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We surface rapidly growing trends in health before they take off.

Zinc Supplement

90,500 vol/mo
54%
(5y)
84%
(1y)
27%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

Nootropic

74,000 vol/mo
54%
(5y)
82%
(1y)
103%
(3mo)
54%
(5y)
60%
(1y)
176%
(3mo)

Joint supplements for dogs represent a well established segment in pet health, driven by owner concern for mobility and aging pets, suppo...

54%
(5y)
48%
(1y)
49%
(3mo)

Resveratrol supplements have persisted as a popular antioxidant supplement, marketed for potential anti aging, cardiovascular, and metabo...

Reusable Floss

2,900 vol/mo
54%
(5y)
67%
(1y)
54%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

53%
(5y)
36%
(1y)
34%
(3mo)

Athletes Mental Health is a, established domain focusing on psychological wellbeing in sports, addressing stress, burnout, performance pr...

Renpho

12,100 vol/mo
53%
(5y)
48%
(1y)
35%
(3mo)

Renpho is a consumer electronics brand known for affordable smart scales, massage devices, and wellness gadgets; the topic centers on at�...

52%
(5y)
55%
(1y)
47%
(3mo)

Gastrointestinal Cancer is a and established field encompassing cancers of the digestive system, including cancers of the esophagus, stom...

Virbac

5,400 vol/mo
52%
(5y)
66%
(1y)
103%
(3mo)

Virbac is a, established player in the veterinary pharmaceutical industry, known for developing and distributing medicines, vaccines, and...

Activity Tracker

3,600 vol/mo
52%
(5y)
212%
(1y)
452%
(3mo)

Activity Tracker refers to devices and apps that monitor physical activity and related health metrics, enabling users to track steps, wor...

Ginger Supplement

12,100 vol/mo
52%
(5y)
61%
(1y)
88%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Comfier

4,400 vol/mo
51%
(5y)
50%
(1y)
33%
(3mo)

Comfier is a brand of at home massage and heat therapy devices designed to relieve muscle tension, pain, and stress, typically used for b...

51%
(5y)
87%
(1y)
203%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Strive Health

4,400 vol/mo
51%
(5y)
30%
(1y)
31%
(3mo)

Mosquito Patches

2,900 vol/mo
51%
(5y)
26%
(1y)
2825%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

Exercise Step

8,100 vol/mo
51%
(5y)
60%
(1y)
58%
(3mo)

Exercise Step refers to step based aerobics and the use of aerobic step platforms as a cardio training modality, a longstanding fitness c...

Neurodiversity

33,100 vol/mo
50%
(5y)
9%
(1y)
29%
(3mo)

Neurodiversity is a and established concept describing the natural variation in human brain function and cognitive processing, including ...

Adaptogen

49,500 vol/mo
50%
(5y)
31%
(1y)
79%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

Lifeblood

3,600 vol/mo
50%
(5y)
67%
(1y)
-23%
(3mo)

Lifeblood is a concept and term used across biology, business, culture, and nonprofit sectors to denote the essential life sustaining ele...

Oil Pulling

40,500 vol/mo
50%
(5y)
-21%
(1y)
12%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Forward Health

18,100 vol/mo
50%
(5y)
95%
(1y)
25%
(3mo)

Forward Health is a healthcare company known for blended tech enabled primary care services and health data platforms designed to streaml...

Aging in Place

6,600 vol/mo
49%
(5y)
67%
(1y)
37%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

B12 Gummies

4,400 vol/mo
49%
(5y)
53%
(1y)
165%
(3mo)

B12 Gummies are a popular form of vitamin B12 supplements, marketed for easy ingestion and appealing flavors. They are widely available f...

49%
(5y)
23%
(1y)
12%
(3mo)

Internalized Homophobia refers to the internalization of society's anti LGBTQ+ attitudes by LGBTQ+ individuals, often resulting in self s...

Toenail Clippers

22,200 vol/mo
49%
(5y)
167%
(1y)
2%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

CBN Gummies

9,900 vol/mo
49%
(5y)
8%
(1y)
29%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Fitness Tracker

49,500 vol/mo
49%
(5y)
165%
(1y)
362%
(3mo)

MY Appointment

1,000 vol/mo
49%
(5y)
57%
(1y)
20%
(3mo)

Calming Care

880 vol/mo
49%
(5y)
65%
(1y)
98%
(3mo)

Calisthenics

246,000 vol/mo
49%
(5y)
42%
(1y)
6%
(3mo)