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We surface rapidly growing trends in health before they take off.

242%
(5y)
55%
(1y)
153%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

Charlie Health

49,500 vol/mo
241%
(5y)
122%
(1y)
2%
(3mo)

Transparent Labs

90,500 vol/mo
241%
(5y)
80%
(1y)
38%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

Peptide

3,600 vol/mo
238%
(5y)
221%
(1y)
64%
(3mo)

Peptide technology represents a sustained area of interest in biotechnology and pharmaceuticals, encompassing synthetic peptides, peptide...

Ceribell

8,100 vol/mo
236%
(5y)
19%
(1y)
39%
(3mo)

Ceribell is a medical technology company that develops rapid, bedside EEG systems to quickly diagnose seizures and monitor brain activity...

Zone 2 Cardio

33,100 vol/mo
233%
(5y)
51%
(1y)
54%
(3mo)

Zone 2 Cardio is an established aerobic training concept focusing on maintaining effort at a level where conversation is possible, typica...

Nasal Strip

22,200 vol/mo
233%
(5y)
48%
(1y)
44%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

233%
(5y)
31%
(1y)
94%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

Lenire

2,900 vol/mo
232%
(5y)
5%
(1y)
10%
(3mo)

Lenire is a non invasive tinnitus relief device developed by Neuromod Devices that uses bimodal neuromodulation to reduce tinnitus sympto...

Magnesium Glycinate

823,000 vol/mo
231%
(5y)
75%
(1y)
53%
(3mo)

Magnesium glycinate is a chelated form of magnesium marketed for high bioavailability and gentleness on the digestive system, driving ong...

ARFID

246,000 vol/mo
229%
(5y)
6%
(1y)
0%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

229%
(5y)
-9%
(1y)
39%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

Elmex

880 vol/mo
228%
(5y)
82%
(1y)
69%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

WellBe

40,500 vol/mo
226%
(5y)
18%
(1y)
19%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Clear Whey

1,300 vol/mo
225%
(5y)
48%
(1y)
96%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

224%
(5y)
590%
(1y)
23%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

Acne-Prone

1,300 vol/mo
222%
(5y)
381%
(1y)
353%
(3mo)

Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...

Heated Eye Mask

8,100 vol/mo
222%
(5y)
87%
(1y)
37%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

Copenhagen Plank

27,100 vol/mo
221%
(5y)
119%
(1y)
28%
(3mo)

Copenhagen Plank is a recognized fitness exercise variation focused on core stability and hip adductor strength, widely discussed in athl...

Optase

8,100 vol/mo
219%
(5y)
45%
(1y)
3%
(3mo)

Optase is a brand focused on preservative free dry eye relief products, including glycerin based drops and MGD/Intense formulations, with...

Compression Boots

14,800 vol/mo
217%
(5y)
123%
(1y)
38%
(3mo)

Compression boots are pneumatic compression devices worn on the legs to enhance recovery, reduce muscle soreness, and aid circulation, in...

217%
(5y)
61%
(1y)
21%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

217%
(5y)
251%
(1y)
403%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

Moringa Capsules

1,600 vol/mo
216%
(5y)
8%
(1y)
14%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

215%
(5y)
196%
(1y)
186%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

Joyous Ketamine

4,400 vol/mo
215%
(5y)
-3%
(1y)
-1%
(3mo)

Joyous Ketamine is a telehealth based low dose ketamine therapy provider offering at home dosing plans and ongoing support for mental hea...

213%
(5y)
108%
(1y)
68%
(3mo)

Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...

213%
(5y)
132%
(1y)
111%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

211%
(5y)
248%
(1y)
55%
(3mo)

Height Supplements refer to a market of products marketed to promote height growth, typically targeting adolescents and young adults, inc...

Iron Bisglycinate

12,100 vol/mo
210%
(5y)
126%
(1y)
56%
(3mo)

Iron bisglycinate is a chelated iron supplement form recognized for high bioavailability and gentler gastrointestinal tolerance compared ...

