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We surface rapidly growing trends in health before they take off.

Human Microbiome

1,900 vol/mo
57%
(5y)
78%
(1y)
44%
(3mo)

The human microbiome is a, extensively studied field focusing on the trillions of microbes living in and on the human body, with current ...

Loading Dose

1,300 vol/mo
57%
(5y)
58%
(1y)
32%
(3mo)

Loading dose is a pharmacological concept describing an initial higher dose of a drug to rapidly achieve therapeutic blood concentrations...

57%
(5y)
148%
(1y)
14%
(3mo)

The topic 'Aesthetic Doctor' refers to the growing prominence of medical professionals specializing in cosmetic procedures, driven by ris...

Infrared Sauna

135,000 vol/mo
57%
(5y)
33%
(1y)
18%
(3mo)

Infrared sauna is a wellness trend centered on using infrared heat to induce sweating, purported health benefits, and a growing consumer ...

StretchLab

135,000 vol/mo
57%
(5y)
2%
(1y)
-9%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

Superfoods Powder

5,400 vol/mo
57%
(5y)
408%
(1y)
1253%
(3mo)

Marine Collagen

12,100 vol/mo
57%
(5y)
107%
(1y)
138%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

57%
(5y)
45%
(1y)
85%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Yosuda

1,300 vol/mo
57%
(5y)
32%
(1y)
106%
(3mo)

Yosuda is a brand known for affordable folding treadmills and other home fitness equipment, popular among consumers seeking compact, budg...

57%
(5y)
1%
(1y)
26%
(3mo)

Healthcare disparities refer to systematic, avoidable differences in health outcomes and access to care among different population groups...

Gut Health

480 vol/mo
56%
(5y)
26%
(1y)
20%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Hibiclens

135,000 vol/mo
56%
(5y)
-7%
(1y)
27%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

Push Up Board

14,800 vol/mo
56%
(5y)
41%
(1y)
41%
(3mo)

Push Up Board is a fitness accessory designed to diversify push up workouts by providing multiple hand positions through a board with col...

Protein

301,000 vol/mo
56%
(5y)
31%
(1y)
46%
(3mo)
56%
(5y)
45%
(1y)
113%
(3mo)

Perfect Supplements is a brand offering whole food based vitamins and minerals with an emphasis on clean, easily digestible ingredients a...

Supplement

22,200 vol/mo
56%
(5y)
58%
(1y)
44%
(3mo)
56%
(5y)
92%
(1y)
182%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

56%
(5y)
71%
(1y)
61%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

Inulin

40,500 vol/mo
55%
(5y)
45%
(1y)
46%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

TUDCA

27,100 vol/mo
55%
(5y)
41%
(1y)
29%
(3mo)

TUDCA (tauroursodeoxycholic acid) is a bile acid supplement gaining attention for liver support, hepatoprotection, and potential neuropro...

Breathwork

12,100 vol/mo
55%
(5y)
38%
(1y)
-2%
(3mo)

Breathwork is a, longstanding wellness practice focused on conscious breathing techniques to influence physical and mental states. It has...

Visbiome

18,100 vol/mo
55%
(5y)
39%
(1y)
28%
(3mo)

Visbiome is a clinically studied probiotic product line positioned for gastrointestinal health, with emphasis on multi strain probiotics ...

Naturelo

2,400 vol/mo
55%
(5y)
101%
(1y)
221%
(3mo)

Fullscript

135,000 vol/mo
55%
(5y)
4%
(1y)
6%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

Medical Treatment

4,400 vol/mo
55%
(5y)
61%
(1y)
30%
(3mo)

Medical Treatment is a long standing, real concept encompassing the methods, protocols, and technologies used to diagnose, manage, and cu...

Calcium Supplement

74,000 vol/mo
55%
(5y)
63%
(1y)
49%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Fisetin

6,600 vol/mo
55%
(5y)
63%
(1y)
47%
(3mo)
54%
(5y)
162%
(1y)
197%
(3mo)

SubQ

49,500 vol/mo
54%
(5y)
40%
(1y)
32%
(3mo)

SubQ refers to subcutaneous drug delivery and related technologies, which enable injections or implants beneath the skin. The topic encom...

Egg Freezing

12,100 vol/mo
54%
(5y)
29%
(1y)
8%
(3mo)

Egg freezing is a reproductive technology widely used to preserve fertility, allowing individuals to delay childbearing by freezing oocyt...

