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We surface rapidly growing trends before they take off.

Pelvic Wand

8,100 vol/mo
33%
(5y)
41%
(1y)
-1%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Hearing Aid App

2,900 vol/mo
33%
(5y)
49%
(1y)
11%
(3mo)

Hearing Aid App refers to smartphone applications that pair with and control digital hearing aids, enabling remote programming, sound per...

Sleep Sound Machine

27,100 vol/mo
32%
(5y)
60%
(1y)
74%
(3mo)

Sleep sound machines are devices that generate ambient sounds (white noise, nature sounds, fans) to mask disruptive noises and aid sleep,...

Nitrosamines

5,400 vol/mo
32%
(5y)
43%
(1y)
17%
(3mo)

Nitrosamines are a class of potentially carcinogenic chemical compounds that have become a major regulatory and manufacturing concern acr...

Compression Gloves

12,100 vol/mo
32%
(5y)
43%
(1y)
55%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

32%
(5y)
82%
(1y)
135%
(3mo)

Dark circles treatment refers to skincare treatments, products, and procedures aimed at reducing under eye dark circles, typically caused...

Nurse Burnout

4,400 vol/mo
32%
(5y)
64%
(1y)
38%
(3mo)

Nurse burnout is a well documented and long standing issue within healthcare, characterized by emotional exhaustion, depersonalization, a...

Massage Ball

9,900 vol/mo
32%
(5y)
75%
(1y)
99%
(3mo)

Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...

DHEA

74,000 vol/mo
32%
(5y)
0%
(1y)
21%
(3mo)

DHEA (dehydroepiandrosterone) is a hormone supplement trend focused on aging, vitality, and hormonal balance, with increased consumer int...

32%
(5y)
-7%
(1y)
8%
(3mo)

The Ayurveda Experience represents a recognized real world trend in consumer interest in traditional Ayurvedic education, products, and w...

Love Wellness

18,100 vol/mo
32%
(5y)
57%
(1y)
95%
(3mo)

Love Wellness is a consumer health brand focused on vaginal and intimate wellness products, including supplements, skincare, and hygiene ...

Burnout

12,100 vol/mo
32%
(5y)
52%
(1y)
42%
(3mo)

Scales for Weight

40,500 vol/mo
32%
(5y)
63%
(1y)
36%
(3mo)

BugMD

18,100 vol/mo
32%
(5y)
7%
(1y)
39%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Phenotypes

110,000 vol/mo
32%
(5y)
3%
(1y)
23%
(3mo)

Phenotypes refer to the observable traits of organisms, shaped by genetics and environment. In recent discourse, phenotyping and phenomic...

Kindbody

22,200 vol/mo
32%
(5y)
-5%
(1y)
-3%
(3mo)

Kindbody is a company that operates as a fertility, women’s health, and wellness provider combining IVF and fertility services with a d...

32%
(5y)
31%
(1y)
23%
(3mo)

Attention Deficit Hyperactivity Disorder (ADHD) is a neurodevelopmental condition characterized by inattention, hyperactivity, and impuls...

Wysa

5,400 vol/mo
32%
(5y)
50%
(1y)
68%
(3mo)

Wysa is a AI driven mental health coaching and self care platform that uses conversational AI and human support to help users manage stre...

Invisalign

450,000 vol/mo
31%
(5y)
46%
(1y)
8%
(3mo)

Neuropathic Pain

27,100 vol/mo
31%
(5y)
76%
(1y)
29%
(3mo)

Neuropathic pain is a medical condition arising from nerve damage that leads to chronic, often sharp or burning pain. The topic is trendi...

Reparenting

1,600 vol/mo
31%
(5y)
115%
(1y)
148%
(3mo)

Reparenting is a psychological and self help concept focused on healing emotional and behavioral patterns rooted in early caregiving. It ...

Psilocin

14,800 vol/mo
31%
(5y)
50%
(1y)
43%
(3mo)

Psilocin is a naturally occurring tryptamine psychedelic compound produced in certain mushrooms and is a primary active metabolite of psi...

Abs Equipment

590 vol/mo
31%
(5y)
99%
(1y)
56%
(3mo)

Abs Equipment refers to a category of fitness devices and accessories designed to target the abdominal muscles, including ab wheels, ab r...

Testosterone

301,000 vol/mo
31%
(5y)
23%
(1y)
21%
(3mo)

Testosterone is a and longstanding topic that has gained renewed attention in health, aging, fertility, and wellness discussions, includi...

Lion's Mane

165,000 vol/mo
31%
(5y)
-14%
(1y)
20%
(3mo)

Alpha GPC

33,100 vol/mo
31%
(5y)
49%
(1y)
54%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Collagen

246,000 vol/mo
30%
(5y)
41%
(1y)
62%
(3mo)

Welly

8,100 vol/mo
30%
(5y)
16%
(1y)
114%
(3mo)

Welly is a consumer brand known for design forward, colorful first aid products and personal care items, reflecting a trend toward more a...

30%
(5y)
28%
(1y)
36%
(3mo)

Pregnancy Belly Band refers to maternity support belts designed to support the abdomen, lower back, and pelvis during pregnancy to allevi...