Ibogaine

110,000 vol/mo
210%
(5y)
85%
(1y)
110%
(3mo)

Ibogaine is a psychoactive alkaloid sourced from the iboga plant, studied for potential anti addictive properties and used in some treatm...

Semaglutide

450,000 vol/mo
209%
(5y)
-16%
(1y)
21%
(3mo)

Semaglutide is a GLP 1 receptor agonist used for type 2 diabetes and obesity treatment. It has gained significant public attention due to...

Inbox Health

1,900 vol/mo
208%
(5y)
309%
(1y)
61%
(3mo)

Inbox Health refers to digital inbox and messaging solutions tailored for healthcare providers to manage patient communications, billing ...

Recovery Tape

110 vol/mo
208%
(5y)
103%
(1y)
50%
(3mo)

Recovery Tape refers to the renewed focus and activity around data tape as a reliable medium for backup, archival, and recovery, driven b...

Saffron Supplement

49,500 vol/mo
207%
(5y)
212%
(1y)
3%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

Bare App

50 vol/mo
205%
(5y)
662%
(1y)
47%
(3mo)

Bare App refers to several real applications and brands that adopt a 'bare' or minimalistic branding or feature set, spanning dating (bar...

Nutricost

33,100 vol/mo
205%
(5y)
102%
(1y)
35%
(3mo)

Nutricost is a consumer healthcare brand known for dietary supplements such as vitamins, minerals, amino acids, and protein powders sold ...

Breathing Trainer

1,900 vol/mo
204%
(5y)
34%
(1y)
83%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

Beet Gummies

6,600 vol/mo
204%
(5y)
50%
(1y)
68%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...

Inositol Supplement

27,100 vol/mo
204%
(5y)
96%
(1y)
44%
(3mo)

Inositol supplements, especially myo inositol and combinations with D chiro inositol, are trending as natural therapies for conditions li...

199%
(5y)
12%
(1y)
11%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

198%
(5y)
98%
(1y)
166%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Period Aisle

880 vol/mo
197%
(5y)
65%
(1y)
45%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Boxing Machine

5,400 vol/mo
195%
(5y)
-18%
(1y)
-45%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

194%
(5y)
65%
(1y)
59%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

Sleep Tape

4,400 vol/mo
194%
(5y)
-1%
(1y)
47%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Light Therapy

18,100 vol/mo
193%
(5y)
79%
(1y)
12%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

Zero App

1,000 vol/mo
192%
(5y)
310%
(1y)
45%
(3mo)

Zero App is a intermittent fasting application designed to help users track fasting periods, plan meals, and optimize health through time...

Loop Earplugs

135,000 vol/mo
191%
(5y)
10%
(1y)
-7%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

Hydrating Powder

6,600 vol/mo
189%
(5y)
483%
(1y)
1276%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Migraine Mask

2,900 vol/mo
189%
(5y)
44%
(1y)
-5%
(3mo)

Migraine masks are gaining attention as a non pharmacological relief option combining cooling/heating therapy with wearable comfort.

188%
(5y)
121%
(1y)
160%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

188%
(5y)
67%
(1y)
46%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

187%
(5y)
338%
(1y)
247%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

Organoid

8,100 vol/mo
187%
(5y)
122%
(1y)
79%
(3mo)

Organoid technology refers to miniaturized and simplified versions of organs grown in vitro from stem cells or organ progenitors. These 3...

Rest Sheets

3,600 vol/mo
186%
(5y)
61%
(1y)
8%
(3mo)

Rest Sheets refer to specialized bedding sheets and sleep surfaces marketed to improve sleep quality, temperature regulation, and comfort...

186%
(5y)
39%
(1y)
7%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

AHCC Supplement

12,100 vol/mo
186%
(5y)
28%
(1y)
-3%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

Shilajit

246,000 vol/mo
185%
(5y)
-17%
(1y)
19%
(3mo)

Shilajit is a mineral rich resin used in traditional Ayurvedic medicine that has transitioned into contemporary wellness markets as a die...

