

Sea Moss Powder

1,600 vol/mo
5%
(5y)
18%
(1y)
146%
(3mo)

Insight Timer

18,100 vol/mo
5%
(5y)
32%
(1y)
16%
(3mo)

Insight Timer is a and established meditation app and platform that offers guided meditations, courses, and a large library of user gener...

Neck Hump

14,800 vol/mo
4%
(5y)
5%
(1y)
24%
(3mo)

Neck Hump is a topic centered on cervical kyphosis and posture related neck protuberances, often discussed in wellness and medical contex...

Elbow Brace

27,100 vol/mo
4%
(5y)
16%
(1y)
36%
(3mo)

Elbow Brace is a, established medical device category with ongoing innovation in materials, support levels, and sports/rehabilitation app...

Vitamins

201,000 vol/mo
4%
(5y)
8%
(1y)
9%
(3mo)

Vitamins are a long standing, globally recognized category in dietary supplements, encompassing multivitamins, minerals, and specialty vi...

Cod Liver Oil

40,500 vol/mo
4%
(5y)
3%
(1y)
19%
(3mo)

Cod Liver Oil is a traditional dietary supplement rich in omega 3 fatty acids and vitamins A and D, commonly used to support joint health...

Brewers Yeast

2,400 vol/mo
4%
(5y)
-1%
(1y)
24%
(3mo)

VitalChek

90,500 vol/mo
4%
(5y)
13%
(1y)
28%
(3mo)

VitalChek is a digital platform that enables individuals to apply for and obtain vital records (birth/death certificates, marriage licens...

Phlebotomist

368,000 vol/mo
4%
(5y)
0%
(1y)
9%
(3mo)

Phlebotomist is a, established healthcare role focused on drawing blood for tests, transfusions, and research. The topic centers on the o...

IFAK

14,800 vol/mo
4%
(5y)
8%
(1y)
28%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Citracal

14,800 vol/mo
4%
(5y)
23%
(1y)
69%
(3mo)

Beam Therapeutics

8,100 vol/mo
4%
(5y)
92%
(1y)
50%
(3mo)

Cannabist

450,000 vol/mo
4%
(5y)
-19%
(1y)
-6%
(3mo)

The Cannabist is a cannabis focused news and media brand that originated as a dedicated section of The Denver Post, providing coverage of...

Arthritis Gloves

8,100 vol/mo
3%
(5y)
37%
(1y)
19%
(3mo)
3%
(5y)
12%
(1y)
4%
(3mo)

Psilocybin mushrooms refer to psychedelic mushrooms containing the compound psilocybin. In recent years, there has been increasing clinic...

3%
(5y)
15%
(1y)
32%
(3mo)

Ascension

165,000 vol/mo
3%
(5y)
2%
(1y)
15%
(3mo)

Ascension is a broad concept and brand used across multiple contexts, encompassing spiritual or personal development themes as well as or...

Culturelle

27,100 vol/mo
3%
(5y)
24%
(1y)
66%
(3mo)

Aspirin

201,000 vol/mo
3%
(5y)
16%
(1y)
10%
(3mo)

Aspirin is a long standing, globally recognized analgesic and antipyretic whose use and formulations continue to be relevant across medic...

3%
(5y)
37%
(1y)
16%
(3mo)

Fenugreek Supplements are dietary products derived from the methi plant used for digestive health, blood sugar management, and lactation ...

LabCorp

4,090,000 vol/mo
2%
(5y)
3%
(1y)
11%
(3mo)

LabCorp is a, long standing global clinical laboratory services company that dominates portions of the diagnostic testing market and infl...

Anxiety

368,000 vol/mo
2%
(5y)
8%
(1y)
26%
(3mo)
2%
(5y)
27%
(1y)
16%
(3mo)

C-Section

110,000 vol/mo
2%
(5y)
19%
(1y)
16%
(3mo)

Chlorophyll

246,000 vol/mo
2%
(5y)
32%
(1y)
2%
(3mo)
2%
(5y)
50%
(1y)
24%
(3mo)

Psilocybin therapy refers to the clinical use of psilocybin, a psychedelic compound, in guided therapeutic sessions to treat mental healt...

Glucosamine

90,500 vol/mo
1%
(5y)
20%
(1y)
61%
(3mo)

Reishi Mushroom

40,500 vol/mo
1%
(5y)
-3%
(1y)
23%
(3mo)

Reishi Mushroom is a, historically used medicinal mushroom gaining contemporary recognition as a supplement and functional food ingredien...

Numbing Cream

40,500 vol/mo
1%
(5y)
17%
(1y)
37%
(3mo)

Porn

124,000,000 vol/mo
0%
(5y)
-3%
(1y)
-2%
(3mo)

L-Glutamine

60,500 vol/mo
0%
(5y)
43%
(1y)
122%
(3mo)

Butt Plug

201,000 vol/mo
-2%
(5y)
-5%
(1y)
-14%
(3mo)

The Butt Plug topic refers to the ongoing mainstreaming and diversification of anal wellness and sex toy products, expanding in design, m...

Eleanor Health

3,600 vol/mo
-2%
(5y)
96%
(1y)
37%
(3mo)

Eleanor Health is a mental health care provider focusing on accessible, value based psychiatric and therapy services, including in networ...

Jayflex

1,900 vol/mo
-2%
(5y)
72%
(1y)
-34%
(3mo)

Jayflex is a term with multiple contemporaneous references, including a fitness brand Jayflex Fitness and historical/industrial uses of t...

Alpha Lion

22,200 vol/mo
-6%
(5y)
91%
(1y)
89%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Atkins

27,100 vol/mo
-6%
(5y)
-4%
(1y)
14%
(3mo)

Atkins refers to the Atkins Diet, a low carbohydrate dietary program first popularized by Dr. Robert C. Atkins in the 1970s. It remains a...

Offor

390 vol/mo
-6%
(5y)
16%
(1y)
0%
(3mo)

Offor is a company/brand umbrella with ventures in talent and health services, including executive search (Offor Talent) and healthcare s...

Snooze

110,000 vol/mo
-7%
(5y)
-4%
(1y)
11%
(3mo)

Snooze as a feature enables delaying actions, reminders, or notifications to a later time, becoming popular across email, task management...

Amab

8,100 vol/mo
-7%
(5y)
-7%
(1y)
2%
(3mo)

AMAB (Assigned Male At Birth) is a widely used term within gender identity discourse to describe a person who was designated male at birt...

Elderberry

201,000 vol/mo
-8%
(5y)
0%
(1y)
0%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Numbing Spray

8,100 vol/mo
-9%
(5y)
10%
(1y)
22%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Headspace

60,500 vol/mo
-9%
(5y)
16%
(1y)
27%
(3mo)

Headspace is a well known mindfulness and meditation platform that offers guided meditations, sleep aids, and related wellness content to...

Carewell

22,200 vol/mo
-10%
(5y)
-7%
(1y)
12%
(3mo)

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
12%
(1y)
66%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Abs Workout

165,000 vol/mo
-12%
(5y)
10%
(1y)
8%
(3mo)

Emu Oil

14,800 vol/mo
-12%
(5y)
-3%
(1y)
24%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Pedialyte

246,000 vol/mo
-13%
(5y)
0%
(1y)
6%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...