THC-P

27,100 vol/mo
30%
(5y)
5%
(1y)
5%
(3mo)

THC P is a highly potent cannabinoid identified in recent years as a heavier acting analog of THC. It has entered niche consumer markets ...

Aphantasia

110,000 vol/mo
30%
(5y)
3%
(1y)
-6%
(3mo)

Aphantasia is a cognitive condition in which individuals cannot form mental visual images. It has gained increasing attention in psycholo...

30%
(5y)
0%
(1y)
27%
(3mo)

Hypertrophy

110,000 vol/mo
30%
(5y)
41%
(1y)
54%
(3mo)

Hypertrophy refers to the growth and enlargement of muscle cells, driven by resistance training, progressive overload, nutrition, and rec...

Smelling Salts

9,900 vol/mo
30%
(5y)
4%
(1y)
-10%
(3mo)

Smelling salts have re emerged in fitness and sports culture as a quick physical stimulant to increase alertness and focus before exertio...

Wellue

1,300 vol/mo
30%
(5y)
76%
(1y)
95%
(3mo)

Wellue is a consumer health device brand known for portable health monitoring tools such as pulse oximeters and sleep/electrocardiogram a...

Citrulline

33,100 vol/mo
30%
(5y)
50%
(1y)
51%
(3mo)

Citrulline is a amino acid commonly used as a dietary supplement, notably in sports nutrition for potential benefits in blood flow, nitri...

Desk Treadmill

27,100 vol/mo
30%
(5y)
109%
(1y)
436%
(3mo)

IQVIA

60,500 vol/mo
29%
(5y)
35%
(1y)
31%
(3mo)

IQVIA is a, established global health information and clinical research company that provides data analytics, technology solutions, and c...

Digestive Enzyme

90,500 vol/mo
29%
(5y)
15%
(1y)
47%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Face Yoga

14,800 vol/mo
29%
(5y)
150%
(1y)
237%
(3mo)

Face Yoga is a wellness trend centered on performing facial exercises to tone the muscles, improve circulation, and potentially reduce si...

NeilMed

22,200 vol/mo
29%
(5y)
32%
(1y)
64%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

Optum Rx

301,000 vol/mo
29%
(5y)
-7%
(1y)
-11%
(3mo)

Optum Rx is a prominent pharmacy benefits management (PBM) and part of UnitedHealth Group, focusing on pharmaceutical benefits, mail orde...

Joint Supplements

14,800 vol/mo
29%
(5y)
39%
(1y)
24%
(3mo)

Joint supplements are a, established category of dietary supplements aimed at supporting joint health, typically featuring ingredients li...

Gluten-Free Diet

60,500 vol/mo
29%
(5y)
64%
(1y)
57%
(3mo)

The gluten free diet is a widely adopted dietary approach that eliminates gluten, a protein found in wheat, barley, and rye. It originate...

Gorilla Mind

49,500 vol/mo
29%
(5y)
59%
(1y)
90%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

Circulation Pump

6,600 vol/mo
29%
(5y)
35%
(1y)
22%
(3mo)

Circulation Pump is a and established technology category focused on devices that move fluids for heating, cooling, water supply, and ind...

Humidifiers

301,000 vol/mo
28%
(5y)
65%
(1y)
-9%
(3mo)

Humidifiers are devices that add moisture to indoor air to improve comfort, health, and air quality, with growing interest driven by heal...

HMB

22,200 vol/mo
28%
(5y)
16%
(1y)
54%
(3mo)

Crossover Health

9,900 vol/mo
28%
(5y)
119%
(1y)
69%
(3mo)

Vegan Omega 3

3,600 vol/mo
28%
(5y)
66%
(1y)
91%
(3mo)

Vegan Omega 3 refers to omega 3 fatty acids sourced from vegan friendly algae based sources, providing EPA and DHA without fish. The tren...

Ferulic Acid

8,100 vol/mo
28%
(5y)
45%
(1y)
87%
(3mo)

Ferulic Acid is a antioxidant compound widely used in cosmetics, nutraceuticals, and research; it is recognized as a known ingredient wit...

Morning Anxiety

2,900 vol/mo
28%
(5y)
44%
(1y)
51%
(3mo)

Morning Anxiety refers to the growing recognition and discussion of anxiety symptoms that occur upon waking, often linked to sleep qualit...

Foot Care

170 vol/mo
28%
(5y)
62%
(1y)
48%
(3mo)

Foot Care is a and established topic focusing on health, comfort, and maintenance of the feet through products, services, and education. ...

NeuroMD

5,400 vol/mo
28%
(5y)
89%
(1y)
51%
(3mo)
27%
(5y)
43%
(1y)
38%
(3mo)

Fenugreek supplement is a recognized herbal product used for digestion, blood sugar management, and lactation support, with growing inter...

Bilirubin Test

3,600 vol/mo
27%
(5y)
6%
(1y)
10%
(3mo)

Bilirubin Test is a well established clinical laboratory test measuring bilirubin levels in blood to assess liver function, hemolysis, an...

