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We surface rapidly growing trends in health before they take off.

Organ Complex

170 vol/mo
74%
(5y)
29%
(1y)
81%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

Night Pads

2,400 vol/mo
74%
(5y)
128%
(1y)
106%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

Probiotic Gummies

8,100 vol/mo
74%
(5y)
123%
(1y)
192%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

Water Flosser

2,900 vol/mo
74%
(5y)
17%
(1y)
28%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Cold Exposure

720 vol/mo
74%
(5y)
114%
(1y)
5%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

Gut Biome

2,900 vol/mo
73%
(5y)
7%
(1y)
21%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Hair Gummies

2,400 vol/mo
73%
(5y)
140%
(1y)
197%
(3mo)

Hair Gummies refer to dietary supplement gummies marketed to support hair health, thickness, and growth, often containing biotin, collage...

Tia Health

8,100 vol/mo
73%
(5y)
39%
(1y)
18%
(3mo)

Tia Health is a women’s health platform offering telemedicine, clinics, and digital healthcare services focused on gynecology, fertilit...

Mini Massage Gun

4,400 vol/mo
73%
(5y)
140%
(1y)
145%
(3mo)

Mini massage guns are compact, handheld percussion devices used for muscle recovery, relaxation, and pain relief, gaining popularity due ...

Fish Oil Supplement

74,000 vol/mo
73%
(5y)
77%
(1y)
50%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

Psyllium Husk

201,000 vol/mo
73%
(5y)
60%
(1y)
68%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

73%
(5y)
33%
(1y)
15%
(3mo)

Box Breathing

49,500 vol/mo
73%
(5y)
65%
(1y)
45%
(3mo)

Box breathing is a structured, four count breathing technique used to reduce stress and improve focus. It involves inhaling, holding, exh...

L Lysine

74,000 vol/mo
72%
(5y)
-11%
(1y)
2%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

Histamine

90,500 vol/mo
72%
(5y)
23%
(1y)
25%
(3mo)

Histamine is a biogenic amine involved in immune responses, gastric acid secretion, and neurotransmission. In recent years, interest has ...

Lepro

368,000 vol/mo
72%
(5y)
184%
(1y)
48%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Period Shorts

2,400 vol/mo
72%
(5y)
141%
(1y)
64%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

Ashwagandha Gummies

60,500 vol/mo
72%
(5y)
1%
(1y)
112%
(3mo)

Ashwagandha Gummies are a popular form of dietary supplement that delivers the adaptogenic herb ashwagandha in a convenient gummy format,...

Moral Injury

8,100 vol/mo
71%
(5y)
110%
(1y)
35%
(3mo)

Moral injury is a recognized psychological and ethical construct describing the distress that arises from actions, or the lack of them, w...

Dopamine Detox

22,200 vol/mo
71%
(5y)
-52%
(1y)
16%
(3mo)

Dopamine detox is a concept referring to intentional period of reducing stimuli (like digital device use, instant gratification activitie...

71%
(5y)
54%
(1y)
139%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

71%
(5y)
67%
(1y)
133%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Bacopa Monnieri

22,200 vol/mo
71%
(5y)
106%
(1y)
29%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

ADHD Planner

8,100 vol/mo
71%
(5y)
74%
(1y)
9%
(3mo)

ADHD Planner refers to planners and organizational tools designed specifically for people with ADHD to improve time management, task init...

UTI Supplement

6,600 vol/mo
71%
(5y)
55%
(1y)
21%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

AHCC

12,100 vol/mo
71%
(5y)
30%
(1y)
27%
(3mo)

Lymphatic Massage

49,500 vol/mo
71%
(5y)
64%
(1y)
22%
(3mo)

Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...

Tranexamic Acid

110,000 vol/mo
71%
(5y)
65%
(1y)
41%
(3mo)

Tranexamic Acid is an antifibrinolytic medication widely used to reduce bleeding in surgical, dental, and gynecological procedures, with ...

Whitening Strips

60,500 vol/mo
71%
(5y)
52%
(1y)
18%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

Gymreapers

33,100 vol/mo
70%
(5y)
139%
(1y)
172%
(3mo)

Gymreapers is a fitness brand specializing in weightlifting apparel, accessories, and related strength training gear, often associated wi...

Yoga Video

6,600 vol/mo
70%
(5y)
227%
(1y)
21%
(3mo)

Yoga videos refer to on demand and livestream video content that guides viewers through yoga practices. The format has become widely acce...

70%
(5y)
94%
(1y)
34%
(3mo)

Testosterone therapy is a medical treatment involving the administration of exogenous testosterone to restore levels in individuals with ...

70%
(5y)
49%
(1y)
38%
(3mo)

Men's Mental Health is a recognized and evolving topic focusing on the psychological well being of men, addressing stigma, access to care...

