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We surface rapidly growing trends in health before they take off.

Plant-Based

9,900 vol/mo
94%
(5y)
204%
(1y)
148%
(3mo)

Plant Based is a globally growing movement toward foods and products derived from plants as alternatives to animal based ingredients, dri...

93%
(5y)
94%
(1y)
9%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

Somatic Therapy

74,000 vol/mo
93%
(5y)
33%
(1y)
31%
(3mo)

Somatic Therapy is a therapeutic approach focusing on the body to process trauma and stress by integrating physiological and psychologica...

93%
(5y)
38%
(1y)
77%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

92%
(5y)
66%
(1y)
51%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

92%
(5y)
88%
(1y)
-8%
(3mo)

Dental Bonding

22,200 vol/mo
91%
(5y)
74%
(1y)
10%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

Nooro

3,600 vol/mo
91%
(5y)
-77%
(1y)
-47%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

Detox Supplement

6,600 vol/mo
91%
(5y)
72%
(1y)
100%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

Beet Supplements

33,100 vol/mo
91%
(5y)
65%
(1y)
26%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Biohacking

18,100 vol/mo
91%
(5y)
43%
(1y)
37%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

SNRIs

40,500 vol/mo
90%
(5y)
60%
(1y)
13%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

Levels Health

2,400 vol/mo
90%
(5y)
66%
(1y)
17%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

90%
(5y)
21%
(1y)
65%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

cfDNA

1,900 vol/mo
89%
(5y)
62%
(1y)
29%
(3mo)
89%
(5y)
74%
(1y)
22%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

At Home STI Test

60,500 vol/mo
89%
(5y)
11%
(1y)
4%
(3mo)

At Home STI Test is a trend where individuals order test kits online and collect samples at home for sexually transmitted infections, ena...

Dopamine Fast

1,900 vol/mo
88%
(5y)
109%
(1y)
39%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

Creatine

673,000 vol/mo
88%
(5y)
60%
(1y)
45%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

88%
(5y)
104%
(1y)
53%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

MaryRuth Organics

22,200 vol/mo
88%
(5y)
56%
(1y)
240%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

88%
(5y)
61%
(1y)
4%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

House Of Wise

320 vol/mo
88%
(5y)
145%
(1y)
5%
(3mo)

Collagen Supplement

135,000 vol/mo
88%
(5y)
115%
(1y)
69%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Spring Health

49,500 vol/mo
88%
(5y)
126%
(1y)
62%
(3mo)

Spring Health is a mental health services platform offering assessments, therapy, and employer focused mental health programs, driving en...

88%
(5y)
104%
(1y)
109%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

Sleep Hygiene

450,000 vol/mo
87%
(5y)
134%
(1y)
73%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

Gut Health Test

4,400 vol/mo
87%
(5y)
33%
(1y)
35%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Vibration Machine

3,600 vol/mo
87%
(5y)
125%
(1y)
118%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

First Day Vitamins

22,200 vol/mo
87%
(5y)
18%
(1y)
-18%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...