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We surface rapidly growing trends in health before they take off.

THCA

90,500 vol/mo
404%
(5y)
8%
(1y)
0%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

400%
(5y)
144%
(1y)
24%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Armra Colostrum

74,000 vol/mo
397%
(5y)
-42%
(1y)
19%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

396%
(5y)
152%
(1y)
37%
(3mo)

L theanine supplement is a and established product category used for anxiety reduction, sleep support, and cognitive calm, often marketed...

Multimineral

260 vol/mo
388%
(5y)
137%
(1y)
406%
(3mo)

Multimineral refers to dietary supplements or formulations containing multiple minerals, marketed to support overall mineral intake and a...

387%
(5y)
12%
(1y)
25%
(3mo)

Lion's Mane Gummies are a popular supplement product that combines the medicinal mushroom Lion's Mane with flavored gummy formats, market...

385%
(5y)
508%
(1y)
106%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

TB500

40,500 vol/mo
383%
(5y)
159%
(1y)
47%
(3mo)

TB 500, a synthetic peptide corresponding to thymosin beta 4, is discussed in online communities for purported tissue repair and recovery...

Supergut

8,100 vol/mo
379%
(5y)
-7%
(1y)
116%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Fatty15

9,900 vol/mo
377%
(5y)
56%
(1y)
4%
(3mo)

Fatty15 is a consumer focused supplement that markets C15:0 pentadecanoic acid as an essential fatty acid purported to support metabolic,...

372%
(5y)
232%
(1y)
20%
(3mo)

Access Telehealth refers to the broad availability and equitable use of telehealth services, enabling patients to connect with clinicians...

Hypochlorous Acid

90,500 vol/mo
368%
(5y)
58%
(1y)
38%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

364%
(5y)
196%
(1y)
46%
(3mo)

Riboflavin supplements (vitamin B2) are being discussed as part of dietary supplement regimens for energy metabolism, antioxidant support...

356%
(5y)
163%
(1y)
76%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Teal Health

9,900 vol/mo
351%
(5y)
333%
(1y)
138%
(3mo)

Teal Health is a health‑tech company pioneering at‑home cervical cancer screening with the Teal Wand, enabling self collection of vag...

Armra

33,100 vol/mo
349%
(5y)
-36%
(1y)
-4%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Satisfy Running

18,100 vol/mo
346%
(5y)
53%
(1y)
4%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

342%
(5y)
46%
(1y)
51%
(3mo)

Pre Workout Gummies are a growing segment of dietary supplements that deliver caffeine and other performance ingredients in a chewy gummy...

336%
(5y)
943%
(1y)
36%
(3mo)

Alternative Cannabis refers to non traditional cannabis related products, methods, or approaches outside the conventional marijuana marke...

Autistic Masking

4,400 vol/mo
335%
(5y)
32%
(1y)
39%
(3mo)

Autistic Masking refers to the coping strategy where autistic individuals hide or suppress autistic traits to fit social norms, often lea...

Shilajit Powder

1,000 vol/mo
334%
(5y)
9999%+
(1y)
354%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

Grounding Mat

40,500 vol/mo
332%
(5y)
-23%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Scar Tape

18,100 vol/mo
328%
(5y)
41%
(1y)
36%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

Codeage

6,600 vol/mo
322%
(5y)
82%
(1y)
56%
(3mo)

Codeage is a Boca Raton–based wellness and dietary supplements company known for offering collagen, vitamins, minerals, probiotics, and...

Mewing

110,000 vol/mo
313%
(5y)
-67%
(1y)
5%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Mushroom Gummies

40,500 vol/mo
312%
(5y)
0%
(1y)
28%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

Oura

110,000 vol/mo
309%
(5y)
75%
(1y)
-9%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

Caption Health

320 vol/mo
307%
(5y)
1274%
(1y)
70%
(3mo)

Caption Health is a company that provides AI powered ultrasound guidance software designed to assist clinicians in acquiring and interpre...

304%
(5y)
133%
(1y)
46%
(3mo)

Magnesium glycinate is a widely used chelated magnesium supplement noted for high bioavailability and gentler gastrointestinal tolerance,...