Zinc Supplement

90,500 vol/mo
54%
(5y)
84%
(1y)
27%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

Nootropic

74,000 vol/mo
54%
(5y)
82%
(1y)
103%
(3mo)
54%
(5y)
60%
(1y)
176%
(3mo)

Joint supplements for dogs represent a well established segment in pet health, driven by owner concern for mobility and aging pets, suppo...

54%
(5y)
48%
(1y)
49%
(3mo)

Resveratrol supplements have persisted as a popular antioxidant supplement, marketed for potential anti aging, cardiovascular, and metabo...

Reusable Floss

2,900 vol/mo
54%
(5y)
67%
(1y)
54%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

53%
(5y)
36%
(1y)
34%
(3mo)

Athletes Mental Health is a, established domain focusing on psychological wellbeing in sports, addressing stress, burnout, performance pr...

Renpho

12,100 vol/mo
53%
(5y)
48%
(1y)
35%
(3mo)

Renpho is a consumer electronics brand known for affordable smart scales, massage devices, and wellness gadgets; the topic centers on at�...

52%
(5y)
55%
(1y)
47%
(3mo)

Gastrointestinal Cancer is a and established field encompassing cancers of the digestive system, including cancers of the esophagus, stom...

Virbac

5,400 vol/mo
52%
(5y)
66%
(1y)
103%
(3mo)

Virbac is a, established player in the veterinary pharmaceutical industry, known for developing and distributing medicines, vaccines, and...

Activity Tracker

3,600 vol/mo
52%
(5y)
212%
(1y)
452%
(3mo)

Activity Tracker refers to devices and apps that monitor physical activity and related health metrics, enabling users to track steps, wor...

Ginger Supplement

12,100 vol/mo
52%
(5y)
61%
(1y)
88%
(3mo)

Ginger supplement is a, established dietary supplement category focused on powdered or extract forms of ginger root used for digestive su...

Comfier

4,400 vol/mo
51%
(5y)
50%
(1y)
33%
(3mo)

Comfier is a brand of at home massage and heat therapy devices designed to relieve muscle tension, pain, and stress, typically used for b...

51%
(5y)
87%
(1y)
203%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Strive Health

4,400 vol/mo
51%
(5y)
30%
(1y)
31%
(3mo)

Mosquito Patches

2,900 vol/mo
51%
(5y)
26%
(1y)
2825%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

Exercise Step

8,100 vol/mo
51%
(5y)
60%
(1y)
58%
(3mo)

Exercise Step refers to step based aerobics and the use of aerobic step platforms as a cardio training modality, a longstanding fitness c...

Neurodiversity

33,100 vol/mo
50%
(5y)
9%
(1y)
29%
(3mo)

Neurodiversity is a and established concept describing the natural variation in human brain function and cognitive processing, including ...

Adaptogen

49,500 vol/mo
50%
(5y)
31%
(1y)
79%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

Lifeblood

3,600 vol/mo
50%
(5y)
67%
(1y)
-23%
(3mo)

Lifeblood is a concept and term used across biology, business, culture, and nonprofit sectors to denote the essential life sustaining ele...

Oil Pulling

40,500 vol/mo
50%
(5y)
-21%
(1y)
12%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Forward Health

18,100 vol/mo
50%
(5y)
95%
(1y)
25%
(3mo)

Forward Health is a healthcare company known for blended tech enabled primary care services and health data platforms designed to streaml...

Aging in Place

6,600 vol/mo
49%
(5y)
67%
(1y)
37%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

B12 Gummies

4,400 vol/mo
49%
(5y)
53%
(1y)
165%
(3mo)

B12 Gummies are a popular form of vitamin B12 supplements, marketed for easy ingestion and appealing flavors. They are widely available f...

49%
(5y)
23%
(1y)
12%
(3mo)

Internalized Homophobia refers to the internalization of society's anti LGBTQ+ attitudes by LGBTQ+ individuals, often resulting in self s...

Toenail Clippers

22,200 vol/mo
49%
(5y)
167%
(1y)
2%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

CBN Gummies

9,900 vol/mo
49%
(5y)
8%
(1y)
29%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Fitness Tracker

49,500 vol/mo
49%
(5y)
165%
(1y)
362%
(3mo)

MY Appointment

1,000 vol/mo
49%
(5y)
57%
(1y)
20%
(3mo)

Calming Care

880 vol/mo
49%
(5y)
65%
(1y)
98%
(3mo)

Calisthenics

246,000 vol/mo
49%
(5y)
42%
(1y)
6%
(3mo)

Gene Therapy

22,200 vol/mo
49%
(5y)
89%
(1y)
39%
(3mo)

Grace Health

8,100 vol/mo
48%
(5y)
54%
(1y)
19%
(3mo)

Grace Health refers to multiple real healthcare providers and clinics operating under that name in the United States, including Grace Hea...

