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We surface rapidly growing trends in health before they take off.

Seed Probiotics

90,500 vol/mo
43%
(5y)
6%
(1y)
20%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Bee Pollen

40,500 vol/mo
43%
(5y)
-26%
(1y)
40%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

Neuro

368,000 vol/mo
43%
(5y)
20%
(1y)
16%
(3mo)

Neuro refers to topics and entities centered on neuroscience, neurotechnology, and brain related consumer products and startups spanning ...

Nutrafol

450,000 vol/mo
43%
(5y)
-2%
(1y)
-2%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

Anti-inflammatory

49,500 vol/mo
43%
(5y)
99%
(1y)
45%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Menstrual Disc

33,100 vol/mo
43%
(5y)
-15%
(1y)
48%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Host Defense

4,400 vol/mo
43%
(5y)
52%
(1y)
82%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

43%
(5y)
74%
(1y)
25%
(3mo)

Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...

43%
(5y)
21%
(1y)
11%
(3mo)

Bacillus coagulans is a probiotic bacterium widely used in dietary supplements and functional foods, with ongoing interest driven by its ...

Carnitine

49,500 vol/mo
42%
(5y)
24%
(1y)
27%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

42%
(5y)
66%
(1y)
-18%
(3mo)

Eikon Therapeutics is a biotechnology company that focuses on live cell imaging and programmable cellular assays to accelerate drug disco...

Intrusive Thought

2,400 vol/mo
42%
(5y)
26%
(1y)
14%
(3mo)

Intrusive thought is a recognized mental health phenomenon characterized by unwanted, involuntary thoughts that can be distressing and re...

LGBTQ Therapy

2,400 vol/mo
42%
(5y)
80%
(1y)
47%
(3mo)

LGBTQ Therapy is a, established field focusing on mental health care affirming to LGBTQ individuals, addressing unique stressors such as ...

Metal Detox

5,400 vol/mo
41%
(5y)
-8%
(1y)
50%
(3mo)

Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...

Waking Up App

2,900 vol/mo
41%
(5y)
91%
(1y)
17%
(3mo)

Waking Up App is a widely used mindfulness and meditation app created by Sam Harris. It combines guided meditations, philosophy talks, an...

Optum

368,000 vol/mo
41%
(5y)
4%
(1y)
0%
(3mo)

Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...

Toothpaste

110,000 vol/mo
41%
(5y)
24%
(1y)
52%
(3mo)
41%
(5y)
66%
(1y)
54%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Embody

14,800 vol/mo
41%
(5y)
36%
(1y)
74%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Pink Noise

40,500 vol/mo
41%
(5y)
94%
(1y)
195%
(3mo)

Pink noise is a sound spectrum with equal energy per octave, used in audio engineering, sleep research, and wellness; it has gained atten...

41%
(5y)
14%
(1y)
24%
(3mo)

Thyroid Antibodies Test is a medical testing trend focusing on detecting autoimmune activity against thyroid tissues, notably antibodies ...

Shatavari

14,800 vol/mo
40%
(5y)
23%
(1y)
34%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

PCOS

673,000 vol/mo
40%
(5y)
9%
(1y)
21%
(3mo)

Cypress Oil

3,600 vol/mo
40%
(5y)
102%
(1y)
116%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Medical Tape

22,200 vol/mo
40%
(5y)
44%
(1y)
42%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Period Pants

33,100 vol/mo
40%
(5y)
67%
(1y)
30%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Period Poverty

1,900 vol/mo
40%
(5y)
29%
(1y)
38%
(3mo)

Surgical Drain

2,400 vol/mo
40%
(5y)
29%
(1y)
52%
(3mo)

Surgical drain devices are medical tools used post operatively to remove fluids and air from surgical sites, reduce infection risk, and p...

40%
(5y)
42%
(1y)
144%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Inpatient Care

1,600 vol/mo
39%
(5y)
26%
(1y)
20%
(3mo)

Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...