Electrolyte Mix

2,900 vol/mo
304%
(5y)
341%
(1y)
649%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Bodyhealth

14,800 vol/mo
298%
(5y)
50%
(1y)
19%
(3mo)

Magnesium Spray

33,100 vol/mo
294%
(5y)
-13%
(1y)
1%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

293%
(5y)
21%
(1y)
25%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

Arrae

22,200 vol/mo
292%
(5y)
49%
(1y)
48%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

Grounding Bed

1,300 vol/mo
292%
(5y)
-14%
(1y)
10%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

L Reuteri

27,100 vol/mo
292%
(5y)
38%
(1y)
19%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Prenuvo

49,500 vol/mo
282%
(5y)
34%
(1y)
3%
(3mo)

Prenuvo is a company offering whole body MRI screening to detect diseases, including cancer, leveraging advanced imaging technology and A...

280%
(5y)
-19%
(1y)
0%
(3mo)

Psilocybin Gummies represent edible, psilocybin infused products designed for adult consumption, aligning with broader psychedelic assist...

Senolytic

4,400 vol/mo
279%
(5y)
66%
(1y)
57%
(3mo)

Senolytics are therapies designed to selectively eliminate senescent cells to mitigate aging related diseases and improve healthspan. The...

Creatine HMB

9,900 vol/mo
277%
(5y)
112%
(1y)
78%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...

NativePath

9,900 vol/mo
275%
(5y)
56%
(1y)
49%
(3mo)

NativePath is a wellness brand focused on gut health, keto friendly nutrition, and collagen based supplements. The topic centers on consu...

Cleerly

2,900 vol/mo
272%
(5y)
48%
(1y)
37%
(3mo)

Cleerly is a health tech company developing AI powered coronary imaging and analysis to improve cardiovascular disease detection and risk...

Hydroxyapatite

49,500 vol/mo
268%
(5y)
64%
(1y)
46%
(3mo)

Hydroxyapatite is a, widely used bioceramic compound (Ca10(PO4)6(OH)2) employed in dental, orthopedic, and biomedical applications includ...

Type II Collagen

1,300 vol/mo
268%
(5y)
199%
(1y)
49%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

Ideaya

1,600 vol/mo
267%
(5y)
76%
(1y)
39%
(3mo)

Ideaya Therapeutics is a biotechnology company focused on precision oncology by exploiting synthetic lethality in cancer. The topic repre...

UK Biobank

3,600 vol/mo
267%
(5y)
258%
(1y)
92%
(3mo)

UK Biobank is a large scale biomedical database and research resource containing in depth genetic, lifestyle, and health information from...

265%
(5y)
126%
(1y)
57%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...

265%
(5y)
395%
(1y)
75%
(3mo)

Astaxanthin supplements continue to gain visibility as a potent antioxidant sourced from microalgae, with growing consumer interest drive...

Peptide Therapy

18,100 vol/mo
264%
(5y)
220%
(1y)
41%
(3mo)

Peptide therapy is a medical approach using synthesized peptides to modulate biological processes for health, aging, and recovery. It enc...

261%
(5y)
313%
(1y)
45%
(3mo)

Photobiomodulation is a field focused on using low level red and near infrared light to influence cellular function, aiming to reduce inf...

256%
(5y)
70%
(1y)
70%
(3mo)

Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...

Cortisol Supplement

22,200 vol/mo
255%
(5y)
42%
(1y)
76%
(3mo)

Cortisol Supplement is a wellness topic involving products and strategies aimed at supporting or modulating cortisol levels, including ad...

Health Patch

590 vol/mo
254%
(5y)
386%
(1y)
92%
(3mo)

Health Patch refers to transdermal or skin mounted digital health patches that monitor vitals, biomarkers, or drug intake, often connecte...

Create Wellness

3,600 vol/mo
251%
(5y)
203%
(1y)
83%
(3mo)

Create Wellness refers to a movement in branding and consumer culture where brands position themselves as holistic wellbeing platforms, o...

Red Light Therapy

368,000 vol/mo
251%
(5y)
61%
(1y)
27%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...

Cornbread Hemp

3,600 vol/mo
250%
(5y)
45%
(1y)
-21%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Red Light Wand

2,400 vol/mo
249%
(5y)
21%
(1y)
5%
(3mo)

Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...