Sensory Ring

720 vol/mo
185%
(5y)
201%
(1y)
117%
(3mo)

Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...

Sleep Coach

1,300 vol/mo
181%
(5y)
219%
(1y)
167%
(3mo)

A Sleep Coach is a professional who helps individuals or families establish healthier sleep routines, particularly for infants, children,...

Migraine Cap

9,900 vol/mo
180%
(5y)
71%
(1y)
24%
(3mo)

Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...

AccuCold

590 vol/mo
180%
(5y)
136%
(1y)
253%
(3mo)

Accucold is a medical and life science refrigeration brand division under Felix Storch, Inc. that focuses on vaccine storage, clinical re...

Quantum Health

27,100 vol/mo
180%
(5y)
196%
(1y)
73%
(3mo)

Quantum Health refers to the practice of applying advanced care navigation and data driven health management to improve patient experienc...

AG1

201,000 vol/mo
179%
(5y)
-14%
(1y)
36%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Capital Rx

14,800 vol/mo
179%
(5y)
88%
(1y)
52%
(3mo)

Capital Rx is a, modern pharmacy benefits manager (PBM) and healthcare technology company aiming to transform drug benefit management thr...

Sea Moss Gummies

18,100 vol/mo
178%
(5y)
57%
(1y)
81%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

177%
(5y)
-28%
(1y)
211%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Creatine Supplement

165,000 vol/mo
177%
(5y)
142%
(1y)
40%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

176%
(5y)
154%
(1y)
43%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

Helpt

590 vol/mo
176%
(5y)
26%
(1y)
19%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

Gummy Supplement

1,000 vol/mo
175%
(5y)
155%
(1y)
171%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

Cymbiotika

60,500 vol/mo
174%
(5y)
27%
(1y)
16%
(3mo)

Cymbiotika is a wellness supplement brand driving interest in liposomal vitamins, high quality nutraceuticals, and gut friendly formulati...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

BetterSleep

14,800 vol/mo
173%
(5y)
4%
(1y)
-3%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Nooro

3,600 vol/mo
172%
(5y)
-76%
(1y)
-42%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

171%
(5y)
47%
(1y)
70%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Talkiatry

49,500 vol/mo
171%
(5y)
66%
(1y)
11%
(3mo)

Talkiatry is a mental health focused telepsychiatry provider delivering online psychiatric care and medication management with a modern, ...

Sleep Earbuds

14,800 vol/mo
171%
(5y)
181%
(1y)
162%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Natural Cycles

33,100 vol/mo
171%
(5y)
32%
(1y)
3%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

Perimenopause

301,000 vol/mo
165%
(5y)
48%
(1y)
16%
(3mo)

Perimenopause is a and established phase preceding menopause, characterized by hormonal fluctuations that cause symptoms such as hot flas...

Smart Ring

246,000 vol/mo
165%
(5y)
101%
(1y)
43%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Health Boxes

260 vol/mo
163%
(5y)
203%
(1y)
64%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Hiyo

22,200 vol/mo
163%
(5y)
28%
(1y)
96%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

Masseters

40,500 vol/mo
162%
(5y)
11%
(1y)
7%
(3mo)

Masseters refer to the jaw muscles responsible for chewing; the topic has gained attention in health, aesthetics, and dental wellness dis...

Maropitant

12,100 vol/mo
161%
(5y)
40%
(1y)
14%
(3mo)

Maropitant is a veterinary antiemetic drug (NK 1 receptor antagonist) used to prevent vomiting in dogs and cats. It is marketed under bra...

Eight Sleep

201,000 vol/mo
161%
(5y)
-13%
(1y)
2%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

159%
(5y)
108%
(1y)
105%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Green Noise

49,500 vol/mo
159%
(5y)
11%
(1y)
6%
(3mo)

Green Noise is a recognized color noise concept in audio and wellness applications, describing a specific spectrum of ambient sound used ...