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We surface rapidly growing trends in health before they take off.

791%
(5y)
115%
(1y)
33%
(3mo)

Red Light Eye Therapy is the use of red and near infrared light to modulate cellular activity in ocular tissues with the aim of supportin...

ADHD Products

210 vol/mo
791%
(5y)
739%
(1y)
79%
(3mo)

ADHD products encompass consumer goods and digital tools designed to support attention, focus, working memory, and executive function for...

Virtual IOP

880 vol/mo
773%
(5y)
143%
(1y)
-17%
(3mo)

Virtual Intensive Outpatient Program (V IOP) is the online delivery of structured, evidence based intensive outpatient treatment for ment...

Fodzyme

14,800 vol/mo
770%
(5y)
38%
(1y)
-3%
(3mo)

FODZYME is a digestive enzyme supplement designed to break down FODMAPs (fructans, galacto oligosaccharides, and lactose) to reduce GI sy...

Athlytic

1,900 vol/mo
770%
(5y)
47%
(1y)
29%
(3mo)

Athlytic is a brand with multiple implementations, most prominently a platform connecting student athletes with brand partnerships and an...

Flewd

3,600 vol/mo
765%
(5y)
-19%
(1y)
6%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

737%
(5y)
133%
(1y)
108%
(3mo)

Clear Protein Powder is a category of protein supplements marketed as beverages that are clear, light tasting, and typically use hydrolyz...

734%
(5y)
29%
(1y)
88%
(3mo)

Colostrum Collector refers to devices and systems used to collect and manage colostrum, the first milk produced after birth, for dairy fa...

Ritfit

18,100 vol/mo
713%
(5y)
112%
(1y)
17%
(3mo)

RitFit is a home fitness brand focused on affordable, multifunctional strength and conditioning equipment for home gyms, expanding into o...

Peptide Supplement

12,100 vol/mo
685%
(5y)
240%
(1y)
75%
(3mo)

Peptide supplements refer to dietary products containing bioactive peptides intended to support joints, skin, muscle, or overall wellness...

Soursop Bitters

60,500 vol/mo
681%
(5y)
75%
(1y)
139%
(3mo)

Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...

638%
(5y)
79%
(1y)
18%
(3mo)

BioGaia Probiotics is a well established probiotic product line and brand focused on gut health with scientifically studied strains, wide...

629%
(5y)
390%
(1y)
-20%
(3mo)

Colossal Biosciences is a biotechnology company focused on de extinction and gene editing to potentially restore extinct species or enhan...

Evereden

22,200 vol/mo
610%
(5y)
39%
(1y)
-25%
(3mo)

Evereden is a recognized brand in the clean, non toxic skincare space for families, particularly babies and kids, riding the broader rise...

Journey Clinical

2,900 vol/mo
601%
(5y)
248%
(1y)
56%
(3mo)

Colostrum Powder

9,900 vol/mo
594%
(5y)
-10%
(1y)
51%
(3mo)

Colostrum powder is a dietary supplement derived from the first milk produced after calving. It is marketed for immune support, gut healt...

Inito

14,800 vol/mo
590%
(5y)
51%
(1y)
15%
(3mo)

Inito is a company that offers at home fertility testing and hormone monitoring solutions, leveraging urine based assays and digital insi...

589%
(5y)
90%
(1y)
49%
(3mo)

Magnesium Glycinate Gummies are a dietary supplement trend where magnesium glycinate is offered in gummy form, billed for easy ingestion,...

MacroFactor

14,800 vol/mo
581%
(5y)
89%
(1y)
76%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

560%
(5y)
131%
(1y)
22%
(3mo)

Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...

CurrentBody

14,800 vol/mo
557%
(5y)
165%
(1y)
1%
(3mo)

CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...

Use Nourish

1,000 vol/mo
552%
(5y)
68%
(1y)
19%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

547%
(5y)
23%
(1y)
82%
(3mo)

Food Nutrition Scale refers to kitchen scales and related devices that not only weigh food but also estimate or log its nutritional conte...

Quadrobics

9,900 vol/mo
542%
(5y)
-23%
(1y)
56%
(3mo)

Quadrobics is a fitness trend that involves moving and running on all fours, claiming to provide a full body workout by engaging all four...

536%
(5y)
95%
(1y)
22%
(3mo)

Loneliness Epidemic refers to the growing prevalence of chronic loneliness and social isolation in modern societies, with widespread reco...

Neuroimmune

3,600 vol/mo
535%
(5y)
254%
(1y)
86%
(3mo)

Neuroimmune refers to the interdisciplinary study of interactions between the nervous system and the immune system, including how immune ...

533%
(5y)
153%
(1y)
33%
(3mo)

Liposomal Supplements refer to dietary supplements that use liposome encapsulation to deliver vitamins and other nutrients more bioactive...

531%
(5y)
73%
(1y)
28%
(3mo)

Perimenopause supplements are products marketed to support women transitioning into menopause, aiming to alleviate symptoms such as hot f...

529%
(5y)
204%
(1y)
48%
(3mo)

Recovery Sleeves refer to compression and/or cooling/heating sleeves and boots designed to accelerate post exercise or post injury recove...

