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We surface rapidly growing trends in health before they take off.

Lactoferrin

22,200 vol/mo
36%
(5y)
68%
(1y)
24%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Thesis

165,000 vol/mo
36%
(5y)
63%
(1y)
-1%
(3mo)

Evernow

3,600 vol/mo
36%
(5y)
323%
(1y)
69%
(3mo)

Evernow is a digital health platform focused on menopause care, providing telemedicine consultations and prescription management for horm...

Water Chiller

5,400 vol/mo
35%
(5y)
22%
(1y)
91%
(3mo)

Water chiller equipment is experiencing renewed attention due to growing demand for energy efficient, scalable cooling solutions in data ...

Garlic Supplements

14,800 vol/mo
35%
(5y)
71%
(1y)
40%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

35%
(5y)
72%
(1y)
36%
(3mo)

Chronic Kidney Disease (CKD) is a widespread condition characterized by gradual loss of kidney function, driving demand for dialysis serv...

Omnipod

60,500 vol/mo
35%
(5y)
13%
(1y)
19%
(3mo)

Omnipod is a, established insulin pump system developed by Insulet Corporation, known for its tubeless, wearable insulin delivery and exp...

Ashwagandha Powder

14,800 vol/mo
35%
(5y)
17%
(1y)
124%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Bodily

8,100 vol/mo
35%
(5y)
17%
(1y)
19%
(3mo)

Vaseline

135,000 vol/mo
35%
(5y)
19%
(1y)
-8%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

35%
(5y)
105%
(1y)
184%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Pill Organizer

4,400 vol/mo
35%
(5y)
41%
(1y)
53%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

35%
(5y)
25%
(1y)
15%
(3mo)

Carbon Monoxide Detectors are widely used life safety devices designed to detect dangerous CO levels in homes and buildings, with trends ...

Garlic Supplement

14,800 vol/mo
34%
(5y)
98%
(1y)
54%
(3mo)

Garlic Supplement is a well established dietary supplement category focusing on aged garlic extract and standard garlic powder products u...

Medical Oncology

5,400 vol/mo
34%
(5y)
32%
(1y)
13%
(3mo)

Medical Oncology is the branch of oncology focused on the treatment of cancer using systemic therapies such as chemotherapy, immunotherap...

Lark Health

1,300 vol/mo
34%
(5y)
269%
(1y)
85%
(3mo)

Lark Health is a digital health company that provides AI powered coaching and preventive care programs delivered via mobile apps and mess...

Nicotine Gum

49,500 vol/mo
34%
(5y)
22%
(1y)
25%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Menopause

201,000 vol/mo
34%
(5y)
16%
(1y)
21%
(3mo)

Menopause is a and growing focus in health and wellness, driven by increasing awareness, aging populations, and a shift toward women mana...

Starkey

12,100 vol/mo
34%
(5y)
-36%
(1y)
0%
(3mo)

Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...

33%
(5y)
57%
(1y)
62%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Autism

450,000 vol/mo
33%
(5y)
12%
(1y)
19%
(3mo)
33%
(5y)
150%
(1y)
77%
(3mo)

DHA Prenatal Vitamin is a recognized category of prenatal supplements enriched with docosahexaenoic acid (DHA) aimed at supporting fetal ...

Allergen

22,200 vol/mo
33%
(5y)
28%
(1y)
41%
(3mo)

Allergen refers to any substance capable of triggering an allergic reaction. The topic encompasses allergen biology, diagnosis, immunothe...

33%
(5y)
24%
(1y)
40%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

Descaling

3,600 vol/mo
33%
(5y)
21%
(1y)
0%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Hirt

2,900 vol/mo
33%
(5y)
7%
(1y)
3%
(3mo)

Hirt is a surname linked cluster of businesses and historical references (notably Hirt's Gardens, Hirt & Ellco, and R. Hirt Jr. Co.), ind...

Pyridoxine

49,500 vol/mo
33%
(5y)
29%
(1y)
18%
(3mo)

Pyridoxine is the scientific name for vitamin B6, a essential nutrient used in supplements and fortified foods. While not inherently a tr...

Ice Barrel

4,400 vol/mo
33%
(5y)
72%
(1y)
118%
(3mo)

Ice Barrel is a product a compact, barrel shaped cold plunge tub used for cold immersion therapy and wellness routines. It gained attenti...

AED

90,500 vol/mo
33%
(5y)
27%
(1y)
-10%
(3mo)

AEDs (Automated External Defibrillators) are widely deployed devices and programs that enable laypersons to deliver life saving defibrill...

Calisthenics Park

14,800 vol/mo
33%
(5y)
51%
(1y)
33%
(3mo)

Calisthenics Park refers to outdoor fitness areas equipped with bodyweight exercise stations (pull up bars, parallel bars, dip bars, ring...