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We surface rapidly growing trends in health before they take off.

Hiya Health

4,400 vol/mo
504%
(5y)
33%
(1y)
126%
(3mo)

Hiya Health is a consumer brand known for its pediatric vitamins and dietary supplements, focusing on sugar free and kid friendly formula...

Bodyhealth

14,800 vol/mo
502%
(5y)
133%
(1y)
285%
(3mo)
501%
(5y)
173%
(1y)
60%
(3mo)

Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...

Pilates Princess

3,600 vol/mo
501%
(5y)
22%
(1y)
7%
(3mo)
496%
(5y)
438%
(1y)
290%
(3mo)

Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...

NAD Supplement

110,000 vol/mo
484%
(5y)
-16%
(1y)
1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Epitalon

5,400 vol/mo
482%
(5y)
289%
(1y)
65%
(3mo)
482%
(5y)
90%
(1y)
214%
(3mo)

Lion's Mane Gummies are a popular supplement product that combines the medicinal mushroom Lion's Mane with flavored gummy formats, market...

Walking Pad

246,000 vol/mo
480%
(5y)
48%
(1y)
24%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...

Sensory Ring

720 vol/mo
480%
(5y)
658%
(1y)
405%
(3mo)

Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...

478%
(5y)
522%
(1y)
868%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

Pure Option

14,800 vol/mo
475%
(5y)
234%
(1y)
39%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

473%
(5y)
208%
(1y)
83%
(3mo)

L theanine supplement is a and established product category used for anxiety reduction, sleep support, and cognitive calm, often marketed...

471%
(5y)
656%
(1y)
64%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

Clear Whey

1,300 vol/mo
466%
(5y)
240%
(1y)
540%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Quadrobics

9,900 vol/mo
455%
(5y)
-15%
(1y)
51%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

Microneedles

201,000 vol/mo
449%
(5y)
206%
(1y)
39%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

Bravenly

40,500 vol/mo
447%
(5y)
44%
(1y)
11%
(3mo)

Everyday Dose

90,500 vol/mo
439%
(5y)
38%
(1y)
-6%
(3mo)

Everyday Dose is a functional beverage brand centered on mushroom enhanced coffee blends, gaining traction in mainstream retail (e.g., Ta...

434%
(5y)
98%
(1y)
57%
(3mo)

Loneliness Epidemic refers to the growing prevalence of chronic loneliness and social isolation in modern societies, with widespread reco...

Cold Plunge Sauna

6,600 vol/mo
434%
(5y)
36%
(1y)
-2%
(3mo)

Cold Plunge Sauna is a wellness trend combining cold plunge immersion with sauna therapy, marketed for benefits such as improved recovery...

Neuroimmune

3,600 vol/mo
432%
(5y)
239%
(1y)
33%
(3mo)

Neuroimmune refers to the interdisciplinary study of interactions between the nervous system and the immune system, including how immune ...

Urolithin A

27,100 vol/mo
416%
(5y)
108%
(1y)
78%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

Methylene Blue

450,000 vol/mo
416%
(5y)
46%
(1y)
7%
(3mo)

Methylene Blue is a long established chemical dye that has recently drawn renewed attention for potential medical and cognitive applicati...

Type II Collagen

1,300 vol/mo
413%
(5y)
363%
(1y)
131%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

TB500

40,500 vol/mo
413%
(5y)
166%
(1y)
17%
(3mo)

TB 500, a synthetic peptide corresponding to thymosin beta 4, is discussed in online communities for purported tissue repair and recovery...

407%
(5y)
391%
(1y)
837%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

404%
(5y)
265%
(1y)
33%
(3mo)

Access Telehealth refers to the broad availability and equitable use of telehealth services, enabling patients to connect with clinicians...

402%
(5y)
644%
(1y)
32%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

Multimineral

260 vol/mo
397%
(5y)
175%
(1y)
519%
(3mo)

Multimineral refers to dietary supplements or formulations containing multiple minerals, marketed to support overall mineral intake and a...