70%
(5y)
81%
(1y)
0%
(3mo)

Fertility benefits refer to employer provided coverage and programs that support employees’ fertility treatments, pregnancy planning, a...

70%
(5y)
47%
(1y)
44%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

HumanN

8,100 vol/mo
69%
(5y)
124%
(1y)
100%
(3mo)

HumanN is a nutraceutical company known for beetroot based athletic performance supplements and nutraceuticals focused on nitric oxide op...

STI Test

33,100 vol/mo
69%
(5y)
28%
(1y)
6%
(3mo)

Virtual Care

2,900 vol/mo
69%
(5y)
110%
(1y)
26%
(3mo)

Virtual care refers to the delivery of healthcare services through digital platforms, enabling remote consultations, diagnostics, monitor...

Enhertu

18,100 vol/mo
69%
(5y)
54%
(1y)
21%
(3mo)

Enhertu is a HER2 targeted antibody drug conjugate (ADC) used in treating HER2 positive cancers, notably breast cancer, and has driven on...

Cell Therapy

3,600 vol/mo
68%
(5y)
71%
(1y)
27%
(3mo)

Quest Protein Shake

12,100 vol/mo
68%
(5y)
92%
(1y)
108%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

Ketamine

1,000,000 vol/mo
68%
(5y)
-3%
(1y)
18%
(3mo)

Thorne Supplements

60,500 vol/mo
68%
(5y)
38%
(1y)
27%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

68%
(5y)
141%
(1y)
289%
(3mo)

Chocolate Collagen is a consumer trend where collagen peptide supplements are formulated or consumed in chocolate flavored products and b...

Sound Bath

40,500 vol/mo
68%
(5y)
26%
(1y)
30%
(3mo)

Sound bath is a wellness practice where participants are immersed in resonant sounds produced by instruments like singing bowls, gongs, a...

68%
(5y)
-3%
(1y)
-9%
(3mo)

Dexamethasone ear drops are a corticosteroid based otic solution used to reduce inflammation and swelling in ear conditions such as otiti...

68%
(5y)
125%
(1y)
66%
(3mo)

Vitamin therapy refers to interventions involving vitamin supplementation through oral or intravenous routes to address deficiencies, boo...

Dasatinib

9,900 vol/mo
67%
(5y)
77%
(1y)
13%
(3mo)

Dasatinib is a world tyrosine kinase inhibitor used in treating certain leukemias, notably chronic myeloid leukemia and acute lymphoblast...

Drip Bar

12,100 vol/mo
67%
(5y)
38%
(1y)
120%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Psyllium

60,500 vol/mo
67%
(5y)
64%
(1y)
80%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

Teladoc Health

33,100 vol/mo
67%
(5y)
44%
(1y)
11%
(3mo)

Teladoc Health is a leading telemedicine and virtual care provider that has shaped the digital healthcare landscape through remote consul...

Glutathione

201,000 vol/mo
67%
(5y)
75%
(1y)
25%
(3mo)

Talking Therapy

8,100 vol/mo
66%
(5y)
50%
(1y)
45%
(3mo)

Talking Therapy refers to the practice of psychotherapy and counseling delivered by trained professionals to help individuals address men...

66%
(5y)
24%
(1y)
11%
(3mo)

iRhythm Technologies is a company known for its Zio wearable ECG patch and cloud based arrhythmia monitoring platform, driving adoption o...

66%
(5y)
102%
(1y)
39%
(3mo)

Remote Patient Monitoring (RPM) is a and established health tech trend that uses connected devices and software to monitor patients outsi...

Devoted Health

33,100 vol/mo
65%
(5y)
45%
(1y)
-11%
(3mo)

Devoted Health is a healthcare company focused on Medicare Advantage plans and technology enabled senior health services, aiming to impro...

65%
(5y)
95%
(1y)
117%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...

Immunogenicity

2,400 vol/mo
65%
(5y)
147%
(1y)
52%
(3mo)

Immunogenicity is the study of how the immune system responds to foreign substances. As a trend, it reflects intensified focus on predict...

Choline

60,500 vol/mo
65%
(5y)
40%
(1y)
51%
(3mo)

Choline is a recognized essential nutrient implicated in liver function, methylation processes, and brain development. The trend centers ...

Interdental Brush

33,100 vol/mo
65%
(5y)
82%
(1y)
78%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.

Lung Detox

18,100 vol/mo
65%
(5y)
4%
(1y)
1%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

Sleep Gummies

27,100 vol/mo
65%
(5y)
46%
(1y)
93%
(3mo)
64%
(5y)
51%
(1y)
4%
(3mo)

RNFL

1,300 vol/mo
64%
(5y)
55%
(1y)
29%
(3mo)

RNFL stands for retinal nerve fiber layer, a key anatomical layer assessed in ophthalmology to monitor glaucoma and other optic neuropath...

