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We surface rapidly growing trends in health before they take off.

Good Ritual

70 vol/mo
89%
(5y)
49%
(1y)
19%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

88%
(5y)
63%
(1y)
26%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

88%
(5y)
55%
(1y)
29%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Synbiotic

4,400 vol/mo
88%
(5y)
63%
(1y)
26%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

Vetster

4,400 vol/mo
88%
(5y)
105%
(1y)
27%
(3mo)

Vetster is a online veterinary telemedicine platform that connects pet owners with licensed veterinarians for virtual consultations and v...

87%
(5y)
-2%
(1y)
105%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Candida Cleanse

18,100 vol/mo
87%
(5y)
-33%
(1y)
6%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

SNRIs

40,500 vol/mo
86%
(5y)
54%
(1y)
22%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

Beet Supplements

27,100 vol/mo
86%
(5y)
56%
(1y)
51%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Dental Bonding

22,200 vol/mo
86%
(5y)
90%
(1y)
19%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Celluma

9,900 vol/mo
86%
(5y)
28%
(1y)
9%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Cat Supplements

2,400 vol/mo
85%
(5y)
109%
(1y)
32%
(3mo)

Cat Supplements are consumer focused products designed to support feline health, including joint support, digestion, skin and coat, and o...

Levels Health

2,400 vol/mo
85%
(5y)
55%
(1y)
29%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

Immunity Shots

27,100 vol/mo
85%
(5y)
29%
(1y)
21%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

Plant-Based Protein

49,500 vol/mo
85%
(5y)
100%
(1y)
23%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

85%
(5y)
78%
(1y)
25%
(3mo)
85%
(5y)
85%
(1y)
24%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

85%
(5y)
37%
(1y)
-10%
(3mo)

Men's Mental Health is a recognized and evolving topic focusing on the psychological well being of men, addressing stigma, access to care...

Nicotinamide

33,100 vol/mo
84%
(5y)
29%
(1y)
34%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Grounding

110,000 vol/mo
84%
(5y)
7%
(1y)
11%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Dopamine Detox

22,200 vol/mo
84%
(5y)
-49%
(1y)
-5%
(3mo)

Dopamine detox is a concept referring to intentional period of reducing stimuli (like digital device use, instant gratification activitie...

Lion's Mane Tea

3,600 vol/mo
84%
(5y)
9999%+
(1y)
32%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Derms

1,000 vol/mo
84%
(5y)
34%
(1y)
18%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Tomorrow Health

2,900 vol/mo
83%
(5y)
175%
(1y)
74%
(3mo)

Tomorrow Health is a company that operates a platform to simplify the procurement and delivery of durable medical equipment and related h...

Focus Supplement

4,400 vol/mo
82%
(5y)
91%
(1y)
52%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

Gut Health Test

5,400 vol/mo
82%
(5y)
4%
(1y)
18%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Oil Pulling

40,500 vol/mo
81%
(5y)
-25%
(1y)
7%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Alignerco

5,400 vol/mo
81%
(5y)
38%
(1y)
34%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

81%
(5y)
24%
(1y)
-3%
(3mo)

Digital stethoscope technology uses electronic sensors to capture heart and lung sounds, amplifying, recording, and transmitting audio fo...

Biohacking

22,200 vol/mo
81%
(5y)
45%
(1y)
12%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

81%
(5y)
28%
(1y)
39%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

Parachute Health

27,100 vol/mo
80%
(5y)
23%
(1y)
16%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

Liver Detox Drink

8,100 vol/mo
79%
(5y)
6%
(1y)
17%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

79%
(5y)
16%
(1y)
15%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

CO2 Laser

49,500 vol/mo
79%
(5y)
51%
(1y)
33%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

79%
(5y)
48%
(1y)
106%
(3mo)

Major Depressive Episode is a clinically defined mood disorder characterized by a pervasive low mood and loss of interest that significan...

Key Nutrients

1,900 vol/mo
79%
(5y)
30%
(1y)
11%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

Papablic

2,900 vol/mo
78%
(5y)
78%
(1y)
9%
(3mo)

Papablic is a baby products brand known for cloth diapers and related accessories, gaining attention as part of a broader shift toward su...

75 Soft

27,100 vol/mo
78%
(5y)
-20%
(1y)
50%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

Prebiotic

33,100 vol/mo
78%
(5y)
50%
(1y)
70%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

5Strands

1,900 vol/mo
78%
(5y)
9999%+
(1y)
45%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Magnesium Malate

40,500 vol/mo
78%
(5y)
39%
(1y)
17%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Dopamine Fast

1,900 vol/mo
78%
(5y)
69%
(1y)
27%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

Concert Earplugs

2,400 vol/mo
78%
(5y)
13%
(1y)
1%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

Mini Stepper

6,600 vol/mo
78%
(5y)
-29%
(1y)
53%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

Parasite Cleanse

110,000 vol/mo
77%
(5y)
64%
(1y)
46%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

77%
(5y)
72%
(1y)
27%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

Brain Health

8,100 vol/mo
77%
(5y)
63%
(1y)
22%
(3mo)

Brain health as a trend highlights growing public and commercial focus on cognitive wellbeing, memory, mental fitness, and neurological w...

Depuffing

210 vol/mo
77%
(5y)
73%
(1y)
-11%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Musely

74,000 vol/mo
77%
(5y)
15%
(1y)
17%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Creatine Powder

33,100 vol/mo
76%
(5y)
78%
(1y)
58%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

76%
(5y)
37%
(1y)
28%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

Creatine

673,000 vol/mo
76%
(5y)
54%
(1y)
47%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

Sleep Strips

210 vol/mo
76%
(5y)
42%
(1y)
27%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Ada Health

1,900 vol/mo
76%
(5y)
145%
(1y)
38%
(3mo)

Ada Health is a digital health company that provides AI powered symptom assessment and triage tools, deployed in consumer apps and partne...