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We surface rapidly growing trends in health before they take off.

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

TheraFace

6,600 vol/mo
169%
(5y)
74%
(1y)
-18%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Abdominal X-Ray

6,600 vol/mo
166%
(5y)
67%
(1y)
17%
(3mo)

Abdominal X Ray is a radiographic imaging modality used to visualize the abdomen, primarily to assess bowel gas patterns, perforation, ob...

Carnivore Diet

246,000 vol/mo
165%
(5y)
-46%
(1y)
22%
(3mo)

The Carnivore Diet is a dietary trend that emphasizes consuming only animal products, excluding plant based foods, and has gained visibil...

Smart Ring

246,000 vol/mo
165%
(5y)
101%
(1y)
43%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Hiyo

22,200 vol/mo
163%
(5y)
28%
(1y)
96%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

Eight Sleep

201,000 vol/mo
161%
(5y)
-13%
(1y)
2%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

Sea Moss Gummies

18,100 vol/mo
161%
(5y)
44%
(1y)
20%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

Breathing Trainer

1,900 vol/mo
160%
(5y)
-5%
(1y)
19%
(3mo)

Breathing trainer refers to devices and apps designed to guide, measure, and optimize breathwork for health, performance, and wellness. T...

159%
(5y)
108%
(1y)
105%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Green Noise

60,500 vol/mo
159%
(5y)
11%
(1y)
6%
(3mo)

Green Noise is a recognized color noise concept in audio and wellness applications, describing a specific spectrum of ambient sound used ...

Postbiotics

8,100 vol/mo
158%
(5y)
111%
(1y)
18%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Magnesium Oil

40,500 vol/mo
157%
(5y)
-2%
(1y)
18%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Briotech

3,600 vol/mo
157%
(5y)
30%
(1y)
30%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

Perimenopause

301,000 vol/mo
157%
(5y)
54%
(1y)
16%
(3mo)

Perimenopause is a and established phase preceding menopause, characterized by hormonal fluctuations that cause symptoms such as hot flas...

Zero App

1,000 vol/mo
156%
(5y)
251%
(1y)
40%
(3mo)

Zero App is a intermittent fasting application designed to help users track fasting periods, plan meals, and optimize health through time...

Biomedicines

390 vol/mo
156%
(5y)
67%
(1y)
104%
(3mo)

Biomedicines refers to a modern biopharmaceutical paradigm focusing on rapid, data driven discovery and development of biologic medicines...

PSIF

1,300 vol/mo
155%
(5y)
31%
(1y)
1%
(3mo)

PSIF is a acronym with multiple established meanings, including Public Sector Improvement Framework and Public Service Innovation Fund, w...

Hormone Tea

590 vol/mo
154%
(5y)
27%
(1y)
28%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

154%
(5y)
14%
(1y)
23%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

Seeq Protein

18,100 vol/mo
153%
(5y)
-23%
(1y)
42%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Sleep Bonnet

5,400 vol/mo
153%
(5y)
19%
(1y)
34%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Caffeine Gummies

2,900 vol/mo
152%
(5y)
35%
(1y)
39%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

Creatine Supplement

165,000 vol/mo
152%
(5y)
128%
(1y)
54%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

Ashwagandha Drink

1,900 vol/mo
150%
(5y)
17%
(1y)
42%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Mindful Work

260 vol/mo
150%
(5y)
35%
(1y)
18%
(3mo)

Mindful Work refers to integrating mindfulness practices into the workplace to improve focus, well being, collaboration, and productivity...

Wegovy

550,000 vol/mo
149%
(5y)
21%
(1y)
99%
(3mo)

Wegovy is a brand name obesity and weight management medication (semaglutide) from Novo Nordisk that has become a prominent topic due to ...

149%
(5y)
7%
(1y)
44%
(3mo)

Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...

Sleep Patches

5,400 vol/mo
148%
(5y)
29%
(1y)
18%
(3mo)

Sleep Patches are a trend focusing on transdermal delivery systems for sleep aids (such as melatonin or herbal formulations), providing a...

