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We surface rapidly growing trends before they take off.

326%
(5y)
313%
(1y)
220%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Collagen Stick

1,600 vol/mo
326%
(5y)
344%
(1y)
441%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Face Sculptor

10 vol/mo
325%
(5y)
-28%
(1y)
7%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

Kojic Acid Serum

5,400 vol/mo
321%
(5y)
161%
(1y)
155%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Tower 28 Beauty

1,900 vol/mo
319%
(5y)
231%
(1y)
689%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Multi Balm

170 vol/mo
319%
(5y)
389%
(1y)
323%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Allies of Skin

22,200 vol/mo
317%
(5y)
107%
(1y)
84%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

Gopure

22,200 vol/mo
316%
(5y)
75%
(1y)
40%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

313%
(5y)
310%
(1y)
481%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Soothing Serum

260 vol/mo
312%
(5y)
193%
(1y)
391%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Aura Nails

40,500 vol/mo
310%
(5y)
2%
(1y)
29%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Serum Stick

480 vol/mo
310%
(5y)
222%
(1y)
422%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

310%
(5y)
287%
(1y)
0%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Tocobo

6,600 vol/mo
309%
(5y)
37%
(1y)
95%
(3mo)

Thermal Brush

27,100 vol/mo
307%
(5y)
63%
(1y)
40%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

301%
(5y)
408%
(1y)
210%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

300%
(5y)
231%
(1y)
384%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

297%
(5y)
208%
(1y)
249%
(3mo)

Epilator for women is a category of at home hair removal devices that mechanically pull hair from the root, offering longer lasting smoot...

294%
(5y)
75%
(1y)
233%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

Boho Braids

165,000 vol/mo
293%
(5y)
-4%
(1y)
25%
(3mo)

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

Peach & Lily

3,600 vol/mo
289%
(5y)
490%
(1y)
813%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Rhode Skin

12,100 vol/mo
289%
(5y)
40%
(1y)
27%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

288%
(5y)
53%
(1y)
27%
(3mo)

Non Toxic Body Wash refers to skincare cleansers formulated without potentially harmful ingredients (such as certain sulfates, parabens, ...

Cluster Lashes

110,000 vol/mo
288%
(5y)
58%
(1y)
77%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

288%
(5y)
212%
(1y)
552%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

Vinyl Lipstick

480 vol/mo
286%
(5y)
643%
(1y)
1997%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Rubber Base Gel

4,400 vol/mo
280%
(5y)
56%
(1y)
120%
(3mo)

Rubber Base Gel is a nail care product used as a base coat in gel nail systems, marketed for strong adhesion and flexible, rubber like du...

279%
(5y)
242%
(1y)
181%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

277%
(5y)
115%
(1y)
178%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

Face Taping

12,100 vol/mo
273%
(5y)
-30%
(1y)
-1%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...