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We surface rapidly growing trends in health before they take off.

Rubber Gloves

12,100 vol/mo
18%
(5y)
32%
(1y)
39%
(3mo)

Rubber gloves are disposable protective gloves used in healthcare, laboratories, and industrial settings; demand has been resilient due t...

Blissy

27,100 vol/mo
18%
(5y)
10%
(1y)
-27%
(3mo)

Proov

1,900 vol/mo
18%
(5y)
-2%
(1y)
22%
(3mo)

Herbal Medicine

14,800 vol/mo
18%
(5y)
41%
(1y)
6%
(3mo)

Herbal Medicine is a long standing human practice of using plants for healing, now experiencing renewed attention due to holistic health ...

Metformin

550,000 vol/mo
18%
(5y)
1%
(1y)
16%
(3mo)

Metformin is a widely used oral diabetes medication that has gained notable attention beyond glycemic control due to research into potent...

Wrinkles

27,100 vol/mo
18%
(5y)
15%
(1y)
32%
(3mo)

Wrinkles are a well established focus in skincare and anti aging, driving demand for preventative measures, topical treatments, dermatolo...

Chromium

90,500 vol/mo
18%
(5y)
25%
(1y)
29%
(3mo)

Chromium is an open source browser project that underpins Google Chrome and many other browsers. It is trending due to broad adoption as ...

Forest Bathing

12,100 vol/mo
18%
(5y)
18%
(1y)
52%
(3mo)

Forest bathing, or shinrin yoku, is a wellness practice that involves immersive, mindful time in nature to reduce stress, improve well be...

Ejection Fraction

33,100 vol/mo
18%
(5y)
16%
(1y)
14%
(3mo)

Culturelle Kids

6,600 vol/mo
18%
(5y)
36%
(1y)
100%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Fertility

60,500 vol/mo
18%
(5y)
27%
(1y)
23%
(3mo)

Fertility is a, sustained topic in health tech and reproductive medicine, encompassing assisted reproductive technologies, at home fertil...

Oticon

14,800 vol/mo
18%
(5y)
18%
(1y)
23%
(3mo)

Oticon is a, established brand in the hearing tech industry, known for advanced digital hearing aids and recent innovations in AI assiste...

Zinc

201,000 vol/mo
18%
(5y)
39%
(1y)
38%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

Bathroom Scale

22,200 vol/mo
17%
(5y)
77%
(1y)
119%
(3mo)

Rosemary

246,000 vol/mo
17%
(5y)
11%
(1y)
16%
(3mo)

LifeStance Health

90,500 vol/mo
17%
(5y)
6%
(1y)
13%
(3mo)

LifeStance Health is a national network providing outpatient mental health services, including therapy and psychiatry, reflecting growing...

Curcumin

60,500 vol/mo
17%
(5y)
52%
(1y)
64%
(3mo)

Curcumin is the bioactive compound found in turmeric that has gained widespread attention for its potential anti inflammatory, antioxidan...

Migraine

201,000 vol/mo
17%
(5y)
25%
(1y)
18%
(3mo)

Sleep

301,000 vol/mo
17%
(5y)
17%
(1y)
16%
(3mo)

Cysteine

22,200 vol/mo
17%
(5y)
61%
(1y)
39%
(3mo)

Cysteine is an amino acid with wide commercial relevance across food, pharmaceutical, cosmetics, and biotech sectors, with ongoing emphas...

Jock Itch Cream

27,100 vol/mo
17%
(5y)
25%
(1y)
57%
(3mo)

Jock itch cream refers to over the counter antifungal treatments used to treat tinea cruris (jock itch). It’s a longstanding, widely av...

17%
(5y)
-23%
(1y)
4%
(3mo)

Postural Orthostatic Tachycardia Syndrome (POTS) is a autonomic nervous system disorder defined by an excessive heart rate increase on st...

Thiamine

90,500 vol/mo
16%
(5y)
20%
(1y)
39%
(3mo)

Thiamine (vitamin B1) is a, long standing nutrient essential for carbohydrate metabolism and nervous system function; recent discussions ...

Grip Strengthener

27,100 vol/mo
16%
(5y)
5%
(1y)
33%
(3mo)

Grip Strengthener refers to devices and methods used to increase hand and forearm strength, popular in fitness, rehabilitation, and athle...

OLLY

4,400 vol/mo
16%
(5y)
20%
(1y)
70%
(3mo)

OLLY is a mainstream consumer brand vitamin and supplement line known for its gummy vitamins and wellness products, widely recognized in ...

Edging

720 vol/mo
16%
(5y)
6%
(1y)
164%
(3mo)

Autoimmune Disease

246,000 vol/mo
16%
(5y)
12%
(1y)
13%
(3mo)

Autoimmune disease is a recognized medical category involving conditions where the immune system attacks the body's own tissues. It encom...

Lice Treatment

165,000 vol/mo
16%
(5y)
11%
(1y)
16%
(3mo)

Lice treatment refers to products and services aimed at eliminating head lice infestations and preventing re infestation. The topic encom...

Eczema

823,000 vol/mo
16%
(5y)
10%
(1y)
10%
(3mo)

Liver Detox Cleanse

60,500 vol/mo
16%
(5y)
2%
(1y)
63%
(3mo)

Liver Detox Cleanse is a wellness trend focused on products and regimens aimed at supporting liver function and detoxification, often inv...

