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Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

ImmunityBio is a biotechnology company focused on cancer immunotherapy and infectious disease vaccines, developing IL 15 based therapies ...

Maropitant is a veterinary antiemetic drug (NK 1 receptor antagonist) used to prevent vomiting in dogs and cats. It is marketed under bra...

The Carnivore Diet is a dietary trend that emphasizes consuming only animal products, excluding plant based foods, and has gained visibil...

Stress Monitor is a and established category spanning wearable devices, apps, and platforms that measure physiological signals such as he...

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

The gut brain axis is the bidirectional communication network between the gut and the brain, influencing mood, cognition, stress response...

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

Clean Breathing refers to a rising emphasis on respiratory health, breathwork, and environments that promote easier, healthier breathing ...

AOD 9604 is a peptide fragment derived from human growth hormone that has been explored as a fat loss/obesity treatment. It has appeared ...

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Wegovy is a brand name obesity and weight management medication (semaglutide) from Novo Nordisk that has become a prominent topic due to ...

Sleep Patches are a trend focusing on transdermal delivery systems for sleep aids (such as melatonin or herbal formulations), providing a...

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

Self Compassion is a growing trend focused on treating oneself with kindness, recognizing shared human experiences, and applying mindful ...