Caption Health

320 vol/mo
393%
(5y)
1214%
(1y)
-10%
(3mo)

Caption Health is a company that provides AI powered ultrasound guidance software designed to assist clinicians in acquiring and interpre...

THCA

90,500 vol/mo
390%
(5y)
6%
(1y)
4%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

Grow Therapy

135,000 vol/mo
388%
(5y)
51%
(1y)
13%
(3mo)

Grow Therapy is an online mental health platform that connects clients with licensed therapists, emphasizing accessible, affordable telet...

Period Aisle

880 vol/mo
388%
(5y)
52%
(1y)
14%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Smart Ring

246,000 vol/mo
385%
(5y)
348%
(1y)
321%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Teal Health

14,800 vol/mo
380%
(5y)
313%
(1y)
109%
(3mo)

Teal Health is a health‑tech company pioneering at‑home cervical cancer screening with the Teal Wand, enabling self collection of vag...

Fatty15

9,900 vol/mo
376%
(5y)
58%
(1y)
27%
(3mo)

Hypochlorous Acid

90,500 vol/mo
375%
(5y)
60%
(1y)
48%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

NatureBell

1,300 vol/mo
371%
(5y)
98%
(1y)
165%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Supergut

8,100 vol/mo
364%
(5y)
-1%
(1y)
135%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Use Nourish

1,000 vol/mo
364%
(5y)
90%
(1y)
33%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Nutricost

33,100 vol/mo
362%
(5y)
287%
(1y)
376%
(3mo)

Nutricost is a consumer healthcare brand known for dietary supplements such as vitamins, minerals, amino acids, and protein powders sold ...

Armra Colostrum

74,000 vol/mo
357%
(5y)
-42%
(1y)
27%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Goodwipes

8,100 vol/mo
355%
(5y)
239%
(1y)
229%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

354%
(5y)
180%
(1y)
33%
(3mo)

Riboflavin supplements (vitamin B2) are being discussed as part of dietary supplement regimens for energy metabolism, antioxidant support...

348%
(5y)
189%
(1y)
71%
(3mo)

Magnesium glycinate is a widely used chelated magnesium supplement noted for high bioavailability and gentler gastrointestinal tolerance,...

Electrolyte Mix

2,900 vol/mo
345%
(5y)
402%
(1y)
747%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Shilajit Powder

1,000 vol/mo
343%
(5y)
9999%+
(1y)
379%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

Satisfy Running

18,100 vol/mo
341%
(5y)
48%
(1y)
60%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

Digital Health

2,900 vol/mo
337%
(5y)
572%
(1y)
53%
(3mo)

Pilates Socks

49,500 vol/mo
331%
(5y)
43%
(1y)
-13%
(3mo)
330%
(5y)
151%
(1y)
45%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Arrae

22,200 vol/mo
329%
(5y)
27%
(1y)
69%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

30-30-30

2,400 vol/mo
327%
(5y)
9999%+
(1y)
9999%+
(3mo)

The 30 30 30 trend refers to a wellness routine popularized on social media that prescribes 30 grams of protein within 30 minutes of waki...

Scar Tape

18,100 vol/mo
326%
(5y)
32%
(1y)
38%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

320%
(5y)
247%
(1y)
77%
(3mo)

Oura

110,000 vol/mo
320%
(5y)
75%
(1y)
-24%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

UK Biobank

3,600 vol/mo
319%
(5y)
350%
(1y)
23%
(3mo)

UK Biobank is a large scale biomedical database and research resource containing in depth genetic, lifestyle, and health information from...

Earth Rhythm

260 vol/mo
316%
(5y)
323%
(1y)
40%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...

Grounding Mat

40,500 vol/mo
313%
(5y)
-24%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Transparent Labs

90,500 vol/mo
311%
(5y)
138%
(1y)
142%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

304%
(5y)
33%
(1y)
293%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

303%
(5y)
19%
(1y)
32%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

300%
(5y)
235%
(1y)
46%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

Recovery Tape

110 vol/mo
299%
(5y)
248%
(1y)
160%
(3mo)

Recovery Tape refers to the renewed focus and activity around data tape as a reliable medium for backup, archival, and recovery, driven b...

