Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

Los Sundays

1,900 vol/mo
19%
(5y)
23%
(1y)
22%
(3mo)

Los Sundays is a premium tequila brand and lifestyle brand launched in the United States, notable for its 100% Blue Weber agave tequila a...

Affogato

165,000 vol/mo
19%
(5y)
13%
(1y)
3%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...

Rice Cake

201,000 vol/mo
19%
(5y)
27%
(1y)
31%
(3mo)

Rice Cake is a snack category consisting of puffed or pressed cakes made from rice, available in various flavors and forms, with growing ...

Organic Earth

90 vol/mo
19%
(5y)
19%
(1y)
32%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Pancake Mix

60,500 vol/mo
19%
(5y)
7%
(1y)
3%
(3mo)

Pancake Mix remains a durable pantry staple and has evolved with wellness trends, convenience demands, and creative culinary uses beyond ...

Arak

14,800 vol/mo
19%
(5y)
22%
(1y)
8%
(3mo)

Arak is a traditional anise flavored distilled spirit native to the Levant and surrounding regions, with variants and brands across Leban...

Sazon

60,500 vol/mo
19%
(5y)
6%
(1y)
8%
(3mo)

Sazon refers to a family of Latin American seasoning blends, commonly in packet form, used to flavor dishes. It encompasses products like...

Kamut Flour

8,100 vol/mo
19%
(5y)
-6%
(1y)
-13%
(3mo)

Kamut Flour is a flour harvested from Kamut, a registered trademark and ancient grain variety known for large kernels and a buttery, slig...

La Colombe Coffee

40,500 vol/mo
19%
(5y)
11%
(1y)
-5%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...

18%
(5y)
16%
(1y)
93%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

Kimchi

368,000 vol/mo
18%
(5y)
15%
(1y)
57%
(3mo)

Kimchi is recognized as a, longstanding traditional Korean fermented vegetable dish that has surged in global popularity, influencing foo...

Bori

6,600 vol/mo
18%
(5y)
20%
(1y)
1%
(3mo)

Bori is a, multi faceted term with historical and cultural significance across cuisines, religion, geography, and language; current discu...

Nurture Life

18,100 vol/mo
18%
(5y)
-3%
(1y)
51%
(3mo)

Nurture Life is a brand that provides pediatric nutrition focused meal options, typically delivered frozen or fresh to families, designed...

Nood

18,100 vol/mo
18%
(5y)
-21%
(1y)
8%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

Lalo

60,500 vol/mo
18%
(5y)
20%
(1y)
-7%
(3mo)

Lalo is a brand name used for multiple consumer categories, most notably LALO Tequila (a premium tequila brand) and Lalo (a modern baby a...

Tteokbokki

246,000 vol/mo
18%
(5y)
25%
(1y)
11%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

La Colombe

90,500 vol/mo
18%
(5y)
7%
(1y)
23%
(3mo)

La Colombe is a coffee roaster and retailer known for its ready to drink beverages and innovative draft latte. The brand has sustained re...

Poke Mix

1,000 vol/mo
18%
(5y)
16%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Shichimi

9,900 vol/mo
17%
(5y)
14%
(1y)
-14%
(3mo)

Shichimi is a traditional Japanese seven spice blend (shichimi togarashi) used to season dishes. In recent times it has seen renewed inte...

Padano

2,400 vol/mo
17%
(5y)
9%
(1y)
3%
(3mo)

Grana Padano is a well established Italian cheese with Protected Designation of Origin (PDO) status, widely consumed domestically and int...

17%
(5y)
3%
(1y)
6%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Shoyu

33,100 vol/mo
17%
(5y)
33%
(1y)
29%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Alcohol Gummies

1,900 vol/mo
17%
(5y)
22%
(1y)
39%
(3mo)

Alcohol Gummies are edible gummy candies infused with alcohol, marketed as a convenient, discreet, and flavorful way to consume alcoholic...

