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We surface rapidly growing trends in health before they take off.

Gauze Pads

22,200 vol/mo
21%
(5y)
35%
(1y)
70%
(3mo)

Gauze pads are a long standing, essential medical supply used for wound care, dressing, and first aid, with ongoing relevance in healthca...

Trail Running

27,100 vol/mo
21%
(5y)
28%
(1y)
41%
(3mo)

Trail Running is a recognized and established activity combining running with off road terrain, gaining sustained mainstream popularity t...

21%
(5y)
20%
(1y)
11%
(3mo)

At home urine tests are consumer accessible kits for health monitoring delivered to individuals, enabling tests for pregnancy, fertility,...

21%
(5y)
19%
(1y)
9%
(3mo)

Colorectal Surgeon is a medical specialty focused on diagnosing and treating diseases of the colon, rectum, and anus, including colorecta...

Mommy's Bliss

90 vol/mo
21%
(5y)
51%
(1y)
125%
(3mo)

Mommy's Bliss is a consumer wellness brand focused on infant and parental health products, including homeopathic and vitamin based remedi...

Brahmi

6,600 vol/mo
21%
(5y)
34%
(1y)
24%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

21%
(5y)
6%
(1y)
17%
(3mo)

Desitin Diaper Rash Cream is a long standing infant care product used to treat and prevent diaper rash; it is a recognized brand within t...

Troponin

90,500 vol/mo
21%
(5y)
14%
(1y)
23%
(3mo)

Troponin is a well established cardiac biomarker used to diagnose myocardial injury and guide treatment decisions in acute coronary syndr...

Humidifiers

301,000 vol/mo
21%
(5y)
38%
(1y)
57%
(3mo)

Humidifiers are devices that add moisture to indoor air to improve comfort, health, and air quality, with growing interest driven by heal...

Healthcare

450,000 vol/mo
20%
(5y)
15%
(1y)
11%
(3mo)

Healthcare refers to the organized system of providing medical services, research, and technology aimed at maintaining, improving, and re...

Primary Care

90,500 vol/mo
20%
(5y)
23%
(1y)
12%
(3mo)

Primary Care is a and established healthcare concept focusing on first contact, ongoing medical care and prevention, increasingly influen...

Insulin Aspart

18,100 vol/mo
20%
(5y)
12%
(1y)
6%
(3mo)

Insulin aspart is a rapid acting insulin analog used to control blood sugar in people with diabetes. It is marketed under brand names suc...

Canna River

5,400 vol/mo
20%
(5y)
-16%
(1y)
-19%
(3mo)

Canna River is a hemp/CBD wellness brand offering broad spectrum and full spectrum hemp derived products, including gummies, tinctures, a...

Ketotifen

22,200 vol/mo
20%
(5y)
29%
(1y)
53%
(3mo)

Ketotifen is a pharmaceutical agent used as an antihistamine and mast cell stabilizer, including ophthalmic formulations for allergy reli...

Johnson & Johnson

27,100 vol/mo
20%
(5y)
56%
(1y)
47%
(3mo)

Johnson & Johnson is a longstanding multinational healthcare company whose activities span pharmaceuticals, medical devices, and consumer...

Virtual Visit

2,400 vol/mo
20%
(5y)
44%
(1y)
8%
(3mo)

Virtual Visit refers to remote clinical consultations conducted via video, audio, or chat platforms. It has grown as a standard modality ...

Insulin Pen

12,100 vol/mo
20%
(5y)
21%
(1y)
29%
(3mo)

Insulin pens are a widely adopted delivery device for insulin administration, replacing traditional vials and syringes in many countries ...

Generic Drug

6,600 vol/mo
20%
(5y)
16%
(1y)
6%
(3mo)

Generic drugs are pharmaceutical products that are bioequivalent to brand name drugs with identical dosage form, strength, and route of a...

Capsule

60,500 vol/mo
20%
(5y)
42%
(1y)
42%
(3mo)

Capsule is a, multi faceted topic with several established threads including capsule wardrobes in fashion, Capsule brand video editing to...

