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We surface rapidly growing trends in health before they take off.

SGLT2 Inhibitor

40,500 vol/mo
124%
(5y)
124%
(1y)
89%
(3mo)

SGLT2 inhibitors are a class of prescription medications originally developed for type 2 diabetes that have gained attention for broader ...

124%
(5y)
-2%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

122%
(5y)
151%
(1y)
66%
(3mo)

Psychological Safety is a, established concept referring to an environment where individuals feel safe to take interpersonal risks, speak...

Copper Supplement

18,100 vol/mo
122%
(5y)
87%
(1y)
33%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Real Vitamins

90 vol/mo
122%
(5y)
235%
(1y)
54%
(3mo)

Nattokinase

74,000 vol/mo
121%
(5y)
61%
(1y)
67%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Xiaomi Band

880 vol/mo
121%
(5y)
275%
(1y)
21%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Recomp

4,400 vol/mo
120%
(5y)
48%
(1y)
64%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

120%
(5y)
25%
(1y)
-9%
(3mo)

Alignment Health Plan is a Medicare Advantage focused health plan provider in the United States, offering private plan options and relate...

120%
(5y)
29%
(1y)
43%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Alma Therapy

12,100 vol/mo
118%
(5y)
7%
(1y)
30%
(3mo)

Alma Therapy is a branding/operating name associated with several online therapy platforms and therapy practices focused on connecting cl...

118%
(5y)
22%
(1y)
39%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Electrolyte Powder

60,500 vol/mo
118%
(5y)
40%
(1y)
37%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Rael Pads

9,900 vol/mo
116%
(5y)
57%
(1y)
-7%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Oregano Oil

90,500 vol/mo
116%
(5y)
50%
(1y)
36%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

Concert Health

2,400 vol/mo
116%
(5y)
261%
(1y)
44%
(3mo)

Concert Health is a company focused on delivering integrated behavioral health services through a combination of clinical care and digita...

NimbleRx

8,100 vol/mo
116%
(5y)
15%
(1y)
0%
(3mo)

NimbleRx is a health tech/pharmacy platform that enables online prescription management and delivery for pharmacies and patients, positio...

Portable Sauna

40,500 vol/mo
115%
(5y)
25%
(1y)
2%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

115%
(5y)
74%
(1y)
85%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...