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We surface rapidly growing trends in health before they take off.

NimbleRx

8,100 vol/mo
101%
(5y)
23%
(1y)
22%
(3mo)

NimbleRx is a health tech/pharmacy platform that enables online prescription management and delivery for pharmacies and patients, positio...

Ada Health

1,900 vol/mo
101%
(5y)
199%
(1y)
23%
(3mo)

Ada Health is a digital health company that provides AI powered symptom assessment and triage tools, deployed in consumer apps and partne...

Magnesium Supplement

246,000 vol/mo
100%
(5y)
85%
(1y)
37%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

Her Package

590 vol/mo
100%
(5y)
61%
(1y)
52%
(3mo)

Roll On Oil

590 vol/mo
100%
(5y)
109%
(1y)
135%
(3mo)

ADHD Coaching

9,900 vol/mo
99%
(5y)
86%
(1y)
16%
(3mo)

ADHD Coaching is a professional service focused on helping individuals with Attention Deficit/Hyperactivity Disorder develop strategies f...

Therabody

49,500 vol/mo
98%
(5y)
65%
(1y)
0%
(3mo)

Ketamine Therapy

110,000 vol/mo
98%
(5y)
25%
(1y)
15%
(3mo)

Ketamine Therapy is a recognized medical and wellness trend involving the use of ketamine as a treatment for mood disorders, chronic pain...

98%
(5y)
72%
(1y)
289%
(3mo)

Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...

Theanine

33,100 vol/mo
98%
(5y)
22%
(1y)
22%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

97%
(5y)
116%
(1y)
145%
(3mo)

An adjustable kettlebell is a multi weight kettlebell that allows users to change the weight for different exercises, appealing to home g...

97%
(5y)
164%
(1y)
249%
(3mo)

Compression Pump refers to pneumatic compression devices used in medical therapy to facilitate venous and lymphatic return, reduce edema,...

97%
(5y)
34%
(1y)
100%
(3mo)
97%
(5y)
29%
(1y)
29%
(3mo)
97%
(5y)
34%
(1y)
39%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Prebiotic

33,100 vol/mo
97%
(5y)
75%
(1y)
73%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

Eye Patches

74,000 vol/mo
96%
(5y)
108%
(1y)
24%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

Trellus

3,600 vol/mo
96%
(5y)
23%
(1y)
195%
(3mo)

Trellus refers to real, established entities across local commerce and AI powered sales tooling, including a local marketplace app (Trell...

96%
(5y)
16%
(1y)
132%
(3mo)
96%
(5y)
206%
(1y)
253%
(3mo)

Caffeine Tablets are widely used as a quick, portable source of caffeine to enhance alertness, focus, and physical performance. They are ...

Mental Wellbeing

1,000 vol/mo
96%
(5y)
90%
(1y)
35%
(3mo)

Mental wellbeing has become a prominent societal and business focus, driven by rising awareness of stress, burnout, and the importance of...

Knee Massager

9,900 vol/mo
96%
(5y)
58%
(1y)
-12%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

Odyssey Elixir

1,900 vol/mo
95%
(5y)
259%
(1y)
108%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

CBG Gummies

2,900 vol/mo
95%
(5y)
20%
(1y)
34%
(3mo)

CBG Gummies are edible products containing cannabigerol (CBG), a non psychoactive cannabinoid gaining popularity as a hemp derived supple...

Mood Supplement

1,300 vol/mo
95%
(5y)
120%
(1y)
109%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...

Muscimol

6,600 vol/mo
95%
(5y)
-26%
(1y)
15%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

Sleep Strips

210 vol/mo
95%
(5y)
79%
(1y)
74%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Sexual Health

4,400 vol/mo
95%
(5y)
117%
(1y)
17%
(3mo)
94%
(5y)
64%
(1y)
88%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

Athelas

5,400 vol/mo
94%
(5y)
-3%
(1y)
3%
(3mo)

Athelas is a, emergent player in remote patient monitoring and AI powered healthcare practice platforms, gaining attention for funding, p...

Plant-Based

9,900 vol/mo
94%
(5y)
204%
(1y)
148%
(3mo)

Plant Based is a globally growing movement toward foods and products derived from plants as alternatives to animal based ingredients, dri...

93%
(5y)
94%
(1y)
9%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

Somatic Therapy

74,000 vol/mo
93%
(5y)
33%
(1y)
31%
(3mo)

Somatic Therapy is a therapeutic approach focusing on the body to process trauma and stress by integrating physiological and psychologica...

