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We surface rapidly growing trends in health before they take off.

105%
(5y)
70%
(1y)
61%
(3mo)

Clean Breathing refers to a rising emphasis on respiratory health, breathwork, and environments that promote easier, healthier breathing ...

Beet Root

165,000 vol/mo
104%
(5y)
54%
(1y)
54%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

CBG Gummies

2,900 vol/mo
104%
(5y)
11%
(1y)
10%
(3mo)

CBG Gummies are edible products containing cannabigerol (CBG), a non psychoactive cannabinoid gaining popularity as a hemp derived supple...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Mental Gym

140 vol/mo
103%
(5y)
175%
(1y)
63%
(3mo)

Mental Gym refers to the concept and market around training the mind much like physical fitness, including cognitive training apps, brain...

ADHD Watch

320 vol/mo
103%
(5y)
124%
(1y)
27%
(3mo)

ADHD Watch refers to a growing category of time management aids and wearable/companion products designed to assist people with ADHD in ma...

Smart Scale

22,200 vol/mo
103%
(5y)
111%
(1y)
103%
(3mo)

Smart scale refers to internet connected body composition scales that measure weight and metrics such as body fat, muscle mass, water, an...

Cocofloss

33,100 vol/mo
103%
(5y)
9%
(1y)
-3%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

Exscientia

1,000 vol/mo
103%
(5y)
9999%+
(1y)
92%
(3mo)

Exscientia is a, established company specializing in AI driven drug discovery and design, notable for pioneering automated medicinal chem...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
84%
(1y)
13%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

102%
(5y)
122%
(1y)
52%
(3mo)

Precision oncology is the clinical practice of tailoring cancer treatment to individual patient genetic profiles, leveraging genomic prof...

Seed Health

2,900 vol/mo
101%
(5y)
137%
(1y)
80%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Full Body Scan

12,100 vol/mo
101%
(5y)
20%
(1y)
6%
(3mo)

Full body scan refers to imaging technologies that capture comprehensive images of a person’s body, used in medical diagnostics (CT/MRI...

ADHD Coaching

9,900 vol/mo
101%
(5y)
73%
(1y)
40%
(3mo)

ADHD Coaching is a professional service focused on helping individuals with Attention Deficit/Hyperactivity Disorder develop strategies f...

100%
(5y)
136%
(1y)
88%
(3mo)

Electrolytes Tablets are a popular category of dissolvable electrolyte supplements designed to replenish minerals like sodium, potassium,...

Truvani

22,200 vol/mo
100%
(5y)
6%
(1y)
55%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Heart and Soil

33,100 vol/mo
100%
(5y)
17%
(1y)
20%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

100%
(5y)
102%
(1y)
6%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

Lara Health

320 vol/mo
99%
(5y)
105%
(1y)
47%
(3mo)

Lara Health is a healthcare technology company focused on remote patient monitoring and chronic care management, enabling practices to mo...

Spermidine

22,200 vol/mo
99%
(5y)
51%
(1y)
57%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Skin Microbiome

1,000 vol/mo
98%
(5y)
101%
(1y)
48%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

98%
(5y)
44%
(1y)
60%
(3mo)

Chimeric Antigen Receptor (CAR) therapy refers to engineered T cell therapies that reprogram a patient’s immune cells to recognize and ...

97%
(5y)
54%
(1y)
64%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

Ice Blanket

6,600 vol/mo
96%
(5y)
38%
(1y)
38%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Somatic Therapy

74,000 vol/mo
96%
(5y)
29%
(1y)
19%
(3mo)

Somatic Therapy is a therapeutic approach focusing on the body to process trauma and stress by integrating physiological and psychologica...

Airdoctor

8,100 vol/mo
96%
(5y)
21%
(1y)
3%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

96%
(5y)
24%
(1y)
40%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

Sleep Divorce

2,400 vol/mo
96%
(5y)
53%
(1y)
50%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

95%
(5y)
178%
(1y)
63%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

Horbaach

3,600 vol/mo
95%
(5y)
36%
(1y)
11%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

Targeted Therapy

4,400 vol/mo
95%
(5y)
117%
(1y)
50%
(3mo)

Targeted therapy is a medical approach that uses treatments designed to specifically target molecular drivers of a disease, particularly ...

Blue Lotus Oil

880 vol/mo
95%
(5y)
9999%+
(1y)
480%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

At Home STI Test

60,500 vol/mo
95%
(5y)
2%
(1y)
0%
(3mo)

At Home STI Test is a trend where individuals order test kits online and collect samples at home for sexually transmitted infections, ena...