French Press

110,000 vol/mo
17%
(5y)
34%
(1y)
48%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

NotCo

1,600 vol/mo
17%
(5y)
4%
(1y)
104%
(3mo)

NotCo is a plant based foods company that uses proprietary AI to design and optimize his plant based ingredients and formulations, positi...

Bacon Bits

14,800 vol/mo
17%
(5y)
13%
(1y)
-6%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Mirin

110,000 vol/mo
16%
(5y)
10%
(1y)
1%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-12%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Black Garlic

40,500 vol/mo
16%
(5y)
49%
(1y)
54%
(3mo)

Black Garlic is a, long standing culinary ingredient and wellness topic. It is produced by aging whole garlic bulbs under controlled humi...

Equal

49,500 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Equal is a long standing zero or low calorie sweetener brand (most notably aspartame based) with ongoing brand extensions and renewed pr...

Zatarains

27,100 vol/mo
16%
(5y)
23%
(1y)
18%
(3mo)

Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...

Butter Ghee

1,300 vol/mo
16%
(5y)
5%
(1y)
-2%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

Quail Food

5,400 vol/mo
16%
(5y)
15%
(1y)
38%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Loaded Tea

14,800 vol/mo
16%
(5y)
103%
(1y)
107%
(3mo)

Loaded Tea is a beverage trend centered on caffeinated, nutrient enhanced tea drinks marketed as energy boosts. It encompasses storefront...

16%
(5y)
18%
(1y)
20%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Orbit

110,000 vol/mo
16%
(5y)
10%
(1y)
17%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

16%
(5y)
-2%
(1y)
-22%
(3mo)

Million Dollar Spaghetti is a viral baked pasta recipe that gained widespread attention on social media, notable for its indulgent layers...

Lychee

301,000 vol/mo
16%
(5y)
16%
(1y)
13%
(3mo)

Lychee is a globally recognized tropical fruit known for its fragrant aroma, sweet sour flavor, and glossy, bumpy skin. It has grown in p...

Huel

90,500 vol/mo
16%
(5y)
-3%
(1y)
11%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

Tantanmen

5,400 vol/mo
15%
(5y)
8%
(1y)
6%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Wagyu Beef Tallow

6,600 vol/mo
15%
(5y)
-5%
(1y)
-6%
(3mo)

Wagyu beef tallow is gaining interest as a premium cooking fat in high end kitchens and home cooking, driven by interest in rich flavor, ...

BBQ Seasoning

170 vol/mo
15%
(5y)
12%
(1y)
5%
(3mo)

BBQ Seasoning is a durable consumer trend focused on ready made and artisanal spice blends used for grilling and barbecuing, with rising ...

Imitation Crab

74,000 vol/mo
15%
(5y)
5%
(1y)
21%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Quick Oats

720 vol/mo
15%
(5y)
21%
(1y)
24%
(3mo)

Quick oats are a fast cix breakfast staple, popularizing convenient, ready to cook oats that appeal to time pressed consumers seeking hea...

Soju

201,000 vol/mo
15%
(5y)
0%
(1y)
-6%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Furikake Seasoning

22,200 vol/mo
14%
(5y)
18%
(1y)
5%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Sugar Alcohol

40,500 vol/mo
14%
(5y)
12%
(1y)
21%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Baking Soda

201,000 vol/mo
14%
(5y)
11%
(1y)
3%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Tofu

201,000 vol/mo
14%
(5y)
12%
(1y)
18%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

14%
(5y)
7%
(1y)
-7%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...

Non Stick Foil

1,000 vol/mo
14%
(5y)
2%
(1y)
-21%
(3mo)

Non Stick Foil refers to aluminum foil with a nonstick coating designed to prevent food from sticking, enabling easier cooking, grilling,...

Borscht

110,000 vol/mo
14%
(5y)
26%
(1y)
60%
(3mo)

Borscht is a traditional beet based soup from Eastern Europe that has gained renewed attention globally due to culinary media coverage, d...

BOPIS

4,400 vol/mo
14%
(5y)
27%
(1y)
-15%
(3mo)

BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
11%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Cucumber Soda

720 vol/mo
14%
(5y)
50%
(1y)
106%
(3mo)

Cucumber soda is a flavor category in the beverage market featuring carbonated drinks flavored with cucumber or cucumber derived profiles...