Ibogaine

135,000 vol/mo
148%
(5y)
56%
(1y)
-24%
(3mo)

Ibogaine is a psychoactive alkaloid sourced from the iboga plant, studied for potential anti addictive properties and used in some treatm...

CJC 1295

40,500 vol/mo
147%
(5y)
190%
(1y)
62%
(3mo)

CJC 1295 is a synthetic peptide used to stimulate growth hormone release, widely discussed in bodybuilding and anti aging communities. It...

147%
(5y)
148%
(1y)
67%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

AOD 9604

14,800 vol/mo
147%
(5y)
71%
(1y)
38%
(3mo)

AOD 9604 is a peptide fragment derived from human growth hormone that has been explored as a fat loss/obesity treatment. It has appeared ...

Maropitant

9,900 vol/mo
147%
(5y)
38%
(1y)
11%
(3mo)

Maropitant is a veterinary antiemetic drug (NK 1 receptor antagonist) used to prevent vomiting in dogs and cats. It is marketed under bra...

Sea Plasma

210 vol/mo
145%
(5y)
271%
(1y)
102%
(3mo)

Ampoule

14,800 vol/mo
144%
(5y)
70%
(1y)
24%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

143%
(5y)
9%
(1y)
24%
(3mo)

Pilates Reformer Machine is a longstanding fitness equipment category that remains popular in studios and home gyms, with ongoing innovat...

Recovery Shoes

18,100 vol/mo
143%
(5y)
71%
(1y)
12%
(3mo)

Recovery Shoes are footwear designed to alleviate post exercise fatigue, reduce muscle soreness, and accelerate recovery by providing sup...

Clear Aligners

590 vol/mo
142%
(5y)
173%
(1y)
19%
(3mo)

Clear aligners are a widely adopted orthodontic treatment that uses transparent, removable trays to straighten teeth, driven by consumer ...

Organoids

8,100 vol/mo
141%
(5y)
101%
(1y)
54%
(3mo)

Organoids are three dimensional, miniaturized, and simplified versions of organs grown in vitro from stem cells. They model human develop...

Healthy Horizons

2,400 vol/mo
141%
(5y)
18%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

Mounjaro

823,000 vol/mo
140%
(5y)
12%
(1y)
15%
(3mo)

Mounjaro is the brand name for tirzepatide, a dual GIP/GLP 1 receptor agonist developed by Eli Lilly. It gained significant attention for...

Manta Sleep

8,100 vol/mo
139%
(5y)
35%
(1y)
-6%
(3mo)

Manta Sleep is a consumer sleep wellness brand known for its sleep optimization products, including breathable sleep masks, blackout acce...

138%
(5y)
8%
(1y)
98%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

138%
(5y)
31%
(1y)
81%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Caffeine Gum

18,100 vol/mo
138%
(5y)
39%
(1y)
10%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Magnesium Gummies

14,800 vol/mo
138%
(5y)
53%
(1y)
46%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

137%
(5y)
44%
(1y)
34%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

Muscimol

6,600 vol/mo
136%
(5y)
-36%
(1y)
3%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

Headache Cap

4,400 vol/mo
136%
(5y)
72%
(1y)
21%
(3mo)

Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...

Health Boxes

260 vol/mo
135%
(5y)
153%
(1y)
52%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Chair Yoga

49,500 vol/mo
135%
(5y)
11%
(1y)
12%
(3mo)

Chair Yoga is a recognized wellness trend that adapts traditional yoga practices to be performed while seated, typically using a chair fo...

ADHD Timer

1,000 vol/mo
134%
(5y)
68%
(1y)
13%
(3mo)

ADHD Timer refers to a broad set of timer based tools and visual countdowns designed to aid attention management and time externalization...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

133%
(5y)
56%
(1y)
48%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

132%
(5y)
98%
(1y)
95%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

132%
(5y)
80%
(1y)
60%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

Everything Shower

9,900 vol/mo
132%
(5y)
15%
(1y)
30%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

Magnesium Flakes

5,400 vol/mo
130%
(5y)
-9%
(1y)
9%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...