93%
(5y)
38%
(1y)
77%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

92%
(5y)
66%
(1y)
51%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

92%
(5y)
88%
(1y)
-8%
(3mo)

Dental Bonding

22,200 vol/mo
91%
(5y)
74%
(1y)
10%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

Nooro

3,600 vol/mo
91%
(5y)
-77%
(1y)
-47%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

Detox Supplement

6,600 vol/mo
91%
(5y)
72%
(1y)
100%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

Beet Supplements

33,100 vol/mo
91%
(5y)
65%
(1y)
26%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Biohacking

18,100 vol/mo
91%
(5y)
43%
(1y)
37%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

SNRIs

40,500 vol/mo
90%
(5y)
60%
(1y)
13%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

Levels Health

2,400 vol/mo
90%
(5y)
66%
(1y)
17%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

90%
(5y)
21%
(1y)
65%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

cfDNA

1,900 vol/mo
89%
(5y)
62%
(1y)
29%
(3mo)
89%
(5y)
74%
(1y)
22%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

At Home STI Test

60,500 vol/mo
89%
(5y)
11%
(1y)
4%
(3mo)

At Home STI Test is a trend where individuals order test kits online and collect samples at home for sexually transmitted infections, ena...

Dopamine Fast

1,900 vol/mo
88%
(5y)
109%
(1y)
39%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

Creatine

673,000 vol/mo
88%
(5y)
60%
(1y)
45%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

88%
(5y)
104%
(1y)
53%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

MaryRuth Organics

22,200 vol/mo
88%
(5y)
56%
(1y)
240%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

88%
(5y)
61%
(1y)
4%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

House Of Wise

320 vol/mo
88%
(5y)
145%
(1y)
5%
(3mo)

Collagen Supplement

135,000 vol/mo
88%
(5y)
115%
(1y)
69%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Spring Health

49,500 vol/mo
88%
(5y)
126%
(1y)
62%
(3mo)

Spring Health is a mental health services platform offering assessments, therapy, and employer focused mental health programs, driving en...

88%
(5y)
104%
(1y)
109%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

Sleep Hygiene

450,000 vol/mo
87%
(5y)
134%
(1y)
73%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

Gut Health Test

4,400 vol/mo
87%
(5y)
33%
(1y)
35%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Vibration Machine

3,600 vol/mo
87%
(5y)
125%
(1y)
118%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

First Day Vitamins

22,200 vol/mo
87%
(5y)
18%
(1y)
-18%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

ME/CFS

60,500 vol/mo
87%
(5y)
100%
(1y)
21%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

Maca Supplement

5,400 vol/mo
86%
(5y)
66%
(1y)
96%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

5Strands

1,900 vol/mo
86%
(5y)
-31%
(1y)
22%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Autistic Burnout

14,800 vol/mo
86%
(5y)
20%
(1y)
39%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Vitex Supplement

6,600 vol/mo
86%
(5y)
11%
(1y)
47%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Sunlighten

5,400 vol/mo
86%
(5y)
19%
(1y)
-27%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Whoop

14,800 vol/mo
86%
(5y)
71%
(1y)
39%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

Grounding

110,000 vol/mo
86%
(5y)
12%
(1y)
28%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Derms

1,000 vol/mo
85%
(5y)
35%
(1y)
43%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Haleon

12,100 vol/mo
85%
(5y)
33%
(1y)
23%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

Coody

4,400 vol/mo
85%
(5y)
35%
(1y)
13%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Ceres Chill

12,100 vol/mo
85%
(5y)
-17%
(1y)
23%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

84%
(5y)
79%
(1y)
20%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Supliful

8,100 vol/mo
84%
(5y)
60%
(1y)
-10%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Immunity Shots

27,100 vol/mo
84%
(5y)
22%
(1y)
-24%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

Good Ritual

70 vol/mo
84%
(5y)
64%
(1y)
14%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

Brain Health

8,100 vol/mo
84%
(5y)
75%
(1y)
25%
(3mo)

Brain health as a trend highlights growing public and commercial focus on cognitive wellbeing, memory, mental fitness, and neurological w...

84%
(5y)
111%
(1y)
274%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Magnesium Malate

40,500 vol/mo
84%
(5y)
58%
(1y)
63%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Precision Medical

2,900 vol/mo
84%
(5y)
114%
(1y)
73%
(3mo)

Precision Medical refers to the broader adoption and advancement of precision medicine in clinical practice, leveraging genomics, biomark...

84%
(5y)
74%
(1y)
108%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

83%
(5y)
82%
(1y)
181%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

Microbiome

27,100 vol/mo
83%
(5y)
77%
(1y)
55%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

82%
(5y)
177%
(1y)
57%
(3mo)

Healthcare Interoperability is the ongoing effort to enable seamless, secure exchange of health information across different healthcare s...

