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We surface rapidly growing trends in health before they take off.

93%
(5y)
-24%
(1y)
12%
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

Theanine

33,100 vol/mo
93%
(5y)
29%
(1y)
15%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Dopamine Fast

1,900 vol/mo
93%
(5y)
120%
(1y)
42%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

92%
(5y)
56%
(1y)
80%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

92%
(5y)
96%
(1y)
13%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Sexual Health

4,400 vol/mo
92%
(5y)
115%
(1y)
37%
(3mo)

Sexual Health is a longstanding, real domain encompassing contraception, STIs, sexual wellness, and related healthcare services, with ris...

Body and Fit

90 vol/mo
92%
(5y)
76%
(1y)
36%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

Sleep Strips

210 vol/mo
92%
(5y)
67%
(1y)
68%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Haleon

12,100 vol/mo
92%
(5y)
25%
(1y)
7%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

91%
(5y)
165%
(1y)
73%
(3mo)

Healthcare Interoperability is the ongoing effort to enable seamless, secure exchange of health information across different healthcare s...

91%
(5y)
89%
(1y)
35%
(3mo)

Healthcare burnout refers to the high levels of exhaustion, cynicism, and reduced professional efficacy experienced by healthcare workers...

Dental Bonding

22,200 vol/mo
90%
(5y)
80%
(1y)
13%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

SNRIs

40,500 vol/mo
90%
(5y)
61%
(1y)
20%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

90%
(5y)
61%
(1y)
46%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Biohacking

18,100 vol/mo
89%
(5y)
43%
(1y)
33%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

89%
(5y)
171%
(1y)
237%
(3mo)

Caffeine Tablets are widely used as a quick, portable source of caffeine to enhance alertness, focus, and physical performance. They are ...

Good Ritual

70 vol/mo
89%
(5y)
49%
(1y)
19%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

cfDNA

1,900 vol/mo
89%
(5y)
61%
(1y)
41%
(3mo)

cfDNA refers to circulating cell free DNA found in the bloodstream, primarily derived from tumor cells or other dying cells. It is used i...

88%
(5y)
20%
(1y)
51%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

Mini Stepper

6,600 vol/mo
88%
(5y)
-7%
(1y)
118%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

88%
(5y)
138%
(1y)
243%
(3mo)

Compression Pump refers to pneumatic compression devices used in medical therapy to facilitate venous and lymphatic return, reduce edema,...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Vetster

4,400 vol/mo
88%
(5y)
105%
(1y)
27%
(3mo)

Vetster is a online veterinary telemedicine platform that connects pet owners with licensed veterinarians for virtual consultations and v...

Autistic Burnout

14,800 vol/mo
88%
(5y)
19%
(1y)
45%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Ceres Chill

12,100 vol/mo
88%
(5y)
-16%
(1y)
17%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Cotton Pads

22,200 vol/mo
87%
(5y)
97%
(1y)
221%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

Rocket Doctor

720 vol/mo
87%
(5y)
293%
(1y)
68%
(3mo)

Rocket Doctor is a digital health platform and telemedicine marketplace that enables independent physicians to launch and run virtual cli...

Creatine

673,000 vol/mo
86%
(5y)
59%
(1y)
49%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Maca Supplement

5,400 vol/mo
86%
(5y)
59%
(1y)
81%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Grounding

110,000 vol/mo
86%
(5y)
12%
(1y)
26%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Levels Health

2,400 vol/mo
85%
(5y)
55%
(1y)
29%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

85%
(5y)
41%
(1y)
17%
(3mo)

Men's Mental Health is a recognized and evolving topic focusing on the psychological well being of men, addressing stigma, access to care...

Immunity Shots

27,100 vol/mo
85%
(5y)
29%
(1y)
21%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

85%
(5y)
75%
(1y)
20%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

85%
(5y)
78%
(1y)
25%
(3mo)

ME/CFS

60,500 vol/mo
84%
(5y)
96%
(1y)
28%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

Beet Supplements

33,100 vol/mo
84%
(5y)
60%
(1y)
29%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Candida Cleanse

14,800 vol/mo
84%
(5y)
-41%
(1y)
4%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

83%
(5y)
18%
(1y)
23%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

83%
(5y)
59%
(1y)
35%
(3mo)

Major Depressive Episode is a clinically defined mood disorder characterized by a pervasive low mood and loss of interest that significan...

Magnesium Malate

40,500 vol/mo
83%
(5y)
55%
(1y)
57%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Microbiome

27,100 vol/mo
83%
(5y)
71%
(1y)
61%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

Pelvic Care

70 vol/mo
82%
(5y)
84%
(1y)
67%
(3mo)

Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...

Gut Health Test

4,400 vol/mo
82%
(5y)
4%
(1y)
18%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Sleep Hygiene

450,000 vol/mo
82%
(5y)
125%
(1y)
86%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

Key Nutrients

1,900 vol/mo
82%
(5y)
37%
(1y)
51%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

75 Soft

22,200 vol/mo
81%
(5y)
-14%
(1y)
29%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

81%
(5y)
100%
(1y)
54%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

Castor Oil Pack

33,100 vol/mo
81%
(5y)
-9%
(1y)
111%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Precision Medical

2,900 vol/mo
80%
(5y)
111%
(1y)
77%
(3mo)

Precision Medical refers to the broader adoption and advancement of precision medicine in clinical practice, leveraging genomics, biomark...