95%
(5y)
90%
(1y)
73%
(3mo)

Psychological trauma encompasses the emotional, cognitive, and physiological impacts that follow exposure to a distressing or life threat...

Pilates Machine

40,500 vol/mo
94%
(5y)
3%
(1y)
22%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Sleep Ring

3,600 vol/mo
94%
(5y)
57%
(1y)
49%
(3mo)

Sleep Ring is a category of wearable smart rings focused on sleep tracking and sleep health, led by products such as Oura Ring, Samsung G...

Sleep Supplements

12,100 vol/mo
94%
(5y)
90%
(1y)
37%
(3mo)

Sleep supplements are dietary aids designed to improve sleep quality, onset, and duration, including melatonin, magnesium, L theanine, an...

Hinge Health

40,500 vol/mo
94%
(5y)
99%
(1y)
33%
(3mo)

Hinge Health is a leading digital health platform that delivers remote physical therapy and musculoskeletal care via app based programs, ...

94%
(5y)
34%
(1y)
41%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

93%
(5y)
60%
(1y)
47%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

93%
(5y)
35%
(1y)
62%
(3mo)

Natural supplements encompass vitamins, minerals, herbs, and botanical products marketed as dietary supplements with an emphasis on natur...

Theanine

33,100 vol/mo
93%
(5y)
29%
(1y)
15%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

Liver Supplement

18,100 vol/mo
93%
(5y)
43%
(1y)
25%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Autistic Burnout

14,800 vol/mo
92%
(5y)
13%
(1y)
22%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Waterdrop

74,000 vol/mo
92%
(5y)
48%
(1y)
17%
(3mo)

Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...

92%
(5y)
-10%
(1y)
9999%+
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

Body and Fit

90 vol/mo
92%
(5y)
76%
(1y)
36%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

Prosourcefit

1,900 vol/mo
92%
(5y)
118%
(1y)
76%
(3mo)

ProSourceFit is a fitness equipment brand known for offering home gym and workout gear, including mats, resistance bands, weights, and ac...

Haleon

14,800 vol/mo
92%
(5y)
25%
(1y)
7%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

Beetroot

165,000 vol/mo
91%
(5y)
134%
(1y)
63%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

91%
(5y)
89%
(1y)
35%
(3mo)

Healthcare burnout refers to the high levels of exhaustion, cynicism, and reduced professional efficacy experienced by healthcare workers...

Smart Hospital

480 vol/mo
90%
(5y)
273%
(1y)
39%
(3mo)

Smart Hospital refers to the integration of advanced digital technologies, IoT, AI, and data driven systems to optimize clinical workflow...

Magnesium Supplement

246,000 vol/mo
90%
(5y)
63%
(1y)
33%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

Lung Detox Tea

3,600 vol/mo
90%
(5y)
9999%+
(1y)
150%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Lung Detox

22,200 vol/mo
90%
(5y)
5%
(1y)
5%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

Gut Supplement

880 vol/mo
90%
(5y)
53%
(1y)
41%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

Mental Wellbeing

1,000 vol/mo
89%
(5y)
64%
(1y)
48%
(3mo)

Mental wellbeing has become a prominent societal and business focus, driven by rising awareness of stress, burnout, and the importance of...

Good Ritual

70 vol/mo
89%
(5y)
49%
(1y)
19%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

88%
(5y)
63%
(1y)
26%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

88%
(5y)
55%
(1y)
29%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Synbiotic

4,400 vol/mo
88%
(5y)
63%
(1y)
26%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

Vetster

4,400 vol/mo
88%
(5y)
105%
(1y)
27%
(3mo)

Vetster is a online veterinary telemedicine platform that connects pet owners with licensed veterinarians for virtual consultations and v...

87%
(5y)
-2%
(1y)
105%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Candida Cleanse

18,100 vol/mo
87%
(5y)
-33%
(1y)
6%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

SNRIs

40,500 vol/mo
86%
(5y)
54%
(1y)
22%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

Beet Supplements

27,100 vol/mo
86%
(5y)
56%
(1y)
51%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Dental Bonding

22,200 vol/mo
86%
(5y)
90%
(1y)
19%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Celluma

9,900 vol/mo
86%
(5y)
28%
(1y)
9%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Cat Supplements

2,400 vol/mo
85%
(5y)
109%
(1y)
32%
(3mo)

Cat Supplements are consumer focused products designed to support feline health, including joint support, digestion, skin and coat, and o...

