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We surface rapidly growing trends in health before they take off.

Caption Health

320 vol/mo
393%
(5y)
1214%
(1y)
-10%
(3mo)

Caption Health is a company that provides AI powered ultrasound guidance software designed to assist clinicians in acquiring and interpre...

THCA

90,500 vol/mo
390%
(5y)
6%
(1y)
4%
(3mo)

THCA (tetrahydrocannabinolic acid) is the non psychoactive precursor to THC found in cannabis plants. Interest revolves around raw/cold t...

Grow Therapy

135,000 vol/mo
388%
(5y)
51%
(1y)
13%
(3mo)

Grow Therapy is an online mental health platform that connects clients with licensed therapists, emphasizing accessible, affordable telet...

Period Aisle

880 vol/mo
388%
(5y)
52%
(1y)
14%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Smart Ring

246,000 vol/mo
385%
(5y)
348%
(1y)
321%
(3mo)

Smart rings are compact wearable devices worn on the finger that track health metrics, activity, sleep, and increasingly offer features l...

Teal Health

14,800 vol/mo
380%
(5y)
313%
(1y)
109%
(3mo)

Teal Health is a health‑tech company pioneering at‑home cervical cancer screening with the Teal Wand, enabling self collection of vag...

Fatty15

9,900 vol/mo
376%
(5y)
58%
(1y)
27%
(3mo)

Hypochlorous Acid

90,500 vol/mo
375%
(5y)
60%
(1y)
48%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

NatureBell

1,300 vol/mo
371%
(5y)
98%
(1y)
165%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Supergut

8,100 vol/mo
364%
(5y)
-1%
(1y)
135%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Use Nourish

1,000 vol/mo
364%
(5y)
90%
(1y)
33%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Nutricost

33,100 vol/mo
362%
(5y)
287%
(1y)
376%
(3mo)

Nutricost is a consumer healthcare brand known for dietary supplements such as vitamins, minerals, amino acids, and protein powders sold ...

Armra Colostrum

74,000 vol/mo
357%
(5y)
-42%
(1y)
27%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Goodwipes

8,100 vol/mo
355%
(5y)
239%
(1y)
229%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

354%
(5y)
180%
(1y)
33%
(3mo)

Riboflavin supplements (vitamin B2) are being discussed as part of dietary supplement regimens for energy metabolism, antioxidant support...

348%
(5y)
189%
(1y)
71%
(3mo)

Magnesium glycinate is a widely used chelated magnesium supplement noted for high bioavailability and gentler gastrointestinal tolerance,...

Electrolyte Mix

2,900 vol/mo
345%
(5y)
402%
(1y)
747%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Shilajit Powder

1,000 vol/mo
343%
(5y)
9999%+
(1y)
379%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

Satisfy Running

18,100 vol/mo
341%
(5y)
48%
(1y)
60%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

Digital Health

2,900 vol/mo
337%
(5y)
572%
(1y)
53%
(3mo)

Pilates Socks

49,500 vol/mo
331%
(5y)
43%
(1y)
-13%
(3mo)
330%
(5y)
151%
(1y)
45%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Arrae

22,200 vol/mo
329%
(5y)
27%
(1y)
69%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

30-30-30

2,400 vol/mo
327%
(5y)
9999%+
(1y)
9999%+
(3mo)

The 30 30 30 trend refers to a wellness routine popularized on social media that prescribes 30 grams of protein within 30 minutes of waki...

Scar Tape

18,100 vol/mo
326%
(5y)
32%
(1y)
38%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

320%
(5y)
247%
(1y)
77%
(3mo)

Oura

110,000 vol/mo
320%
(5y)
75%
(1y)
-24%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

UK Biobank

3,600 vol/mo
319%
(5y)
350%
(1y)
23%
(3mo)

UK Biobank is a large scale biomedical database and research resource containing in depth genetic, lifestyle, and health information from...

Earth Rhythm

260 vol/mo
316%
(5y)
323%
(1y)
40%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...

Grounding Mat

40,500 vol/mo
313%
(5y)
-24%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...