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We surface rapidly growing trends in health before they take off.

Ideaya

1,600 vol/mo
199%
(5y)
93%
(1y)
83%
(3mo)

Ideaya Therapeutics is a biotechnology company focused on precision oncology by exploiting synthetic lethality in cancer. The topic repre...

198%
(5y)
65%
(1y)
62%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

Semaglutide

450,000 vol/mo
198%
(5y)
-16%
(1y)
16%
(3mo)

Semaglutide is a GLP 1 receptor agonist used for type 2 diabetes and obesity treatment. It has gained significant public attention due to...

LifePro

14,800 vol/mo
197%
(5y)
137%
(1y)
80%
(3mo)

ARFID

246,000 vol/mo
197%
(5y)
20%
(1y)
2%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Sleep Earbuds

14,800 vol/mo
196%
(5y)
205%
(1y)
188%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Sleep Tape

4,400 vol/mo
195%
(5y)
-1%
(1y)
52%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Light Therapy

18,100 vol/mo
194%
(5y)
81%
(1y)
15%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

Postbiotics

8,100 vol/mo
194%
(5y)
121%
(1y)
64%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Compact treadmill

22,200 vol/mo
193%
(5y)
517%
(1y)
857%
(3mo)

L-Threonate

8,100 vol/mo
193%
(5y)
64%
(1y)
64%
(3mo)

Body Dryer

1,300 vol/mo
193%
(5y)
395%
(1y)
455%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

191%
(5y)
171%
(1y)
27%
(3mo)

Reciprocity Health is a healthcare technology company that uses behavioral economics and financial incentives (TheraPay) to improve patie...

Smart Scale

22,200 vol/mo
189%
(5y)
243%
(1y)
129%
(3mo)

Smart scale refers to internet connected body composition scales that measure weight and metrics such as body fat, muscle mass, water, an...

Health Boxes

260 vol/mo
189%
(5y)
225%
(1y)
50%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Horbaach

3,600 vol/mo
188%
(5y)
178%
(1y)
436%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

Boka Toothpaste

49,500 vol/mo
188%
(5y)
92%
(1y)
104%
(3mo)

Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...

Briotech

3,600 vol/mo
187%
(5y)
73%
(1y)
111%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

Sea Moss Gummies

18,100 vol/mo
187%
(5y)
55%
(1y)
106%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

186%
(5y)
252%
(1y)
18%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

Modern Health

8,100 vol/mo
186%
(5y)
268%
(1y)
88%
(3mo)

Modern Health is a mental health and wellbeing platform offering employer sponsored mental health benefits, including therapy, coaching, ...

185%
(5y)
38%
(1y)
15%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

Magnesium Gummies

14,800 vol/mo
185%
(5y)
110%
(1y)
179%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

Xiaomi Band

880 vol/mo
184%
(5y)
364%
(1y)
41%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

183%
(5y)
100%
(1y)
87%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Boxing Machine

5,400 vol/mo
182%
(5y)
8%
(1y)
-33%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

182%
(5y)
165%
(1y)
191%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Joyous Ketamine

4,400 vol/mo
180%
(5y)
18%
(1y)
4%
(3mo)

Joyous Ketamine is a telehealth based low dose ketamine therapy provider offering at home dosing plans and ongoing support for mental hea...

Creatine Supplement

165,000 vol/mo
179%
(5y)
143%
(1y)
34%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

SimonMed MRI

210 vol/mo
179%
(5y)
76%
(1y)
10%
(3mo)

SimonMed MRI refers to SimonMed Imaging, a large outpatient radiology network in the United States that operates MRI services among other...

Migraine Cap

9,900 vol/mo
179%
(5y)
75%
(1y)
25%
(3mo)

Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...

178%
(5y)
-14%
(1y)
6%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

Senolytics

4,400 vol/mo
177%
(5y)
216%
(1y)
87%
(3mo)
176%
(5y)
93%
(1y)
77%
(3mo)

Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...