Vitamin Patches

2,900 vol/mo
20%
(5y)
50%
(1y)
77%
(3mo)

Vitamin patches are transdermal delivery systems marketed to supply vitamins directly through the skin, promising convenient, sometimes t...

IV Hydration

33,100 vol/mo
20%
(5y)
16%
(1y)
26%
(3mo)

IV hydration is a wellness/services trend where intravenous infusions of fluids, vitamins, minerals, and electrolytes are administered to...

19%
(5y)
42%
(1y)
31%
(3mo)

Progressive overload is a long standing strength training principle where training stress is gradually increased to drive muscular adapta...

Waystar

60,500 vol/mo
19%
(5y)
10%
(1y)
32%
(3mo)

Waystar is a leading healthcare revenue cycle management company that provides cloud based solutions to streamline medical billing, claim...

Saline

49,500 vol/mo
19%
(5y)
20%
(1y)
19%
(3mo)

Saline refers to saltwater solutions used in medicine, biology, and consumer products. Its relevance spans healthcare (intravenous fluids...

GOAT Fuel

3,600 vol/mo
19%
(5y)
-8%
(1y)
42%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...

19%
(5y)
16%
(1y)
39%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Trypsin

9,900 vol/mo
19%
(5y)
24%
(1y)
34%
(3mo)

Trypsin is a well established serine protease widely used in proteomics, cell biology, and biotechnology for protein digestion, sample pr...

Micropore

2,900 vol/mo
19%
(5y)
47%
(1y)
92%
(3mo)

Micropore refers to a category of microporous materials and products used across healthcare, filtration, and laboratory applications, inc...

Eczema Lotion

14,800 vol/mo
19%
(5y)
8%
(1y)
18%
(3mo)

Eczema lotion refers to moisturizers and topical formulations designed to soothe, hydrate, and repair the skin barrier in individuals wit...

Sleep Sound Machine

27,100 vol/mo
19%
(5y)
25%
(1y)
-5%
(3mo)

Sleep sound machines are devices that generate ambient sounds (white noise, nature sounds, fans) to mask disruptive noises and aid sleep,...

Ghost Protein

14,800 vol/mo
19%
(5y)
40%
(1y)
157%
(3mo)

Ghost Protein refers to previously unannotated proteins translated from noncanonical or previously overlooked regions of the genome, reco...

Beet Pills

6,600 vol/mo
19%
(5y)
42%
(1y)
51%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Ab Roller Wheel

12,100 vol/mo
19%
(5y)
26%
(1y)
50%
(3mo)

Ab Roller Wheel is a compact fitness device used for core and abdominal exercises, widely recognized as a consumer fitness tool with vari...

Microdosing

27,100 vol/mo
19%
(5y)
48%
(1y)
-3%
(3mo)

Microdosing refers to the practice of consuming sub perceptual amounts of psychedelic substances, typically lysergic acid diethylamide (L...

Fodmaps

90,500 vol/mo
19%
(5y)
3%
(1y)
4%
(3mo)

FODMAPs refers to a class of fermentable carbohydrates that can trigger digestive symptoms in some individuals. The trend centers on gut ...

Foot Care

170 vol/mo
19%
(5y)
44%
(1y)
28%
(3mo)

Foot Care is a and established topic focusing on health, comfort, and maintenance of the feet through products, services, and education. ...

Legacy Health

22,200 vol/mo
19%
(5y)
46%
(1y)
39%
(3mo)

Legacy Health is a nonprofit health system based in the Portland, Oregon area operating multiple hospitals and clinics, with a long stand...

Nerve Block

14,800 vol/mo
19%
(5y)
21%
(1y)
17%
(3mo)

Nerve block is a medical technique that uses targeted local anesthetics (often with ultrasound guidance) to block nerve signals for pain ...

Metformin

550,000 vol/mo
19%
(5y)
1%
(1y)
15%
(3mo)

Metformin is a widely used oral diabetes medication that has gained notable attention beyond glycemic control due to research into potent...

LifeStance Health

90,500 vol/mo
19%
(5y)
4%
(1y)
13%
(3mo)

LifeStance Health is a national network providing outpatient mental health services, including therapy and psychiatry, reflecting growing...