Menopause HRT

2,400 vol/mo
247%
(5y)
68%
(1y)
6%
(3mo)

Menopause hormone replacement therapy (HRT) is a, ongoing medical treatment used to alleviate menopausal symptoms by replenishing estroge...

245%
(5y)
10%
(1y)
13%
(3mo)

Grounding benefits describe the health and wellness concept that direct contact with the Earth's surface (earthing/grounding) can improve...

Earth Rhythm

260 vol/mo
243%
(5y)
246%
(1y)
77%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...

242%
(5y)
55%
(1y)
153%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

Charlie Health

49,500 vol/mo
241%
(5y)
122%
(1y)
2%
(3mo)

Transparent Labs

90,500 vol/mo
241%
(5y)
80%
(1y)
38%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

Peptide

3,600 vol/mo
238%
(5y)
221%
(1y)
64%
(3mo)

Peptide technology represents a sustained area of interest in biotechnology and pharmaceuticals, encompassing synthetic peptides, peptide...

Ceribell

8,100 vol/mo
236%
(5y)
19%
(1y)
39%
(3mo)

Ceribell is a medical technology company that develops rapid, bedside EEG systems to quickly diagnose seizures and monitor brain activity...

Zone 2 Cardio

33,100 vol/mo
233%
(5y)
51%
(1y)
54%
(3mo)

Zone 2 Cardio is an established aerobic training concept focusing on maintaining effort at a level where conversation is possible, typica...

Nasal Strip

22,200 vol/mo
233%
(5y)
48%
(1y)
44%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

233%
(5y)
31%
(1y)
94%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

Lenire

2,900 vol/mo
232%
(5y)
5%
(1y)
10%
(3mo)

Lenire is a non invasive tinnitus relief device developed by Neuromod Devices that uses bimodal neuromodulation to reduce tinnitus sympto...

Magnesium Glycinate

823,000 vol/mo
231%
(5y)
75%
(1y)
53%
(3mo)

Magnesium glycinate is a chelated form of magnesium marketed for high bioavailability and gentleness on the digestive system, driving ong...

ARFID

246,000 vol/mo
229%
(5y)
6%
(1y)
0%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

229%
(5y)
-9%
(1y)
39%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

Elmex

880 vol/mo
228%
(5y)
82%
(1y)
69%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

WellBe

40,500 vol/mo
226%
(5y)
18%
(1y)
19%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Clear Whey

1,300 vol/mo
225%
(5y)
48%
(1y)
96%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

224%
(5y)
590%
(1y)
23%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

Acne-Prone

1,300 vol/mo
222%
(5y)
381%
(1y)
353%
(3mo)

Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...

Heated Eye Mask

8,100 vol/mo
222%
(5y)
87%
(1y)
37%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

Copenhagen Plank

27,100 vol/mo
221%
(5y)
119%
(1y)
28%
(3mo)

Copenhagen Plank is a recognized fitness exercise variation focused on core stability and hip adductor strength, widely discussed in athl...

Optase

8,100 vol/mo
219%
(5y)
45%
(1y)
3%
(3mo)

Optase is a brand focused on preservative free dry eye relief products, including glycerin based drops and MGD/Intense formulations, with...

Compression Boots

14,800 vol/mo
217%
(5y)
123%
(1y)
38%
(3mo)

Compression boots are pneumatic compression devices worn on the legs to enhance recovery, reduce muscle soreness, and aid circulation, in...

217%
(5y)
61%
(1y)
21%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

217%
(5y)
251%
(1y)
403%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

Moringa Capsules

1,600 vol/mo
216%
(5y)
8%
(1y)
14%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

215%
(5y)
196%
(1y)
186%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

Joyous Ketamine

4,400 vol/mo
215%
(5y)
-3%
(1y)
-1%
(3mo)

Joyous Ketamine is a telehealth based low dose ketamine therapy provider offering at home dosing plans and ongoing support for mental hea...

213%
(5y)
108%
(1y)
68%
(3mo)

Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...

213%
(5y)
132%
(1y)
111%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

211%
(5y)
248%
(1y)
55%
(3mo)

Height Supplements refer to a market of products marketed to promote height growth, typically targeting adolescents and young adults, inc...