Helpt

590 vol/mo
176%
(5y)
14%
(1y)
-3%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

175%
(5y)
68%
(1y)
63%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Loop Earplugs

135,000 vol/mo
175%
(5y)
24%
(1y)
49%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

Rest Sheets

3,600 vol/mo
175%
(5y)
83%
(1y)
30%
(3mo)

Rest Sheets refer to specialized bedding sheets and sleep surfaces marketed to improve sleep quality, temperature regulation, and comfort...

WellBe

40,500 vol/mo
174%
(5y)
15%
(1y)
25%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

173%
(5y)
155%
(1y)
140%
(3mo)

Electrolytes Tablets are a popular category of dissolvable electrolyte supplements designed to replenish minerals like sodium, potassium,...

Natural Cycles

33,100 vol/mo
171%
(5y)
34%
(1y)
1%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

Clear Aligners

590 vol/mo
171%
(5y)
165%
(1y)
49%
(3mo)

Clear aligners are a widely adopted orthodontic treatment that uses transparent, removable trays to straighten teeth, driven by consumer ...

Magnesium Oil

33,100 vol/mo
170%
(5y)
21%
(1y)
111%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Shilajit

246,000 vol/mo
170%
(5y)
-16%
(1y)
12%
(3mo)

Shilajit is a mineral rich resin used in traditional Ayurvedic medicine that has transitioned into contemporary wellness markets as a die...

Cymbiotika

60,500 vol/mo
167%
(5y)
43%
(1y)
41%
(3mo)

Cymbiotika is a wellness supplement brand driving interest in liposomal vitamins, high quality nutraceuticals, and gut friendly formulati...

Organoids

8,100 vol/mo
167%
(5y)
144%
(1y)
38%
(3mo)

Organoids are three dimensional, miniaturized, and simplified versions of organs grown in vitro from stem cells. They model human develop...

Chair Yoga

49,500 vol/mo
166%
(5y)
47%
(1y)
189%
(3mo)

Chair Yoga is a recognized wellness trend that adapts traditional yoga practices to be performed while seated, typically using a chair fo...

Perimenopause

301,000 vol/mo
166%
(5y)
45%
(1y)
21%
(3mo)

Perimenopause is a and established phase preceding menopause, characterized by hormonal fluctuations that cause symptoms such as hot flas...

Real Vitamins

70 vol/mo
165%
(5y)
307%
(1y)
18%
(3mo)

Sea Plasma

210 vol/mo
165%
(5y)
353%
(1y)
71%
(3mo)

CJC 1295

40,500 vol/mo
161%
(5y)
222%
(1y)
49%
(3mo)

CJC 1295 is a synthetic peptide used to stimulate growth hormone release, widely discussed in bodybuilding and anti aging communities. It...

Talkiatry

49,500 vol/mo
161%
(5y)
69%
(1y)
10%
(3mo)

Talkiatry is a mental health focused telepsychiatry provider delivering online psychiatric care and medication management with a modern, ...

161%
(5y)
145%
(1y)
386%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

159%
(5y)
26%
(1y)
43%
(3mo)

Pilates Reformer Machine is a longstanding fitness equipment category that remains popular in studios and home gyms, with ongoing innovat...

Silicone Patch

2,900 vol/mo
157%
(5y)
152%
(1y)
255%
(3mo)

Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...

Plant-Based Protein

49,500 vol/mo
157%
(5y)
227%
(1y)
174%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

Headache Cap

4,400 vol/mo
157%
(5y)
111%
(1y)
42%
(3mo)

Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...

Heart Supplement

1,300 vol/mo
156%
(5y)
166%
(1y)
128%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

Portable Sauna

40,500 vol/mo
154%
(5y)
75%
(1y)
44%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

154%
(5y)
208%
(1y)
289%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

Green Noise

49,500 vol/mo
154%
(5y)
54%
(1y)
131%
(3mo)

Green Noise is a recognized color noise concept in audio and wellness applications, describing a specific spectrum of ambient sound used ...

Sleep Ring

3,600 vol/mo
154%
(5y)
145%
(1y)
151%
(3mo)

Sleep Ring is a category of wearable smart rings focused on sleep tracking and sleep health, led by products such as Oura Ring, Samsung G...

