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We surface rapidly growing trends in health before they take off.

75%
(5y)
25%
(1y)
39%
(3mo)

Sensory Playground refers to playground spaces and products designed to stimulate all senses and support sensory processing, inclusivity,...

Remote Healthcare

1,000 vol/mo
75%
(5y)
48%
(1y)
34%
(3mo)

Remote Healthcare refers to the delivery of clinical services and health management via telecommunications and digital platforms, enablin...

Tia Health

8,100 vol/mo
75%
(5y)
32%
(1y)
25%
(3mo)

Tia Health is a women’s health platform offering telemedicine, clinics, and digital healthcare services focused on gynecology, fertilit...

Devoted Health

27,100 vol/mo
75%
(5y)
28%
(1y)
2%
(3mo)

Devoted Health is a healthcare company focused on Medicare Advantage plans and technology enabled senior health services, aiming to impro...

75%
(5y)
53%
(1y)
19%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

Castor Oil

201,000 vol/mo
75%
(5y)
-15%
(1y)
11%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

Pelvic Trainer

590 vol/mo
75%
(5y)
99%
(1y)
54%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...

Pelvic Care

70 vol/mo
75%
(5y)
59%
(1y)
32%
(3mo)

Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...

74%
(5y)
0%
(1y)
-10%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

74%
(5y)
67%
(1y)
41%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

73%
(5y)
-6%
(1y)
9%
(3mo)

Dexamethasone ear drops are a corticosteroid based otic solution used to reduce inflammation and swelling in ear conditions such as otiti...

SSRIs

165,000 vol/mo
73%
(5y)
39%
(1y)
25%
(3mo)

SSRIs are a widely prescribed class of antidepressants used to treat depression and anxiety disorders. They remain central to pharmacolog...

73%
(5y)
95%
(1y)
57%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Sarcopenia

74,000 vol/mo
73%
(5y)
50%
(1y)
25%
(3mo)

Sarcopenia is a, well established medical condition referring to progressive loss of skeletal muscle mass and function associated with ag...

ME/CFS

60,500 vol/mo
72%
(5y)
76%
(1y)
44%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

72%
(5y)
59%
(1y)
34%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

L Lysine

74,000 vol/mo
72%
(5y)
-9%
(1y)
3%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

Electrolyte Drops

1,600 vol/mo
72%
(5y)
31%
(1y)
49%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

Whoop

368,000 vol/mo
71%
(5y)
62%
(1y)
36%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

Gut Biome

2,900 vol/mo
71%
(5y)
1%
(1y)
0%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Hydration Vest

3,600 vol/mo
70%
(5y)
11%
(1y)
9%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

Thorne Supplements

60,500 vol/mo
70%
(5y)
32%
(1y)
35%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

Sleep Pods

22,200 vol/mo
70%
(5y)
23%
(1y)
3%
(3mo)

Sleep Pods are compact, private sleeping enclosures used in workplaces, airports, hotels, and public spaces to provide quick, private res...

Microbiome

27,100 vol/mo
69%
(5y)
44%
(1y)
37%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

L-methylfolate

33,100 vol/mo
69%
(5y)
21%
(1y)
-3%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

Moral Injury

8,100 vol/mo
69%
(5y)
88%
(1y)
71%
(3mo)

Moral injury is a recognized psychological and ethical construct describing the distress that arises from actions, or the lack of them, w...

Mood Supplement

1,300 vol/mo
69%
(5y)
68%
(1y)
42%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...

69%
(5y)
2%
(1y)
21%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

StretchLab

135,000 vol/mo
69%
(5y)
1%
(1y)
-4%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

Creatine Monohydrate

246,000 vol/mo
69%
(5y)
77%
(1y)
60%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Spring Health

49,500 vol/mo
69%
(5y)
88%
(1y)
84%
(3mo)

Spring Health is a mental health services platform offering assessments, therapy, and employer focused mental health programs, driving en...

Histamine

90,500 vol/mo
68%
(5y)
22%
(1y)
20%
(3mo)

Histamine is a biogenic amine involved in immune responses, gastric acid secretion, and neurotransmission. In recent years, interest has ...

