Discover Trends
We surface rapidly growing trends before they take off.
Upfs
Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...
Lychee Vodka
Lychee vodka is a flavored vodka category featuring lychee fruit notes, gaining traction in premium spirits markets and Asian inspired co...
Eco Plates
Mushroom Chai
Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...
Insect Based Food
Insect based food uses edible insects or insect derived ingredients as a sustainable alternative protein source to conventional livestock...
Adaptogen Drink
Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...
Xtreme Wellness Tortillas
Xtreme Wellness Tortillas are a line of high fiber, low net carb tortillas produced by Ole Mexican Foods (brand: Xtreme Wellness). They e...
Tonka Beans
Tonka beans are an established flavor and fragrance ingredient derived from Dipteryx odorata, historically used in small batch culinary a...
Yogurt Bones
Yogurt Bones refers to dog treats and pet products flavored or infused with yogurt, used as edible chews that promote dental health and a...
Algae Cooking Oil
Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...
Pandan Tea
Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...
Dubai Chocolate
Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...
Yerba Magic
Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...
Fatworks
Wolfberry Tea
Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...
Dubai Chocolate Bar
Dubai Chocolate Bar is a viral dessert trend that originated with pistachio and kataifi filled chocolate bars from Dubai, gaining global ...
Flock Foods
Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...
Wholier
Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...
Table22
Table22 is a hospitality focused e commerce and subscription platform that helps independent restaurants and food/drink retailers create ...
Grubbly Farms
Grubbly Farms is a company producing insect based animal feeds and pet foods, leveraging farm fresh ingredients and black soldier fly gru...
Matcha & Co
Petpooja
Self-Heating Bag
Social Coffee Roasters
Vegax
VegaX Holdings (VegaX) is a fintech company focused on digital asset quantitative trading and institutional crypto product infrastructure...
Pudolla
Anti-Inflammatory Tea
Grass-Fed Beef Liver
Halo Hydration
Jack and Annie's
Jack and Annie's is a plant based chicken brand that markets breaded and prepared plant based poultry products, positioning itself in the...