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We surface rapidly growing trends in health before they take off.

Lara Health

260 vol/mo
117%
(5y)
152%
(1y)
30%
(3mo)

Lara Health is a healthcare technology company focused on remote patient monitoring and chronic care management, enabling practices to mo...

117%
(5y)
93%
(1y)
90%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Targeted Therapy

4,400 vol/mo
117%
(5y)
154%
(1y)
50%
(3mo)

Targeted therapy is a medical approach that uses treatments designed to specifically target molecular drivers of a disease, particularly ...

JaneApp

6,600 vol/mo
117%
(5y)
39%
(1y)
50%
(3mo)

JaneApp is a cloud based clinic practice management and EMR software designed for health and wellness practices, enabling scheduling, cha...

117%
(5y)
263%
(1y)
88%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

117%
(5y)
91%
(1y)
116%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

117%
(5y)
190%
(1y)
379%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Hume Deodorant

5,400 vol/mo
117%
(5y)
17%
(1y)
148%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Mounjaro

823,000 vol/mo
116%
(5y)
11%
(1y)
4%
(3mo)

Mounjaro is the brand name for tirzepatide, a dual GIP/GLP 1 receptor agonist developed by Eli Lilly. It gained significant attention for...

Magnesium Powder

12,100 vol/mo
116%
(5y)
79%
(1y)
161%
(3mo)

Sleep Divorce

2,400 vol/mo
115%
(5y)
95%
(1y)
41%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

Cytokinetics

8,100 vol/mo
115%
(5y)
46%
(1y)
-10%
(3mo)

Gut Supplement

1,000 vol/mo
114%
(5y)
78%
(1y)
92%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

Rucking

33,100 vol/mo
113%
(5y)
-1%
(1y)
17%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

113%
(5y)
131%
(1y)
322%
(3mo)

Portable sound machines are compact devices that generate ambient sounds (white noise, pink noise, brown noise, nature sounds) to aid sle...

L-Theanine

301,000 vol/mo
113%
(5y)
87%
(1y)
73%
(3mo)
112%
(5y)
84%
(1y)
63%
(3mo)

Chimeric Antigen Receptor (CAR) therapy refers to engineered T cell therapies that reprogram a patient’s immune cells to recognize and ...

Sleep Supplements

12,100 vol/mo
111%
(5y)
125%
(1y)
41%
(3mo)

Sleep supplements are dietary aids designed to improve sleep quality, onset, and duration, including melatonin, magnesium, L theanine, an...

Silexan

3,600 vol/mo
111%
(5y)
171%
(1y)
18%
(3mo)

Silexan is a standardized lavender oil extract used primarily as an herbal anxiolytic, supported by clinical studies and available as a p...

ADHD Supplement

3,600 vol/mo
110%
(5y)
73%
(1y)
18%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

110%
(5y)
80%
(1y)
124%
(3mo)

Digital stethoscope technology uses electronic sensors to capture heart and lung sounds, amplifying, recording, and transmitting audio fo...

Tazarotene

27,100 vol/mo
109%
(5y)
42%
(1y)
32%
(3mo)

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

Electrolyte Drops

1,600 vol/mo
109%
(5y)
89%
(1y)
211%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

109%
(5y)
177%
(1y)
114%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

Pelvic Trainer

720 vol/mo
109%
(5y)
164%
(1y)
103%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...

Blue Chew

301,000 vol/mo
108%
(5y)
-13%
(1y)
21%
(3mo)

Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...

Personal Blender

27,100 vol/mo
108%
(5y)
292%
(1y)
692%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Hinge Health

40,500 vol/mo
108%
(5y)
114%
(1y)
61%
(3mo)

Hinge Health is a leading digital health platform that delivers remote physical therapy and musculoskeletal care via app based programs, ...

107%
(5y)
106%
(1y)
37%
(3mo)

Psychological trauma encompasses the emotional, cognitive, and physiological impacts that follow exposure to a distressing or life threat...

Moringa Powder

60,500 vol/mo
107%
(5y)
-16%
(1y)
11%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...