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We surface rapidly growing trends in health before they take off.

573%
(5y)
356%
(1y)
36%
(3mo)

Value based health care (VBHC) is a broad healthcare delivery approach that ties payments to patient outcomes and value rather than volum...

571%
(5y)
209%
(1y)
140%
(3mo)

Recovery Sleeves refer to compression and/or cooling/heating sleeves and boots designed to accelerate post exercise or post injury recove...

556%
(5y)
183%
(1y)
34%
(3mo)

Cayenne pepper supplement is experiencing renewed interest as a dietary aid marketed for metabolism support, appetite control, and potent...

Colostrum Powder

9,900 vol/mo
554%
(5y)
24%
(1y)
113%
(3mo)

Colostrum powder is a dietary supplement derived from the first milk produced after calving. It is marketed for immune support, gut healt...

BPC-157

301,000 vol/mo
549%
(5y)
315%
(1y)
66%
(3mo)

BPC 157 is a synthetic pentadecapeptide that has circulated in wellness and clinical upgrade communities for tissue repair and anti infla...

Smart Pillow

880 vol/mo
548%
(5y)
1340%
(1y)
1538%
(3mo)

Smart Pillow refers to a connected pillow embedded with sensors, microelectronics, and sometimes connectivity that monitors sleep, tracks...

Inito

14,800 vol/mo
548%
(5y)
52%
(1y)
15%
(3mo)

Inito is a company that offers at home fertility testing and hormone monitoring solutions, leveraging urine based assays and digital insi...

Perelel

22,200 vol/mo
537%
(5y)
78%
(1y)
51%
(3mo)

Perelel is a modern prenatal vitamin brand gaining attention in the pregnancy wellness space for its targeted formulations and emphasis o...

MacroFactor

14,800 vol/mo
536%
(5y)
73%
(1y)
-5%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

528%
(5y)
228%
(1y)
89%
(3mo)

Red light therapy devices use low level wavelengths of red or near infrared light to promote cellular activity and purported skin, muscle...

517%
(5y)
508%
(1y)
727%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

Virtual IOP

880 vol/mo
516%
(5y)
102%
(1y)
18%
(3mo)

Virtual Intensive Outpatient Program (V IOP) is the online delivery of structured, evidence based intensive outpatient treatment for ment...

512%
(5y)
69%
(1y)
32%
(3mo)

Perimenopause supplements are products marketed to support women transitioning into menopause, aiming to alleviate symptoms such as hot f...

Creatine Collagen

1,300 vol/mo
506%
(5y)
161%
(1y)
80%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

Nasal Stick

6,600 vol/mo
506%
(5y)
22%
(1y)
71%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Hiya Health

4,400 vol/mo
504%
(5y)
33%
(1y)
126%
(3mo)

Hiya Health is a consumer brand known for its pediatric vitamins and dietary supplements, focusing on sugar free and kid friendly formula...

Bodyhealth

14,800 vol/mo
502%
(5y)
133%
(1y)
285%
(3mo)
501%
(5y)
173%
(1y)
60%
(3mo)

Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...

Pilates Princess

3,600 vol/mo
501%
(5y)
22%
(1y)
7%
(3mo)
496%
(5y)
438%
(1y)
290%
(3mo)

Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...

NAD Supplement

110,000 vol/mo
484%
(5y)
-16%
(1y)
1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...