Candida Cleanse

14,800 vol/mo
82%
(5y)
-44%
(1y)
-1%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

Concert Earplugs

2,400 vol/mo
82%
(5y)
26%
(1y)
102%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

75 Soft

22,200 vol/mo
82%
(5y)
-13%
(1y)
38%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

82%
(5y)
20%
(1y)
19%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

Rapid Release

880 vol/mo
82%
(5y)
117%
(1y)
64%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

Tyrosine Supplement

14,800 vol/mo
81%
(5y)
45%
(1y)
62%
(3mo)

Weight Grip

590 vol/mo
81%
(5y)
101%
(1y)
108%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

Mini Stepper

6,600 vol/mo
81%
(5y)
-1%
(1y)
133%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

Electrolytes

246,000 vol/mo
81%
(5y)
36%
(1y)
44%
(3mo)
80%
(5y)
55%
(1y)
42%
(3mo)

Fiber Gummies

27,100 vol/mo
80%
(5y)
69%
(1y)
133%
(3mo)

Fiber Gummies are a consumer health trend where dietary fiber is delivered via gummy supplements, offering a tastier, convenient alternat...

SSRIs

165,000 vol/mo
80%
(5y)
53%
(1y)
27%
(3mo)

SSRIs are a widely prescribed class of antidepressants used to treat depression and anxiety disorders. They remain central to pharmacolog...

80%
(5y)
-14%
(1y)
-3%
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

Key Nutrients

1,900 vol/mo
79%
(5y)
40%
(1y)
46%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

Trauma Trigger

1,000 vol/mo
79%
(5y)
69%
(1y)
57%
(3mo)

Trauma trigger refers to stimuli that provoke recall of a traumatic event, leading to acute emotional, cognitive, and physiological respo...

Parachute Health

27,100 vol/mo
79%
(5y)
27%
(1y)
42%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

L-Citrulline

60,500 vol/mo
79%
(5y)
161%
(1y)
129%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

Fish Collagen

2,400 vol/mo
79%
(5y)
107%
(1y)
110%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Sarcopenia

74,000 vol/mo
79%
(5y)
61%
(1y)
20%
(3mo)

Sarcopenia is a, well established medical condition referring to progressive loss of skeletal muscle mass and function associated with ag...

78%
(5y)
63%
(1y)
-34%
(3mo)

Major Depressive Episode is a clinically defined mood disorder characterized by a pervasive low mood and loss of interest that significan...

Natural Factors

2,900 vol/mo
78%
(5y)
47%
(1y)
80%
(3mo)

Time Anxiety

1,000 vol/mo
78%
(5y)
106%
(1y)
56%
(3mo)

Time anxiety refers to the growing fear and stress people feel about not having enough time to accomplish goals, balance obligations, and...

L-methylfolate

33,100 vol/mo
78%
(5y)
32%
(1y)
63%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

76%
(5y)
89%
(1y)
41%
(3mo)

Blood pressure measurement has become a prominent trend as more people adopt home monitoring and digital health tools to manage cardiovas...

Sleep Pods

22,200 vol/mo
76%
(5y)
43%
(1y)
34%
(3mo)

Sleep Pods are compact, private sleeping enclosures used in workplaces, airports, hotels, and public spaces to provide quick, private res...

Remote Healthcare

1,000 vol/mo
76%
(5y)
67%
(1y)
28%
(3mo)

Remote Healthcare refers to the delivery of clinical services and health management via telecommunications and digital platforms, enablin...

Castor Oil Pack

33,100 vol/mo
76%
(5y)
-5%
(1y)
136%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Adapalene

60,500 vol/mo
76%
(5y)
55%
(1y)
59%
(3mo)

Adapalene is a topical retinoid used primarily to treat acne. The topic is well established in dermatology with brand name and generic fo...

Mental Coach

880 vol/mo
75%
(5y)
82%
(1y)
31%
(3mo)

Mental coach refers to structured coaching services and tools designed to improve mental performance, resilience, and well being through ...

Iron Supplement

135,000 vol/mo
75%
(5y)
77%
(1y)
71%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

Ancient Nutrition

33,100 vol/mo
75%
(5y)
70%
(1y)
124%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...

75%
(5y)
65%
(1y)
40%
(3mo)

Patient Experience is a and growing focus in healthcare aimed at improving how patients perceive their care, with emphasis on communicati...

75%
(5y)
57%
(1y)
72%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

Foot Deodorant

5,400 vol/mo
74%
(5y)
140%
(1y)
223%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

Parasite Cleanse

110,000 vol/mo
74%
(5y)
54%
(1y)
15%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...