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We surface rapidly growing trends in health before they take off.

3335%
(5y)
29%
(1y)
70%
(3mo)

Paleo Electrolytes refers to electrolyte products tailored to paleo or paleo adjacent diets, emphasizing natural ingredients, minimal pro...

3109%
(5y)
-21%
(1y)
28%
(3mo)

Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...

Ada AI

1,000 vol/mo
2831%
(5y)
718%
(1y)
36%
(3mo)

Ada AI refers to the use of artificial intelligence under the brand or concept name Ada, commonly associated with AI powered health sympt...

Midi Health

60,500 vol/mo
2708%
(5y)
185%
(1y)
41%
(3mo)

Midi Health is a telehealth company focused on midlife women’s health, particularly perimenopause and menopause, offering insurance cov...

2630%
(5y)
71%
(1y)
-13%
(3mo)

Weighted Vests for walking are fitness products designed to add load to the torso during walking, increasing energy expenditure, muscle e...

2570%
(5y)
238%
(1y)
123%
(3mo)

Glucagon Like Peptide 1 (GLP 1) refers to a class of incretin hormones and corresponding receptor agonist drugs used to treat type 2 diab...

Suri Toothbrush

14,800 vol/mo
2481%
(5y)
51%
(1y)
4%
(3mo)

SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...

2415%
(5y)
48%
(1y)
243%
(3mo)

Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...

Grounding Blanket

4,400 vol/mo
2135%
(5y)
-40%
(1y)
-10%
(3mo)

Grounding Blanket is a consumer wellness product category that enables users to connect with the Earth's energy via conductive materials ...

THCA Gummies

2,900 vol/mo
2097%
(5y)
11%
(1y)
-11%
(3mo)

THCA Gummies are edible products infused with tetrahydrocannabinolic acid, a non psychoactive cannabinoid precursor found in cannabis, ma...

2094%
(5y)
364%
(1y)
157%
(3mo)

Red Light Therapy Belt is a wearable device that delivers low level red and near infrared light to targeted body areas to support recover...

Rucking Vest

5,400 vol/mo
2054%
(5y)
23%
(1y)
2%
(3mo)

Rucking vest is a, established fitness equipment category consisting of weighted vests designed for rucking workouts and strength trainin...

2046%
(5y)
46%
(1y)
671%
(3mo)

Himalayan Shilajit Resin is a traditional mineral rich substance derived from the Himalayan rocks, marketed widely as a dietary supplemen...

1982%
(5y)
923%
(1y)
96%
(3mo)

Social prescribing is a healthcare approach that connects patients with non clinical community services to improve health and well being,...

1936%
(5y)
173%
(1y)
60%
(3mo)

Creatine Chews are a flavored, chewable form of creatine supplements designed for convenient, tastier dosing compared to traditional powd...

AI in Medicine

3,600 vol/mo
1821%
(5y)
663%
(1y)
49%
(3mo)

AI in Medicine is the application of artificial intelligence technologies to clinical decision support, diagnostics, imaging, drug discov...

1773%
(5y)
-25%
(1y)
-2%
(3mo)

Hydrogen Water Bottle is a consumer device designed to infuse water with molecular hydrogen (H2) to purportedly provide antioxidant and e...

Organ Supplement

1,300 vol/mo
1751%
(5y)
73%
(1y)
85%
(3mo)

Organ supplements refer to desiccated beef organ capsules (liver, heart, kidney, pancreas, spleen, etc.) marketed as a convenient alterna...

1691%
(5y)
381%
(1y)
71%
(3mo)

Waver Vibration Plate is a consumer fitness device marketed as a compact, home use whole body vibration platform designed for muscle acti...

Allara Health

8,100 vol/mo
1647%
(5y)
81%
(1y)
20%
(3mo)

Allara Health is a digital health platform focused on women's health, particularly PCOS, providing telemedicine based assessment, care pl...

Creatine Gummies

74,000 vol/mo
1584%
(5y)
124%
(1y)
73%
(3mo)

Creatine Gummies are a consumer product category where creatine monohydrate or other creatine forms are packaged as gummy supplements. Th...