Levels Health

2,400 vol/mo
85%
(5y)
55%
(1y)
29%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

Immunity Shots

27,100 vol/mo
85%
(5y)
29%
(1y)
21%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

Plant-Based Protein

49,500 vol/mo
85%
(5y)
100%
(1y)
23%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

85%
(5y)
78%
(1y)
25%
(3mo)
85%
(5y)
85%
(1y)
24%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

85%
(5y)
37%
(1y)
-10%
(3mo)

Men's Mental Health is a recognized and evolving topic focusing on the psychological well being of men, addressing stigma, access to care...

Nicotinamide

33,100 vol/mo
84%
(5y)
29%
(1y)
34%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Grounding

110,000 vol/mo
84%
(5y)
7%
(1y)
11%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Dopamine Detox

22,200 vol/mo
84%
(5y)
-49%
(1y)
-5%
(3mo)

Dopamine detox is a concept referring to intentional period of reducing stimuli (like digital device use, instant gratification activitie...

Lion's Mane Tea

3,600 vol/mo
84%
(5y)
9999%+
(1y)
32%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Derms

1,000 vol/mo
84%
(5y)
34%
(1y)
18%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Tomorrow Health

2,900 vol/mo
83%
(5y)
175%
(1y)
74%
(3mo)

Tomorrow Health is a company that operates a platform to simplify the procurement and delivery of durable medical equipment and related h...

Focus Supplement

4,400 vol/mo
82%
(5y)
91%
(1y)
52%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

Gut Health Test

5,400 vol/mo
82%
(5y)
4%
(1y)
18%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Oil Pulling

40,500 vol/mo
81%
(5y)
-25%
(1y)
7%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Alignerco

5,400 vol/mo
81%
(5y)
38%
(1y)
34%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

81%
(5y)
24%
(1y)
-3%
(3mo)

Digital stethoscope technology uses electronic sensors to capture heart and lung sounds, amplifying, recording, and transmitting audio fo...

Biohacking

22,200 vol/mo
81%
(5y)
45%
(1y)
12%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

81%
(5y)
28%
(1y)
39%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

Parachute Health

27,100 vol/mo
80%
(5y)
23%
(1y)
16%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

Liver Detox Drink

8,100 vol/mo
79%
(5y)
6%
(1y)
17%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

79%
(5y)
16%
(1y)
15%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

CO2 Laser

49,500 vol/mo
79%
(5y)
51%
(1y)
33%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

79%
(5y)
48%
(1y)
106%
(3mo)

Major Depressive Episode is a clinically defined mood disorder characterized by a pervasive low mood and loss of interest that significan...

Key Nutrients

1,900 vol/mo
79%
(5y)
30%
(1y)
11%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

Papablic

2,900 vol/mo
78%
(5y)
78%
(1y)
9%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

75 Soft

27,100 vol/mo
78%
(5y)
-20%
(1y)
50%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

Prebiotic

33,100 vol/mo
78%
(5y)
50%
(1y)
70%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

5Strands

1,900 vol/mo
78%
(5y)
9999%+
(1y)
45%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Magnesium Malate

40,500 vol/mo
78%
(5y)
39%
(1y)
17%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Dopamine Fast

1,900 vol/mo
78%
(5y)
69%
(1y)
27%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

Concert Earplugs

2,400 vol/mo
78%
(5y)
13%
(1y)
1%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

Mini Stepper

6,600 vol/mo
78%
(5y)
-29%
(1y)
53%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

Parasite Cleanse

110,000 vol/mo
77%
(5y)
64%
(1y)
46%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

77%
(5y)
72%
(1y)
27%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

Brain Health

8,100 vol/mo
77%
(5y)
63%
(1y)
22%
(3mo)

Brain health as a trend highlights growing public and commercial focus on cognitive wellbeing, memory, mental fitness, and neurological w...

Depuffing

210 vol/mo
77%
(5y)
73%
(1y)
-11%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Musely

74,000 vol/mo
77%
(5y)
15%
(1y)
17%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Creatine Powder

33,100 vol/mo
76%
(5y)
78%
(1y)
58%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

76%
(5y)
37%
(1y)
28%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

Creatine

673,000 vol/mo
76%
(5y)
54%
(1y)
47%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

Sleep Strips

210 vol/mo
76%
(5y)
42%
(1y)
27%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Ada Health

1,900 vol/mo
76%
(5y)
145%
(1y)
38%
(3mo)

Ada Health is a digital health company that provides AI powered symptom assessment and triage tools, deployed in consumer apps and partne...