Mushroom Gummies

40,500 vol/mo
298%
(5y)
0%
(1y)
36%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

L Reuteri

27,100 vol/mo
286%
(5y)
35%
(1y)
23%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Cleerly

2,900 vol/mo
282%
(5y)
46%
(1y)
41%
(3mo)

Cleerly is a health tech company developing AI powered coronary imaging and analysis to improve cardiovascular disease detection and risk...

Magnesium Spray

33,100 vol/mo
281%
(5y)
11%
(1y)
100%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

277%
(5y)
324%
(1y)
39%
(3mo)

Photobiomodulation is a field focused on using low level red and near infrared light to influence cellular function, aiming to reduce inf...

Creatine HMB

9,900 vol/mo
275%
(5y)
120%
(1y)
70%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...

NativePath

9,900 vol/mo
275%
(5y)
102%
(1y)
83%
(3mo)

NativePath is a wellness brand focused on gut health, keto friendly nutrition, and collagen based supplements. The topic centers on consu...

275%
(5y)
337%
(1y)
18%
(3mo)

Height Supplements refer to a market of products marketed to promote height growth, typically targeting adolescents and young adults, inc...

Inbox Health

1,900 vol/mo
274%
(5y)
309%
(1y)
57%
(3mo)

Inbox Health refers to digital inbox and messaging solutions tailored for healthcare providers to manage patient communications, billing ...

Senolytic

4,400 vol/mo
274%
(5y)
72%
(1y)
29%
(3mo)

Senolytics are therapies designed to selectively eliminate senescent cells to mitigate aging related diseases and improve healthspan. The...

Peptide Therapy

18,100 vol/mo
273%
(5y)
228%
(1y)
32%
(3mo)

Peptide therapy is a medical approach using synthesized peptides to modulate biological processes for health, aging, and recovery. It enc...

Health Patch

590 vol/mo
273%
(5y)
423%
(1y)
74%
(3mo)

Health Patch refers to transdermal or skin mounted digital health patches that monitor vitals, biomarkers, or drug intake, often connecte...

273%
(5y)
25%
(1y)
54%
(3mo)

Pre Workout Gummies are a growing segment of dietary supplements that deliver caffeine and other performance ingredients in a chewy gummy...

272%
(5y)
136%
(1y)
44%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...

Hydroxyapatite

49,500 vol/mo
271%
(5y)
61%
(1y)
45%
(3mo)

Hydroxyapatite is a, widely used bioceramic compound (Ca10(PO4)6(OH)2) employed in dental, orthopedic, and biomedical applications includ...

Red Light Therapy

368,000 vol/mo
270%
(5y)
77%
(1y)
3%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...

Grounding Bed

1,000 vol/mo
268%
(5y)
-12%
(1y)
17%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

267%
(5y)
243%
(1y)
158%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

Red Light Wand

2,400 vol/mo
265%
(5y)
55%
(1y)
74%
(3mo)

Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...

Armra

33,100 vol/mo
263%
(5y)
-42%
(1y)
3%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Create Wellness

3,600 vol/mo
262%
(5y)
216%
(1y)
92%
(3mo)

Create Wellness refers to a movement in branding and consumer culture where brands position themselves as holistic wellbeing platforms, o...

Cortisol Supplement

22,200 vol/mo
260%
(5y)
43%
(1y)
78%
(3mo)

Cortisol Supplement is a wellness topic involving products and strategies aimed at supporting or modulating cortisol levels, including ad...

Elmex

880 vol/mo
258%
(5y)
79%
(1y)
86%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

255%
(5y)
61%
(1y)
170%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

254%
(5y)
366%
(1y)
75%
(3mo)

Astaxanthin supplements continue to gain visibility as a potent antioxidant sourced from microalgae, with growing consumer interest drive...

BalanceFrom

720 vol/mo
254%
(5y)
404%
(1y)
1327%
(3mo)

Inositol Supplement

27,100 vol/mo
254%
(5y)
125%
(1y)
90%
(3mo)

Inositol supplements, especially myo inositol and combinations with D chiro inositol, are trending as natural therapies for conditions li...