Prehab

3,600 vol/mo
27%
(5y)
7%
(1y)
26%
(3mo)

Prehab refers to preoperative rehabilitation and optimization programs designed to improve patients' physical and mental readiness before...

Riboflavin

74,000 vol/mo
27%
(5y)
15%
(1y)
31%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

Microdose Mushroom

18,100 vol/mo
27%
(5y)
-11%
(1y)
8%
(3mo)

Microdose Mushroom refers to the practice of consuming very small, sub perceptual amounts of psilocybin containing mushrooms to potential...

Deodorant

201,000 vol/mo
27%
(5y)
25%
(1y)
79%
(3mo)

Deodorant remains a staple personal care product with shifting consumer preferences toward natural ingredients, aluminum free formulas, a...

Liquid Vitamins

9,900 vol/mo
27%
(5y)
19%
(1y)
50%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...

Moringa Leaves

9,900 vol/mo
27%
(5y)
44%
(1y)
14%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Cmz

1,000 vol/mo
27%
(5y)
33%
(1y)
22%
(3mo)

Moona

14,800 vol/mo
27%
(5y)
13%
(1y)
9%
(3mo)

Moona is a sleep tech product known for its temperature controlled, cooling pillow and integrated sleep system designed to optimize sleep...

Feeli

33,100 vol/mo
27%
(5y)
11%
(1y)
8%
(3mo)

Mindfulness

74,000 vol/mo
27%
(5y)
60%
(1y)
8%
(3mo)

Liver Detox

60,500 vol/mo
27%
(5y)
15%
(1y)
18%
(3mo)

Anticoagulant

40,500 vol/mo
26%
(5y)
33%
(1y)
34%
(3mo)

Anticoagulants are a, established category of medicines used to prevent and treat thrombosis, with rising adoption of direct oral anticoa...

Phosphatidylserine

40,500 vol/mo
26%
(5y)
58%
(1y)
44%
(3mo)
26%
(5y)
103%
(1y)
92%
(3mo)

Cold Water Therapy is a health and wellness practice involving exposure to cold water or cold environments to elicit physiological and ps...

26%
(5y)
165%
(1y)
76%
(3mo)

Magnesium Oxide

135,000 vol/mo
26%
(5y)
18%
(1y)
21%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Medical Coding

12,100 vol/mo
26%
(5y)
22%
(1y)
26%
(3mo)

Medical coding is the practice of assigning standardized codes to diagnoses, procedures, and services for billing, reimbursement, and hea...

UTI Drink

1,000 vol/mo
26%
(5y)
14%
(1y)
0%
(3mo)

UTI Drink is a consumer health trend centered on beverage and dissolved supplement products aimed at urinary tract health and UTI prevent...

26%
(5y)
69%
(1y)
64%
(3mo)

Quercetin supplements are real dietary supplements derived from the quercetin flavonoid and used for its antioxidant and anti inflammator...

Posture Corrector

60,500 vol/mo
26%
(5y)
44%
(1y)
100%
(3mo)

Posture Corrector refers to devices and wearables, as well as braces and supports, designed to improve spinal alignment and reduce muscul...

Cycle Syncing

8,100 vol/mo
26%
(5y)
-8%
(1y)
7%
(3mo)

Cycle syncing is a wellness and feminine health trend urging people to align diet, exercise, and lifestyle with the phases of the menstru...

Beet Pills

6,600 vol/mo
26%
(5y)
42%
(1y)
48%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Waking Up

60,500 vol/mo
26%
(5y)
15%
(1y)
4%
(3mo)
26%
(5y)
52%
(1y)
67%
(3mo)

Hydrocolloid dressing is a medical wound care technology that uses a hydrocolloid material to create a moist wound environment, promoting...

Mushroom Microdose

18,100 vol/mo
26%
(5y)
-10%
(1y)
4%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

Johnson & Johnson

27,100 vol/mo
25%
(5y)
60%
(1y)
32%
(3mo)

D-Mannose

90,500 vol/mo
25%
(5y)
49%
(1y)
78%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

Mommy's Bliss

110 vol/mo
25%
(5y)
60%
(1y)
158%
(3mo)

Mommy's Bliss is a consumer wellness brand focused on infant and parental health products, including homeopathic and vitamin based remedi...

MSM Supplement

22,200 vol/mo
25%
(5y)
67%
(1y)
64%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...

25%
(5y)
39%
(1y)
9%
(3mo)

Cosmetic Dermatology is a and established field focusing on non surgical aesthetic skin treatments and procedures delivered by dermatolog...

Eargasm Earplugs

12,100 vol/mo
25%
(5y)
14%
(1y)
153%
(3mo)

Eargasm Earplugs are a popular brand of premium, reusable earplugs designed to reduce noise while preserving sound quality, widely adopte...

Garden of Life

27,100 vol/mo
25%
(5y)
51%
(1y)
128%
(3mo)

Garden of Life is a brand of dietary supplements known for organic and probiotic products, positioning itself in the clean label and well...

Daily Vitamins

2,900 vol/mo
25%
(5y)
21%
(1y)
22%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...