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We surface rapidly growing trends in health before they take off.

AG1

201,000 vol/mo
138%
(5y)
-10%
(1y)
5%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Rhodiola Rosea

49,500 vol/mo
137%
(5y)
117%
(1y)
166%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Biomedicines

2,400 vol/mo
137%
(5y)
104%
(1y)
89%
(3mo)

Biomedicines refers to a modern biopharmaceutical paradigm focusing on rapid, data driven discovery and development of biologic medicines...

Fastest Labs

8,100 vol/mo
137%
(5y)
38%
(1y)
13%
(3mo)

AccuCold

590 vol/mo
136%
(5y)
234%
(1y)
158%
(3mo)

Accucold is a medical and life science refrigeration brand division under Felix Storch, Inc. that focuses on vaccine storage, clinical re...

Seed Health

3,600 vol/mo
136%
(5y)
189%
(1y)
64%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Beet Supplement

33,100 vol/mo
135%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Cat Fish Oil

5,400 vol/mo
135%
(5y)
155%
(1y)
281%
(3mo)

Nattokinase

90,500 vol/mo
135%
(5y)
104%
(1y)
133%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Healthy Horizons

2,400 vol/mo
135%
(5y)
23%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

Recomp

4,400 vol/mo
134%
(5y)
57%
(1y)
35%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

Included Health

27,100 vol/mo
134%
(5y)
88%
(1y)
6%
(3mo)

Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and ...

ADHD Timer

1,000 vol/mo
133%
(5y)
114%
(1y)
46%
(3mo)

ADHD Timer refers to a broad set of timer based tools and visual countdowns designed to aid attention management and time externalization...

Weighted Eye Mask

12,100 vol/mo
133%
(5y)
108%
(1y)
-19%
(3mo)

A weighted eye mask is a sleep aid that combines a gentle pressure stimulus with a softly weighted fabric to promote relaxation, reduce a...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
6%
(1y)
39%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

Concert Health

2,400 vol/mo
133%
(5y)
322%
(1y)
4%
(3mo)

Concert Health is a company focused on delivering integrated behavioral health services through a combination of clinical care and digita...

Abdominal X-Ray

5,400 vol/mo
133%
(5y)
80%
(1y)
67%
(3mo)

Abdominal X Ray is a radiographic imaging modality used to visualize the abdomen, primarily to assess bowel gas patterns, perforation, ob...

133%
(5y)
38%
(1y)
24%
(3mo)

Myofunctional Therapy is a clinical practice focused on orofacial myology, training the tongue, lips, and facial muscles to improve breat...

Masseters

40,500 vol/mo
133%
(5y)
10%
(1y)
-20%
(3mo)

Masseters refer to the jaw muscles responsible for chewing; the topic has gained attention in health, aesthetics, and dental wellness dis...

132%
(5y)
194%
(1y)
500%
(3mo)

Multivitamin Gummies are a popular form of dietary supplements designed for convenient, tasty daily vitamin intake.

SGLT2 Inhibitor

40,500 vol/mo
132%
(5y)
162%
(1y)
19%
(3mo)

SGLT2 inhibitors are a class of prescription medications originally developed for type 2 diabetes that have gained attention for broader ...

132%
(5y)
125%
(1y)
96%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Airdoctor

8,100 vol/mo
131%
(5y)
67%
(1y)
143%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

Focus Supplement

4,400 vol/mo
131%
(5y)
185%
(1y)
152%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

Drug Discovery

1,300 vol/mo
131%
(5y)
185%
(1y)
24%
(3mo)

DPDR

22,200 vol/mo
130%
(5y)
-11%
(1y)
18%
(3mo)

DPDR refers to depersonalization derealization disorder, a dissociative condition characterized by persistent or recurrent experiences of...

