Discover TrendsHealth
We surface rapidly growing trends in health before they take off.
Toothbrush Sanitizer
Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...
Pelvic Floor Therapy
Pelvic floor therapy is a recognized medical and therapeutic discipline focused on diagnosing and treating dysfunction of the pelvic floo...
Warm Compress
Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...
Quest Protein Shake
Nicotinamide Mononucleotide
Deodorant Bar
Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...
Gene Therapy
Calming Care
Calming Care is a skincare trend focused on products engineered to reduce skin irritation and stress, emphasizing barrier support, soothi...
Dhea Supplement
Magnesium Taurate
MaryRuth Organics
Whitening Toothpaste
Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...
Fish Collagen
Bee Pollen
Vaginal Moisturizer
Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...
Multivitamin Gummies
Lepro
Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...
Metal Detox
Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...
Calming Bites
Calming Bites are a commercial category of pet treats (primarily for dogs and sometimes cats) formulated to promote calmer behavior using...
Seed Probiotics
Calcium Supplement
Cognitive Distortion
Cognitive distortion refers to biased or irrational thought patterns that can perpetuate negative emotions and maladaptive behaviors. In ...
Adult Autism Diagnosis
Adult Autism Diagnosis refers to the recognition, evaluation, and formal diagnosis of autism spectrum disorder in adults, a topic that ha...
Electrolytes Test
Electrolytes Test is a and established medical lab test that measures the levels of key minerals in the blood (such as sodium, potassium,...
Optum
Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...
Blink Eye Drops
Beef Heart
Testosterone Test
Testosterone testing is gaining traction as consumers seek hormone health insights, driven by aging populations, athletic performance con...
Infant Vitamins
At Home Sleep Study
Period Shorts
Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...
Intrusive Thought
Intrusive thought is a recognized mental health phenomenon characterized by unwanted, involuntary thoughts that can be distressing and re...
Vitamin D Toxicity
Mullein Oil
Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...
LGBTQ Therapy
LGBTQ Therapy is a, established field focusing on mental health care affirming to LGBTQ individuals, addressing unique stressors such as ...
Maven Clinic
Maven Clinic is a telehealth platform focused on women’s health, offering virtual care for pregnancy, fertility, and postpartum needs t...
Biceps Curl
Flowly
Flowly is a healthtech trend centered on VR assisted biofeedback for pain and anxiety management, originated by a YC backed startup, with...
Host Defense
Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...
Self-Concept
Self concept refers to an individual's perception of themselves, encompassing identity, self esteem, and personal meaning. As a trending ...
Menstrual Disc
The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...
Kindbody
Kindbody is a company that operates as a fertility, women’s health, and wellness provider combining IVF and fertility services with a d...
Protein Powder
Aging in Place
Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...
Kids Vitamins
Bacillus Coagulans
Inpatient Care
Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...
Waking Up App
Waking Up App is a widely used mindfulness and meditation app created by Sam Harris. It combines guided meditations, philosophy talks, an...
NMN Supplement
Transcranial Magnetic Stimulation
Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...
Lyra Health
Eikon Therapeutics
PCOS
PCOS (polycystic ovary syndrome) is a, widely discussed condition affecting women's endocrine health, with increasing attention on diagno...
Bromelain Supplement
Period Poverty
Period poverty refers to the lack of access to affordable and hygienic menstrual products, sanitation, and education, driving social and ...
Stimming
Stimming refers to self stimulatory behaviors commonly observed in autistic individuals, such as repetitive rocking, hand flapping, or re...
Surgical Drain
Surgical drain devices are medical tools used post operatively to remove fluids and air from surgical sites, reduce infection risk, and p...
Neuro
Neuro refers to topics and entities centered on neuroscience, neurotechnology, and brain related consumer products and startups spanning ...
Magnesium Citrate
CPR Kit
CPR Kit is a product category comprising portable kits that include CPR guidance tools, face shields, gloves, masks, and sometimes AED re...
Somatics
Somatics is a holistic approach to body centered therapies and education that emphasizes the body's internal felt sense (interoception) a...
MY Appointment
Subcutaneous
Subcutaneous administration is a, longstanding medical practice involving delivering substances beneath the skin; current discussions cen...
Edema Shoes
Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...
Lifting Straps
Pink Noise
Renpho
Renpho is a consumer electronics brand known for affordable smart scales, massage devices, and wellness gadgets; the topic centers on at�...
Saalt
Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...
Vitals
Vitals refers to a health tech cluster around monitoring essential physiological metrics and leveraging digital tools to track, analyze, ...
Viome
Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...
Turmeric Supplement
EMDR
EMDR (Eye Movement Desensitization and Reprocessing) is a recognized psychotherapy approach used to treat trauma and stress related disor...
Gymreapers
Bodily
Starkey
Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...
Foot Deodorant
Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...
Probiotic Gummies
Garlic Supplements
Slippery Elm Bark
Feet Care
Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...
Depersonalization-Derealization Disorder
Depersonalization Derealization Disorder (DPDR) is a dissociative condition characterized by persistent or reoccurring feelings of detach...