African Net Sponge

74,000 vol/mo
526%
(5y)
74%
(1y)
9%
(3mo)

African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...

Perelel

22,200 vol/mo
523%
(5y)
70%
(1y)
21%
(3mo)

Perelel is a modern prenatal vitamin brand gaining attention in the pregnancy wellness space for its targeted formulations and emphasis o...

Aidoc

3,600 vol/mo
517%
(5y)
227%
(1y)
31%
(3mo)

Aidoc is a, established AI radiology solution provider that analyzes medical imaging to assist in triage and workflow optimization within...

Microneedles

201,000 vol/mo
505%
(5y)
215%
(1y)
37%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

501%
(5y)
344%
(1y)
59%
(3mo)

Height supplements are products marketed to help individuals increase height, mainly targeting adolescents and young adults. The market e...

Armra Colostrum

74,000 vol/mo
500%
(5y)
-39%
(1y)
7%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Hiya Health

4,400 vol/mo
500%
(5y)
15%
(1y)
26%
(3mo)

Hiya Health is a consumer brand known for its pediatric vitamins and dietary supplements, focusing on sugar free and kid friendly formula...

Everyday Dose

90,500 vol/mo
499%
(5y)
45%
(1y)
-2%
(3mo)

Everyday Dose is a functional beverage brand centered on mushroom enhanced coffee blends, gaining traction in mainstream retail (e.g., Ta...

Nasal Stick

6,600 vol/mo
497%
(5y)
30%
(1y)
3%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

NAD Supplement

135,000 vol/mo
493%
(5y)
1%
(1y)
-2%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Japanese Head Spa

27,100 vol/mo
480%
(5y)
16%
(1y)
6%
(3mo)

Japanese Head Spa is a specialized wellness service focused on scalp care, hair stimulation, and relaxation, rooted in Japanese spa cultu...

Walking Pad

246,000 vol/mo
478%
(5y)
26%
(1y)
35%
(3mo)

Walking pad refers to compact, portable treadmills designed for indoor use, including under desk variants, enabling walking workouts in s...

Pilates Bag

1,300 vol/mo
467%
(5y)
52%
(1y)
35%
(3mo)

Pilates Bag is a product category consisting of bags designed for carrying Pilates gear, mats, or daily workout items; it encompasses bra...

BPC-157

301,000 vol/mo
462%
(5y)
246%
(1y)
70%
(3mo)

BPC 157 is a synthetic pentadecapeptide that has circulated in wellness and clinical upgrade communities for tissue repair and anti infla...

Creatine Collagen

1,000 vol/mo
461%
(5y)
147%
(1y)
69%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

THCA

90,500 vol/mo
454%
(5y)
9%
(1y)
-3%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

446%
(5y)
127%
(1y)
22%
(3mo)

Red light therapy devices use low level wavelengths of red or near infrared light to promote cellular activity and purported skin, muscle...

Coospo

1,000 vol/mo
442%
(5y)
110%
(1y)
8%
(3mo)

Coospo is a brand known for affordable cycling and fitness sensors and accessories, gaining attention as a budget friendly alternative in...

Animal Creatine

1,300 vol/mo
441%
(5y)
120%
(1y)
83%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

Screen Fatigue

320 vol/mo
438%
(5y)
513%
(1y)
76%
(3mo)

Screen Fatigue refers to the weariness, eye strain, and cognitive load resulting from prolonged screen use, often driven by remote work, ...

Pure Option

14,800 vol/mo
435%
(5y)
192%
(1y)
12%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

Uwill

6,600 vol/mo
426%
(5y)
-3%
(1y)
-16%
(3mo)

Uwill is a mental health and wellness platform that provides on demand teletherapy services for college students and educational institut...

NatureBell

1,300 vol/mo
417%
(5y)
26%
(1y)
16%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Methylene Blue

450,000 vol/mo
415%
(5y)
113%
(1y)
0%
(3mo)

Methylene Blue is a long established chemical dye that has recently drawn renewed attention for potential medical and cognitive applicati...

Grow Therapy

135,000 vol/mo
407%
(5y)
49%
(1y)
12%
(3mo)

Grow Therapy is an online mental health platform that connects clients with licensed therapists, emphasizing accessible, affordable telet...

Lift Patches

70 vol/mo
407%
(5y)
391%
(1y)
23%
(3mo)

Lift patches are skin adhering patches designed to instantly lift, contour, and tighten facial features or specific areas (eyes, jawline,...

Urolithin A

27,100 vol/mo
406%
(5y)
85%
(1y)
32%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

405%
(5y)
116%
(1y)
30%
(3mo)

Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...

400%
(5y)
144%
(1y)
24%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

396%
(5y)
152%
(1y)
37%
(3mo)

L theanine supplement is a and established product category used for anxiety reduction, sleep support, and cognitive calm, often marketed...

Smart Home Gym

9,900 vol/mo
393%
(5y)
217%
(1y)
70%
(3mo)

Smart Home Gym is the growing trend of interconnected, AI assisted fitness equipment and software that enables guided workouts, real time...