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We surface rapidly growing trends in health before they take off.

89%
(5y)
74%
(1y)
22%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

At Home STI Test

60,500 vol/mo
89%
(5y)
11%
(1y)
4%
(3mo)

At Home STI Test is a trend where individuals order test kits online and collect samples at home for sexually transmitted infections, ena...

Dopamine Fast

1,900 vol/mo
88%
(5y)
109%
(1y)
39%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

Creatine

673,000 vol/mo
88%
(5y)
60%
(1y)
45%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

88%
(5y)
104%
(1y)
53%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

MaryRuth Organics

22,200 vol/mo
88%
(5y)
56%
(1y)
240%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

88%
(5y)
61%
(1y)
4%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

House Of Wise

320 vol/mo
88%
(5y)
145%
(1y)
5%
(3mo)

Collagen Supplement

135,000 vol/mo
88%
(5y)
115%
(1y)
69%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Spring Health

49,500 vol/mo
88%
(5y)
126%
(1y)
62%
(3mo)

Spring Health is a mental health services platform offering assessments, therapy, and employer focused mental health programs, driving en...

88%
(5y)
104%
(1y)
109%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

Sleep Hygiene

450,000 vol/mo
87%
(5y)
134%
(1y)
73%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

Gut Health Test

4,400 vol/mo
87%
(5y)
33%
(1y)
35%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Vibration Machine

3,600 vol/mo
87%
(5y)
125%
(1y)
118%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

First Day Vitamins

22,200 vol/mo
87%
(5y)
18%
(1y)
-18%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

ME/CFS

60,500 vol/mo
87%
(5y)
100%
(1y)
21%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

Maca Supplement

5,400 vol/mo
86%
(5y)
66%
(1y)
96%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

5Strands

1,900 vol/mo
86%
(5y)
-31%
(1y)
22%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Autistic Burnout

14,800 vol/mo
86%
(5y)
20%
(1y)
39%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Vitex Supplement

6,600 vol/mo
86%
(5y)
11%
(1y)
47%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Sunlighten

5,400 vol/mo
86%
(5y)
19%
(1y)
-27%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...