Crest Whitestrips

4,400 vol/mo
64%
(5y)
229%
(1y)
317%
(3mo)

Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...

Infant Vitamins

3,600 vol/mo
64%
(5y)
72%
(1y)
83%
(3mo)

Infant Vitamins is a, established category focusing on vitamins and vitamin D supplementation for infants, driven by guidance on early nu...

Beet Root Powder

49,500 vol/mo
64%
(5y)
53%
(1y)
126%
(3mo)

Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...

64%
(5y)
43%
(1y)
-5%
(3mo)

The Period Company is a consumer brand focused on menstrual care, notably period underwear, with media coverage and industry presence sin...

Sauna Blanket

14,800 vol/mo
63%
(5y)
26%
(1y)
50%
(3mo)
63%
(5y)
45%
(1y)
18%
(3mo)

Well People

8,100 vol/mo
63%
(5y)
25%
(1y)
27%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

Freestyle CGM

880 vol/mo
63%
(5y)
24%
(1y)
30%
(3mo)

Freestyle CGM refers to Abbott's Freestyle CGM line (including Freestyle Libre) of continuous glucose monitors designed for real time glu...

63%
(5y)
37%
(1y)
20%
(3mo)

Ovulation test strip usage is a, established consumer health trend where individuals use urinary hormone tests to identify fertile window...

EMS Foot Massager

3,600 vol/mo
63%
(5y)
17%
(1y)
47%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Black Maca

8,100 vol/mo
63%
(5y)
69%
(1y)
158%
(3mo)

Black Maca is a form of maca root supplement revered for its purported vitality and hormonal balancing benefits, marketed primarily in he...

Support Group

8,100 vol/mo
62%
(5y)
72%
(1y)
29%
(3mo)

Support Group is a trend toward organized peer support communities facilitated online and offline across health, mental health, addiction...

Bond Vet

33,100 vol/mo
62%
(5y)
11%
(1y)
4%
(3mo)

Bond Vet is a veterinary care brand focused on modern, walk in urgent care for pets, expanding access to convenient, minimally wait time ...

Mullein

165,000 vol/mo
62%
(5y)
3%
(1y)
-9%
(3mo)

Mullein is a flowering plant (Verbascum spp.) with a long history in herbal medicine that has gained renewed attention in natural health ...

Hydration

49,500 vol/mo
62%
(5y)
78%
(1y)
111%
(3mo)

Nature Made

22,200 vol/mo
61%
(5y)
85%
(1y)
187%
(3mo)

Nature Made is a longstanding consumer vitamin brand under Pharmavite, emblematic of mainstream dietary supplements and ongoing wellness ...

PEMF Therapy

27,100 vol/mo
61%
(5y)
74%
(1y)
25%
(3mo)

PEMF Therapy, or Pulsed Electromagnetic Field Therapy, is a treatment modality that uses time varying magnetic fields to purportedly impr...

PMDD

246,000 vol/mo
61%
(5y)
3%
(1y)
59%
(3mo)

PMDD (premenstrual dysphoric disorder) is a medical condition characterized by severe emotional, physical, and behavioral symptoms occurr...

TDEE

74,000 vol/mo
61%
(5y)
8%
(1y)
35%
(3mo)

TDEE, or Total Daily Energy Expenditure, is the total calories burned in a day and is used to set maintenance calorie targets; it has bec...

61%
(5y)
1%
(1y)
74%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

Wrist Weights

12,100 vol/mo
61%
(5y)
23%
(1y)
34%
(3mo)

Wrist weights are wearable wrist mounted weights used to add resistance during workouts, enhancing cardio, strength, and rehab routines b...

NAC Supplements

90,500 vol/mo
61%
(5y)
77%
(1y)
23%
(3mo)

NAC Supplements refer to N acetylcysteine products marketed mainly as antioxidants and glutathione precursors, used for respiratory healt...

Femtech

1,600 vol/mo
61%
(5y)
99%
(1y)
23%
(3mo)

Gel Seat Cushion

2,900 vol/mo
61%
(5y)
244%
(1y)
502%
(3mo)
60%
(5y)
69%
(1y)
7%
(3mo)

Heart Rate Variability (HRV) is a physiological metric reflecting the variation in time intervals between heartbeats. It is used in healt...

Confounders

49,500 vol/mo
60%
(5y)
107%
(1y)
88%
(3mo)

Confounders refer to variables that distort the apparent relationship between an exposure and outcome, creating biased estimates in obser...

Mantra Health

2,900 vol/mo
60%
(5y)
154%
(1y)
1%
(3mo)

Mantra Health is a digital mental health platform focused on adolescent and young adult care, delivering teletherapy and mental health se...