Iron Bisglycinate

12,100 vol/mo
210%
(5y)
126%
(1y)
56%
(3mo)

Iron bisglycinate is a chelated iron supplement form recognized for high bioavailability and gentler gastrointestinal tolerance compared ...

Ibogaine

110,000 vol/mo
210%
(5y)
85%
(1y)
110%
(3mo)

Ibogaine is a psychoactive alkaloid sourced from the iboga plant, studied for potential anti addictive properties and used in some treatm...

Semaglutide

450,000 vol/mo
209%
(5y)
-16%
(1y)
21%
(3mo)

Semaglutide is a GLP 1 receptor agonist used for type 2 diabetes and obesity treatment. It has gained significant public attention due to...

Inbox Health

1,900 vol/mo
208%
(5y)
309%
(1y)
61%
(3mo)

Inbox Health refers to digital inbox and messaging solutions tailored for healthcare providers to manage patient communications, billing ...

Recovery Tape

110 vol/mo
208%
(5y)
103%
(1y)
50%
(3mo)

Recovery Tape refers to the renewed focus and activity around data tape as a reliable medium for backup, archival, and recovery, driven b...

Saffron Supplement

49,500 vol/mo
207%
(5y)
212%
(1y)
3%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

Bare App

50 vol/mo
205%
(5y)
662%
(1y)
47%
(3mo)

Bare App refers to several real applications and brands that adopt a 'bare' or minimalistic branding or feature set, spanning dating (bar...

Nutricost

33,100 vol/mo
205%
(5y)
102%
(1y)
35%
(3mo)

Nutricost is a consumer healthcare brand known for dietary supplements such as vitamins, minerals, amino acids, and protein powders sold ...

Breathing Trainer

1,900 vol/mo
204%
(5y)
34%
(1y)
83%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

Beet Gummies

6,600 vol/mo
204%
(5y)
50%
(1y)
68%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...

Inositol Supplement

27,100 vol/mo
204%
(5y)
96%
(1y)
44%
(3mo)

Inositol supplements, especially myo inositol and combinations with D chiro inositol, are trending as natural therapies for conditions li...

199%
(5y)
12%
(1y)
11%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

198%
(5y)
98%
(1y)
166%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Period Aisle

880 vol/mo
197%
(5y)
65%
(1y)
45%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Boxing Machine

5,400 vol/mo
195%
(5y)
-18%
(1y)
-45%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

194%
(5y)
65%
(1y)
59%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

Sleep Tape

4,400 vol/mo
194%
(5y)
-1%
(1y)
47%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Light Therapy

18,100 vol/mo
193%
(5y)
79%
(1y)
12%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

Zero App

1,000 vol/mo
192%
(5y)
310%
(1y)
45%
(3mo)

Zero App is a intermittent fasting application designed to help users track fasting periods, plan meals, and optimize health through time...

Loop Earplugs

135,000 vol/mo
191%
(5y)
10%
(1y)
-7%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

Hydrating Powder

6,600 vol/mo
189%
(5y)
483%
(1y)
1276%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Migraine Mask

2,900 vol/mo
189%
(5y)
44%
(1y)
-5%
(3mo)

Migraine masks are gaining attention as a non pharmacological relief option combining cooling/heating therapy with wearable comfort.

188%
(5y)
121%
(1y)
160%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

188%
(5y)
67%
(1y)
46%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

187%
(5y)
338%
(1y)
247%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

Organoid

8,100 vol/mo
187%
(5y)
122%
(1y)
79%
(3mo)

Organoid technology refers to miniaturized and simplified versions of organs grown in vitro from stem cells or organ progenitors. These 3...

Rest Sheets

3,600 vol/mo
186%
(5y)
61%
(1y)
8%
(3mo)

Rest Sheets refer to specialized bedding sheets and sleep surfaces marketed to improve sleep quality, temperature regulation, and comfort...

186%
(5y)
39%
(1y)
7%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

AHCC Supplement

12,100 vol/mo
186%
(5y)
28%
(1y)
-3%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

Shilajit

246,000 vol/mo
185%
(5y)
-17%
(1y)
19%
(3mo)

Shilajit is a mineral rich resin used in traditional Ayurvedic medicine that has transitioned into contemporary wellness markets as a die...

Sensory Ring

720 vol/mo
185%
(5y)
201%
(1y)
117%
(3mo)

Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...