48%
(5y)
41%
(1y)
24%
(3mo)

Pelvic floor therapy is a recognized medical and therapeutic discipline focused on diagnosing and treating dysfunction of the pelvic floo...

Autophagy

90,500 vol/mo
48%
(5y)
65%
(1y)
27%
(3mo)

Autophagy is a conserved cellular degradation process where cells recycle damaged organelles and proteins. It is a well established biolo...

48%
(5y)
82%
(1y)
72%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Quest Ce

3,600 vol/mo
48%
(5y)
30%
(1y)
-12%
(3mo)

Quest CE is a leading provider of continuing education for financial services professionals, offering online CE courses, compliance train...

Feet Care

9,900 vol/mo
47%
(5y)
73%
(1y)
53%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

Electrolytes Test

1,000 vol/mo
47%
(5y)
39%
(1y)
50%
(3mo)

Electrolytes Test is a and established medical lab test that measures the levels of key minerals in the blood (such as sodium, potassium,...

Fiber

110,000 vol/mo
47%
(5y)
40%
(1y)
48%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

47%
(5y)
39%
(1y)
25%
(3mo)

At Home Sleep Study refers to doctors prescribing and patients completing sleep diagnostics outside traditional in lab polysomnography, u...

Dhea Supplement

40,500 vol/mo
47%
(5y)
11%
(1y)
13%
(3mo)

DHEA (dehydroepiandrosterone) supplement usage is a recurring wellness trend centered on aging, hormonal balance, and vitality, with cons...

47%
(5y)
23%
(1y)
46%
(3mo)

Cognitive distortion refers to biased or irrational thought patterns that can perpetuate negative emotions and maladaptive behaviors. In ...

47%
(5y)
68%
(1y)
352%
(3mo)

Rechargeable hearing aids are wearable audio amplifiers designed with built in rechargeable batteries, offering a growing trend toward co...

NMN Supplement

110,000 vol/mo
46%
(5y)
76%
(1y)
62%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Beef Heart

6,600 vol/mo
46%
(5y)
56%
(1y)
64%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

46%
(5y)
57%
(1y)
198%
(3mo)

Desitin Diaper Rash Cream is a long standing infant care product used to treat and prevent diaper rash; it is a recognized brand within t...

Lifelong

6,600 vol/mo
46%
(5y)
45%
(1y)
29%
(3mo)

Lifelong is trending as a broad umbrella around continuous learning, longevity wellness, and durable, purpose driven brands that emphasiz...

Magnesium Taurate

27,100 vol/mo
45%
(5y)
34%
(1y)
57%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

Nexhealth

12,100 vol/mo
45%
(5y)
-1%
(1y)
26%
(3mo)

NexHealth is a healthcare technology platform focused on patient engagement and experience, enabling clinics to manage communications, ap...

Trail Running

27,100 vol/mo
45%
(5y)
75%
(1y)
152%
(3mo)

Trail Running is a recognized and established activity combining running with off road terrain, gaining sustained mainstream popularity t...

CPR Kit

1,000 vol/mo
45%
(5y)
40%
(1y)
76%
(3mo)

CPR Kit is a product category comprising portable kits that include CPR guidance tools, face shields, gloves, masks, and sometimes AED re...

Biceps Curl

110,000 vol/mo
44%
(5y)
51%
(1y)
25%
(3mo)

Biceps Curl is a long standing strength exercise targeting the biceps, widely recognized in fitness routines and equipment marketing as a...

Active Stretching

1,900 vol/mo
44%
(5y)
21%
(1y)
53%
(3mo)
44%
(5y)
-6%
(1y)
38%
(3mo)

Adult Autism Diagnosis refers to the recognition, evaluation, and formal diagnosis of autism spectrum disorder in adults, a topic that ha...

Rhodiola

49,500 vol/mo
44%
(5y)
40%
(1y)
138%
(3mo)

Rhodiola is an adaptogenic herb (Rhodiola rosea) that has long been used in traditional medicine and has gained renewed popularity in mod...