Deodorant Bar

720 vol/mo
130%
(5y)
187%
(1y)
470%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

SmartyPants

22,200 vol/mo
130%
(5y)
139%
(1y)
440%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Berberine

368,000 vol/mo
128%
(5y)
50%
(1y)
78%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

Rocket Doctor

720 vol/mo
127%
(5y)
261%
(1y)
85%
(3mo)

Rocket Doctor is a digital health platform and telemedicine marketplace that enables independent physicians to launch and run virtual cli...

Now Foods

14,800 vol/mo
126%
(5y)
198%
(1y)
226%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

Decision Fatigue

6,600 vol/mo
126%
(5y)
193%
(1y)
72%
(3mo)

Beet Root

201,000 vol/mo
126%
(5y)
82%
(1y)
98%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

126%
(5y)
121%
(1y)
140%
(3mo)

YouLean

590 vol/mo
126%
(5y)
140%
(1y)
-52%
(3mo)

YouLean is real and refers to Youlean Loudness Meter, a widely used audio metering plugin and standalone tool for measuring loudness (LUF...

Mental Gym

140 vol/mo
125%
(5y)
186%
(1y)
2%
(3mo)

Mental Gym refers to the concept and market around training the mind much like physical fitness, including cognitive training apps, brain...

124%
(5y)
155%
(1y)
38%
(3mo)

Employee Mental Health refers to the increasing focus on the psychological well being of employees within workplaces, driven by remote wo...

Smart Hospital

390 vol/mo
123%
(5y)
338%
(1y)
17%
(3mo)

Smart Hospital refers to the integration of advanced digital technologies, IoT, AI, and data driven systems to optimize clinical workflow...

123%
(5y)
55%
(1y)
36%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Protein S

2,400 vol/mo
122%
(5y)
173%
(1y)
153%
(3mo)

PCOS Supplement

8,100 vol/mo
122%
(5y)
50%
(1y)
35%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

PSIF

1,300 vol/mo
122%
(5y)
8%
(1y)
34%
(3mo)

PSIF is a acronym with multiple established meanings, including Public Sector Improvement Framework and Public Service Innovation Fund, w...

Women's Probiotics

27,100 vol/mo
122%
(5y)
225%
(1y)
713%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

122%
(5y)
130%
(1y)
28%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

121%
(5y)
160%
(1y)
55%
(3mo)

Precision oncology is the clinical practice of tailoring cancer treatment to individual patient genetic profiles, leveraging genomic prof...

ADHD Watch

320 vol/mo
121%
(5y)
178%
(1y)
27%
(3mo)

ADHD Watch refers to a growing category of time management aids and wearable/companion products designed to assist people with ADHD in ma...

Oregano Oil

90,500 vol/mo
120%
(5y)
41%
(1y)
-4%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

Somatic Healing

5,400 vol/mo
120%
(5y)
27%
(1y)
13%
(3mo)

Somatic healing is a approach that emphasizes body based interventions to release trauma, regulate the nervous system, and foster integra...

Ice Blanket

6,600 vol/mo
120%
(5y)
82%
(1y)
42%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Synbiotic

4,400 vol/mo
120%
(5y)
109%
(1y)
117%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

Alignerco

5,400 vol/mo
119%
(5y)
52%
(1y)
48%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

Vetster

4,400 vol/mo
119%
(5y)
164%
(1y)
23%
(3mo)

Vetster is a online veterinary telemedicine platform that connects pet owners with licensed veterinarians for virtual consultations and v...

Eye Protector

3,600 vol/mo
118%
(5y)
253%
(1y)
437%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

118%
(5y)
169%
(1y)
201%
(3mo)
118%
(5y)
93%
(1y)
151%
(3mo)
118%
(5y)
-9%
(1y)
19%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

CoQ10 Supplement

74,000 vol/mo
118%
(5y)
84%
(1y)
9%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

Creatine Powder

33,100 vol/mo
118%
(5y)
137%
(1y)
160%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

118%
(5y)
-2%
(1y)
5%
(3mo)

Gender affirming care encompasses medical, mental health, and social support services for transgender and non binary individuals, includi...