Anteage

3,600 vol/mo
68%
(5y)
10%
(1y)
15%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Water Flosser

2,400 vol/mo
68%
(5y)
0%
(1y)
-2%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Sleep Hygiene

450,000 vol/mo
68%
(5y)
96%
(1y)
51%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

68%
(5y)
32%
(1y)
-22%
(3mo)

The Period Company is a consumer brand focused on menstrual care, notably period underwear, with media coverage and industry presence sin...

68%
(5y)
32%
(1y)
57%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

Trellus

3,600 vol/mo
67%
(5y)
14%
(1y)
94%
(3mo)

Trellus refers to real, established entities across local commerce and AI powered sales tooling, including a local marketplace app (Trell...

Trauma Trigger

1,000 vol/mo
67%
(5y)
41%
(1y)
64%
(3mo)

Trauma trigger refers to stimuli that provoke recall of a traumatic event, leading to acute emotional, cognitive, and physiological respo...

Organ Complex

210 vol/mo
67%
(5y)
7%
(1y)
39%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

67%
(5y)
74%
(1y)
48%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

Sound Bath

40,500 vol/mo
67%
(5y)
17%
(1y)
20%
(3mo)

Sound bath is a wellness practice where participants are immersed in resonant sounds produced by instruments like singing bowls, gongs, a...

67%
(5y)
55%
(1y)
33%
(3mo)

Patient Experience is a and growing focus in healthcare aimed at improving how patients perceive their care, with emphasis on communicati...

Maca Supplement

5,400 vol/mo
67%
(5y)
23%
(1y)
38%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

Natural Factors

2,900 vol/mo
67%
(5y)
24%
(1y)
23%
(3mo)

Mental Coach

880 vol/mo
66%
(5y)
63%
(1y)
42%
(3mo)

Mental coach refers to structured coaching services and tools designed to improve mental performance, resilience, and well being through ...

Well People

8,100 vol/mo
66%
(5y)
19%
(1y)
4%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

66%
(5y)
64%
(1y)
50%
(3mo)

Blood pressure measurement has become a prominent trend as more people adopt home monitoring and digital health tools to manage cardiovas...

Silexan

3,600 vol/mo
66%
(5y)
132%
(1y)
36%
(3mo)

Silexan is a standardized lavender oil extract used primarily as an herbal anxiolytic, supported by clinical studies and available as a p...

Cold Exposure

720 vol/mo
66%
(5y)
82%
(1y)
44%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

66%
(5y)
10%
(1y)
41%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

Mullein

165,000 vol/mo
66%
(5y)
0%
(1y)
26%
(3mo)

Mullein is a flowering plant (Verbascum spp.) with a long history in herbal medicine that has gained renewed attention in natural health ...

65%
(5y)
164%
(1y)
119%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

Branch Basics

60,500 vol/mo
65%
(5y)
10%
(1y)
11%
(3mo)

Branch Basics is a cleaning brand offering plant based, non toxic cleaning concentrates and refillable bottles, fitting into the growing ...

Real Mushrooms

6,600 vol/mo
65%
(5y)
57%
(1y)
28%
(3mo)

Real Mushrooms is a brand focused on medicinal mushroom supplements and products, leveraging standardized extracts and third party testin...

Enhertu

18,100 vol/mo
65%
(5y)
48%
(1y)
3%
(3mo)

Enhertu is a HER2 targeted antibody drug conjugate (ADC) used in treating HER2 positive cancers, notably breast cancer, and has driven on...

Detox Supplement

6,600 vol/mo
65%
(5y)
43%
(1y)
33%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

64%
(5y)
48%
(1y)
27%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

Teladoc Health

27,100 vol/mo
64%
(5y)
38%
(1y)
43%
(3mo)

Teladoc Health is a leading telemedicine and virtual care provider that has shaped the digital healthcare landscape through remote consul...

Caffeine Bar

1,000 vol/mo
64%
(5y)
86%
(1y)
59%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...