Lifting Hooks

2,900 vol/mo
60%
(5y)
54%
(1y)
60%
(3mo)

Lifting Hooks are industrial devices used to connect slings to loads for vertical lifting; the topic remains essential in sectors like ma...

Portable Nebulizer

27,100 vol/mo
60%
(5y)
65%
(1y)
75%
(3mo)

Portable Nebulizers are compact, battery powered devices enabling inhalation therapy on the go, driven by increasing allergic and respira...

Edema Shoes

880 vol/mo
60%
(5y)
65%
(1y)
66%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

Collagen Gummies

8,100 vol/mo
59%
(5y)
87%
(1y)
253%
(3mo)

Collagen Gummies are popular dietary supplements designed to support skin, hair, nails, and joint health in a convenient gummy form. They...

Good Clean Love

14,800 vol/mo
59%
(5y)
89%
(1y)
119%
(3mo)

Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...

Hand Gripper

18,100 vol/mo
59%
(5y)
58%
(1y)
71%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...

59%
(5y)
17%
(1y)
9%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

Beef Kidney

2,400 vol/mo
59%
(5y)
52%
(1y)
34%
(3mo)

Beef Kidney is a culinary product and livestock byproduct, used in various cuisine traditions and artisanal meat markets; it has niche ap...

Castor Oil

201,000 vol/mo
59%
(5y)
-9%
(1y)
42%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

Enmeshment

49,500 vol/mo
58%
(5y)
22%
(1y)
-13%
(3mo)

Enmeshment is a psychological concept describing unhealthy, over involved family dynamics where personal boundaries are blurred and indiv...

Magnesium

550,000 vol/mo
58%
(5y)
28%
(1y)
33%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Cooling Blanket

74,000 vol/mo
58%
(5y)
50%
(1y)
143%
(3mo)

Cooling Blanket is a consumer product category focused on reducing body temperature during sleep through internal cooling technologies (p...

Joint Supplement

14,800 vol/mo
58%
(5y)
74%
(1y)
133%
(3mo)
58%
(5y)
-50%
(1y)
-16%
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

Online Therapy

60,500 vol/mo
58%
(5y)
133%
(1y)
1%
(3mo)

Online Therapy is a, established modality for providing mental health services via digital platforms, including video, chat, and asynchro...

Heated Blanket

165,000 vol/mo
58%
(5y)
37%
(1y)
-55%
(3mo)

Heated blankets are a popular consumer product gaining traction for improving comfort, sleep quality, and energy efficiency by enabling p...

Zelis

33,100 vol/mo
58%
(5y)
-5%
(1y)
19%
(3mo)

Zelis is a, established healthcare payments and financial risk management company that provides technology enabled solutions for healthca...

Autism Diagnosis

27,100 vol/mo
58%
(5y)
24%
(1y)
37%
(3mo)

Autism Diagnosis refers to the process of identifying autism spectrum disorder in individuals, traditionally through clinical assessment ...

58%
(5y)
211%
(1y)
27%
(3mo)

Flowly

590 vol/mo
58%
(5y)
26%
(1y)
67%
(3mo)

Flowly is a healthtech trend centered on VR assisted biofeedback for pain and anxiety management, originated by a YC backed startup, with...

58%
(5y)
26%
(1y)
21%
(3mo)

Functional Neurology refers to a discipline within neurology that emphasizes functional assessment and treatment of nervous system disord...

Pronamel

3,600 vol/mo
58%
(5y)
82%
(1y)
160%
(3mo)

Pronamel is a toothpaste brand focused on enamel protection and sensitivity relief, widely marketed in dental care as a solution to ename...

S Factor

720 vol/mo
58%
(5y)
68%
(1y)
38%
(3mo)

S Factor is a hair care brand line, known for its Sebastian Professional S Factor products such as silkening serums and shampoos targeted...

Mira Care

320 vol/mo
58%
(5y)
99%
(1y)
21%
(3mo)

Mira Care is a femtech trend centered on at home hormone tracking for fertility that uses AI driven analysis of hormone data to predict o...

Thiamine Supplement

60,500 vol/mo
58%
(5y)
59%
(1y)
49%
(3mo)

Warm Compress

22,200 vol/mo
58%
(5y)
52%
(1y)
54%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

Blink Eye Drops

18,100 vol/mo
58%
(5y)
48%
(1y)
101%
(3mo)

Blink Eye Drops is a consumer product category focused on lubricating and soothing dry eye symptoms, widely sold as over the counter eye ...

EMS Massager

720 vol/mo
58%
(5y)
60%
(1y)
106%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Sensodyne

40,500 vol/mo
58%
(5y)
52%
(1y)
86%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...