Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

Pilates Machine

40,500 vol/mo
107%
(5y)
14%
(1y)
23%
(3mo)

Pilates Machine refers to the equipment used for Pilates based workouts, including reformers, chairs, cadillacs, and other resistance bas...

Fiber powder

9,900 vol/mo
107%
(5y)
134%
(1y)
235%
(3mo)

Prenatal Supplement

12,100 vol/mo
106%
(5y)
128%
(1y)
110%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

106%
(5y)
73%
(1y)
68%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

Beetroot

201,000 vol/mo
106%
(5y)
135%
(1y)
20%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

Alma Therapy

12,100 vol/mo
106%
(5y)
16%
(1y)
26%
(3mo)

Alma Therapy is a branding/operating name associated with several online therapy platforms and therapy practices focused on connecting cl...

106%
(5y)
-14%
(1y)
182%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Liver Supplement

14,800 vol/mo
106%
(5y)
52%
(1y)
45%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Sleep Headphones

18,100 vol/mo
106%
(5y)
187%
(1y)
294%
(3mo)

Sleep headphones are wearable audio devices designed to play music or ambient sounds while ensuring comfort for sleeping. They have grown...

Spermidine

22,200 vol/mo
106%
(5y)
78%
(1y)
61%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Creatine Monohydrate

246,000 vol/mo
106%
(5y)
127%
(1y)
141%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Pelvic Care

70 vol/mo
105%
(5y)
107%
(1y)
88%
(3mo)

Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...

BetterSleep

14,800 vol/mo
105%
(5y)
22%
(1y)
-13%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Cold Plunge Tub

33,100 vol/mo
105%
(5y)
9%
(1y)
93%
(3mo)

Cold Plunge Tub is a wellness trend centered on immersing the body in cold water for short periods to boost recovery, mental clarity, and...

104%
(5y)
152%
(1y)
100%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Ozempic

823,000 vol/mo
104%
(5y)
-22%
(1y)
0%
(3mo)

Ozempic is a brand name semaglutide diabetes medication that has become a widely discussed topic due to its associations with weight loss...

Cocofloss

33,100 vol/mo
104%
(5y)
14%
(1y)
44%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

103%
(5y)
96%
(1y)
137%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

103%
(5y)
608%
(1y)
79%
(3mo)

Digital therapeutics is a recognized healthcare trend that uses software driven interventions to prevent, manage, or treat medical condit...

Ear Camera

6,600 vol/mo
103%
(5y)
143%
(1y)
258%
(3mo)

Ear Camera refers to compact camera or camera enabled devices used to view or inspect the ear canal, commonly integrated into otoscopes o...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
82%
(1y)
20%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

Heart and Soil

33,100 vol/mo
103%
(5y)
23%
(1y)
44%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

102%
(5y)
125%
(1y)
50%
(3mo)

Healthcare burnout refers to the high levels of exhaustion, cynicism, and reduced professional efficacy experienced by healthcare workers...

Brightside Health

18,100 vol/mo
102%
(5y)
23%
(1y)
14%
(3mo)

Brightside Health is a digital mental health platform offering online therapy and medication management, connecting patients with clinici...

Cotton Pads

22,200 vol/mo
102%
(5y)
106%
(1y)
247%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

Folate Supplement

165,000 vol/mo
102%
(5y)
52%
(1y)
22%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

102%
(5y)
14%
(1y)
49%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

102%
(5y)
60%
(1y)
115%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Hydration Vest

3,600 vol/mo
101%
(5y)
61%
(1y)
270%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

Full Body Scan

12,100 vol/mo
101%
(5y)
22%
(1y)
5%
(3mo)

Full body scan refers to imaging technologies that capture comprehensive images of a person’s body, used in medical diagnostics (CT/MRI...