Flo Health

5,400 vol/mo
154%
(5y)
119%
(1y)
53%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

Capital Rx

14,800 vol/mo
154%
(5y)
109%
(1y)
13%
(3mo)

Capital Rx is a, modern pharmacy benefits manager (PBM) and healthcare technology company aiming to transform drug benefit management thr...

Copper Supplement

18,100 vol/mo
153%
(5y)
129%
(1y)
69%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Manta Sleep

8,100 vol/mo
153%
(5y)
57%
(1y)
28%
(3mo)

Manta Sleep is a consumer sleep wellness brand known for its sleep optimization products, including breathable sleep masks, blackout acce...

Hiyo

22,200 vol/mo
153%
(5y)
43%
(1y)
-2%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

ImmunityBio

12,100 vol/mo
152%
(5y)
193%
(1y)
39%
(3mo)

ImmunityBio is a biotechnology company focused on cancer immunotherapy and infectious disease vaccines, developing IL 15 based therapies ...

Maropitant

12,100 vol/mo
151%
(5y)
40%
(1y)
16%
(3mo)

Maropitant is a veterinary antiemetic drug (NK 1 receptor antagonist) used to prevent vomiting in dogs and cats. It is marketed under bra...

Carnivore Diet

201,000 vol/mo
150%
(5y)
-50%
(1y)
-17%
(3mo)

The Carnivore Diet is a dietary trend that emphasizes consuming only animal products, excluding plant based foods, and has gained visibil...

Stress Monitor

390 vol/mo
150%
(5y)
165%
(1y)
131%
(3mo)

Stress Monitor is a and established category spanning wearable devices, apps, and platforms that measure physiological signals such as he...

Eight Sleep

201,000 vol/mo
150%
(5y)
-1%
(1y)
19%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

HRV Watch

210 vol/mo
149%
(5y)
118%
(1y)
-1%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

149%
(5y)
80%
(1y)
124%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

Sleep Mist

320 vol/mo
148%
(5y)
327%
(1y)
393%
(3mo)

Gut Brain Axis

9,900 vol/mo
148%
(5y)
133%
(1y)
24%
(3mo)

The gut brain axis is the bidirectional communication network between the gut and the brain, influencing mood, cognition, stress response...

Pilates Reformer

110,000 vol/mo
148%
(5y)
33%
(1y)
7%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

147%
(5y)
135%
(1y)
135%
(3mo)

Clean Breathing refers to a rising emphasis on respiratory health, breathwork, and environments that promote easier, healthier breathing ...

AOD 9604

14,800 vol/mo
145%
(5y)
69%
(1y)
50%
(3mo)

AOD 9604 is a peptide fragment derived from human growth hormone that has been explored as a fat loss/obesity treatment. It has appeared ...

144%
(5y)
92%
(1y)
93%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Oral Probiotic

6,600 vol/mo
144%
(5y)
154%
(1y)
113%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Rael Pads

12,100 vol/mo
144%
(5y)
88%
(1y)
79%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Ashwagandha Drink

1,900 vol/mo
143%
(5y)
32%
(1y)
57%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Wegovy

550,000 vol/mo
142%
(5y)
38%
(1y)
31%
(3mo)

Wegovy is a brand name obesity and weight management medication (semaglutide) from Novo Nordisk that has become a prominent topic due to ...

Sleep Patches

5,400 vol/mo
142%
(5y)
37%
(1y)
71%
(3mo)

Sleep Patches are a trend focusing on transdermal delivery systems for sleep aids (such as melatonin or herbal formulations), providing a...

141%
(5y)
-28%
(1y)
-3%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

Self-Compassion

14,800 vol/mo
141%
(5y)
157%
(1y)
52%
(3mo)

Self Compassion is a growing trend focused on treating oneself with kindness, recognizing shared human experiences, and applying mindful ...

Seeq Protein

18,100 vol/mo
141%
(5y)
-14%
(1y)
110%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Vaginal Probiotics

49,500 vol/mo
140%
(5y)
13%
(1y)
21%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Grain-Free

880 vol/mo
138%
(5y)
407%
(1y)
1086%
(3mo)

Grain Free is a consumer dietary trend focused on removing grains from human or pet foods, driven by perceptions of health benefits, alle...