Tomorrow Health

2,900 vol/mo
118%
(5y)
256%
(1y)
49%
(3mo)

Tomorrow Health is a company that operates a platform to simplify the procurement and delivery of durable medical equipment and related h...

Lara Health

260 vol/mo
117%
(5y)
152%
(1y)
30%
(3mo)

Lara Health is a healthcare technology company focused on remote patient monitoring and chronic care management, enabling practices to mo...

117%
(5y)
93%
(1y)
90%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Targeted Therapy

4,400 vol/mo
117%
(5y)
154%
(1y)
50%
(3mo)

Targeted therapy is a medical approach that uses treatments designed to specifically target molecular drivers of a disease, particularly ...

JaneApp

6,600 vol/mo
117%
(5y)
39%
(1y)
50%
(3mo)

JaneApp is a cloud based clinic practice management and EMR software designed for health and wellness practices, enabling scheduling, cha...

117%
(5y)
263%
(1y)
88%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

117%
(5y)
91%
(1y)
116%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

117%
(5y)
190%
(1y)
379%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Hume Deodorant

5,400 vol/mo
117%
(5y)
17%
(1y)
148%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Mounjaro

823,000 vol/mo
116%
(5y)
11%
(1y)
4%
(3mo)

Mounjaro is the brand name for tirzepatide, a dual GIP/GLP 1 receptor agonist developed by Eli Lilly. It gained significant attention for...

Magnesium Powder

12,100 vol/mo
116%
(5y)
79%
(1y)
161%
(3mo)

Sleep Divorce

2,400 vol/mo
115%
(5y)
95%
(1y)
41%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

Cytokinetics

8,100 vol/mo
115%
(5y)
46%
(1y)
-10%
(3mo)

Gut Supplement

1,000 vol/mo
114%
(5y)
78%
(1y)
92%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

Rucking

33,100 vol/mo
113%
(5y)
-1%
(1y)
17%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

113%
(5y)
131%
(1y)
322%
(3mo)

Portable sound machines are compact devices that generate ambient sounds (white noise, pink noise, brown noise, nature sounds) to aid sle...

L-Theanine

301,000 vol/mo
113%
(5y)
87%
(1y)
73%
(3mo)
112%
(5y)
84%
(1y)
63%
(3mo)

Chimeric Antigen Receptor (CAR) therapy refers to engineered T cell therapies that reprogram a patient’s immune cells to recognize and ...

Sleep Supplements

12,100 vol/mo
111%
(5y)
125%
(1y)
41%
(3mo)

Sleep supplements are dietary aids designed to improve sleep quality, onset, and duration, including melatonin, magnesium, L theanine, an...

Silexan

3,600 vol/mo
111%
(5y)
171%
(1y)
18%
(3mo)

Silexan is a standardized lavender oil extract used primarily as an herbal anxiolytic, supported by clinical studies and available as a p...

ADHD Supplement

3,600 vol/mo
110%
(5y)
73%
(1y)
18%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

110%
(5y)
80%
(1y)
124%
(3mo)

Digital stethoscope technology uses electronic sensors to capture heart and lung sounds, amplifying, recording, and transmitting audio fo...

Tazarotene

27,100 vol/mo
109%
(5y)
42%
(1y)
32%
(3mo)

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

Electrolyte Drops

1,600 vol/mo
109%
(5y)
89%
(1y)
211%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

109%
(5y)
177%
(1y)
114%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

Pelvic Trainer

720 vol/mo
109%
(5y)
164%
(1y)
103%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...

Blue Chew

301,000 vol/mo
108%
(5y)
-13%
(1y)
21%
(3mo)

Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...

Personal Blender

27,100 vol/mo
108%
(5y)
292%
(1y)
692%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Hinge Health

40,500 vol/mo
108%
(5y)
114%
(1y)
61%
(3mo)

Hinge Health is a leading digital health platform that delivers remote physical therapy and musculoskeletal care via app based programs, ...