Parachute Health

27,100 vol/mo
80%
(5y)
23%
(1y)
16%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

Charlie's Soap

2,400 vol/mo
80%
(5y)
64%
(1y)
202%
(3mo)

Charlie's Soap is a long standing family owned brand known for natural, fragrance free laundry detergents and cleaners. It has sustained ...

Tyrosine Supplement

14,800 vol/mo
79%
(5y)
51%
(1y)
67%
(3mo)

Tyrosine supplement refers to dietary supplements containing the amino acid L tyrosine, marketed to support cognitive function, stress re...

House Of Wise

320 vol/mo
79%
(5y)
145%
(1y)
9%
(3mo)

House of Wise is a wellness brand founded in 2020 that focuses on CBD infused products aimed at women, covering sleep, stress, intimacy, ...

Electrolytes

246,000 vol/mo
78%
(5y)
35%
(1y)
42%
(3mo)

Electrolytes refer to minerals in the body essential for hydration, nerve function, and muscle activity, widely discussed in contexts of ...

78%
(5y)
5%
(1y)
53%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

78%
(5y)
65%
(1y)
109%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Rapid Release

880 vol/mo
78%
(5y)
110%
(1y)
67%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

Concert Earplugs

2,400 vol/mo
78%
(5y)
13%
(1y)
1%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

Smart Pillow

880 vol/mo
77%
(5y)
184%
(1y)
100%
(3mo)

Smart Pillow refers to a connected pillow embedded with sensors, microelectronics, and sometimes connectivity that monitors sleep, tracks...

77%
(5y)
63%
(1y)
36%
(3mo)

Whole Person Care is a health care approach that integrates physical, behavioral, social, and spiritual well being, focusing on the whole...

Sarcopenia

74,000 vol/mo
77%
(5y)
58%
(1y)
25%
(3mo)

Sarcopenia is a, well established medical condition referring to progressive loss of skeletal muscle mass and function associated with ag...

Brain Health

8,100 vol/mo
77%
(5y)
63%
(1y)
22%
(3mo)

Brain health as a trend highlights growing public and commercial focus on cognitive wellbeing, memory, mental fitness, and neurological w...

SSRIs

165,000 vol/mo
77%
(5y)
48%
(1y)
26%
(3mo)

SSRIs are a widely prescribed class of antidepressants used to treat depression and anxiety disorders. They remain central to pharmacolog...

76%
(5y)
83%
(1y)
53%
(3mo)

Blood pressure measurement has become a prominent trend as more people adopt home monitoring and digital health tools to manage cardiovas...

76%
(5y)
71%
(1y)
129%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

Ada Health

1,900 vol/mo
76%
(5y)
145%
(1y)
38%
(3mo)

Ada Health is a digital health company that provides AI powered symptom assessment and triage tools, deployed in consumer apps and partne...

Remote Healthcare

1,000 vol/mo
75%
(5y)
48%
(1y)
34%
(3mo)

Remote Healthcare refers to the delivery of clinical services and health management via telecommunications and digital platforms, enablin...

Adapalene

60,500 vol/mo
75%
(5y)
49%
(1y)
53%
(3mo)

Adapalene is a topical retinoid used primarily to treat acne. The topic is well established in dermatology with brand name and generic fo...

L-methylfolate

33,100 vol/mo
75%
(5y)
34%
(1y)
45%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

Dopamine Detox

22,200 vol/mo
75%
(5y)
-52%
(1y)
6%
(3mo)

Dopamine detox is a concept referring to intentional period of reducing stimuli (like digital device use, instant gratification activitie...

Tia Health

8,100 vol/mo
75%
(5y)
32%
(1y)
25%
(3mo)

Tia Health is a women’s health platform offering telemedicine, clinics, and digital healthcare services focused on gynecology, fertilit...

Devoted Health

27,100 vol/mo
75%
(5y)
28%
(1y)
2%
(3mo)

Devoted Health is a healthcare company focused on Medicare Advantage plans and technology enabled senior health services, aiming to impro...

Parasite Cleanse

110,000 vol/mo
75%
(5y)
56%
(1y)
20%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

Natural Factors

2,900 vol/mo
75%
(5y)
42%
(1y)
91%
(3mo)
75%
(5y)
53%
(1y)
19%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

Castor Oil

201,000 vol/mo
75%
(5y)
-15%
(1y)
11%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

Weight Grip

590 vol/mo
74%
(5y)
97%
(1y)
93%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

74%
(5y)
67%
(1y)
41%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

Vibration Machine

3,600 vol/mo
74%
(5y)
108%
(1y)
107%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

Lung Detox

22,200 vol/mo
74%
(5y)
9%
(1y)
1%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

74%
(5y)
3%
(1y)
22%
(3mo)