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We surface rapidly growing trends in health before they take off.

387%
(5y)
12%
(1y)
25%
(3mo)

Lion's Mane Gummies are a popular supplement product that combines the medicinal mushroom Lion's Mane with flavored gummy formats, market...

385%
(5y)
508%
(1y)
106%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

TB500

40,500 vol/mo
383%
(5y)
159%
(1y)
47%
(3mo)

TB 500, a synthetic peptide corresponding to thymosin beta 4, is discussed in online communities for purported tissue repair and recovery...

380%
(5y)
293%
(1y)
7%
(3mo)

Travel Eye Mask is a recognized product category and trend focusing on lightweight, comfortable sleep aids designed for use during travel...

376%
(5y)
295%
(1y)
40%
(3mo)

Portable air monitors are compact devices that measure ambient air quality, providing real time data on pollutants such as PM2.5, PM10, V...

372%
(5y)
232%
(1y)
20%
(3mo)

Access Telehealth refers to the broad availability and equitable use of telehealth services, enabling patients to connect with clinicians...

Silicone Scar Tape

22,200 vol/mo
362%
(5y)
39%
(1y)
5%
(3mo)

Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...

356%
(5y)
163%
(1y)
76%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Doola

5,400 vol/mo
355%
(5y)
497%
(1y)
15%
(3mo)

Doola is a fintech platform that helps international entrepreneurs form U.S. LLCs and access U.S. banking and related services with simpl...

Supergut

9,900 vol/mo
354%
(5y)
-28%
(1y)
38%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Armra

40,500 vol/mo
349%
(5y)
-36%
(1y)
-4%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Hypochlorous Acid

74,000 vol/mo
348%
(5y)
46%
(1y)
24%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

Grounding Mat

49,500 vol/mo
341%
(5y)
-18%
(1y)
-6%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Mushroom Gummies

40,500 vol/mo
337%
(5y)
-4%
(1y)
6%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

325%
(5y)
-19%
(1y)
-4%
(3mo)

Psilocybin Gummies represent edible, psilocybin infused products designed for adult consumption, aligning with broader psychedelic assist...

324%
(5y)
20%
(1y)
9%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

Autistic Masking

4,400 vol/mo
319%
(5y)
11%
(1y)
26%
(3mo)

Autistic Masking refers to the coping strategy where autistic individuals hide or suppress autistic traits to fit social norms, often lea...

Mewing

110,000 vol/mo
313%
(5y)
-67%
(1y)
5%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Sauna Shirt

3,600 vol/mo
311%
(5y)
18%
(1y)
58%
(3mo)

Sauna Shirt refers to garments designed to amplify body heat or simulate sauna like conditions during exercise or daily wear, marketed to...

Oura

90,500 vol/mo
309%
(5y)
75%
(1y)
-9%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

Caption Health

320 vol/mo
307%
(5y)
1274%
(1y)
70%
(3mo)

Caption Health is a company that provides AI powered ultrasound guidance software designed to assist clinicians in acquiring and interpre...

Scar Tape

18,100 vol/mo
306%
(5y)
58%
(1y)
6%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

304%
(5y)
133%
(1y)
46%
(3mo)

Magnesium glycinate is a widely used chelated magnesium supplement noted for high bioavailability and gentler gastrointestinal tolerance,...

L Reuteri

27,100 vol/mo
302%
(5y)
62%
(1y)
21%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Bodyhealth

14,800 vol/mo
298%
(5y)
50%
(1y)
19%
(3mo)

Magnesium Spray

33,100 vol/mo
294%
(5y)
-13%
(1y)
1%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

Arrae

22,200 vol/mo
292%
(5y)
49%
(1y)
48%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

Grounding Bed

1,300 vol/mo
292%
(5y)
-14%
(1y)
10%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

Carroten

165,000 vol/mo
284%
(5y)
-10%
(1y)
1200%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

283%
(5y)
113%
(1y)
38%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...