107%
(5y)
106%
(1y)
37%
(3mo)

Psychological trauma encompasses the emotional, cognitive, and physiological impacts that follow exposure to a distressing or life threat...

Moringa Powder

60,500 vol/mo
107%
(5y)
-16%
(1y)
11%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

Pilates Machine

40,500 vol/mo
107%
(5y)
14%
(1y)
23%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Fiber powder

9,900 vol/mo
107%
(5y)
134%
(1y)
235%
(3mo)

Prenatal Supplement

12,100 vol/mo
106%
(5y)
128%
(1y)
110%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

106%
(5y)
73%
(1y)
68%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

Beetroot

201,000 vol/mo
106%
(5y)
135%
(1y)
20%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

Alma Therapy

12,100 vol/mo
106%
(5y)
16%
(1y)
26%
(3mo)

Alma Therapy is a branding/operating name associated with several online therapy platforms and therapy practices focused on connecting cl...

106%
(5y)
-14%
(1y)
182%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Liver Supplement

14,800 vol/mo
106%
(5y)
52%
(1y)
45%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Sleep Headphones

18,100 vol/mo
106%
(5y)
187%
(1y)
294%
(3mo)

Sleep headphones are wearable audio devices designed to play music or ambient sounds while ensuring comfort for sleeping. They have grown...

Spermidine

22,200 vol/mo
106%
(5y)
78%
(1y)
61%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Creatine Monohydrate

246,000 vol/mo
106%
(5y)
127%
(1y)
141%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Pelvic Care

70 vol/mo
105%
(5y)
107%
(1y)
88%
(3mo)

Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...

BetterSleep

14,800 vol/mo
105%
(5y)
22%
(1y)
-13%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Cold Plunge Tub

33,100 vol/mo
105%
(5y)
9%
(1y)
93%
(3mo)

Cold Plunge Tub is a wellness trend centered on immersing the body in cold water for short periods to boost recovery, mental clarity, and...

104%
(5y)
152%
(1y)
100%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Ozempic

823,000 vol/mo
104%
(5y)
-22%
(1y)
0%
(3mo)

Ozempic is a brand name semaglutide diabetes medication that has become a widely discussed topic due to its associations with weight loss...

Cocofloss

33,100 vol/mo
104%
(5y)
14%
(1y)
44%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

103%
(5y)
96%
(1y)
137%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

103%
(5y)
608%
(1y)
79%
(3mo)

Digital therapeutics is a recognized healthcare trend that uses software driven interventions to prevent, manage, or treat medical condit...

Ear Camera

6,600 vol/mo
103%
(5y)
143%
(1y)
258%
(3mo)

Ear Camera refers to compact camera or camera enabled devices used to view or inspect the ear canal, commonly integrated into otoscopes o...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
82%
(1y)
20%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

Heart and Soil

33,100 vol/mo
103%
(5y)
23%
(1y)
44%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

102%
(5y)
125%
(1y)
50%
(3mo)

Healthcare burnout refers to the high levels of exhaustion, cynicism, and reduced professional efficacy experienced by healthcare workers...

Brightside Health

18,100 vol/mo
102%
(5y)
23%
(1y)
14%
(3mo)

Brightside Health is a digital mental health platform offering online therapy and medication management, connecting patients with clinici...

Cotton Pads

22,200 vol/mo
102%
(5y)
106%
(1y)
247%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

Folate Supplement

165,000 vol/mo
102%
(5y)
52%
(1y)
22%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

102%
(5y)
14%
(1y)
49%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

102%
(5y)
60%
(1y)
115%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Hydration Vest

3,600 vol/mo
101%
(5y)
61%
(1y)
270%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

Full Body Scan

12,100 vol/mo
101%
(5y)
22%
(1y)
5%
(3mo)

Full body scan refers to imaging technologies that capture comprehensive images of a person’s body, used in medical diagnostics (CT/MRI...