Overstimulation

74,000 vol/mo
16%
(5y)
7%
(1y)
5%
(3mo)

Overstimulation is the growing phenomenon of sensory and cognitive overload caused by constant digital interactions, information streams,...

Probiotics

246,000 vol/mo
16%
(5y)
13%
(1y)
28%
(3mo)

Bed Rail

33,100 vol/mo
15%
(5y)
40%
(1y)
78%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Activated Charcoal

74,000 vol/mo
15%
(5y)
19%
(1y)
43%
(3mo)

Activated Charcoal is a trending topic involving the use of activated charcoal in health, wellness, skincare, detox products, and dietary...

UC Health

49,500 vol/mo
15%
(5y)
19%
(1y)
10%
(3mo)

UC Health is a integrated health system operating hospitals and clinics in Colorado and Wyoming, focusing on patient care, education, and...

PlushCare

22,200 vol/mo
15%
(5y)
0%
(1y)
1%
(3mo)

PlushCare is a telemedicine service that provides online medical consultations and virtual care, connecting patients with licensed physic...

15%
(5y)
28%
(1y)
24%
(3mo)

C Reactive Protein (CRP) is a biomarker used to detect inflammation and infection; rising use in clinical decision making, personalized m...

Dasuquin For Dogs

14,800 vol/mo
15%
(5y)
39%
(1y)
83%
(3mo)

Ice Bath

27,100 vol/mo
15%
(5y)
-5%
(1y)
26%
(3mo)

Vitamin C

165,000 vol/mo
15%
(5y)
32%
(1y)
31%
(3mo)

Vitamin C is a long standing nutrient topic with renewed attention around immune health, antioxidant benefits, and fortified wellness reg...

Dietitian

49,500 vol/mo
15%
(5y)
19%
(1y)
34%
(3mo)

Milk Thistle

135,000 vol/mo
15%
(5y)
21%
(1y)
52%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

Heart Rate

5,400 vol/mo
15%
(5y)
16%
(1y)
21%
(3mo)

Heart rate tracking has become a mainstream health indicator due to wearable devices, software analytics, and increased awareness of card...

Dasuquin

27,100 vol/mo
15%
(5y)
18%
(1y)
53%
(3mo)

Dasuquin is a veterinary joint health supplement for pets, primarily dogs and cats, produced by Nutramax Laboratories. It has gained atte...

Live Conscious

9,900 vol/mo
14%
(5y)
23%
(1y)
71%
(3mo)

Live Conscious is a consumer wellness brand focused on collagen and other supplement products, originally developed under Scale Media and...

Oxytocin

165,000 vol/mo
14%
(5y)
19%
(1y)
21%
(3mo)

Oxytocin is a, well established hormone with broad relevance in obstetrics, social/behavioral neuroscience, and emerging therapeutic rese...

Canna River

5,400 vol/mo
14%
(5y)
-5%
(1y)
18%
(3mo)

Canna River is a hemp/CBD wellness brand offering broad spectrum and full spectrum hemp derived products, including gummies, tinctures, a...

Vitamin

201,000 vol/mo
14%
(5y)
20%
(1y)
29%
(3mo)

Vitamin has long been a foundational category in nutrition, health, and wellness. The topic remains central as consumers seek evidence ba...

HospiceMD

40,500 vol/mo
14%
(5y)
-9%
(1y)
2%
(3mo)

HospiceMD is a hospice care software platform (EMR) designed for hospice providers to streamline charting, compliance, and reporting acro...

Brown Noise

90,500 vol/mo
14%
(5y)
39%
(1y)
94%
(3mo)

Brown noise refers to a type of sound signal with a power density that decreases 6 dB per octave, producing deeper, rumbling tones. It is...

Vagal Response

480 vol/mo
14%
(5y)
12%
(1y)
16%
(3mo)

Vasovagal syncope, commonly referred to as a vasovagal response, is a medical phenomenon where fainting occurs due to a reflex interactio...

First Aid Kits

90,500 vol/mo
14%
(5y)
18%
(1y)
30%
(3mo)

First Aid Kits are a mature yet continually evolving consumer health and safety product category, expanding from basic household kits to ...

13%
(5y)
13%
(1y)
9%
(3mo)

Vaginal hysterectomy is a, established surgical technique for removing the uterus through the vagina, offering minimally invasive alterna...

Muscle Relaxant

135,000 vol/mo
13%
(5y)
12%
(1y)
3%
(3mo)

Muscle relaxants are a and established class of medications used to reduce hypertonia and muscle spasms, improving pain and mobility in c...

Fire Cupping

3,600 vol/mo
13%
(5y)
85%
(1y)
38%
(3mo)

Aspirins

201,000 vol/mo
13%
(5y)
29%
(1y)
-6%
(3mo)

Aspirin is a long standing pharmaceutical with wide usage as both an analgesic and an antiplatelet agent. Its prominence remains due to c...

Period

90,500 vol/mo
13%
(5y)
8%
(1y)
8%
(3mo)

Liquid Bandage

40,500 vol/mo
13%
(5y)
17%
(1y)
34%
(3mo)

Liquid bandage is a topical wound covering that forms a flexible, protective layer when applied as a liquid; it is used to seal small cut...

Cobalamin

12,100 vol/mo
13%
(5y)
17%
(1y)
38%
(3mo)

Cobalamin (vitamin B12) is experiencing renewed attention due to its essential role in energy metabolism, neurological function, and pote...

Mood

135,000 vol/mo
13%
(5y)
17%
(1y)
18%
(3mo)