Testosterone Test

27,100 vol/mo
44%
(5y)
25%
(1y)
24%
(3mo)

Testosterone testing is gaining traction as consumers seek hormone health insights, driven by aging populations, athletic performance con...

Protein Powder

246,000 vol/mo
44%
(5y)
37%
(1y)
86%
(3mo)
44%
(5y)
212%
(1y)
46%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

43%
(5y)
29%
(1y)
43%
(3mo)

Vitamin D Toxicity is a health topic concerning elevated vitamin D levels from excessive intake or certain medical conditions, leading to...

Under Desk Bike

6,600 vol/mo
43%
(5y)
115%
(1y)
378%
(3mo)

Seed Probiotics

90,500 vol/mo
43%
(5y)
6%
(1y)
20%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Bee Pollen

40,500 vol/mo
43%
(5y)
-26%
(1y)
40%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

Neuro

368,000 vol/mo
43%
(5y)
20%
(1y)
16%
(3mo)

Neuro refers to topics and entities centered on neuroscience, neurotechnology, and brain related consumer products and startups spanning ...

Nutrafol

450,000 vol/mo
43%
(5y)
-2%
(1y)
-2%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

Anti-inflammatory

49,500 vol/mo
43%
(5y)
99%
(1y)
45%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Menstrual Disc

33,100 vol/mo
43%
(5y)
-15%
(1y)
48%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Host Defense

4,400 vol/mo
43%
(5y)
52%
(1y)
82%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

43%
(5y)
74%
(1y)
25%
(3mo)

Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...

43%
(5y)
21%
(1y)
11%
(3mo)

Bacillus coagulans is a probiotic bacterium widely used in dietary supplements and functional foods, with ongoing interest driven by its ...

Carnitine

49,500 vol/mo
42%
(5y)
24%
(1y)
27%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

42%
(5y)
66%
(1y)
-18%
(3mo)

Eikon Therapeutics is a biotechnology company that focuses on live cell imaging and programmable cellular assays to accelerate drug disco...

Intrusive Thought

2,400 vol/mo
42%
(5y)
26%
(1y)
14%
(3mo)

Intrusive thought is a recognized mental health phenomenon characterized by unwanted, involuntary thoughts that can be distressing and re...

LGBTQ Therapy

2,400 vol/mo
42%
(5y)
80%
(1y)
47%
(3mo)

LGBTQ Therapy is a, established field focusing on mental health care affirming to LGBTQ individuals, addressing unique stressors such as ...

Metal Detox

5,400 vol/mo
41%
(5y)
-8%
(1y)
50%
(3mo)

Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...

Waking Up App

2,900 vol/mo
41%
(5y)
91%
(1y)
17%
(3mo)

Waking Up App is a widely used mindfulness and meditation app created by Sam Harris. It combines guided meditations, philosophy talks, an...

Optum

368,000 vol/mo
41%
(5y)
4%
(1y)
0%
(3mo)

Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...

Toothpaste

110,000 vol/mo
41%
(5y)
24%
(1y)
52%
(3mo)
41%
(5y)
66%
(1y)
54%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Embody

14,800 vol/mo
41%
(5y)
36%
(1y)
74%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Pink Noise

40,500 vol/mo
41%
(5y)
94%
(1y)
195%
(3mo)

Pink noise is a sound spectrum with equal energy per octave, used in audio engineering, sleep research, and wellness; it has gained atten...

41%
(5y)
14%
(1y)
24%
(3mo)

Thyroid Antibodies Test is a medical testing trend focusing on detecting autoimmune activity against thyroid tissues, notably antibodies ...

Shatavari

14,800 vol/mo
40%
(5y)
23%
(1y)
34%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

PCOS

673,000 vol/mo
40%
(5y)
9%
(1y)
21%
(3mo)

Cypress Oil

3,600 vol/mo
40%
(5y)
102%
(1y)
116%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Medical Tape

22,200 vol/mo
40%
(5y)
44%
(1y)
42%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Period Pants

33,100 vol/mo
40%
(5y)
67%
(1y)
30%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Period Poverty

1,900 vol/mo
40%
(5y)
29%
(1y)
38%
(3mo)

Surgical Drain

2,400 vol/mo
40%
(5y)
29%
(1y)
52%
(3mo)

Surgical drain devices are medical tools used post operatively to remove fluids and air from surgical sites, reduce infection risk, and p...

40%
(5y)
42%
(1y)
144%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Inpatient Care

1,600 vol/mo
39%
(5y)
26%
(1y)
20%
(3mo)

Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...