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We surface rapidly growing trends in health before they take off.

Satisfy Running

18,100 vol/mo
341%
(5y)
48%
(1y)
60%
(3mo)

Satisfy Running is a recognizable contemporary running apparel brand known for its tech forward, fashion informed performance gear, opera...

Digital Health

2,900 vol/mo
337%
(5y)
572%
(1y)
53%
(3mo)

Pilates Socks

49,500 vol/mo
331%
(5y)
43%
(1y)
-13%
(3mo)
330%
(5y)
151%
(1y)
45%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Arrae

22,200 vol/mo
329%
(5y)
27%
(1y)
69%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

30-30-30

2,400 vol/mo
327%
(5y)
9999%+
(1y)
9999%+
(3mo)

The 30 30 30 trend refers to a wellness routine popularized on social media that prescribes 30 grams of protein within 30 minutes of waki...

Scar Tape

18,100 vol/mo
326%
(5y)
32%
(1y)
38%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

320%
(5y)
247%
(1y)
77%
(3mo)

Oura

110,000 vol/mo
320%
(5y)
75%
(1y)
-24%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

UK Biobank

3,600 vol/mo
319%
(5y)
350%
(1y)
23%
(3mo)

UK Biobank is a large scale biomedical database and research resource containing in depth genetic, lifestyle, and health information from...

Earth Rhythm

260 vol/mo
316%
(5y)
323%
(1y)
40%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...

Grounding Mat

40,500 vol/mo
313%
(5y)
-24%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Transparent Labs

90,500 vol/mo
311%
(5y)
138%
(1y)
142%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

304%
(5y)
33%
(1y)
293%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

303%
(5y)
19%
(1y)
32%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

300%
(5y)
235%
(1y)
46%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

Recovery Tape

110 vol/mo
299%
(5y)
248%
(1y)
160%
(3mo)

Recovery Tape refers to the renewed focus and activity around data tape as a reliable medium for backup, archival, and recovery, driven b...

Mushroom Gummies

40,500 vol/mo
298%
(5y)
0%
(1y)
36%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

L Reuteri

27,100 vol/mo
286%
(5y)
35%
(1y)
23%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Cleerly

2,900 vol/mo
282%
(5y)
46%
(1y)
41%
(3mo)

Cleerly is a health tech company developing AI powered coronary imaging and analysis to improve cardiovascular disease detection and risk...

Magnesium Spray

33,100 vol/mo
281%
(5y)
11%
(1y)
100%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...