254%
(5y)
425%
(1y)
336%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Mewing

110,000 vol/mo
254%
(5y)
-60%
(1y)
-9%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Iron Bisglycinate

14,800 vol/mo
253%
(5y)
203%
(1y)
118%
(3mo)

Iron bisglycinate is a chelated iron supplement form recognized for high bioavailability and gentler gastrointestinal tolerance compared ...

Peptide

3,600 vol/mo
253%
(5y)
225%
(1y)
61%
(3mo)

Peptide technology represents a sustained area of interest in biotechnology and pharmaceuticals, encompassing synthetic peptides, peptide...

Protein Gummies

6,600 vol/mo
251%
(5y)
257%
(1y)
337%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

Charlie Health

49,500 vol/mo
250%
(5y)
129%
(1y)
8%
(3mo)

Menopause HRT

2,400 vol/mo
249%
(5y)
67%
(1y)
26%
(3mo)

Menopause hormone replacement therapy (HRT) is a, ongoing medical treatment used to alleviate menopausal symptoms by replenishing estroge...

244%
(5y)
-20%
(1y)
-6%
(3mo)

Psilocybin Gummies represent edible, psilocybin infused products designed for adult consumption, aligning with broader psychedelic assist...

Autistic Masking

4,400 vol/mo
243%
(5y)
34%
(1y)
42%
(3mo)

Autistic Masking refers to the coping strategy where autistic individuals hide or suppress autistic traits to fit social norms, often lea...

240%
(5y)
79%
(1y)
50%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

Moringa Capsules

1,600 vol/mo
239%
(5y)
11%
(1y)
76%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

239%
(5y)
141%
(1y)
441%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

238%
(5y)
430%
(1y)
279%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

Zone 2 Cardio

33,100 vol/mo
236%
(5y)
58%
(1y)
60%
(3mo)

Zone 2 Cardio is an established aerobic training concept focusing on maintaining effort at a level where conversation is possible, typica...

235%
(5y)
285%
(1y)
421%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

233%
(5y)
179%
(1y)
527%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Compression Boots

14,800 vol/mo
232%
(5y)
131%
(1y)
51%
(3mo)

Compression boots are pneumatic compression devices worn on the legs to enhance recovery, reduce muscle soreness, and aid circulation, in...

Evvy

9,900 vol/mo
232%
(5y)
62%
(1y)
45%
(3mo)

Migraine Mask

3,600 vol/mo
231%
(5y)
63%
(1y)
9%
(3mo)

Migraine masks are gaining attention as a non pharmacological relief option combining cooling/heating therapy with wearable comfort.

231%
(5y)
229%
(1y)
141%
(3mo)

Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...

Exscientia

880 vol/mo
230%
(5y)
103%
(1y)
69%
(3mo)

Exscientia is a, established company specializing in AI driven drug discovery and design, notable for pioneering automated medicinal chem...

Heated Eye Mask

8,100 vol/mo
230%
(5y)
107%
(1y)
43%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

Cornbread Hemp

3,600 vol/mo
230%
(5y)
50%
(1y)
20%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Magnesium Glycinate

823,000 vol/mo
229%
(5y)
81%
(1y)
58%
(3mo)

Magnesium glycinate is a chelated form of magnesium marketed for high bioavailability and gentleness on the digestive system, driving ong...

Hydrating Powder

6,600 vol/mo
226%
(5y)
536%
(1y)
1463%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Quantum Health

27,100 vol/mo
225%
(5y)
251%
(1y)
47%
(3mo)

Quantum Health refers to the practice of applying advanced care navigation and data driven health management to improve patient experienc...

Saffron Supplement

49,500 vol/mo
224%
(5y)
178%
(1y)
28%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

Organoid

8,100 vol/mo
223%
(5y)
182%
(1y)
59%
(3mo)

Organoid technology refers to miniaturized and simplified versions of organs grown in vitro from stem cells or organ progenitors. These 3...