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We surface rapidly growing trends before they take off.

Upfs

720 vol/mo
9999%+
(5y)
148%
(1y)
-3%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...

Lychee Vodka

1,000 vol/mo
9999%+
(5y)
136%
(1y)
-11%
(3mo)

Lychee vodka is a flavored vodka category featuring lychee fruit notes, gaining traction in premium spirits markets and Asian inspired co...

Eco Plates

140 vol/mo
9999%+
(5y)
135%
(1y)
224%
(3mo)

Mushroom Chai

880 vol/mo
9999%+
(5y)
127%
(1y)
167%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

9999%+
(5y)
125%
(1y)
127%
(3mo)

Insect based food uses edible insects or insect derived ingredients as a sustainable alternative protein source to conventional livestock...

Adaptogen Drink

9,900 vol/mo
9999%+
(5y)
109%
(1y)
176%
(3mo)

Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...

9999%+
(5y)
109%
(1y)
637%
(3mo)

Xtreme Wellness Tortillas are a line of high fiber, low net carb tortillas produced by Ole Mexican Foods (brand: Xtreme Wellness). They e...

Tonka Beans

27,100 vol/mo
9999%+
(5y)
97%
(1y)
-30%
(3mo)

Tonka beans are an established flavor and fragrance ingredient derived from Dipteryx odorata, historically used in small batch culinary a...

Yogurt Bones

20 vol/mo
9999%+
(5y)
96%
(1y)
136%
(3mo)

Yogurt Bones refers to dog treats and pet products flavored or infused with yogurt, used as edible chews that promote dental health and a...

Algae Cooking Oil

18,100 vol/mo
9999%+
(5y)
75%
(1y)
-16%
(3mo)

Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...

Pandan Tea

1,000 vol/mo
9999%+
(5y)
52%
(1y)
7%
(3mo)

Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...

Dubai Chocolate

1,000,000 vol/mo
9999%+
(5y)
19%
(1y)
-33%
(3mo)

Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...

Yerba Magic

40,500 vol/mo
9999%+
(5y)
-14%
(1y)
22%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Fatworks

1,300 vol/mo
9999%+
(5y)
-23%
(1y)
84%
(3mo)

Wolfberry Tea

880 vol/mo
9999%+
(5y)
-52%
(1y)
15%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

Dubai Chocolate Bar

135,000 vol/mo
9999%+
(5y)
-69%
(1y)
-25%
(3mo)

Dubai Chocolate Bar is a viral dessert trend that originated with pistachio and kataifi filled chocolate bars from Dubai, gaining global ...

Flock Foods

720 vol/mo
9999%+
(5y)
9999%+
(1y)
60%
(3mo)

Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...

Wholier

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
92%
(3mo)

Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...

Table22

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Table22 is a hospitality focused e commerce and subscription platform that helps independent restaurants and food/drink retailers create ...

Grubbly Farms

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
298%
(3mo)

Grubbly Farms is a company producing insect based animal feeds and pet foods, leveraging farm fresh ingredients and black soldier fly gru...

Matcha & Co

70 vol/mo
9999%+
(5y)
9999%+
(1y)
421%
(3mo)

Petpooja

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
120%
(3mo)

Vegax

823,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

VegaX Holdings (VegaX) is a fintech company focused on digital asset quantitative trading and institutional crypto product infrastructure...

Pudolla

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
5%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Halo Hydration

390 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Jack and Annie's

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Jack and Annie's is a plant based chicken brand that markets breaded and prepared plant based poultry products, positioning itself in the...