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We surface rapidly growing trends in health before they take off.

221%
(5y)
418%
(1y)
358%
(3mo)
221%
(5y)
88%
(1y)
188%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

220%
(5y)
0%
(1y)
160%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Mindful Work

260 vol/mo
220%
(5y)
37%
(1y)
23%
(3mo)

Mindful Work refers to integrating mindfulness practices into the workplace to improve focus, well being, collaboration, and productivity...

219%
(5y)
13%
(1y)
-4%
(3mo)

Grounding benefits describe the health and wellness concept that direct contact with the Earth's surface (earthing/grounding) can improve...

Exosomes

33,100 vol/mo
218%
(5y)
75%
(1y)
27%
(3mo)

Sobriety Coin

2,400 vol/mo
217%
(5y)
62%
(1y)
137%
(3mo)
216%
(5y)
187%
(1y)
31%
(3mo)

Ibogaine

110,000 vol/mo
216%
(5y)
77%
(1y)
148%
(3mo)

Ibogaine is a psychoactive alkaloid sourced from the iboga plant, studied for potential anti addictive properties and used in some treatm...

Acne-Prone

1,300 vol/mo
215%
(5y)
423%
(1y)
-69%
(3mo)

Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...

214%
(5y)
133%
(1y)
141%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

214%
(5y)
113%
(1y)
198%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Beet Gummies

6,600 vol/mo
214%
(5y)
87%
(1y)
100%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...

213%
(5y)
60%
(1y)
27%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

212%
(5y)
130%
(1y)
172%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

Copenhagen Plank

27,100 vol/mo
212%
(5y)
129%
(1y)
23%
(3mo)

Copenhagen Plank is a recognized fitness exercise variation focused on core stability and hip adductor strength, widely discussed in athl...

Prenuvo

49,500 vol/mo
210%
(5y)
27%
(1y)
-9%
(3mo)

Prenuvo is a company offering whole body MRI screening to detect diseases, including cancer, leveraging advanced imaging technology and A...

Optase

8,100 vol/mo
208%
(5y)
61%
(1y)
69%
(3mo)

Optase is a brand focused on preservative free dry eye relief products, including glycerin based drops and MGD/Intense formulations, with...

AHCC Supplement

12,100 vol/mo
207%
(5y)
44%
(1y)
37%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

206%
(5y)
335%
(1y)
760%
(3mo)

Nature's Truth is a brand specializing in botanicals, herbs, spices, and dietary supplements, widely available in health stores and onlin...

Breathing Trainer

1,900 vol/mo
205%
(5y)
23%
(1y)
112%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

Ampoule

14,800 vol/mo
205%
(5y)
121%
(1y)
107%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

Lenire

2,900 vol/mo
205%
(5y)
6%
(1y)
12%
(3mo)

Lenire is a non invasive tinnitus relief device developed by Neuromod Devices that uses bimodal neuromodulation to reduce tinnitus sympto...

Sleep Coach

1,300 vol/mo
205%
(5y)
276%
(1y)
184%
(3mo)

A Sleep Coach is a professional who helps individuals or families establish healthier sleep routines, particularly for infants, children,...

202%
(5y)
42%
(1y)
121%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

Ceribell

8,100 vol/mo
202%
(5y)
17%
(1y)
30%
(3mo)

Ceribell is a medical technology company that develops rapid, bedside EEG systems to quickly diagnose seizures and monitor brain activity...

Gummy Supplement

1,000 vol/mo
202%
(5y)
171%
(1y)
179%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

Zero App

1,000 vol/mo
201%
(5y)
326%
(1y)
43%
(3mo)

Zero App is a intermittent fasting application designed to help users track fasting periods, plan meals, and optimize health through time...

200%
(5y)
-1%
(1y)
46%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

Nasal Strip

22,200 vol/mo
199%
(5y)
58%
(1y)
42%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

Ideaya

1,600 vol/mo
199%
(5y)
93%
(1y)
83%
(3mo)

Ideaya Therapeutics is a biotechnology company focused on precision oncology by exploiting synthetic lethality in cancer. The topic repre...

198%
(5y)
65%
(1y)
62%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

Semaglutide

450,000 vol/mo
198%
(5y)
-16%
(1y)
16%
(3mo)

Semaglutide is a GLP 1 receptor agonist used for type 2 diabetes and obesity treatment. It has gained significant public attention due to...

LifePro

14,800 vol/mo
197%
(5y)
137%
(1y)
80%
(3mo)

ARFID

246,000 vol/mo
197%
(5y)
20%
(1y)
2%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Sleep Earbuds

14,800 vol/mo
196%
(5y)
205%
(1y)
188%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Sleep Tape

4,400 vol/mo
195%
(5y)
-1%
(1y)
52%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Light Therapy

18,100 vol/mo
194%
(5y)
81%
(1y)
15%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

Postbiotics

8,100 vol/mo
194%
(5y)
121%
(1y)
64%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Compact treadmill

22,200 vol/mo
193%
(5y)
517%
(1y)
857%
(3mo)

L-Threonate

8,100 vol/mo
193%
(5y)
64%
(1y)
64%
(3mo)

Body Dryer

1,300 vol/mo
193%
(5y)
395%
(1y)
455%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

191%
(5y)
171%
(1y)
27%
(3mo)

Reciprocity Health is a healthcare technology company that uses behavioral economics and financial incentives (TheraPay) to improve patie...

Smart Scale

22,200 vol/mo
189%
(5y)
243%
(1y)
129%
(3mo)

Smart scale refers to internet connected body composition scales that measure weight and metrics such as body fat, muscle mass, water, an...

Health Boxes

260 vol/mo
189%
(5y)
225%
(1y)
50%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Horbaach

3,600 vol/mo
188%
(5y)
178%
(1y)
436%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

Boka Toothpaste

49,500 vol/mo
188%
(5y)
92%
(1y)
104%
(3mo)

Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...

Briotech

3,600 vol/mo
187%
(5y)
73%
(1y)
111%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

Sea Moss Gummies

18,100 vol/mo
187%
(5y)
55%
(1y)
106%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

186%
(5y)
252%
(1y)
18%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

Modern Health

8,100 vol/mo
186%
(5y)
268%
(1y)
88%
(3mo)

Modern Health is a mental health and wellbeing platform offering employer sponsored mental health benefits, including therapy, coaching, ...

185%
(5y)
38%
(1y)
15%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

Magnesium Gummies

14,800 vol/mo
185%
(5y)
110%
(1y)
179%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

Xiaomi Band

880 vol/mo
184%
(5y)
364%
(1y)
41%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

183%
(5y)
100%
(1y)
87%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Boxing Machine

5,400 vol/mo
182%
(5y)
8%
(1y)
-33%
(3mo)

Boxing Machine refers to the growing category of automated/weighing/punch tracking boxing training and arcade devices, including wall mou...

182%
(5y)
165%
(1y)
191%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Joyous Ketamine

4,400 vol/mo
180%
(5y)
18%
(1y)
4%
(3mo)

Joyous Ketamine is a telehealth based low dose ketamine therapy provider offering at home dosing plans and ongoing support for mental hea...

Creatine Supplement

165,000 vol/mo
179%
(5y)
143%
(1y)
34%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

SimonMed MRI

210 vol/mo
179%
(5y)
76%
(1y)
10%
(3mo)

SimonMed MRI refers to SimonMed Imaging, a large outpatient radiology network in the United States that operates MRI services among other...