Seaweed Chips

12,100 vol/mo
14%
(5y)
20%
(1y)
25%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Apple Juice

74,000 vol/mo
14%
(5y)
0%
(1y)
-5%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

14%
(5y)
36%
(1y)
39%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Honeycomb

135,000 vol/mo
14%
(5y)
22%
(1y)
24%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

Makgeolli

27,100 vol/mo
13%
(5y)
13%
(1y)
-6%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Taco Seasoning

1,600 vol/mo
13%
(5y)
8%
(1y)
9%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Hibisco

3,600 vol/mo
13%
(5y)
33%
(1y)
25%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Adobo Sauce

40,500 vol/mo
13%
(5y)
1%
(1y)
18%
(3mo)

Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
33%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Dine-In

8,100 vol/mo
13%
(5y)
-28%
(1y)
10%
(3mo)

Dine In refers to the traditional practice of customers eating food inside a restaurant, which remains a core modality of the hospitality...

Spend With Pennies

18,100 vol/mo
13%
(5y)
-2%
(1y)
-29%
(3mo)

Spend With Pennies is a food blog and recipe resource focused on affordable, budget friendly cooking and cost conscious meal planning.

Ice Cream Scoop

33,100 vol/mo
12%
(5y)
16%
(1y)
-4%
(3mo)

Ice Cream Scoop is a product category and design topic focused on tools for portioning and serving ice cream, with notable innovations in...

Banza

9,900 vol/mo
12%
(5y)
-7%
(1y)
56%
(3mo)

Banza refers to the brand known for chickpea based pasta and related legume forward products, popular for protein and fiber content, glut...

Dairy Free Creamer

12,100 vol/mo
12%
(5y)
16%
(1y)
7%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Veggie Straws

2,400 vol/mo
12%
(5y)
0%
(1y)
23%
(3mo)

Veggie Straws are a popular packaged snack marketed as a healthier alternative to traditional potato chips, typically made from a mixture...

Bottled in Bond

9,900 vol/mo
12%
(5y)
15%
(1y)
11%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Chickpea

165,000 vol/mo
12%
(5y)
4%
(1y)
20%
(3mo)

Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...

Macadamia Milk

8,100 vol/mo
12%
(5y)
15%
(1y)
59%
(3mo)

Macadamia Milk is a plant based dairy alternative made from macadamia nuts, gaining traction as part of the broader dairy free and vegan ...

Salt

201,000 vol/mo
12%
(5y)
13%
(1y)
7%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Cacio

6,600 vol/mo
12%
(5y)
19%
(1y)
14%
(3mo)

Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...

Culver's

4,090,000 vol/mo
11%
(5y)
-16%
(1y)
-2%
(3mo)

Culver's is a, established fast food chain known for ButterBurgers and frozen custard. The topic represents ongoing consumer interest in ...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Pasta

450,000 vol/mo
11%
(5y)
9%
(1y)
4%
(3mo)

Pasta is a globally popular food category with diverse shapes and sauces, experiencing renewed interest in artisanal production, gluten f...

Garlic Bread

74,000 vol/mo
11%
(5y)
8%
(1y)
13%
(3mo)

Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...

Freshwater Shrimp

14,800 vol/mo
11%
(5y)
16%
(1y)
28%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Wax Paper

22,200 vol/mo
11%
(5y)
10%
(1y)
-17%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

Energy Balls

14,800 vol/mo
11%
(5y)
6%
(1y)
35%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

Toothpick

40,500 vol/mo
11%
(5y)
7%
(1y)
4%
(3mo)

Toothpick is a common consumer item used for dental hygiene, food presentation, and various novelty applications; as a trend topic, it ce...

Chicory Coffee

33,100 vol/mo
11%
(5y)
23%
(1y)
17%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

11%
(5y)
14%
(1y)
23%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Pudding

49,500 vol/mo
11%
(5y)
15%
(1y)
-7%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...