Underweight

5,400 vol/mo
19%
(5y)
28%
(1y)
31%
(3mo)

Underweight is a health focused topic examining the prevalence, risk factors, awareness, and management of low body weight. It encompasse...

Welly

8,100 vol/mo
18%
(5y)
-3%
(1y)
-3%
(3mo)

Welly is a consumer brand known for design forward, colorful first aid products and personal care items, reflecting a trend toward more a...

Mental Exhaustion

2,400 vol/mo
18%
(5y)
21%
(1y)
12%
(3mo)

Mental Exhaustion refers to a pervasive psychological fatigue stemming from prolonged stress, cognitive overload, and sustained emotional...

Eargasm Earplugs

12,100 vol/mo
18%
(5y)
-7%
(1y)
-11%
(3mo)

Eargasm Earplugs are a popular brand of premium, reusable earplugs designed to reduce noise while preserving sound quality, widely adopte...

18%
(5y)
17%
(1y)
19%
(3mo)

Testosterone supplements are dietary products marketed to support testosterone levels, energy, and muscle performance. They include herba...

Ejection Fraction

33,100 vol/mo
18%
(5y)
15%
(1y)
16%
(3mo)

Ejection fraction is a key clinical metric that measures the percentage of blood pumped out of the left ventricle with each heartbeat. It...

Muscle Weakness

9,900 vol/mo
18%
(5y)
22%
(1y)
52%
(3mo)

Muscle weakness is a medically recognized symptom influencing health related trends, highlighting rising focus on neuromuscular diagnosti...

Oticon

14,800 vol/mo
18%
(5y)
17%
(1y)
16%
(3mo)

Oticon is a, established brand in the hearing tech industry, known for advanced digital hearing aids and recent innovations in AI assiste...

Calisthenics Park

14,800 vol/mo
18%
(5y)
39%
(1y)
23%
(3mo)

Calisthenics Park refers to outdoor fitness areas equipped with bodyweight exercise stations (pull up bars, parallel bars, dip bars, ring...

Dentifrice

3,600 vol/mo
18%
(5y)
26%
(1y)
17%
(3mo)

Dentifrice (toothpaste) is a longstanding consumer health category experiencing ongoing innovation in formulations, sustainability, and p...

Grip Strengthener

27,100 vol/mo
17%
(5y)
6%
(1y)
33%
(3mo)

Grip Strengthener refers to devices and methods used to increase hand and forearm strength, popular in fitness, rehabilitation, and athle...

Tyrosine

33,100 vol/mo
17%
(5y)
16%
(1y)
30%
(3mo)

Tyrosine emerged as a topic of interest in nutrition and neuroscience discussions, often tied to its role as a precursor to catecholamine...

Herbal Medicine

14,800 vol/mo
17%
(5y)
39%
(1y)
12%
(3mo)

Herbal Medicine is a long standing human practice of using plants for healing, now experiencing renewed attention due to holistic health ...

Sleep

301,000 vol/mo
17%
(5y)
16%
(1y)
14%
(3mo)

Sleep is a long standing, globally relevant topic that continues to gain momentum as a health and productivity priority. The trend encomp...

Forest Bathing

12,100 vol/mo
17%
(5y)
16%
(1y)
45%
(3mo)

Forest bathing, or shinrin yoku, is a wellness practice that involves immersive, mindful time in nature to reduce stress, improve well be...

Cypress Oil

2,900 vol/mo
17%
(5y)
42%
(1y)
67%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Ketoprofen

9,900 vol/mo
17%
(5y)
77%
(1y)
53%
(3mo)

Ketoprofen is a widely used nonsteroidal anti inflammatory drug (NSAID) with global presence in generic and brand formulations, reflectin...

Rosemary

246,000 vol/mo
17%
(5y)
8%
(1y)
10%
(3mo)

Rosemary is a widely used culinary herb known for its piney fragrance and versatile use in European and Mediterranean cuisines. In recent...

Zinc

201,000 vol/mo
17%
(5y)
37%
(1y)
41%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

Chromium

90,500 vol/mo
17%
(5y)
14%
(1y)
23%
(3mo)

Chromium is an open source browser project that underpins Google Chrome and many other browsers. It is trending due to broad adoption as ...